What users are saying about
9 Ratings
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Top Rated
2078 Ratings
9 Ratings
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Score 5.9 out of 100

Marketo

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Top Rated
2078 Ratings
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Score 8 out of 100

Likelihood to Recommend

Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Anonymous | TrustRadius Reviewer

Marketo

Marketo does a great job of serving as the central piece of any marketing tech stack. It's designed to integrate well with a variety of services, and does a fantastic job of serving different marketing functions well. Smart programs are able to be customized to deliver complex, multi-channel initiatives that can be targeted and reproduced easily. It's a superior system of record for performance data, and one that does a great job of tracking lead progression through the marketing and sales funnel.
David Thornton | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Aurea LM
7.4
Marketo
7.8
WYSIWYG email editor
Aurea LM
7.0
Marketo
7.2
Dynamic content
Aurea LM
6.2
Marketo
8.0
Ability to test dynamic content
Aurea LM
6.2
Marketo
7.6
Landing pages
Aurea LM
7.9
Marketo
7.1
A/B testing
Aurea LM
10.0
Marketo
7.7
Email deliverability reporting
Aurea LM
6.2
Marketo
8.1
List management
Aurea LM
8.1
Marketo
8.5
Triggered drip sequences
Aurea LM
8.0
Marketo
8.7
Mobile optimization
Aurea LM
Marketo
7.0

Reporting & Analytics

Aurea LM
7.1
Marketo
6.9
Dashboards
Aurea LM
7.1
Marketo
6.7
Standard reports
Aurea LM
7.1
Marketo
6.9
Custom reports
Aurea LM
7.1
Marketo
7.2

Lead Management

Aurea LM
Marketo
8.3
Lead nurturing
Aurea LM
Marketo
8.4
Lead scoring and grading
Aurea LM
Marketo
8.5
Data quality management
Aurea LM
Marketo
8.0
Automated sales alerts and tasks
Aurea LM
Marketo
8.2

Campaign Management

Aurea LM
Marketo
7.3
Calendaring
Aurea LM
Marketo
6.4
Event/webinar marketing
Aurea LM
Marketo
8.1

Social Media Marketing

Aurea LM
Marketo
6.3
Social sharing and campaigns
Aurea LM
Marketo
6.4
Social profile integration
Aurea LM
Marketo
6.2

Platform & Infrastructure

Aurea LM
Marketo
8.0
API
Aurea LM
Marketo
8.6
Role-based workflow & approvals
Aurea LM
Marketo
8.3
Customizability
Aurea LM
Marketo
8.1
Integration with Salesforce.com
Aurea LM
Marketo
8.7
Integration with Microsoft Dynamics CRM
Aurea LM
Marketo
7.7
Integration with SugarCRM
Aurea LM
Marketo
7.0

Pros

Aurea LM

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Anonymous | TrustRadius Reviewer

Marketo

  • Automation is top notch with its smart campaign execution not only within Marketo, but triggering external communications.
  • Connectivity of data and automation within CRM is top notch
  • Email marketing templates are simple, straightforward and easy to manipulate through modules.
  • Reporting and subscriptions make sharing data with outside users very simple
Peter DeMichele | TrustRadius Reviewer

Cons

Aurea LM

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Kaustav Chakraborty | TrustRadius Reviewer

Marketo

  • Reporting - Although Marketo reports can answer surface questions and some canned concepts, drilling down and customizing reports is still problematic and is best served through big data and BI visualization.
  • Maintenance - The system is not very forgiving for non-technical users working at scale and often requires intervention as performance degrades over time.
Courtney Grimes | TrustRadius Reviewer

Likelihood to Renew

Aurea LM

Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 7.6
Based on 146 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

Usability

Aurea LM

No score
No answers yet
No answers on this topic

Marketo

Marketo 5.0
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

Aurea LM

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.2
Based on 46 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

Performance

Aurea LM

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.4
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

Aurea LM

Aurea LM 5.0
Based on 1 answer
I have not needed to utilize customer support during my use of Lyris LM.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 6.8
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

Aurea LM

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.8
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

Aurea LM

No score
No answers yet
No answers on this topic

Marketo

Marketo 5.4
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

Aurea LM

Aurea LM 5.0
Based on 1 answer
I was not part of the implementation process.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

Aurea LM

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
Anonymous | TrustRadius Reviewer

Marketo

Marketo stacks up against all other MAP tools well. It does things like tokenization better than anyone else. The workflows and process management are similar if not a little better than most other MAPs. It's a little more expensive than HubSpot and Pardot, but it makes up for that in time savings. It integrates with all the major CRMs extremely well. We use it with our clients because it's what they have chosen.
Ian Martinez-Christian | TrustRadius Reviewer

Scalability

Aurea LM

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.5
Based on 9 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

Return on Investment

Aurea LM

  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
Anonymous | TrustRadius Reviewer

Marketo

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

Screenshots

Pricing Details

Aurea LM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Rating Summary

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