Bloomreach Commerce Experience Cloud vs. Ontraport

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach Commerce Experience Cloud
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include:N/A
Ontraport
Score 8.9 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.
$29
per month
Pricing
Bloomreach Commerce Experience CloudOntraport
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bloomreach Commerce Experience CloudOntraport
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional DetailsBloomreach pricing is quote-based.Ontraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Community Pulse
Bloomreach Commerce Experience CloudOntraport
Top Pros
Top Cons
Features
Bloomreach Commerce Experience CloudOntraport
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.5
53 Ratings
4% below category average
Ontraport
9.0
17 Ratings
15% above category average
WYSIWYG email editor7.748 Ratings8.216 Ratings
Dynamic content7.749 Ratings10.014 Ratings
Ability to test dynamic content7.448 Ratings8.37 Ratings
Landing pages6.722 Ratings10.016 Ratings
A/B testing7.851 Ratings9.912 Ratings
Mobile optimization7.341 Ratings8.410 Ratings
Email deliverability reporting7.652 Ratings6.016 Ratings
List management7.141 Ratings10.016 Ratings
Triggered drip sequences8.135 Ratings9.813 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.4
40 Ratings
4% below category average
Ontraport
5.5
17 Ratings
34% below category average
Lead nurturing automation8.133 Ratings7.115 Ratings
Lead scoring and grading6.933 Ratings2.413 Ratings
Data quality management7.436 Ratings2.614 Ratings
Automated sales alerts and tasks7.016 Ratings10.016 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.1
34 Ratings
7% below category average
Ontraport
7.7
8 Ratings
1% above category average
Calendaring7.132 Ratings6.25 Ratings
Event/webinar marketing7.123 Ratings9.38 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.2
29 Ratings
4% below category average
Ontraport
7.1
4 Ratings
6% below category average
Social sharing and campaigns7.526 Ratings7.13 Ratings
Social profile integration6.816 Ratings7.24 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.4
53 Ratings
1% below category average
Ontraport
9.3
16 Ratings
21% above category average
Dashboards7.553 Ratings10.015 Ratings
Standard reports7.150 Ratings8.012 Ratings
Custom reports7.550 Ratings10.010 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach Commerce Experience Cloud
7.6
80 Ratings
0% above category average
Ontraport
7.3
15 Ratings
4% below category average
API7.875 Ratings3.011 Ratings
Role-based workflow & approvals6.936 Ratings9.09 Ratings
Customizability7.543 Ratings10.013 Ratings
Integration with Salesforce.com7.25 Ratings7.31 Ratings
Integration with Microsoft Dynamics CRM7.34 Ratings7.31 Ratings
Integration with SugarCRM7.53 Ratings7.31 Ratings
Third-party software integrations7.425 Ratings00 Ratings
Best Alternatives
Bloomreach Commerce Experience CloudOntraport
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
Bloomreach Commerce Experience CloudOntraport
Likelihood to Recommend
9.3
(144 ratings)
10.0
(20 ratings)
Likelihood to Renew
8.5
(7 ratings)
9.1
(8 ratings)
Usability
8.5
(54 ratings)
7.8
(3 ratings)
Availability
8.5
(14 ratings)
-
(0 ratings)
Performance
8.4
(13 ratings)
7.7
(4 ratings)
Support Rating
9.0
(107 ratings)
9.0
(3 ratings)
In-Person Training
7.8
(2 ratings)
9.1
(1 ratings)
Online Training
9.1
(2 ratings)
-
(0 ratings)
Implementation Rating
6.8
(4 ratings)
9.1
(2 ratings)
Configurability
8.2
(2 ratings)
-
(0 ratings)
Ease of integration
8.7
(2 ratings)
-
(0 ratings)
Product Scalability
8.2
(14 ratings)
8.2
(1 ratings)
Vendor post-sale
9.1
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.7
(2 ratings)
-
(0 ratings)
User Testimonials
Bloomreach Commerce Experience CloudOntraport
Likelihood to Recommend
Bloomreach
Bloomreach has great support. So when you feel a bit lost or stuck on a problem, there is always somebody to help you out with your problem. Not just in a chat, but also on zoom call where you can explain or show your problem. Also they always check if the problem is solved the other day and if everything is working as I need.
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Ontraport
Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
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Pros
Bloomreach
  • All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
  • Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
  • GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
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Ontraport
  • Dashboards for our daily stats.
  • The email follows up and broadcasts are simple and easy.
  • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
  • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
  • Amazing email inboxing.
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Cons
Bloomreach
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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Ontraport
  • Wish they had more options for their forms. Would really like to use multi-step forms.
  • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
  • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
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Likelihood to Renew
Bloomreach
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
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Ontraport
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
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Usability
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Ontraport
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
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Reliability and Availability
Bloomreach
99% of the time the site is available for when we need to use. With any cloud based software there will be occasion that there is an outage but this is communicated effectively and dealt with quickly. This has never got in the way of what we need to do in our day to day work and wouldn't be thought of as a problem
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Ontraport
No answers on this topic
Performance
Bloomreach
The search API is very fast (150ms), even considering we have nearly 2 million products in our catalog. The console pages where you do your configuration, add ranking rules and synonyms are sometimes a bit slower to load, but your customer would not notice any of that. The reports pages are also not the fastest, but definitely okay
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Ontraport
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
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Support Rating
Bloomreach
When I get through to support they are absolutely amazing but I think sometimes the wait can be too long. From experience I also know HubSpot and Dotdigital allow for live calls or call-backs which gives you that extra layer of support and satisfaction. That alone would have taken this score to a 9.
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Ontraport
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
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In-Person Training
Bloomreach
The team was really helpful in explaining
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Ontraport
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
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Online Training
Bloomreach
It gives clear overview in each and every concepts
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Ontraport
No answers on this topic
Implementation Rating
Bloomreach
None it went smoothly
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Ontraport
If you know your business, ONTRAPORT is easy
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Alternatives Considered
Bloomreach
Bloomreach is a really easy to use platform compared to other CRM systems and allow faster integration to the other data sources. It allowed deduping services and the ammonization feature for data protection is really easy to set up which fields contain personal information and therefore remove the data when a customer request it.
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Ontraport
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
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Scalability
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Ontraport
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
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Return on Investment
Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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Ontraport
  • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
  • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
  • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
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ScreenShots

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of Funnels that simplify targeting.Screenshot of Retention provides insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testingScreenshot of Drag and drop campaign editorScreenshot of WYSIWYG Email editor & Fully customisable Email templatesScreenshot of CRM with 360° customer behaviour history

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features