Bonterra Guided Fundraising vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bonterra Guided Fundraising
Score 7.9 out of 10
N/A
Bonterra Guided Fundraising offers a nonprofit fundraising suite of applications, with donor management features like intelligent tracking of donor readiness and targeted messaging.N/A
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
Bonterra Guided FundraisingMailchimp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bonterra Guided FundraisingMailchimp
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPricing is based on how many contacts are imported into the Donor Management System. All packages have unlimited users, unlimited campaigns, unlimited peer-to-peer pages, unlimited emails and communications, and optional events and auctions. They all also include full support and complete data migration.
More Pricing Information
Community Pulse
Bonterra Guided FundraisingMailchimp
Considered Both Products
Bonterra Guided Fundraising
Chose Bonterra Guided Fundraising
We used Mailchimp in a basic sense. No where near to the capacity that we currently use Network for Good. STEPS we chosen to use Network for Good by a local organization for the first year at no cost to our organization. With the guidance of our coach and online training, we …
Chose Bonterra Guided Fundraising
To track my donor base for mailings, I use Microsoft Access and excel. For eblasts i use Mailchimp and Constant Contact. For letters i use microsoft word. Network for Good has all of these in one place in one program.
Chose Bonterra Guided Fundraising
Network for Good specializes in what non-profits need. The others are just general business platforms, and one has to use a separate source for collecting donations, and they don't track those donations.
Chose Bonterra Guided Fundraising
It is all integrated with donor management so it is a considerably more comprehensive tool.
Chose Bonterra Guided Fundraising
Network for Good streamlines all other products into one user-friendly platform. Customer service is always available, friendly, and willing to go over board to help solve problems.
Chose Bonterra Guided Fundraising
None
Chose Bonterra Guided Fundraising
Network for Good had more usability and was overall more useful than DonorPerfect. It's also less glitchy. The whole team can use Network for Good, but only our Development team used DonorPerfect. The integration of communications, ticketing, and forms are priceless. Network …
Mailchimp
Chose Mailchimp
We use Mailchimp because it is inexpensive and easy to use. Overall it fits our needs as a relatively small business who is helping other small and growing businesses and nonprofits.
Chose Mailchimp
  • I used to think I preferred ReachMail over MailChimp. I still prefer ReachMail for contact quantities in their free version, but Mailchimp's drag-and-drop composing editor is easier to use (ReachMail uses a table format with columns and rows, which can be harder to navigate). …
Top Pros
Top Cons
Features
Bonterra Guided FundraisingMailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bonterra Guided Fundraising
-
Ratings
Mailchimp
8.0
475 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.1440 Ratings
Dynamic content00 Ratings7.8423 Ratings
Ability to test dynamic content00 Ratings7.9404 Ratings
Landing pages00 Ratings7.5327 Ratings
A/B testing00 Ratings8.0358 Ratings
Mobile optimization00 Ratings8.1434 Ratings
Email deliverability reporting00 Ratings8.5462 Ratings
List management00 Ratings8.1462 Ratings
Triggered drip sequences00 Ratings7.7319 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bonterra Guided Fundraising
-
Ratings
Mailchimp
9.1
2 Ratings
16% above category average
Lead nurturing automation00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bonterra Guided Fundraising
-
Ratings
Mailchimp
8.1
50 Ratings
6% above category average
Calendaring00 Ratings8.445 Ratings
Event/webinar marketing00 Ratings7.836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bonterra Guided Fundraising
-
Ratings
Mailchimp
8.2
44 Ratings
9% above category average
Social sharing and campaigns00 Ratings8.342 Ratings
Social profile integration00 Ratings8.135 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bonterra Guided Fundraising
-
Ratings
Mailchimp
7.6
460 Ratings
1% above category average
Dashboards00 Ratings7.7123 Ratings
Standard reports00 Ratings8.0458 Ratings
Custom reports00 Ratings7.250 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bonterra Guided Fundraising
-
Ratings
Mailchimp
7.4
44 Ratings
2% below category average
API00 Ratings7.833 Ratings
Role-based workflow & approvals00 Ratings6.57 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.421 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.618 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.639 Ratings
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Bonterra Guided FundraisingMailchimp
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OneCause
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Score 9.2 out of 10
PFL Direct Mail Platform
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Score 9.3 out of 10
Enterprises
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Score 9.3 out of 10
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User Ratings
Bonterra Guided FundraisingMailchimp
Likelihood to Recommend
9.0
(123 ratings)
8.0
(499 ratings)
Likelihood to Renew
8.0
(5 ratings)
8.5
(51 ratings)
Usability
9.0
(2 ratings)
8.4
(373 ratings)
Availability
-
(0 ratings)
9.5
(6 ratings)
Performance
-
(0 ratings)
9.0
(7 ratings)
Support Rating
2.8
(4 ratings)
7.9
(15 ratings)
Implementation Rating
9.0
(2 ratings)
7.5
(22 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
-
(0 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
Bonterra Guided FundraisingMailchimp
Likelihood to Recommend
Bonterra
Specifically, the customer service is one of the best of any online service we have used. The staff is respectful and speedy, and I have never had any occasion to be disappointed in their help. The silent auction tool we have used for the past two online silent auctions has been excellent. We are about to use the new service. I've been working on setting it up, and so far, so good. We would really like to track our volunteers in Network for Good somehow. Not to do recruitment or volunteer forms, as we don't use public recruitment of volunteers for our use. However, volunteer hours are very important as we do fundraising and grantwriting, as they show our excellent relationship with the community. I'd like to be able to track the volunteer hours... especially if they are also donors. I sure would appreciate a REAL text-to-give, where it's not 10 numbers to text-to-give but just 6 or so. We have tried using this and the feedback we have gotten is "This isn't so easy." To be able to say: "Text MITTENS to 123456" is a lot cleaner than "Text MITTENS to 888-888-8888." Granted this is a small thing, but this is what people ask about.
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Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
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Pros
Bonterra
  • Top-notch customer service! The Network For Good team is responsive, genuinely courteous, and knowledgeable about the product.
  • Communication options are available for all donor preferences, from good old-fashioned direct mail to email, text, and video. And all are easy to use!
  • Creating forms for surveys and other data capturing is very easy, as is construction of reports on donors and donations for management use.
  • Love the format options and drag-and-drop functionality -- including embedding videos -- for newsletters and email engagements.
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Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
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Cons
Bonterra
  • Individual contact listing being required before the company or business causes some business to be dropped if the individual leaves the business
  • when you have a donor who donated both as a business and as an individual sometimes one or the other does not come up in the listing when you search for an amount for the year
  • FaceBook donations being identified by at least who did the fundraiser, not the donors. I do a birthday fundraiser every year for Caring Carroll and there is no indication that it came from me. The money comes in but we do not know where it came from who held the fundraiser.
  • The fact that the FaceBook donations go into our Network for Good database before we even have the money is confusing.
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Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
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Likelihood to Renew
Bonterra
We are still learning and rebuilding our nonprofit using this platform, so this year is a trial run to see how we can increase our network and our donations. So long as we are able to see a significant return on investment in terms of donations received through the platform, we will renew for next year.
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Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Usability
Bonterra
It's very easy to use and customizable.
Read full review
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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Reliability and Availability
Bonterra
No answers on this topic
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
Bonterra
No answers on this topic
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
Bonterra
Bonterra customer service is slow and terrible. They take forever to address the actual issue, constantly making incorrect assumptions about the issue. I have spent more than 45 minutes on hold, just to speak with a customer service representative when the chat function was unable to provide assistance with my issue.
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Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
Bonterra
NFG is great and the process was smooth. thank you.
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Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Bonterra
For us, Bonterra Guided Fundraising offered the best overall bang for the buck. There were cheaper options that didn't over the features we needed and more expensive options that we felt didn't offer features as good as the ones we were seeing at Bonterra. For an overall option that did more of what we wanted to do, Bonterra was the best choice for us.
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Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
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Scalability
Bonterra
No answers on this topic
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Bonterra
  • We signed up with Network for Good in the fall of 2022 & had a last minute end of year giving campaign using videos we made in Network for Good & emailing them. We also used giving pages & listed a variety of giving amounts that a donor could select.
  • We experienced at least a 20% increase in giving.
  • Increase in our communication with donors because there are tools in Network for Good that make it easy.
  • Our organization looks more professional with the giving pages & it accommodates ways to give.
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Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
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ScreenShots

Bonterra Guided Fundraising Screenshots

Screenshot of Guided Fundraising is a mobile friendly system built with the small and growing non-profit in mindScreenshot of Event ticketing and managementScreenshot of Mobile giving, text-to-give, and peer-to-peer fundraisingScreenshot of Donor communications in a variety of ways

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.