What users are saying about
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Top Rated
325 Ratings
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Top Rated
2235 Ratings

Buffer

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Top Rated
325 Ratings
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Score 8.2 out of 100

Adobe Marketo Engage

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Top Rated
2235 Ratings
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Score 8 out of 100

Likelihood to Recommend

Buffer

It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
Anonymous | TrustRadius Reviewer

Adobe Marketo Engage

If you are doing ABM, Marketo is the best fit. It is capable of creating highly personalized mail to target our audience. Highly Personalized campaigns will not only help you to get your audience more engaged but also will help to increase your overall sales. It has advanced analytics to track user behavior. Must test and try this tool.
Deepa Kumari | TrustRadius Reviewer

Feature Rating Comparison

Publishing

Buffer
8.4
Adobe Marketo Engage
Content planning and scheduling
Buffer
9.0
Adobe Marketo Engage
Content optimization
Buffer
8.0
Adobe Marketo Engage
Workflow management
Buffer
8.3
Adobe Marketo Engage

Reporting/analytics

Buffer
8.1
Adobe Marketo Engage
Campaign success analytics
Buffer
8.1
Adobe Marketo Engage

Account management

Buffer
8.6
Adobe Marketo Engage
Role-based user permissions & privileges
Buffer
8.5
Adobe Marketo Engage
Mobile access
Buffer
8.7
Adobe Marketo Engage

Email & Online Marketing

Buffer
Adobe Marketo Engage
7.9
WYSIWYG email editor
Buffer
Adobe Marketo Engage
7.0
Dynamic content
Buffer
Adobe Marketo Engage
7.4
Ability to test dynamic content
Buffer
Adobe Marketo Engage
7.8
Landing pages
Buffer
Adobe Marketo Engage
7.4
A/B testing
Buffer
Adobe Marketo Engage
8.2
Mobile optimization
Buffer
Adobe Marketo Engage
6.9
Email deliverability reporting
Buffer
Adobe Marketo Engage
8.5
List management
Buffer
Adobe Marketo Engage
8.6
Triggered drip sequences
Buffer
Adobe Marketo Engage
8.9

Lead Management

Buffer
Adobe Marketo Engage
8.4
Lead nurturing
Buffer
Adobe Marketo Engage
8.5
Lead scoring and grading
Buffer
Adobe Marketo Engage
8.7
Data quality management
Buffer
Adobe Marketo Engage
8.0
Automated sales alerts and tasks
Buffer
Adobe Marketo Engage
8.5

Campaign Management

Buffer
Adobe Marketo Engage
7.6
Calendaring
Buffer
Adobe Marketo Engage
6.9
Event/webinar marketing
Buffer
Adobe Marketo Engage
8.3

Social Media Marketing

Buffer
Adobe Marketo Engage
6.5
Social sharing and campaigns
Buffer
Adobe Marketo Engage
7.1
Social profile integration
Buffer
Adobe Marketo Engage
5.8

Reporting & Analytics

Buffer
Adobe Marketo Engage
7.2
Dashboards
Buffer
Adobe Marketo Engage
7.0
Standard reports
Buffer
Adobe Marketo Engage
7.4
Custom reports
Buffer
Adobe Marketo Engage
7.1

Platform & Infrastructure

Buffer
Adobe Marketo Engage
7.8
API
Buffer
Adobe Marketo Engage
8.2
Role-based workflow & approvals
Buffer
Adobe Marketo Engage
7.8
Customizability
Buffer
Adobe Marketo Engage
7.6
Integration with Salesforce.com
Buffer
Adobe Marketo Engage
8.8
Integration with Microsoft Dynamics CRM
Buffer
Adobe Marketo Engage
7.6
Integration with SugarCRM
Buffer
Adobe Marketo Engage
6.8

Pros

Buffer

  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Luz Ellis | TrustRadius Reviewer

Adobe Marketo Engage

  • The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
  • myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
  • Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
  • AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.
Greg Beazley | TrustRadius Reviewer

Cons

Buffer

  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Whitney Knight | TrustRadius Reviewer

Adobe Marketo Engage

  • It would be nice to have an expansive view of all active triggers and flows.
  • Some reporting functions can take quite a bit of time to execute if they use too much data.
  • Some error codes and mistakes can take time to uncover/solve.
Matt Davidson | TrustRadius Reviewer

Likelihood to Renew

Buffer

Buffer 7.4
Based on 14 answers
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Frankie Heath | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 7.3
Based on 146 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

Usability

Buffer

Buffer 8.8
Based on 20 answers
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
Ann Korb | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 5.0
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

Buffer

Buffer 8.5
Based on 3 answers
Buffer is always on hand and very reliable, their software suite rarely has outages
Len Gordon | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 8.2
Based on 46 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

Performance

Buffer

Buffer 8.0
Based on 3 answers
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Frankie Heath | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 7.4
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

Buffer

Buffer 9.4
Based on 21 answers
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Anonymous | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 6.6
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

Buffer

No score
No answers yet
No answers on this topic

Adobe Marketo Engage

Adobe Marketo Engage 7.9
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

Buffer

No score
No answers yet
No answers on this topic

Adobe Marketo Engage

Adobe Marketo Engage 5.4
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

Buffer

Buffer 8.3
Based on 2 answers
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Frankie Heath | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

Buffer

The reason for selecting Buffer was mainly due to good UI and easy to use functionality. Hootsuite was not that user friendly and a bit complicated. Buffer is more straight forward and easy to use when you compare it with Hootsuite. Also, I like Buffer's mobile friendliness more than Hootsuite.
Harsh Hingorani ⚡️ | TrustRadius Reviewer

Adobe Marketo Engage

Marketo integrates with other platforms much more efficiently. Being able to put contacts into a list and then have all the selected contacts go directly into a campaign in salesforce is a game-changer for me. We could never do that with Hubspot. Having Zoominfo synced with Marketo is also a huge time saver. It is always accurate. The form fill and landing pages are much easier to set up than in Hubspot.
Chandler Reed | TrustRadius Reviewer

Scalability

Buffer

Buffer 8.6
Based on 2 answers
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Len Gordon | TrustRadius Reviewer

Adobe Marketo Engage

Adobe Marketo Engage 8.6
Based on 9 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

Return on Investment

Buffer

  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Joseph Kahn | TrustRadius Reviewer

Adobe Marketo Engage

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

Screenshots

Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Buffer Editions & Modules

Edition
Publish Pro$151
Publish Premium$651
Publish Business$991
Analyze Pro$351
Analyze Premium$501
  1. per month
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

Adobe Marketo Engage

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD

Adobe Marketo Engage Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Buffer
8.7
Adobe Marketo Engage
8.3

Likelihood to Renew

Buffer
7.4
Adobe Marketo Engage
7.3

Usability

Buffer
8.8
Adobe Marketo Engage
5.0

Reliability and Availability

Buffer
8.5
Adobe Marketo Engage
8.2

Performance

Buffer
8.0
Adobe Marketo Engage
7.4

Support Rating

Buffer
9.4
Adobe Marketo Engage
6.6

In-Person Training

Buffer
Adobe Marketo Engage
7.9

Online Training

Buffer
Adobe Marketo Engage
5.4

Implementation Rating

Buffer
8.3
Adobe Marketo Engage
7.3

Scalability

Buffer
8.6
Adobe Marketo Engage
8.6

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