What users are saying about
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Top Rated
92 Ratings
Chartbeat
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Top Rated
92 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.1 out of 100
Based on 92 reviews and ratings
HubSpot Marketing Hub
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Top Rated
1945 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 1945 reviews and ratings
Feature Set Ratings
Email & Online Marketing

Chartbeat
Feature Set Not Supported
N/A

8.4
HubSpot Marketing Hub
84%
HubSpot Marketing Hub ranks higher in 9/9 features
HubSpot Marketing Hub ranks higher in 9/9 features
WYSIWYG email editor

N/A
0 Ratings

8.2
82%
331 Ratings
Dynamic content

N/A
0 Ratings

8.3
83%
331 Ratings
Ability to test dynamic content

N/A
0 Ratings

8.3
83%
308 Ratings
Landing pages

N/A
0 Ratings

8.0
80%
361 Ratings
A/B testing

N/A
0 Ratings

8.4
84%
285 Ratings
Mobile optimization

N/A
0 Ratings

8.6
86%
352 Ratings
Email deliverability reporting

N/A
0 Ratings

8.7
87%
697 Ratings
List management

N/A
0 Ratings

8.5
85%
363 Ratings
Triggered drip sequences

N/A
0 Ratings

8.5
85%
275 Ratings
Lead Management

Chartbeat
Feature Set Not Supported
N/A

8.1
HubSpot Marketing Hub
81%
HubSpot Marketing Hub ranks higher in 4/4 features
HubSpot Marketing Hub ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

8.4
84%
354 Ratings
Lead scoring and grading

N/A
0 Ratings

7.8
78%
325 Ratings
Data quality management

N/A
0 Ratings

8.2
82%
331 Ratings
Automated sales alerts and tasks

N/A
0 Ratings

8.1
81%
299 Ratings
Campaign Management

Chartbeat
Feature Set Not Supported
N/A

8.0
HubSpot Marketing Hub
80%
HubSpot Marketing Hub ranks higher in 2/2 features
HubSpot Marketing Hub ranks higher in 2/2 features
Calendaring

N/A
0 Ratings

7.9
79%
305 Ratings
Event/webinar marketing

N/A
0 Ratings

8.1
81%
251 Ratings
Social Media Marketing

Chartbeat
Feature Set Not Supported
N/A

8.3
HubSpot Marketing Hub
83%
HubSpot Marketing Hub ranks higher in 2/2 features
HubSpot Marketing Hub ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

8.2
82%
341 Ratings
Social profile integration

N/A
0 Ratings

8.4
84%
331 Ratings
Reporting & Analytics

Chartbeat
Feature Set Not Supported
N/A

8.2
HubSpot Marketing Hub
82%
HubSpot Marketing Hub ranks higher in 3/3 features
HubSpot Marketing Hub ranks higher in 3/3 features
Dashboards

N/A
0 Ratings

8.3
83%
365 Ratings
Standard reports

N/A
0 Ratings

8.3
83%
361 Ratings
Custom reports

N/A
0 Ratings

8.0
80%
324 Ratings
Platform & Infrastructure

Chartbeat
Feature Set Not Supported
N/A

7.7
HubSpot Marketing Hub
77%
HubSpot Marketing Hub ranks higher in 6/6 features
HubSpot Marketing Hub ranks higher in 6/6 features
API

N/A
0 Ratings

8.0
80%
252 Ratings
Role-based workflow & approvals

N/A
0 Ratings

8.6
86%
280 Ratings
Customizability

N/A
0 Ratings

8.1
81%
302 Ratings
Integration with Salesforce.com

N/A
0 Ratings

7.6
76%
228 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings

6.9
69%
98 Ratings
Integration with SugarCRM

N/A
0 Ratings

7.1
71%
93 Ratings
Attribute Ratings
- Chartbeat is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
- HubSpot Marketing Hub is rated higher in 1 area: Support Rating
- Chartbeat and HubSpot Marketing Hub are tied in 1 area: Usability
Likelihood to Recommend

9.1
Chartbeat
91%
54 Ratings

8.7
HubSpot Marketing Hub
87%
652 Ratings
Likelihood to Renew

10.0
Chartbeat
100%
5 Ratings

9.0
HubSpot Marketing Hub
90%
371 Ratings
Usability

8.7
Chartbeat
87%
45 Ratings

8.7
HubSpot Marketing Hub
87%
106 Ratings
Availability

Chartbeat
N/A
0 Ratings

9.1
HubSpot Marketing Hub
91%
50 Ratings
Performance

Chartbeat
N/A
0 Ratings

8.9
HubSpot Marketing Hub
89%
34 Ratings
Support Rating

8.0
Chartbeat
80%
11 Ratings

8.5
HubSpot Marketing Hub
85%
168 Ratings
In-Person Training

Chartbeat
N/A
0 Ratings

9.1
HubSpot Marketing Hub
91%
8 Ratings
Online Training

Chartbeat
N/A
0 Ratings

9.1
HubSpot Marketing Hub
91%
26 Ratings
Implementation Rating

Chartbeat
N/A
0 Ratings

7.3
HubSpot Marketing Hub
73%
98 Ratings
Product Scalability

Chartbeat
N/A
0 Ratings

7.3
HubSpot Marketing Hub
73%
7 Ratings
Likelihood to Recommend
Chartbeat
If you are looking for a tool that tracks traffic, content performance, author performance, and reader retention with a relatively simple interface and gleaming graphics then this is for you. Trickier things like report generation are made much more seamless now, and except for some friction in the sidebar navigation –– I find it to be a pretty flawless tool that I would recommend to friends or others in the media field. It's just a basic necessity to understand content these days, so Chartbeat is a great tool at that!
Sustainability Reporter
WWDOnline Media, 501-1000 employees
HubSpot Marketing Hub
CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Business Development Manager
PCS TitleReal Estate, 11-50 employees
Pros
Chartbeat
- Provides easy at-a-glance look at what people are reading right now
- Heads-up Display allows you to make sure the homepage is showing the content people want to read
- Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability

Verified User
Professional in Other
Newspapers Company, 1001-5000 employeesHubSpot Marketing Hub
- All-in-one software - the main thing HubSpot does well is the breadth of functionality.
- Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
- Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Director of Demand Generation
PartnerStackInternet, 201-500 employees
Cons
Chartbeat
- Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
- More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
- Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.

Verified User
Director in Other
Publishing Company, 1001-5000 employeesHubSpot Marketing Hub
- While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
- The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
- Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Senior Product Marketing Manager
Passare, Inc.Insurance, 201-500 employees
Pricing Details
Chartbeat
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Chartbeat Editions & Modules
—
Additional Pricing Details
—HubSpot Marketing Hub
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$50 per month
HubSpot Marketing Hub Editions & Modules
Edition
Pro | $8901 |
---|---|
Enterprise | $3,2002 |
Starter | $503 |
Free | $04 |
- per month (includes 2,000 contacts)
- per month (includes 10,000 contacts)
- per month (includes 1,000 contacts)
- per month
Additional Pricing Details
—Likelihood to Renew
Chartbeat
Chartbeat 10.0
Based on 5 answers
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.

Verified User
Contributor in Other
Writing and Editing Company, 1-10 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 9.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Managing Director
Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees
Usability
Chartbeat
Chartbeat 8.7
Based on 45 answers
It's easy to use and understand, which can't be said for all data-tracking sites that I've used in the past. It's easy for me to navigate and I didn't need to Google anything in order to find what I needed

Verified User
Team Lead in Other
Media Production Company, 1-10 employeesHubSpot Marketing Hub
HubSpot Marketing Hub 8.7
Based on 106 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Head Content Creator
InedoInformation Technology & Services, 11-50 employees
Reliability and Availability
Chartbeat
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
CEO
Trade Area SystemsInformation Technology and Services, 11-50 employees
Performance
Chartbeat
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Support Rating
Chartbeat
Chartbeat 8.0
Based on 11 answers
I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
Editor
Birmingham MailNewspapers, 51-200 employees
HubSpot Marketing Hub
HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Director of Search
WidewailMarketing & Advertising, 11-50 employees
In-Person Training
Chartbeat
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Online Training
Chartbeat
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |
DZone/AnswerHubInformation Technology and Services, 11-50 employees
Implementation Rating
Chartbeat
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Marketing Analyst
PSMJ Resources, Inc.Design, 51-200 employees
Alternatives Considered
Chartbeat
Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and intuitive user experience. Plus, it's API allows for broad integration.
Director
Tribune PublishingNewspapers, 1001-5000 employees
HubSpot Marketing Hub
In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
Sales Professional
Tourism ProfessionalLeisure, Travel & Tourism, 11-50 employees
Scalability
Chartbeat
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Digital Media Specialist
Acadia Lead Management ServicesMarketing and Advertising, 11-50 employees
Return on Investment
Chartbeat
- I do not have access to the financial arrangements in place, but I would view Chartbeat as a key tool for the company with significant advantages over other analytical software.
- Continued enhancement of the product, for instance picture previewer, would provide additional value to the service.

Verified User
Professional in Other
Online Media Company, 5001-10,000 employeesHubSpot Marketing Hub
- HubSpot has helped us increased our lead generation.
- HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
- HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Marketing Manger
ConexlinkComputer Software, 11-50 employees