What users are saying about

Chartbeat vs HubSpot Marketing Hub

Chartbeat
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Top Rated
92 Ratings
Get a free demo
HubSpot Marketing Hub
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Top Rated
1945 Ratings

Chartbeat

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Top Rated
92 Ratings
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Score 9.1 out of 100

Based on 92 reviews and ratings

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HubSpot Marketing Hub

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Top Rated
1945 Ratings
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Score 8.6 out of 100

Based on 1945 reviews and ratings

Feature Set Ratings

    Email & Online Marketing

    Chartbeat

    Feature Set Not Supported
    N/A
    8.4

    HubSpot Marketing Hub

    84%
    HubSpot Marketing Hub ranks higher in 9/9 features
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.3
    83%
    331 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.3
    83%
    308 Ratings

    Landing pages

    N/A
    0 Ratings
    8.0
    80%
    361 Ratings

    A/B testing

    N/A
    0 Ratings
    8.4
    84%
    285 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.6
    86%
    352 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.7
    87%
    697 Ratings

    List management

    N/A
    0 Ratings
    8.5
    85%
    363 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.5
    85%
    275 Ratings

    Lead Management

    Chartbeat

    Feature Set Not Supported
    N/A
    8.1

    HubSpot Marketing Hub

    81%
    HubSpot Marketing Hub ranks higher in 4/4 features
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.4
    84%
    354 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.8
    78%
    325 Ratings

    Data quality management

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.1
    81%
    299 Ratings

    Campaign Management

    Chartbeat

    Feature Set Not Supported
    N/A
    8.0

    HubSpot Marketing Hub

    80%
    HubSpot Marketing Hub ranks higher in 2/2 features
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.9
    79%
    305 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.1
    81%
    251 Ratings

    Social Media Marketing

    Chartbeat

    Feature Set Not Supported
    N/A
    8.3

    HubSpot Marketing Hub

    83%
    HubSpot Marketing Hub ranks higher in 2/2 features
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.2
    82%
    341 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.4
    84%
    331 Ratings

    Reporting & Analytics

    Chartbeat

    Feature Set Not Supported
    N/A
    8.2

    HubSpot Marketing Hub

    82%
    HubSpot Marketing Hub ranks higher in 3/3 features
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.3
    83%
    365 Ratings

    Standard reports

    N/A
    0 Ratings
    8.3
    83%
    361 Ratings

    Custom reports

    N/A
    0 Ratings
    8.0
    80%
    324 Ratings

    Platform & Infrastructure

    Chartbeat

    Feature Set Not Supported
    N/A
    7.7

    HubSpot Marketing Hub

    77%
    HubSpot Marketing Hub ranks higher in 6/6 features
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.0
    80%
    252 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.6
    86%
    280 Ratings

    Customizability

    N/A
    0 Ratings
    8.1
    81%
    302 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.6
    76%
    228 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    6.9
    69%
    98 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    7.1
    71%
    93 Ratings

    Attribute Ratings

    • Chartbeat is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
    • HubSpot Marketing Hub is rated higher in 1 area: Support Rating
    • Chartbeat and HubSpot Marketing Hub are tied in 1 area: Usability

    Likelihood to Recommend

    9.1

    Chartbeat

    91%
    54 Ratings
    8.7

    HubSpot Marketing Hub

    87%
    652 Ratings

    Likelihood to Renew

    10.0

    Chartbeat

    100%
    5 Ratings
    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings

    Usability

    8.7

    Chartbeat

    87%
    45 Ratings
    8.7

    HubSpot Marketing Hub

    87%
    106 Ratings

    Availability

    Chartbeat

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Performance

    Chartbeat

    N/A
    0 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Support Rating

    8.0

    Chartbeat

    80%
    11 Ratings
    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings

    In-Person Training

    Chartbeat

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Online Training

    Chartbeat

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Implementation Rating

    Chartbeat

    N/A
    0 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    Product Scalability

    Chartbeat

    N/A
    0 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Likelihood to Recommend

    Chartbeat

    If you are looking for a tool that tracks traffic, content performance, author performance, and reader retention with a relatively simple interface and gleaming graphics then this is for you. Trickier things like report generation are made much more seamless now, and except for some friction in the sidebar navigation –– I find it to be a pretty flawless tool that I would recommend to friends or others in the media field. It's just a basic necessity to understand content these days, so Chartbeat is a great tool at that!

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    Kaley Roshitsh | TrustRadius Reviewer
    Kaley Roshitsh
    View all 54 answers on this topic

    HubSpot Marketing Hub

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!

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    Arcoma L. Lambert | TrustRadius Reviewer
    Arcoma L. Lambert
    View all 652 answers on this topic

    Pros

    Chartbeat

    • Provides easy at-a-glance look at what people are reading right now
    • Heads-up Display allows you to make sure the homepage is showing the content people want to read
    • Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 54 answers on this topic

    HubSpot Marketing Hub

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.

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    Joe Kevens | TrustRadius Reviewer
    Joe Kevens
    View all 652 answers on this topic

    Cons

    Chartbeat

    • Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
    • More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
    • Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 54 answers on this topic

    HubSpot Marketing Hub

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.

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    Chris Gomez, SPHR | TrustRadius Reviewer
    Chris Gomez, SPHR
    View all 652 answers on this topic

    Pricing Details

    Chartbeat

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    Chartbeat Editions & Modules

    —
    Additional Pricing Details
    —

    HubSpot Marketing Hub

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    $50 per month

    HubSpot Marketing Hub Editions & Modules

    Edition
    Pro$8901
    Enterprise$3,2002
    Starter$503
    Free$04
    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month
    Additional Pricing Details
    —

    Likelihood to Renew

    Chartbeat

    Chartbeat 10.0
    Based on 5 answers
    I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.0
    Based on 371 answers
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

    Read full review

    Arun C Devan | TrustRadius Reviewer
    Arun C Devan
    View all 371 answers on this topic

    Usability

    Chartbeat

    Chartbeat 8.7
    Based on 45 answers
    It's easy to use and understand, which can't be said for all data-tracking sites that I've used in the past. It's easy for me to navigate and I didn't need to Google anything in order to find what I needed

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 45 answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.7
    Based on 106 answers
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

    Read full review

    Lauren Camacci | TrustRadius Reviewer
    Lauren Camacci
    View all 106 answers on this topic

    Reliability and Availability

    Chartbeat

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 50 answers
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

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    Joe Rando | TrustRadius Reviewer
    Joe Rando
    View all 50 answers on this topic

    Performance

    Chartbeat

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.9
    Based on 34 answers
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

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    Carah Counts | TrustRadius Reviewer
    Carah Counts
    View all 34 answers on this topic

    Support Rating

    Chartbeat

    Chartbeat 8.0
    Based on 11 answers
    I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.

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    Graeme Brown | TrustRadius Reviewer
    Graeme Brown
    View all 11 answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.5
    Based on 168 answers
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

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    David Pye | TrustRadius Reviewer
    David Pye
    View all 168 answers on this topic

    In-Person Training

    Chartbeat

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 8 answers
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

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    Carah Counts | TrustRadius Reviewer
    Carah Counts
    View all 8 answers on this topic

    Online Training

    Chartbeat

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 26 answers
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

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    Tom Smith | TrustRadius Reviewer
    Tom Smith
    View all 26 answers on this topic

    Implementation Rating

    Chartbeat

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 98 answers
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

    Read full review

    Andrew Driscoll | TrustRadius Reviewer
    Andrew Driscoll
    View all 98 answers on this topic

    Alternatives Considered

    Chartbeat

    Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and intuitive user experience. Plus, it's API allows for broad integration.

    Read full review

    Kurt Gessler | TrustRadius Reviewer
    Kurt Gessler
    View all 54 answers on this topic

    HubSpot Marketing Hub

    In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.

    Read full review

    Roshni Rahman | TrustRadius Reviewer
    Roshni Rahman
    View all 652 answers on this topic

    Scalability

    Chartbeat

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 7 answers
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

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    Jessica McCann | TrustRadius Reviewer
    Jessica McCann
    View all 7 answers on this topic

    Return on Investment

    Chartbeat

    • I do not have access to the financial arrangements in place, but I would view Chartbeat as a key tool for the company with significant advantages over other analytical software.
    • Continued enhancement of the product, for instance picture previewer, would provide additional value to the service.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 54 answers on this topic

    HubSpot Marketing Hub

    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.

    Read full review

    Heather Robinette, MBA | TrustRadius Reviewer
    Heather Robinette, MBA
    View all 652 answers on this topic

    Screenshots

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