What users are saying about
51 Ratings
683 Ratings
51 Ratings
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Score 8 out of 100
683 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Clearbit

Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
Jordon Sargent | TrustRadius Reviewer

Pardot

I found Pardot really powerful and versatile. We didn't use the Drip Automation feature as much as I would have liked, but that's just because we didn't have many use cases to justify it. We were able to build out a complex custom CSS for our email templates and appreciated the rendering capabilities that allowed us to preview how our CSS would display across all the most popular browsers and mobile platforms.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Clearbit
8.2
Pardot
Advanced search
Clearbit
7.9
Pardot
Identification of new leads
Clearbit
8.3
Pardot
List quality
Clearbit
8.5
Pardot
List upload/download
Clearbit
7.2
Pardot
Ideal customer targeting
Clearbit
8.3
Pardot
Load time/data access
Clearbit
9.2
Pardot

Sales Intelligence Data Standards

Clearbit
7.9
Pardot
Contact information
Clearbit
8.1
Pardot
Company information
Clearbit
8.4
Pardot
Industry information
Clearbit
7.2
Pardot

Data Augmentation & Lead Qualification

Clearbit
8.4
Pardot
Lead qualification process
Clearbit
8.2
Pardot
Smart lists and recommendations
Clearbit
7.7
Pardot
Salesforce integration
Clearbit
9.3
Pardot
Company/business profiles
Clearbit
8.4
Pardot
Alerts and reminders
Clearbit
9.2
Pardot
Data hygiene
Clearbit
8.0
Pardot
Automatic data refresh
Clearbit
7.8
Pardot
Tags
Clearbit
8.7
Pardot
Filters and segmentation
Clearbit
8.2
Pardot

Sales Intelligence Email Features

Clearbit
7.8
Pardot
Sales email templates
Clearbit
7.7
Pardot
Append emails to records
Clearbit
7.8
Pardot

Email & Online Marketing

Clearbit
Pardot
7.7
WYSIWYG email editor
Clearbit
Pardot
6.4
Dynamic content
Clearbit
Pardot
7.5
Ability to test dynamic content
Clearbit
Pardot
7.7
Landing pages
Clearbit
Pardot
6.9
A/B testing
Clearbit
Pardot
8.5
Mobile optimization
Clearbit
Pardot
8.0
Email deliverability reporting
Clearbit
Pardot
8.3
List management
Clearbit
Pardot
8.2
Triggered drip sequences
Clearbit
Pardot
8.0

Lead Management

Clearbit
Pardot
8.0
Lead nurturing
Clearbit
Pardot
8.1
Lead scoring and grading
Clearbit
Pardot
8.5
Data quality management
Clearbit
Pardot
7.6
Automated sales alerts and tasks
Clearbit
Pardot
8.0

Campaign Management

Clearbit
Pardot
7.6
Calendaring
Clearbit
Pardot
7.4
Event/webinar marketing
Clearbit
Pardot
7.9

Social Media Marketing

Clearbit
Pardot
7.1
Social sharing and campaigns
Clearbit
Pardot
6.7
Social profile integration
Clearbit
Pardot
7.5

Reporting & Analytics

Clearbit
Pardot
6.9
Dashboards
Clearbit
Pardot
7.4
Standard reports
Clearbit
Pardot
6.7
Custom reports
Clearbit
Pardot
6.6

Platform & Infrastructure

Clearbit
Pardot
7.5
API
Clearbit
Pardot
8.1
Role-based workflow & approvals
Clearbit
Pardot
7.2
Customizability
Clearbit
Pardot
7.5
Integration with Salesforce.com
Clearbit
Pardot
8.7
Integration with Microsoft Dynamics CRM
Clearbit
Pardot
8.3
Integration with SugarCRM
Clearbit
Pardot
5.4

Pros

Clearbit

  • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
  • ClearBit mapping is great because there are 80 fields that map and an API.
  • We can build out our leads and contacts extremely faster because of the simplicity of the program.
Anonymous | TrustRadius Reviewer

Pardot

  • Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.
  • Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.
  • Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.
Danielle Armour | TrustRadius Reviewer

Cons

Clearbit

  • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
  • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
  • Clearbit provides direct dials, but again it's not as accurate as other services.
Anonymous | TrustRadius Reviewer

Pardot

  • We found it didn't integrate as well with Salesforce as we wanted it to and was not great.
  • Building your email templates was not user-friendly or easy to customize. Content builder in Marketing Cloud is much better and user-friendly.
  • Great for top of the funnel and to only do lead nurturing- I wouldn't recommend it for marketing/communications to existing customers.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Clearbit

Clearbit 8.0
Based on 2 answers
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
Fraser Murphy | TrustRadius Reviewer

Pardot

Pardot 2.1
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Clearbit

Clearbit 5.0
Based on 1 answer
It is easy to use but doesn't cover enough compnaies.
Kim Dammers | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Clearbit

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Clearbit

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 5 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

Clearbit

Clearbit 5.6
Based on 3 answers
The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 15 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

Clearbit

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Clearbit

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Clearbit

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Clearbit

Time to realize ROI and system capability was not very clear, and my client was hesitant to take unnecessary risks. Time was not on our side in this selection and evaluation process. The client decided to go with Clearbit based on many factors but ultimately, the feedback received from other users was the deciding factor in the purchase decision.
Anonymous | TrustRadius Reviewer

Pardot

The decision for our organization to switch to Pardot was a global decision and was not very popular. Countries in our company who were using Marketo were very happy and we seem to have limited ourselves by going with Pardot. Overall, Pardot works fine, but Marketo has much more capability and does everything better than Pardot.
Anonymous | TrustRadius Reviewer

Return on Investment

Clearbit

  • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
  • Works great for large repositories of data, which we have.
  • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
Rick Scouffas | TrustRadius Reviewer

Pardot

  • Engagement formula has allowed us to see to what extent our audience is engaging with us. What are they doing, how often are they doing it, etc. This helps us paint a picture of our network.
  • The segmentation for emailing has been very helpful for our organization. This allows for more targeted email campaigns to certain groups we know would be interested/benefited rather than loosing folks due to emails that they maybe don't care about (or we've sent too many!)
  • The connection to SalesForce really is a game changer. Now our CRM database and our marketing tool are connected for seamlessly integration.
Jillian Papa | TrustRadius Reviewer

Screenshots

Pricing Details

Clearbit

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Clearbit Editions & Modules

Edition
All Plans$20,000.001
  1. Annually
Additional Pricing Details
Pricing is based on CRM database size, monthly web traffic, and monthly contact creation. Each product is subject to individual terms and plans may be available on a monthly or annual subscription. For more information, contact Clearbit or visit, https://clearbit.com/pricing

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

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