What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1830 Ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Marketo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1830 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Communifire by Axero Solutions

Specific scenarios where Communifire would be well suited to an organisation, would be companies that are people focused and committed to frequent and open communication channels from both the top-down and bottom-up. It also would suit organizations that are committed to providing the staff opportunities to collaborate, share and actively contribute to company initiatives and planning. If these aren't elements of your organization's culture, the system would still work for you or those companies who just want to push information out and have an effective intranet. Communifire would cater to these scenarios just as well and is more than capable of providing that type of simple solution.
Wade Dixon | TrustRadius Reviewer

Marketo

Marketo is really the only choice for large enterprise Marketing organizations, in my opinion. It scales better than other platforms with similar functionalities and is easier to use. Competitors' products in this space will require more "technical" users with coding and database management backgrounds, or will flat out not handle the volume. Marketo is in the sweet spot. If you have Salesforce or Dynamics and are in a large or medium-sized organization, especially if you are in a B2B oriented industry, Marketo is for you.I am personally currently in the Higher Education industry, and Marketo works well in that space, though we sometimes need to seek workarounds for some areas of functionality that are B2B-focused.Small businesses may price out of Marketo, especially if they have a large database or B2C orientation, but it is still worth a look. That said, I personally implemented Marketo at two different small software and services shops with 100-150 employees, and they both still use the tool 5-10 years later. For organizations that are going to want to do only traditional batch/blast email campaigns and have small databases, Marketo will work, but you'll be paying for leaving a lot of capability on the table.
Matt Gomez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Communifire by Axero Solutions
Marketo
7.6
WYSIWYG email editor
Communifire by Axero Solutions
Marketo
7.1
Dynamic content
Communifire by Axero Solutions
Marketo
7.8
Ability to test dynamic content
Communifire by Axero Solutions
Marketo
7.5
Landing pages
Communifire by Axero Solutions
Marketo
6.7
A/B testing
Communifire by Axero Solutions
Marketo
7.4
Mobile optimization
Communifire by Axero Solutions
Marketo
7.2
Email deliverability reporting
Communifire by Axero Solutions
Marketo
8.1
List management
Communifire by Axero Solutions
Marketo
8.4
Triggered drip sequences
Communifire by Axero Solutions
Marketo
8.4

Lead Management

Communifire by Axero Solutions
Marketo
8.1
Lead nurturing
Communifire by Axero Solutions
Marketo
8.2
Lead scoring and grading
Communifire by Axero Solutions
Marketo
8.2
Data quality management
Communifire by Axero Solutions
Marketo
8.0
Automated sales alerts and tasks
Communifire by Axero Solutions
Marketo
8.0

Campaign Management

Communifire by Axero Solutions
Marketo
7.2
Calendaring
Communifire by Axero Solutions
Marketo
6.4
Event/webinar marketing
Communifire by Axero Solutions
Marketo
7.9

Social Media Marketing

Communifire by Axero Solutions
Marketo
6.4
Social sharing and campaigns
Communifire by Axero Solutions
Marketo
6.3
Social profile integration
Communifire by Axero Solutions
Marketo
6.4

Reporting & Analytics

Communifire by Axero Solutions
Marketo
6.9
Dashboards
Communifire by Axero Solutions
Marketo
6.7
Standard reports
Communifire by Axero Solutions
Marketo
7.0
Custom reports
Communifire by Axero Solutions
Marketo
6.8

Platform & Infrastructure

Communifire by Axero Solutions
Marketo
7.4
API
Communifire by Axero Solutions
Marketo
8.0
Role-based workflow & approvals
Communifire by Axero Solutions
Marketo
7.8
Customizability
Communifire by Axero Solutions
Marketo
7.6
Integration with Salesforce.com
Communifire by Axero Solutions
Marketo
8.2
Integration with Microsoft Dynamics CRM
Communifire by Axero Solutions
Marketo
6.8
Integration with SugarCRM
Communifire by Axero Solutions
Marketo
6.0

Pros

Communifire by Axero Solutions

  • Communifire allows people to connect easily through instant chat and messaging. It works similarly to other social media platforms like Facebook so its not hard to learn.
  • Communifire makes it easy to share news and events with our community and the presentation of this information looks very professional.
  • I found Communifire quite easy to configure to our individual needs. There were a lot of options to turn things on or off. This was important to us because in some areas of our community we wanted to allow our contractors many features and in other areas we wanted to really limit what was on offer.
  • We had a big list of things we needed a platform to do. Communifire ticked all the boxes.
Anonymous | TrustRadius Reviewer

Marketo

  • Flexibility - It has a lot to offer, but you don't have to have it all. There are a lot of integrations that allow you to set up your MarTech environment however you want.
  • Usability - Marketo is pretty straightforward to use, and there are a lot of resource documents and community available to help mitigate any issues a user might have.
  • Comprehensive - There's a huge range of features that Marketo has built into it that can be bolted on. I accept there are other tools out there there that do "more", but Marketo's features are comprehensive and operate in a local environment.
  • Support - Marketo's support feature and team are fantastic. They've always been willing and able to help with simple and complex queries in a highly professional manner. The Marketo Community backs this up - with both Marketo Support and Marketo Experts providing insight and responses to queries.
Josh Pickles | TrustRadius Reviewer

Cons

Communifire by Axero Solutions

  • Some UX issues that could be improved
  • Some architecture decisions don't make complete sense to me (though that's just one man's opinion)
Col Fink | TrustRadius Reviewer

Marketo

  • Pricing -- Marketo is clearly designed for a premium market, and most people will not be able to get in at the price point it starts from. This is a con especially for small businesses who do not always have the resources to invest in a solution like this.
  • Analytic reports within Marketo are not the greatest. I feel that there is more data you can view, and smart lists do not always work as they are supposed to.
  • It must also be said that Marketo does have a steep learning curve, and in some cases, you may need to hire a specialist to help you with the integration process. This can add to your cost.
Nathan Sichilongo | TrustRadius Reviewer

Likelihood to Renew

Communifire by Axero Solutions

Communifire by Axero Solutions 9.1
Based on 2 answers
Our business depends upon this software to provide information on all aspects of our business. The future of business is a marriage between web site and customer interaction. This software will allow us to move in that direction.
Chuck Vigeant | TrustRadius Reviewer

Marketo

Marketo 7.8
Based on 146 answers
The renewal process with Marketo can be very frustrating. The first year I managed the renewal for my company, I received a quote from the rep with additional products that I had not even inquired about. Additionally, as a result of an increased database size that required us to go up one tier level, we saw our price jump by over 25%. This year, we are decreasing our database size by at least two tier levels and so far I'm disappointed to see that there will be very minimal savings, despite having much less data to store.
Valerie Armstrong | TrustRadius Reviewer

Usability

Communifire by Axero Solutions

Communifire by Axero Solutions 8.2
Based on 1 answer
This rating has a caveat - there is always room for improvement, and this team gets it.You always learn from customers how to do things better and easier, so it is a constant learning of how people use the site. Although the search engine is exceptional, most people do not use it as their first line of research.Much of the usability has to do with layout - and is not just a software usability item, so the rating is severely dependent up on the layout/options you choose for your usage. And their team will do anything in their power to get the results and layout you want.The areas that need improvement - and acknowledged by the team - are the administrative tools. There are a ton of options, and it takes a little to learn some of those. For most people, however, this won't be an issue, because the support team will always help you. This is always the case with more power. If there were fewer options it would no doubt be easier, but they give you the keys to all of the cars in the lot; so a little more to learn.
Chuck Vigeant | TrustRadius Reviewer

Marketo

Marketo 5.3
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

Communifire by Axero Solutions

Communifire by Axero Solutions 9.1
Based on 2 answers
Never any problems. Quite impressed
Chuck Vigeant | TrustRadius Reviewer

Marketo

Marketo 8.2
Based on 46 answers
There are performance issues that make it seem like it's down sometimes. The backlog of campaign triggers etc. can be a real issue. The issue is probably more around performance than uptime.
Jennifer Robertson | TrustRadius Reviewer

Performance

Communifire by Axero Solutions

Communifire by Axero Solutions 9.1
Based on 2 answers
Works in real time.
Chuck Vigeant | TrustRadius Reviewer

Marketo

Marketo 7.6
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

Communifire by Axero Solutions

Communifire by Axero Solutions 9.0
Based on 4 answers
I have always found Communifire support to be exceptional. We have had a personal account manager who has been very helpful.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 7.2
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

Communifire by Axero Solutions

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.5
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

Communifire by Axero Solutions

No score
No answers yet
No answers on this topic

Marketo

Marketo 5.3
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

Communifire by Axero Solutions

Communifire by Axero Solutions 9.1
Based on 4 answers
I found the system to be very flexible and the Communifire team very supportive in helping me identify solutions for my goals.
Rebecca Verhoeff | TrustRadius Reviewer

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

Communifire by Axero Solutions

We selected Communifire for the excellent sales support, strong feature set and quick set up time. We were able to get started immediately and build out features as need required which led to faster execution and higher adoption rates among our team.
Teresa Miller | TrustRadius Reviewer

Marketo

Honestly, they are the industry leader for a reason. Their database like approach in interface and the way the product functions could be confusing or intimidating for some people, but once you see the power it has, and get the hang of it - you'll never look back. We honestly couldn't do some of the things we do without Marketo, and they probably have ME as a customer for life. If I'm consulting with other companies, honestly, it depends on what you're looking for. If you have a simple use case, a simple solution like Pardot or Act-On will probably suffice. If you want advanced targeting capabilities, data cleanliness and automation, advanced segmenting, form completion actions, and industry leading scoring, then I wouldn't look further than Marketo. More of a steep learning curve, but trust me - it's absolutely worth it!
Ian Nate | TrustRadius Reviewer

Scalability

Communifire by Axero Solutions

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.4
Based on 9 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson | TrustRadius Reviewer

Return on Investment

Communifire by Axero Solutions

  • We are still building out features of the platform but with implemention of paid features by members, we will be able to cover our operating cost of the platform.
Art Aughey, FDN | TrustRadius Reviewer

Marketo

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris | TrustRadius Reviewer

Screenshots

Pricing Details

Communifire by Axero Solutions

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Rating Summary

Likelihood to Recommend

Communifire by Axero Solutions
9.0
Marketo
7.9

Likelihood to Renew

Communifire by Axero Solutions
9.1
Marketo
7.8

Usability

Communifire by Axero Solutions
8.2
Marketo
5.3

Reliability and Availability

Communifire by Axero Solutions
9.1
Marketo
8.2

Performance

Communifire by Axero Solutions
9.1
Marketo
7.6

Support Rating

Communifire by Axero Solutions
9.0
Marketo
7.2

In-Person Training

Communifire by Axero Solutions
Marketo
7.5

Online Training

Communifire by Axero Solutions
Marketo
5.3

Implementation Rating

Communifire by Axero Solutions
9.1
Marketo
7.3

Scalability

Communifire by Axero Solutions
Marketo
8.4

Add comparison