Constant Contact vs Aurea Campaign Manager (formerly Lyris HQ)

• We are a huge fan of the numerous templates that may be used for designing emails.
• Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
• The metrics and data gathered from email campaigns is very detailed and helpful.

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• I like the file import process - quick and efficient.
• List segmentation is thorough.
• Campaign monitoring is easily accessible and accurate.

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• This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
• I really don't have any dislikes with the software now that I am familiar with the product.

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• PHP API
• Segmentation
• Creating messages via API calls

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• Many of our clients use a variety of email management services, and Constant Contact is usually chief among them. This keeps our team sharp and up to date for customer service inquiries.
• Constant Contact is extremely reliable. It's been applicable and has grown with trends in digital marketing over the last decade to stay at the top as a best-in-class provider.
• The reporting tools help to give a sense of how well campaigns are performing (or not performing) and gives insight on how to create future campaigns in more effective ways.
• The lack of Google Analytics integration on the app is a hinderance for marketing managers who use the robust API on a variety of other platforms that seamlessly integrate with the service.
• Higher pricing for integrating social media and surveys, and other additional service, is a drawback for the average user on a budget – especially when competitors offer those services for free.

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• More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
• Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.

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