ContactPigeon vs Webtrends Optimize | TrustRadius

What users are saying about

Score 9.1 out of 10

Based on 1 reviews and ratings

Score 7.3 out of 10

Based on 26 reviews and ratings

Feature Rating Comparison

ContactPigeon

Webtrends Optimize

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Cross-browser testing

Mobile app testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Visitor recordings

Preview mode

Test duration calculator

Experiment scheduler

Experiment workflow and approval

Dynamic experiment activation

Client-side tests

Server-side tests

Mutually exclusive tests

ContactPigeon

Webtrends Optimize

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

ContactPigeon

Webtrends Optimize

Click analytics

Scroll maps

Form fill analysis

Conversion tracking

Goal tracking

Test reporting

Results segmentation

CSV export

Experiments results dashboard

Pros

Really powerful custom automation
Omnichannel marketing automation (Email+Push Notifications+SMS)
Great support

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Apostolis Lianos

eCommerce Manager

tetragonobookstores.grRetail, 11-50 employees

View all 1 answers on this topic

Intuitive test set-up makes for a low learning curve.
Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.

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Michael O'Connor

Senior Analytics Consultant & Optimization Lead

PointmarcInformation Technology and Services, 51-200 employees

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Cons

The UI is too complex sometimes (hopefully their support is always there for us!)

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Apostolis Lianos

eCommerce Manager

tetragonobookstores.grRetail, 11-50 employees

View all 1 answers on this topic

The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
There's a bit of a steep learning curve, you can't just dive into the program.
It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

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Verified User

Employee in Marketing

Design Company, 11-50 employees

View all 17 answers on this topic

Likelihood to Renew

No score

No answers yet

No answers on this topic

Webtrends Optimize 5.3

Based on 5 answers

Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.

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David Reynolds-Gooch

Group Manager, Interactive Marketing

BazaarvoiceElectrical/Electronic Manufacturing, 10,001+ employees

View all 5 answers on this topic

Usability

No score

No answers yet

No answers on this topic

Webtrends Optimize 7.0

Based on 2 answers

Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.

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Michael O'Connor

Senior Analytics Consultant & Optimization Lead

PointmarcInformation Technology and Services, 51-200 employees

View all 2 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

Webtrends Optimize 10.0

Based on 1 answer

zero complaints. I'm not aware of it ever failing.

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Verified User

Director in Marketing

Banking Company, 501-1000 employees

View all 1 answers on this topic

Performance

No score

No answers yet

No answers on this topic

Webtrends Optimize 10.0

Based on 1 answer

Zero complaints. It seemed to do its job quickly and accurately.

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Verified User

Director in Marketing

Banking Company, 501-1000 employees

View all 1 answers on this topic

Support Rating

No score

No answers yet

No answers on this topic

Webtrends Optimize 9.1

Based on 2 answers

The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.

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Freddie Wilkinson

Sales and Marketing Handler

NC InsuranceInsurance, 11-50 employees

View all 2 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Webtrends Optimize 6.0

Based on 1 answer

Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.

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Verified User

Director in Marketing

Banking Company, 501-1000 employees

View all 1 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

Webtrends Optimize 7.0

Based on 1 answer

Implementation was pretty straightforward

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Verified User

Director in Marketing

Banking Company, 501-1000 employees

View all 1 answers on this topic

Alternatives Considered

ContactPigeon is built for eCommerce, while Mailchimp is super easy and a good fit for a smaller company. That's why we switched since we needed a more complete, all-in-one marketing automation solution to scale our online business.

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Apostolis Lianos

eCommerce Manager

tetragonobookstores.grRetail, 11-50 employees

View all 1 answers on this topic

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources

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Magdalena Petrova

E-Marketing Analyst

Epson Europe B.V.Computer Hardware, 1001-5000 employees

View all 17 answers on this topic

Return on Investment

25% growth in Email orders (YoY).
Higher open rates up to +46%.

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Apostolis Lianos

eCommerce Manager

tetragonobookstores.grRetail, 11-50 employees

View all 1 answers on this topic

So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.

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Products.office.com UK Site Manager

MicrosoftComputer Software, 10,001+ employees

View all 17 answers on this topic

Screenshots

See All (7) ContactPigeon Screenshots

See All (11) Webtrends Optimize Screenshots

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Rating Summary

ContactPigeon

Webtrends Optimize

ContactPigeon

Webtrends Optimize

ContactPigeon

Webtrends Optimize

ContactPigeon

Webtrends Optimize

ContactPigeon

Webtrends Optimize

ContactPigeon

Webtrends Optimize

ContactPigeon

Webtrends Optimize

ContactPigeon

Webtrends Optimize

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