What users are saying about
185 Ratings
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100
185 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

  • Convert Experiences ranks higher in 3 feature sets: Testing and Experimentation, Audience Segmentation & Targeting, Results and Analysis

Testing and Experimentation

9.0

Convert Experiences

90%
7.6

VWO

76%
Convert Experiences ranks higher in 18/19 features

a/b experiment testing

9.7
97%
9 Ratings
8.2
82%
1 Rating

Split URL testing

7.9
79%
8 Ratings
9.1
91%
1 Rating

Multivariate testing

9.7
97%
9 Ratings
8.8
88%
7 Ratings

Multi-page/funnel testing

9.7
97%
8 Ratings
6.4
64%
2 Ratings

Cross-browser testing

9.9
99%
5 Ratings
8.2
82%
1 Rating

Mobile app testing

9.1
91%
3 Ratings
N/A
0 Ratings

Test significance

9.7
97%
9 Ratings
7.3
73%
1 Rating

Visual / WYSIWYG editor

8.1
81%
7 Ratings
7.3
73%
1 Rating

Advanced code editor

9.7
97%
8 Ratings
9.1
91%
1 Rating

Page surveys

9.1
91%
1 Rating
N/A
0 Ratings

Visitor recordings

9.1
91%
1 Rating
6.4
64%
1 Rating

Preview mode

7.7
77%
6 Ratings
6.4
64%
1 Rating

Test duration calculator

7.4
74%
6 Ratings
6.4
64%
1 Rating

Experiment scheduler

6.9
69%
5 Ratings
N/A
0 Ratings

Experiment workflow and approval

9.1
91%
2 Ratings
N/A
0 Ratings

Dynamic experiment activation

8.9
89%
2 Ratings
N/A
0 Ratings

Client-side tests

9.9
99%
5 Ratings
N/A
0 Ratings

Server-side tests

8.9
89%
3 Ratings
N/A
0 Ratings

Mutually exclusive tests

9.5
95%
2 Ratings
N/A
0 Ratings

Audience Segmentation & Targeting

8.7

Convert Experiences

87%
8.2

VWO

82%
Convert Experiences ranks higher in 3/4 features

Standard visitor segmentation

9.6
96%
8 Ratings
9.1
91%
1 Rating

Behavioral visitor segmentation

9.6
96%
7 Ratings
7.3
73%
1 Rating

Traffic allocation control

7.1
71%
8 Ratings
9.1
91%
1 Rating

Website personalization

8.5
85%
7 Ratings
7.3
73%
1 Rating

Results and Analysis

9.2

Convert Experiences

92%
7.0

VWO

70%
Convert Experiences ranks higher in 9/10 features

Heatmap tool

9.1
91%
1 Rating
6.4
64%
1 Rating

Click analytics

10.0
100%
3 Ratings
6.4
64%
1 Rating

Scroll maps

9.1
91%
1 Rating
6.4
64%
1 Rating

Form fill analysis

9.1
91%
1 Rating
N/A
0 Ratings

Conversion tracking

9.9
99%
7 Ratings
8.2
82%
1 Rating

Goal tracking

9.5
95%
8 Ratings
8.2
82%
1 Rating

Test reporting

9.8
98%
7 Ratings
7.3
73%
1 Rating

Results segmentation

9.3
93%
6 Ratings
5.5
55%
1 Rating

CSV export

9.2
92%
4 Ratings
N/A
0 Ratings

Experiments results dashboard

7.2
72%
8 Ratings
8.2
82%
1 Rating

Attribute Ratings

  • Convert Experiences is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
  • VWO is rated higher in 1 area: Usability

Likelihood to Recommend

9.8

Convert Experiences

98%
16 Ratings
8.4

VWO

84%
104 Ratings

Likelihood to Renew

9.1

Convert Experiences

91%
1 Rating
8.7

VWO

87%
20 Ratings

Usability

8.0

Convert Experiences

80%
1 Rating
8.2

VWO

82%
2 Ratings

Availability

Convert Experiences

N/A
0 Ratings
9.1

VWO

91%
6 Ratings

Performance

Convert Experiences

N/A
0 Ratings
8.2

VWO

82%
2 Ratings

Support Rating

9.6

Convert Experiences

96%
17 Ratings
9.1

VWO

91%
8 Ratings

Online Training

Convert Experiences

N/A
0 Ratings
6.4

VWO

64%
1 Rating

Implementation Rating

Convert Experiences

N/A
0 Ratings
9.1

VWO

91%
6 Ratings

Product Scalability

Convert Experiences

N/A
0 Ratings
8.2

VWO

82%
1 Rating

Likelihood to Recommend

Convert Experiences

Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.
Scot Chandler | TrustRadius Reviewer

VWO

Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
Anonymous | TrustRadius Reviewer

Pros

Convert Experiences

  • Over the top powerful Javascript enabled targeting. This feature is called DMP Profiling and is available in the Pro Plan, currently only +$100 more than the plus plan. An article explaining this feature is here for further reading: https://convert.zendesk.com/hc/en-us/articles/206631623-Target-experiment-based-on-a-custom-Javascript-condition-that-evaluates-true-at-a-later-stage. I wrote up a much longer explanation but TR broke it up weirdly. The gist is that you can powerfully use JS to target. This allows me to target users in our SPA in incredibly advanced ways. I can walk their entire history model and assign them an audience value, or I can exclude them. It's MUCH more powerful than just a "Site Area" tool. We recently used it against 900K users to check if they had written a review of their apartment or not yet. This allowed me to only expose the user on the homepage to an experiment that prompted them to write a review while excluding users that couldn't write a review from the experiment (because they had already written one). The experiment converted 50% better than what we do now, generating 9k reviews in a matter of hours.
  • Audience targeting IN ADDITION to all that fancy DMP targeting. This means I can define demographics or other data as a qualifier AS WELL as the previously mentioned qualifier. This can be setup in so many ways: Traffic source, Visitor Data, Include / Exclude users part of a current experiment (!!), Date/Time, Device/Browser/OS, JS Conditon
  • Real-time reporting that makes sense to the whole company to view. Seriously, I can share a Convert Report to any level of intelligence on my team and they understand what's happening.
  • Audiences and Goals are saved as presets, so your entire team can use them. Using the example above, we have an audience called "Wrote a Review" that we exclude from the Review Prompt treatments.
  • Their customer support is seriously fast at answering questions. I've never had to wait more than a day.
Ken Hanson | TrustRadius Reviewer

VWO

  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Kevin McLallen | TrustRadius Reviewer

Cons

Convert Experiences

  • We are aggressive testers and have demanding clients, and if there was any part of the Convert platform where I'd like to see improvement, it would be in the reporting section where I feel a vertical report could present in a more readable fashion to the users.
Anonymous | TrustRadius Reviewer

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins | TrustRadius Reviewer

Pricing Details

Convert Experiences

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$999 per month

Convert Experiences Editions & Modules

Edition
EXPERT 1$1,3991
EXPERT 2$2,6991
GROWTH$9991
  1. per month
Additional Pricing Details
1. Flexible payment plans - start an annual contract or pay by month. 2. Pricing is not feature dependent. Some features like integrations, goals, Live Logs are necessary to test successfully. This is why we cap by tested users - basically visitors who have been bucketed to see a variation and are unique to that variation. As a result your app tested users are always

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$49 per month

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
Subscription$99.004
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
  4. per month
Additional Pricing Details

Likelihood to Renew

Convert Experiences

Convert Experiences 9.1
Based on 1 answer
Couldn't live without this, no other tool does precisely what we need them to do
Ken Hanson | TrustRadius Reviewer

VWO

VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin | TrustRadius Reviewer

Usability

Convert Experiences

Convert Experiences 8.0
Based on 1 answer
To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.
Anonymous | TrustRadius Reviewer

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Convert Experiences

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 6 answers
I have not experienced an application error or unplanned outage with VWO.
Anonymous | TrustRadius Reviewer

Performance

Convert Experiences

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 2 answers
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
Anonymous | TrustRadius Reviewer

Support Rating

Convert Experiences

Convert Experiences 9.6
Based on 17 answers
I use support only in very emergency cases. The support hasn't been very helpful and suggests the problem is on my site
Art Bukowski | TrustRadius Reviewer

VWO

VWO 9.1
Based on 8 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Anonymous | TrustRadius Reviewer

Online Training

Convert Experiences

No score
No answers yet
No answers on this topic

VWO

VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
Anonymous | TrustRadius Reviewer

Implementation Rating

Convert Experiences

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 6 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Convert Experiences

Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.
Matt Beischel | TrustRadius Reviewer

VWO

I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Michel Zurkirchen | TrustRadius Reviewer

Scalability

Convert Experiences

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
Anonymous | TrustRadius Reviewer

Return on Investment

Convert Experiences

  • Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
  • Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.
Scot Chandler | TrustRadius Reviewer

VWO

  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
Anonymous | TrustRadius Reviewer

Screenshots

Add comparison