What users are saying about
Top Rated
100 Ratings
Top Rated
100 Ratings
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Score 7.9 out of 100
3 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Quantcast Measure

If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
Quantcast Measure
Data Transfer
Criteo Dynamic Retargeting
7.5
Quantcast Measure
DSP integration
Criteo Dynamic Retargeting
7.6
Quantcast Measure

Ad Campaigns

Criteo Dynamic Retargeting
7.0
Quantcast Measure
Ad campaign creation
Criteo Dynamic Retargeting
6.6
Quantcast Measure
Ad deployment
Criteo Dynamic Retargeting
6.5
Quantcast Measure
Display advertising
Criteo Dynamic Retargeting
7.4
Quantcast Measure
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
Quantcast Measure

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
Quantcast Measure
Ad dashboards
Criteo Dynamic Retargeting
7.2
Quantcast Measure
Ad performance reports
Criteo Dynamic Retargeting
6.8
Quantcast Measure
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
Quantcast Measure
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
Quantcast Measure
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
Quantcast Measure
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
Quantcast Measure

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Quantcast Measure

  • Analyze volume of traffic
  • Show geographic distribution of traffic
  • Demographic information of website visitors
Jimmy Mack | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Quantcast Measure

  • Even more details
  • Some of the generalizations of data feel vague.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Quantcast Measure

No score
No answers yet
No answers on this topic

Support Rating

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Quantcast Measure

Quantcast Measure 8.0
Based on 2 answers
I haven't really worked with their support.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Quantcast Measure

Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
Jimmy Mack | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Quantcast Measure

  • Ability to show web traffic over time
  • Ability to show if target audience is visiting the website
  • Helped inform content decisions to create better website experience for site visitors
Jimmy Mack | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

Quantcast Measure

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Quantcast Measure

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
Quantcast Measure
8.0

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
Quantcast Measure

Support Rating

Criteo Dynamic Retargeting
Quantcast Measure
8.0

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