What users are saying about
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Top Rated
124 Ratings
39 Ratings

Demandbase

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Top Rated
124 Ratings
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Score 8.3 out of 100
39 Ratings
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Score 9.1 out of 100

Attribute Ratings

  • Demandbase is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.4

Demandbase

84%
46 Ratings
8.0

LeanData

80%
10 Ratings

Likelihood to Renew

10.0

Demandbase

100%
12 Ratings

LeanData

N/A
0 Ratings

Usability

8.9

Demandbase

89%
2 Ratings

LeanData

N/A
0 Ratings

Support Rating

9.8

Demandbase

98%
18 Ratings
9.1

LeanData

91%
8 Ratings

Online Training

9.0

Demandbase

90%
1 Rating

LeanData

N/A
0 Ratings

Implementation Rating

10.0

Demandbase

100%
7 Ratings

LeanData

N/A
0 Ratings

Likelihood to Recommend

Demandbase

Demandbase is the best platform for all companies in my opinion. The platform is very easy to use so it would be well-suited for a company new to ABM but also robust enough for a company well in to their ABM journey. Demandbase offers all of the features and modules needed to run ABM campaigns and demonstrate ROI
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LeanData, Inc.

The value of LeanData directly correlates with:
  1. Lead volume.
  2. Sales role complexity (AEs vs. SDRs vs. Inside Sales).
  3. Territory complexity (trying to route based on a combo of industry, geography, company size, and so on).
  4. Account complexity (selling to large corporate entities with many subsidiaries that may be "owned" by different folks in your organization).
LeanData is not a valuable solution when you have a small sales team following up with a low volume of leads based on simple logic (e.g. round-robin).
Read full review

Pros

Demandbase

  • The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
  • The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
  • Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.
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LeanData, Inc.

  • The Audit Log of each lead and what decision point/actions.
  • The matching algorithm is so accurate and flexible
  • The Support team is 2nd to None. Best I've experienced in the industry.
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Cons

Demandbase

  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review

LeanData, Inc.

  • Updating new territory mapping is a little arduous. Mostly it's time-consuming, but based on how sophisticated the rest of their solution is, I would think this could be a little slicker.
Read full review

Pricing Details

Demandbase

Starting Price

Editions & Modules

Demandbase editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    LeanData

    Starting Price

    Editions & Modules

    LeanData editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Demandbase

      We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.
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      LeanData, Inc.

      No answers on this topic

      Usability

      Demandbase

      Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
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      LeanData, Inc.

      No answers on this topic

      Support Rating

      Demandbase

      I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
      Read full review

      LeanData, Inc.

      The team is responsive and quick. The training process was patient and thorough. I felt confident using the tool after the two-week implementation period. The initial processing of our existing leads was painfully slow, but the team worked hard to help reduce the friction of that initial implementation process. Post-implementation, the team is helpful and responsive to the question.
      Read full review

      Online Training

      Demandbase

      We were able to implement quickly.
      Read full review

      LeanData, Inc.

      No answers on this topic

      Implementation Rating

      Demandbase

      The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
      Read full review

      LeanData, Inc.

      No answers on this topic

      Alternatives Considered

      Demandbase

      Demandbase has its own intent data, and we can also integrate other party intent data like Bombora, but that is optional. We like their office hours so that we do not need to spend an extra dollar to get expert help. The price point is also very justified for everything we get from it.
      Read full review

      LeanData, Inc.

      Compared to SFDC out-of-the-box routing it is far superior. Giving you the ability to quickly make changes on the fly and test in a sandbox environment. The ability to troubleshoot leads and how they are routed is also a plus. Built-in email alerts also reduce the amount of technical debt in SFDC.
      Read full review

      Return on Investment

      Demandbase

      • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
      • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
      Read full review

      LeanData, Inc.

      • Using the lead routing module has cut down the time I spend making changes to the logic by 90%, while also increasing the accuracy of changes by validating them.
      • I am now able to investigate why a lead routed a certain way in a way I never was previously, helping our business to determine any tweaks to our current set-up.
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