DoubleVerify vs. Adobe Marketo Engage
DoubleVerify vs. Adobe Marketo Engage
Product | Rating | Most Used By | Product Summary | Starting Price |
---|---|---|---|---|
DoubleVerify | N/A | DoubleVerify Pinnacle is a tool for monitoring and optimizing digital advertising performance across media properties. DV Pinnacle compares ad performance on each property based on number of impressions, viewability, fraud, and brand safety. It can be used by advertisers and agencies, publishers and networks, or ad platforms and exchanges (for quality control). | N/A | |
Adobe Marketo Engage | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
DoubleVerify | Adobe Marketo Engage | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
| |||||||||||||||
Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
DoubleVerify | Adobe Marketo Engage | |
---|---|---|
Top Pros | ||
Top Cons |
|
|
DoubleVerify | Adobe Marketo Engage | ||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Email & Online Marketing |
| ||||||||||||||||||||||||||||||
Lead Management |
| ||||||||||||||||||||||||||||||
Campaign Management |
| ||||||||||||||||||||||||||||||
Social Media Marketing |
| ||||||||||||||||||||||||||||||
Reporting & Analytics |
| ||||||||||||||||||||||||||||||
Platform & Infrastructure |
|
DoubleVerify | Adobe Marketo Engage | |
---|---|---|
Small Businesses | TapClicks Score 9.2 out of 10 | Vbout Score 9.5 out of 10 |
Medium-sized Companies | TapClicks Score 9.2 out of 10 | PFL Direct Mail Platform Score 9.3 out of 10 |
Enterprises | Alteryx Score 9.0 out of 10 | PFL Direct Mail Platform Score 9.3 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
DoubleVerify | Adobe Marketo Engage | |
---|---|---|
Likelihood to Recommend | - (0 ratings) | 8.5 (1132 ratings) |
Likelihood to Renew | - (0 ratings) | 9.0 (146 ratings) |
Usability | - (0 ratings) | 8.0 (98 ratings) |
Availability | - (0 ratings) | 9.0 (25 ratings) |
Performance | - (0 ratings) | 9.0 (30 ratings) |
Support Rating | - (0 ratings) | 8.8 (89 ratings) |
In-Person Training | - (0 ratings) | 10.0 (12 ratings) |
Online Training | - (0 ratings) | 6.7 (29 ratings) |
Implementation Rating | - (0 ratings) | 10.0 (37 ratings) |
Configurability | - (0 ratings) | 6.0 (6 ratings) |
Contract Terms and Pricing Model | - (0 ratings) | 7.9 (4 ratings) |
Ease of integration | - (0 ratings) | 1.6 (9 ratings) |
Product Scalability | - (0 ratings) | 7.0 (10 ratings) |
Professional Services | - (0 ratings) | 9.4 (3 ratings) |
Vendor post-sale | - (0 ratings) | 8.2 (7 ratings) |
Vendor pre-sale | - (0 ratings) | 8.2 (6 ratings) |
DoubleVerify | Adobe Marketo Engage | |
---|---|---|
Likelihood to Recommend | DoubleVerify No answers on this topic | Adobe |
Pros | DoubleVerify No answers on this topic | Adobe |
Cons | DoubleVerify No answers on this topic | Adobe |
Likelihood to Renew | DoubleVerify No answers on this topic | Adobe |
Usability | DoubleVerify No answers on this topic | Adobe |
Reliability and Availability | DoubleVerify No answers on this topic | Adobe |
Performance | DoubleVerify No answers on this topic | Adobe |
Support Rating | DoubleVerify No answers on this topic | Adobe |
In-Person Training | DoubleVerify No answers on this topic | Adobe |
Online Training | DoubleVerify No answers on this topic | Adobe |
Implementation Rating | DoubleVerify No answers on this topic | Adobe |
Alternatives Considered | DoubleVerify No answers on this topic | Adobe |
Contract Terms and Pricing Model | DoubleVerify No answers on this topic | Adobe |
Scalability | DoubleVerify No answers on this topic | Adobe |
Return on Investment | DoubleVerify No answers on this topic | Adobe |
ScreenShots | Adobe Marketo Engage Screenshots |