SAP Customer Data Solutions vs. Sprinklr Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Customer Data Solutions
Score 8.4 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Sprinklr Social
Score 8.1 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$299
per month per seat
Pricing
SAP Customer Data SolutionsSprinklr Social
Editions & Modules
No answers on this topic
Sprinklr Social Self-Serve Plan
$299
per month per seat
Sprinklr Social Enterprise Plan
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Offerings
Pricing Offerings
SAP Customer Data SolutionsSprinklr Social
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
SAP Customer Data SolutionsSprinklr Social
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Top Pros
Top Cons
Features
SAP Customer Data SolutionsSprinklr Social
Tag Management
Comparison of Tag Management features of Product A and Product B
SAP Customer Data Solutions
7.6
28 Ratings
13% below category average
Sprinklr Social
-
Ratings
Tag library7.627 Ratings00 Ratings
Tag variable mapping7.625 Ratings00 Ratings
Ease of writing custom tags7.726 Ratings00 Ratings
Rules-driven tag execution7.526 Ratings00 Ratings
Tag performance monitoring7.725 Ratings00 Ratings
Page load times7.626 Ratings00 Ratings
Mobile app tagging7.425 Ratings00 Ratings
Library of JavaScript extensions7.524 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
SAP Customer Data Solutions
7.7
28 Ratings
11% below category average
Sprinklr Social
-
Ratings
Standard visitor segmentation7.728 Ratings00 Ratings
Behavioral visitor segmentation7.827 Ratings00 Ratings
Traffic allocation control7.427 Ratings00 Ratings
Website personalization7.826 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
SAP Customer Data Solutions
7.7
29 Ratings
14% below category average
Sprinklr Social
-
Ratings
Account Scoring7.327 Ratings00 Ratings
Customer Data Governance7.828 Ratings00 Ratings
Data Connectors7.629 Ratings00 Ratings
Data Enhancement7.729 Ratings00 Ratings
Data Ingestion7.529 Ratings00 Ratings
Data Storage7.829 Ratings00 Ratings
Data Visibility7.629 Ratings00 Ratings
Event Data7.527 Ratings00 Ratings
Identity Resolution7.927 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
Sprinklr Social
7.7
51 Ratings
1% above category average
Boolean keyword searches00 Ratings8.644 Ratings
Filtering out noise/spam00 Ratings8.247 Ratings
Sentiment analysis00 Ratings6.148 Ratings
Broad channel coverage00 Ratings7.847 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
Sprinklr Social
8.0
51 Ratings
1% above category average
Content planning and scheduling00 Ratings8.148 Ratings
Audience targeting00 Ratings7.943 Ratings
Content optimization00 Ratings8.041 Ratings
Workflow management00 Ratings8.145 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
Sprinklr Social
7.7
50 Ratings
5% below category average
Automated routing and prioritization00 Ratings6.343 Ratings
Customer interaction histories00 Ratings8.049 Ratings
Bulk actions00 Ratings8.646 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
Sprinklr Social
6.8
43 Ratings
12% below category average
Lead generation00 Ratings6.330 Ratings
Content marketing00 Ratings5.536 Ratings
Paid media management00 Ratings7.331 Ratings
Campaigns and promotions00 Ratings8.137 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
Sprinklr Social
8.5
54 Ratings
0% below category average
Twitter00 Ratings9.152 Ratings
Facebook00 Ratings8.352 Ratings
LinkedIn00 Ratings8.339 Ratings
Google+00 Ratings8.126 Ratings
Instagram00 Ratings8.751 Ratings
Pinterest00 Ratings8.227 Ratings
YouTube00 Ratings9.137 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
Sprinklr Social
7.5
53 Ratings
5% below category average
Campaign success analytics00 Ratings7.349 Ratings
Real-time tracking00 Ratings8.152 Ratings
Competitor analysis00 Ratings7.235 Ratings
Account management
Comparison of Account management features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
Sprinklr Social
7.4
51 Ratings
9% below category average
Role-based user permissions & privileges00 Ratings8.650 Ratings
Mobile access00 Ratings6.144 Ratings
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SAP Customer Data SolutionsSprinklr Social
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Score 8.9 out of 10
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Publer
Score 9.8 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Treasure Data
Treasure Data
Score 8.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
SAP Customer Data SolutionsSprinklr Social
Likelihood to Recommend
8.0
(59 ratings)
7.9
(79 ratings)
Likelihood to Renew
9.5
(10 ratings)
7.0
(29 ratings)
Usability
9.1
(7 ratings)
10.0
(7 ratings)
Availability
8.1
(57 ratings)
9.1
(5 ratings)
Performance
7.3
(7 ratings)
8.2
(4 ratings)
Support Rating
9.1
(8 ratings)
9.9
(34 ratings)
In-Person Training
9.1
(2 ratings)
7.0
(2 ratings)
Online Training
9.1
(7 ratings)
8.4
(3 ratings)
Implementation Rating
7.3
(7 ratings)
9.0
(5 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
8.2
(1 ratings)
Vendor post-sale
4.5
(1 ratings)
-
(0 ratings)
Vendor pre-sale
4.5
(1 ratings)
-
(0 ratings)
User Testimonials
SAP Customer Data SolutionsSprinklr Social
Likelihood to Recommend
SAP
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
Read full review
Sprinklr
In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
Read full review
Pros
SAP
  • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
  • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
  • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
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Sprinklr
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
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Cons
SAP
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Sprinklr
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
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Likelihood to Renew
SAP
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
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Sprinklr
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
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Usability
SAP
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Sprinklr
It's simple to learn and easy to use. Compared to other social media monitoring tools like it, it has less of a learning curve than most. Between the filters, macros, tagging, and ability to like or reply to posts, it seems pretty comprehensive. At the very least, it accomplishes everything that my organization uses it for
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Reliability and Availability
SAP
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
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Sprinklr
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
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Performance
SAP
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Sprinklr
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
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Support Rating
SAP
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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Sprinklr
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
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In-Person Training
SAP
because it was made directly in the company
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Sprinklr
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
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Online Training
SAP
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Sprinklr
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
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Implementation Rating
SAP
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Sprinklr
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Alternatives Considered
SAP
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
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Sprinklr
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
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Scalability
SAP
because the platform actually allows you to scale at any time if designed following best practices
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Sprinklr
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
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Return on Investment
SAP
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
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Sprinklr
  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
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ScreenShots

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform