Google Ads vs. Meta Business Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Ads
Score 8.3 out of 10
N/A
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.N/A
Meta Business Suite
Score 8.2 out of 10
N/A
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.N/A
Pricing
Google AdsMeta Business Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google AdsMeta Business Suite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AdsMeta Business Suite
Considered Both Products
Google Ads
Chose Google Ads
Google Ads can be more useful than LinkedIn & Facebook Ads because it is reaching a larger pool of users. Both platforms have even better/more targeting options, but they limit the amount of reach you will receive. Google Ads catches users at the top of the sales funnel.
Chose Google Ads
Neither platform seems to perform in my opinion. Google Ads is much more complicated while Facebook Ads are simpler to implement and run. No positive ROI on either though!
Chose Google Ads
Google Ads is pretty strong when it comes to search and shopping campaigns. It's a great tool to target people who are ready to buy and actively looking for products we have to offer. On the other hand, Facebook has been a great tool for raising awareness, brand uplift, and …
Chose Google Ads
Facebook can be less expensive but everyone uses Google, so you have to run ads on Google. Other search engines also have similar features. The traffic on Google is significantly higher than its competition. Facebook ads can be an alternative but it doesn't quite work like a …
Chose Google Ads
I have used all forms of online ad platforms. In my experience, Google is by far the most expensive on a per-click and per-impression basis. None of these major players have much or any concern for small businesses.
Chose Google Ads
Everyone uses Google. They have and will always be the leader when it comes to search engines. Not only was Bing Ads more difficult to use, but the results didn't even come close to what we were (are) getting from Google Ads. It also seemed easier to get support from Google …
Chose Google Ads
It really depends on the objective of the campaign. Google Ads (formerly AdWords) is great for service businesses and e-commerce stores, whereas Facebook is really great for brand awareness and e-commerce. LinkedIn is best for B2B and finding job seekers. I believe that if used …
Chose Google Ads
Google is the most comprehensive search ad network of the ones I work with. They do well top of funnel too, mostly due to YouTube ads, but Facebook ads is great for that if you have good creative. AdRoll also has a good display ad network, but I've struggled to determine their …
Chose Google Ads
I feel Amazon advertising is more for products, and we sold services. Microsoft ads were interesting, but the Bing platform did not have as much traffic as Google. Facebook ads focus more on casual relationships than business ones, so we spent more time and money on LinkedIn. …
Chose Google Ads
Whereas I was able to figure out the basics of Google Ads without any training (note - I highly recommend getting professional training in using Ads properly), Facebook's Ad Manager is a disorganized mess that requires extra work to understand and run. I leave Facebook Ads to …
Chose Google Ads
Google Ads [(formerly AdWords)] is the king of search engine marketing. Though Bing (Microsoft Advertising) and Yahoo (Oath/Verizon) offer some competitive pricing and placements, there's no substitute for the sheer number of people you can reach with Google Ads. Because of the …
Chose Google Ads
Google Ads has significantly higher reach than any competitors. In my experience, Google Ads is more expensive than Facebook and cheaper per click than LinkedIn but the results have always been far superior to both. The ability to organize campaigns and fine-tune your marketing …
Chose Google Ads
Google Ads and Facebook are comparative in their abilities to target people. The quality of engagements through Google Ads is higher while the CPM value of Facebook can be greater. It depends on what your goal is. People viewing ads on Facebook are usually scrolling through …
Chose Google Ads
It reaches clients in a different way than other marketing channels, so Google Ads fills a nice niche that should be a part of any major overarching advertising strategy.
Chose Google Ads
Google Ads large Data on users help create very specific and effective campaigns. Also, the new machine learning campaigns have proved to be useful and time-saving, with great results. These kinds of campaigns have helped me to increase conversion rates and other useful …
Chose Google Ads
Google Ads aims to find new business prospects by connecting your relevant business to their search intentions, instead of targeting new prospects by their demographic characteristics, expressed interests or other traits. This allows a business to find new and unexpected …
Chose Google Ads
Google Ads is great in comparison to other search engine advertising, as most of the world uses google, so campaigning on other search engines isn't as useful or as high of an ROI, and other search engines don't display as relevant results, causing a loss in potential income …
Chose Google Ads
Facebook for Business is the only close competitor I'm familiar with (other than traditional media like radio, print, and TV). I feel Google Ads is superior to traditional media because I don't like the idea of throwing away a large chunk of your budget every time someone …
Chose Google Ads
Google Ads, in my opinion, does not really have any competition. Google Display Network reaches over 90% of internet users...
Chose Google Ads
Google Ads biggest advantage over Facebook ads, as I see it, is the ability to grab attention right when a potential customer is searching for a solution to their problem using Search ads.

Google's Display ads typically don't work as well as Facebook advertising - there just …
Chose Google Ads
You should never just one channel of marketing as each channel has its own advantages and disadvantages. However, AdWords does capture 80% of search volume.
Chose Google Ads
I purchase a lot of Facebook advertising and continuously wish Facebook would study the Google system for training on AdWords. If you take the time, AdWords offers incredible support and tools to help anyone be successful.
Meta Business Suite
Chose Meta Business Suite
Depending on the goals of a campaign Facebook for Business can be the best channel or the worst. It's not overly expensive and sizable reach is achievable. The scale in which you can target a large (or small) audience is easy and only Google is comparable. The quality of the …
Chose Meta Business Suite
Because I am more familiar with Facebook and Instagram, I have to say they are much better than using things like Twitter Ads & Google Ads. I produce niche products, so Google Ads doesn't bring me to the top of SEO with all my competition. Further, I don't really like Twitter …
Chose Meta Business Suite
Depending on your target audience Facebook advertising is a powerhouse, especially when advertising direct to consumers. Each platform has its advantages, but I have always found the most success between Google Ads and Facebook for business. Bing Ads often doesn't have a …
Chose Meta Business Suite
We have used AdWords, but it's a different platform. In our case, we have more visual products and there's hard to find other scalable channels that let is contact new customers at the very top of the funnel.

Pinterest Ads could be a choice but they are very small in our …
Chose Meta Business Suite
Google Ads is too costly for the results. I like Twitter Ads and find they would best for getting music listened to. I've also used Spotify ads which are horrible and I will never use them again unless they change self-services ads formats. Nextdoor is a good place to run …
Chose Meta Business Suite
Facebook is my preferred platform for paid advertising for creating awareness with new audiences. Advertising solutions such as Google Ads are very effective at reaching customers who are late in the decision-making process and looking for a solution, but are less effective at …
Chose Meta Business Suite
Facebook for Business is comparable in that it allows you to manage user permissions inside and outside your organization for the various accounts required to operate ads effectively on each respective platform. Facebook for Business offers less support for users than Google Ads
Chose Meta Business Suite
  • Ideally, the Facebook for Business platform will be used simultaneously with the platforms mentioned above to ensure a cohesive & complete digital marketing presence over time. The Facebook platform does not compare to Google or Bing in the sense that Technical Support is …
Chose Meta Business Suite
Facebook for Business provides some of the most cost-effective returns of any ad platform we use, at very high volumes. Its user database, ad formats and targeting options are unrivaled. However, the platform itself can be glitchy, and lately has been mired in social and …
Chose Meta Business Suite
Facebook can target more audiences as most people are on this social platform. Even Instagram also helped in promoting businesses similar to Facebook.
Chose Meta Business Suite
Facebook has the people, and therefore it wins the comparison against the other social platforms, but there are some options to have similar advertising on other networks. Google's YouTube platform is a viable option, but still doesn't quite hit the same audiences in the same …
Chose Meta Business Suite
We use a variety of touch points and Facebook for Business is one of them. You can't be everywhere, but you do have to spread your resources so you are overlapping and reaching your target markets on various outlets. This is one of the places we feel like our money makes an …
Chose Meta Business Suite
Our choice to use Facebook for Business over other ad services mostly boils down to the integrated user information FB provides. We simply couldn't have this level of intelligence about demographics and their behaviors if we chose any other ad platform. In this respect, FB for …
Chose Meta Business Suite
Facebook is one of the best platforms for reaching a wide and varied audience.
Chose Meta Business Suite
From a 1:1 targeting standpoint they eat Google's lunch any day of the week.
Top Pros
Top Cons
Best Alternatives
Google AdsMeta Business Suite
Small Businesses
Serpstat
Serpstat
Score 9.3 out of 10
Conte.ai
Conte.ai
Score 1.7 out of 10
Medium-sized Companies
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AdsMeta Business Suite
Likelihood to Recommend
6.9
(115 ratings)
6.6
(92 ratings)
Likelihood to Renew
9.5
(21 ratings)
9.9
(6 ratings)
Usability
7.1
(7 ratings)
10.0
(3 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(8 ratings)
10.0
(4 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(4 ratings)
Vendor post-sale
1.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AdsMeta Business Suite
Likelihood to Recommend
Google
Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
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Meta Platforms Inc
Meta for Business has made a lot of improvements, but a lot of work still needs to be done as far as troubleshooting. I've had ad issues for months. It's probably getting close to a year. Every time I've submitted troubleshooting tickets, they're either slow to respond or don't respond at all. More than five times I've asked for help with getting the ad issues resolved. This included an online meeting (quite a first), emailing them, and even chatting with them. I went as far as multiple submissions of the materials they requested; I'm still at square one.
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Pros
Google
  • Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
  • Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
  • Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
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Meta Platforms Inc
  • Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
  • They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
  • Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
  • Gives you placements and different ad types so you can get the most out of it.
  • Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
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Cons
Google
  • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
  • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
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Meta Platforms Inc
  • The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
  • Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
  • The constant emails from their sales team to "help you improve" your results are a little much.
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Likelihood to Renew
Google
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
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Meta Platforms Inc
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
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Usability
Google
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
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Meta Platforms Inc
I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
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Support Rating
Google
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
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Meta Platforms Inc
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
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Online Training
Google
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
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Meta Platforms Inc
No answers on this topic
Implementation Rating
Google
No answers on this topic
Meta Platforms Inc
If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath
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Alternatives Considered
Google
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
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Meta Platforms Inc
Facebook stacks up against them in terms of its service. I choose Facebook for Business since I use it for business for almost more than a year now and I need to say this it is the most best possible business tool definitely a must-have for all the businesses type.
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Return on Investment
Google
  • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
  • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
  • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
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Meta Platforms Inc
  • I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either.
  • The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.
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