What users are saying about
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Top Rated
166 Ratings
20 Ratings

Google Tag Manager

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Top Rated
166 Ratings
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Score 9.1 out of 100
20 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés | TrustRadius Reviewer

WalkMe

Because our product allows a lot of freedom and customization, help is often needed to get started. WalkMe gives my team a tool other than just a static knowledge base article to help a customer. Until we were using WalkMe we had knowledge articles and video tutorials. The video tutorials were more engaging but took more time to create. Now in the time it takes, or less, to create a knowledge base article we are able to create an interactive guided experience
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Google Tag Manager
8.9
WalkMe
Role-based user permissions
Google Tag Manager
8.9
WalkMe

Tag Management

Google Tag Manager
7.8
WalkMe
Tag library
Google Tag Manager
8.4
WalkMe
Tag variable mapping
Google Tag Manager
8.4
WalkMe
Ease of writing custom tags
Google Tag Manager
7.6
WalkMe
Rules-driven tag execution
Google Tag Manager
8.3
WalkMe
Tag performance monitoring
Google Tag Manager
7.5
WalkMe
Improved page load times
Google Tag Manager
7.4
WalkMe
Mobile app tagging
Google Tag Manager
7.3
WalkMe
Library of JavaScript extensions
Google Tag Manager
7.3
WalkMe

Data Management & Integrity

Google Tag Manager
8.4
WalkMe
Event tracking
Google Tag Manager
9.5
WalkMe
Mobile event tracking
Google Tag Manager
8.7
WalkMe
Data distribution management
Google Tag Manager
8.0
WalkMe
Universal data layer
Google Tag Manager
8.9
WalkMe
Automated error checking
Google Tag Manager
7.2
WalkMe

Pros

Google Tag Manager

  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
J.P. VanderLinden | TrustRadius Reviewer

WalkMe

  • Phenomenal customer support.
  • It has very useful tools and features -- new features are released regularly, consistently improving the software.
  • Very intuitive UI -- implementing the WalkMe software within our platform was extremely quick and easy.
Aaron Goldstein | TrustRadius Reviewer

Cons

Google Tag Manager

  • There is no real tutorial for GTM, and the one that exists in google analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
  • They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
  • It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.
Anonymous | TrustRadius Reviewer

WalkMe

  • If you miss your contract renewal cancellation window (even by a few days), they will strong-arm you into renewing even if you've clearly stated that you're unhappy with the service
  • The platform isn't the most stable. We experienced multiple bugs across their walkthrough feature and NPS feature
  • You have to use limited browsers for setting things up, admin panel is not the most user-friendly, and overall product quality and experience does not reflect the cost
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
Anonymous | TrustRadius Reviewer

WalkMe

WalkMe 8.0
Based on 1 answer
No answer on this topic is available.

Usability

Google Tag Manager

Google Tag Manager 9.9
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
Anonymous | TrustRadius Reviewer

WalkMe

WalkMe 9.0
Based on 2 answers
WalkMe has done a great job of making their tool easy to use. However because it is a Firefox plugin it causes me to need another browser and sacrifice the left 2 - 3 inches of my display, when working on a laptop this makes it a bit painful. Also when publishing you can organize your list of walk-thrus, the window size is small and limited to the constraints of the WalkMe tool.
Anonymous | TrustRadius Reviewer

Support

Google Tag Manager

Google Tag Manager 9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel | TrustRadius Reviewer

WalkMe

WalkMe 10.0
Based on 1 answer
The WalkMe Support Team was phenomenal. My support rep made a genuine effort to ensure my success with using the WalkMe Software. She was kind, patient, and very knowledgeable on the software. If there was a question she did not know the answer too, she would find the answer and get back to me as soon as possible
Aaron Goldstein | TrustRadius Reviewer

Online Training

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel | TrustRadius Reviewer

WalkMe

No score
No answers yet
No answers on this topic

Implementation

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey | TrustRadius Reviewer

WalkMe

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein | TrustRadius Reviewer

WalkMe

Ability to make it easy for the users to use our popular products by using product-specific launchers and smart tips.We are watching the analytics for these and they seem to work!
Geethika Lokanadham, PMI-PBA | TrustRadius Reviewer

Return on Investment

Google Tag Manager

  • The google tag manager certainly generated an increase in the ROI of our clients, because, with the agility in the management of tags, it was possible to reduce the IT queue, and now the management of the tags happens to be done by the Marketing and media area itself.
  • Reduction of an IT staff
  • Saving time in organizing hundreds of tags in the backend and starting to use the GTM, everything was centralized in one place
Luiz Lai | TrustRadius Reviewer

WalkMe

  • WalkMe helps our trainers by having to spend less time training our customers. Customers one learn in their own time and get the proper perspective they need.
  • WalkMe eliminates tech support calls. The previous platform had poor Help content, and therefore the first instinct of the user was to pick up the phone. Now, the clean, informative, and well-organized layout of WalkMe makes finding answers a lot easier.
  • WalkMe eliminates "churn" for internal users. They now know the one place to go for the answers rather than reaching out to other users, or creating and maintaining their own content.
Kevin Uhlig | TrustRadius Reviewer

Screenshots

Pricing Details

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

WalkMe

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Google Tag Manager
9.2
WalkMe
9.9

Likelihood to Renew

Google Tag Manager
10.0
WalkMe
8.0

Usability

Google Tag Manager
9.9
WalkMe
9.0

Reliability and Availability

Google Tag Manager
9.1
WalkMe

Support

Google Tag Manager
9.1
WalkMe
10.0

Online Training

Google Tag Manager
7.3
WalkMe

Implementation

Google Tag Manager
9.8
WalkMe

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