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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Workspace

    Score9.1 out of 10
    N/AGoogle Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, and shared Calendars.

    $6

    per month per user

    Twilio SendGrid

    Score6.6 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    Google WorkspaceTwilio SendGrid
    Editions & Modules
    Business Starter
    $6
    per user/per month
    Business Standard
    $12
    per user/per month
    Business Plus
    $18
    per user/per month
    Enterprise
    Contact sales team
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    Google WorkspaceTwilio SendGrid
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google WorkspaceTwilio SendGrid
    Considered Both Products
    Google
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    58 Answers
    75%
    Would buy again
    15 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    54 Answers
    72%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    57 Answers
    70%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    43 Answers
    65%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    46 Answers
    70%
    Implementation went as expected
    14 Answers
    Features
    Google WorkspaceTwilio SendGrid
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Google Workspace and Twilio SendGrid
    Feature
    Google Workspace
    -
    Ratings
    Twilio SendGrid
    6.8
    50 Ratings
    17% below category average
    WYSIWYG email editor00 Ratings9.337 Ratings
    Dynamic content00 Ratings6.740 Ratings
    Ability to test dynamic content00 Ratings4.438 Ratings
    Landing pages00 Ratings8.024 Ratings
    A/B testing00 Ratings9.330 Ratings
    Mobile optimization00 Ratings8.938 Ratings
    Email deliverability reporting00 Ratings5.050 Ratings
    List management00 Ratings4.744 Ratings
    Triggered drip sequences00 Ratings4.624 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Workspace and Twilio SendGrid
    Feature
    Google Workspace
    -
    Ratings
    Twilio SendGrid
    6.1
    50 Ratings
    22% below category average
    Dashboards00 Ratings4.748 Ratings
    Standard reports00 Ratings5.148 Ratings
    Custom reports00 Ratings8.631 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Google Workspace and Twilio SendGrid
    Feature
    Google Workspace
    -
    Ratings
    Twilio SendGrid
    8.2
    12 Ratings
    1% above category average
    URL Validation00 Ratings7.911 Ratings
    Link Tracking00 Ratings7.512 Ratings
    Image Validation00 Ratings8.29 Ratings
    Inbox Display00 Ratings8.011 Ratings
    Email Accessibility Tools00 Ratings9.012 Ratings
    Spelling and Grammar Check00 Ratings8.19 Ratings
    Spam Testing00 Ratings8.111 Ratings
    Email Previews00 Ratings9.112 Ratings
    Best Alternatives
    Google WorkspaceTwilio SendGrid
    Small Businesses
    Google Workspace Essentials
    Score9.4 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Apache OpenOffice
    Score9.3 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Microsoft 365 Business Premium
    Score9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google WorkspaceTwilio SendGrid
    Likelihood to Recommend
    8.3
    (121 ratings)
    4.7
    (61 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    7.0
    (1 ratings)
    Usability
    8.5
    (12 ratings)
    4.9
    (8 ratings)
    Support Rating
    2.2
    (12 ratings)
    3.0
    (9 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google WorkspaceTwilio SendGrid
    Likelihood to Recommend
    Google
    Google Workspace does offer several different plans that can match well with the stage of your business. As your business grows, the higher plans can provide the better tooling or expanded features/products to scale with your needs. It would probably become very complicated to swap over to, if you are deeply embedded with another competitor. But, it could be a nice platform to consolidate several disconnected systems under one roof.
    Incentivized
    Read full review
    Twilio
    If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
    Read full review
    Pros
    Google
    • Google Calendar...amazing. I don't need to ask team members when they're busy anymore and play this game of bouncing times back and forth. All I need to do is enter their email address and it shows my calendar and theirs side by side and then select the day and time I find that works best for the both of us.
    • I actually prefer Google Meet over Zoom. Zoom bogs down my computer and I find their UI overcomplicated for what it actually does. Google Meet is simple and does practically everything Zoom does without needing to pay any extra money.
    • Sheets integrates with our CRM (Copper) so it's perfect for us. Being able to export information out of our CRM into sheets and then create pivot tables from that data makes our lives a million times better.
    Incentivized
    Read full review
    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
    Read full review
    Cons
    Google
    • Pricing is a little bit higher than other services
    • The cost of each email inbox costs the same whether you want just email or all of the features. For example, we wanted a support email address that we could setup our support desk with. The cost of that added account is the same as the account I use with all of the features.
    • They removed their free tier for small organizations like mine and restricted the free tier from adding new domain names. This was likely due to abuse, but everyone lost the privilege of the free service.
    Read full review
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Usability
    Google
    Google Workspace is incredibly intuitive and user friendly. It's easy to adopt through simple features, for example the prompts to enable Gemini on each call for note taking is reliable, and helps to stop you forgetting to use the feature. The main reason for a strong rating is the consistency and reliability, whilst there's definitely areas for improvement, for example additional calendar features (sharing), or deeper functionality in sheets. The level that it provides means that anyone adopting it will be able to take full use of features within a day or two. Gmail, calendar and the documentation suite contain all the basic features for a small / medium business to run at a high level day to day, with minimal downtime or learning curves.
    Incentivized
    Read full review
    Twilio
    It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
    Incentivized
    Read full review
    Support Rating
    Google
    My experiences of getting support have been positive. Calling in is not overly difficult, but it does require getting a PIN. The knowledge of those responding to the calls has been impressive. I have managed to work with them to fix two Google bugs that I had identified. These bugs required a some technical expertise and the support staff were able to understand the issue and forward the concerns to the appropriate persons. The first bug was fixed with 24 hours. The second bug took a little longer, but it was also more complicated to reproduce.
    Incentivized
    Read full review
    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
    Read full review
    Implementation Rating
    Google
    nothing to say
    Read full review
    Twilio
    No answers on this topic
    Alternatives Considered
    Google
    There are lots of competitors to various tools in Workspace, like Meet versus Zoom. However, Microsoft is the other big competitor I can think of for Google Workspace as a whole. To me, at least, the strength of Workspace is how easy it is to share and collaborate with others. For items that I only need for myself and can keep on my own computer, I typically rely on Microsoft Word, Excel, etc. For items that I need to share, I turn to Workspace a lot. Being able to collaborate in real-time and not having to send documents back and forth is so amazing, and such a time saver. And I love that Workspace is also a built-in tool with Dropbox now.
    Incentivized
    Read full review
    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Zero to no time managing tools allows us to focus on work saving us time and money
    • Google Workspace allowed us to seamlessly transition to a fully remote workforce when the Coronavirus pandemic started - no lost time or productivity.
    • Easily able to extend our workspace and add features, e.g. Voice, saving us time implementing other services.
    Incentivized
    Read full review
    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
    Read full review
    ScreenShots