BenchmarkONE vs. Constant Contact Lead Gen & CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BenchmarkONE
Score 3.3 out of 10
Small Businesses (1-50 employees)
Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
Constant Contact Lead Gen & CRM
Score 8.5 out of 10
Small Businesses (1-50 employees)
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion. Attract - Acquires hot leads faster with email & social marketing, plus retargeting…
$449
per month
Pricing
BenchmarkONEConstant Contact Lead Gen & CRM
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
Lead Gen & CRM
Starting at $449
per month
Offerings
Pricing Offerings
BenchmarkONEConstant Contact Lead Gen & CRM
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsAbove pricing based on 5000 contacts.
More Pricing Information
Community Pulse
BenchmarkONEConstant Contact Lead Gen & CRM
Considered Both Products
BenchmarkONE
Chose BenchmarkONE
Hatchbuck is my favorite. It's easy to use and it's budget-friendly. It's much more intuitive than SharpSpring or ActiveCampaign. Because of the price of the tool, it's definitely a serious competition to giants like HubSpot. This is a great choice for solopreneurs and smaller …
Constant Contact Lead Gen & CRM
Chose Constant Contact Lead Gen & CRM
We experienced working with other platforms in our team, reviewing and testing, in order to find the one that would optimize our workflows the most. Some of these were completely new to me (Sharpspring was one of them), but I had previous experiences with platforms like Mailchim…
Chose Constant Contact Lead Gen & CRM
SharpSpring is better than ActiveCampaign and MailChimp, but not as good as Hatchbuck and HubSpot.
If you're ok with investing more into a CRM and a centralized platform, go with HubSpot.
If looking you're looking to spend less but still have a reliable, user-friendly tool that …
Chose Constant Contact Lead Gen & CRM
When it comes to features and functionality obviously HubSpot and Marketo are ahead of everyone. However, the cost, upfront annual payment demands and difficult learning curve involved in getting to grips with these platforms made them a non-starter for an agency of our size …
Chose Constant Contact Lead Gen & CRM
SharpSpring provides the marketing automation features that typically require a big spend with a tool like Pardot or HubSpot. The more expensive tools can be great for big, enterprise activations that require deep integration with resource management software or that need to …
Top Pros
Top Cons
Features
BenchmarkONEConstant Contact Lead Gen & CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
29 Ratings
38% below category average
Constant Contact Lead Gen & CRM
7.5
508 Ratings
4% below category average
WYSIWYG email editor5.126 Ratings7.8468 Ratings
Dynamic content4.221 Ratings7.4452 Ratings
Ability to test dynamic content4.121 Ratings6.6433 Ratings
Landing pages4.016 Ratings6.3440 Ratings
A/B testing8.910 Ratings7.5395 Ratings
Mobile optimization8.912 Ratings4.3426 Ratings
Email deliverability reporting3.328 Ratings8.9496 Ratings
List management4.329 Ratings9.2498 Ratings
Triggered drip sequences4.310 Ratings9.3473 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
29 Ratings
58% below category average
Constant Contact Lead Gen & CRM
8.8
497 Ratings
13% above category average
Lead nurturing automation3.229 Ratings9.5484 Ratings
Lead scoring and grading4.329 Ratings8.6490 Ratings
Data quality management4.327 Ratings8.4466 Ratings
Automated sales alerts and tasks4.327 Ratings8.9462 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
13 Ratings
9% below category average
Constant Contact Lead Gen & CRM
8.1
400 Ratings
6% above category average
Calendaring7.99 Ratings8.0338 Ratings
Event/webinar marketing7.110 Ratings8.1318 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
22 Ratings
60% below category average
Constant Contact Lead Gen & CRM
7.3
377 Ratings
3% below category average
Social sharing and campaigns6.49 Ratings7.2316 Ratings
Social profile integration1.422 Ratings7.5362 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
28 Ratings
65% below category average
Constant Contact Lead Gen & CRM
8.5
494 Ratings
13% above category average
Dashboards3.327 Ratings8.3486 Ratings
Standard reports1.019 Ratings8.4486 Ratings
Custom reports6.814 Ratings8.8447 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BenchmarkONE
5.5
22 Ratings
26% below category average
Constant Contact Lead Gen & CRM
7.8
466 Ratings
3% above category average
API2.015 Ratings7.9364 Ratings
Role-based workflow & approvals8.013 Ratings7.9403 Ratings
Customizability2.621 Ratings8.5439 Ratings
Integration with Salesforce.com6.74 Ratings8.1217 Ratings
Integration with Microsoft Dynamics CRM6.95 Ratings7.298 Ratings
Integration with SugarCRM6.95 Ratings7.291 Ratings
Best Alternatives
BenchmarkONEConstant Contact Lead Gen & CRM
Small Businesses
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
BenchmarkONEConstant Contact Lead Gen & CRM
Likelihood to Recommend
3.0
(32 ratings)
9.0
(522 ratings)
Likelihood to Renew
8.7
(23 ratings)
8.1
(32 ratings)
Usability
8.2
(4 ratings)
6.7
(70 ratings)
Availability
8.5
(4 ratings)
7.8
(2 ratings)
Performance
6.4
(1 ratings)
3.2
(2 ratings)
Support Rating
9.1
(3 ratings)
8.3
(71 ratings)
Online Training
-
(0 ratings)
4.5
(2 ratings)
Implementation Rating
8.2
(2 ratings)
6.5
(10 ratings)
Configurability
-
(0 ratings)
4.5
(1 ratings)
Ease of integration
8.1
(2 ratings)
4.5
(2 ratings)
Product Scalability
-
(0 ratings)
2.9
(2 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
BenchmarkONEConstant Contact Lead Gen & CRM
Likelihood to Recommend
BenchmarkONE
Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
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Constant Contact
SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
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Pros
BenchmarkONE
  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
Read full review
Constant Contact
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
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Cons
BenchmarkONE
  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
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Constant Contact
  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
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Likelihood to Renew
BenchmarkONE
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
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Constant Contact
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
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Usability
BenchmarkONE
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
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Constant Contact
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
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Reliability and Availability
BenchmarkONE
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
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Constant Contact
No answers on this topic
Support Rating
BenchmarkONE
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
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Constant Contact
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
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Implementation Rating
BenchmarkONE
Overall very satisfied. More sample please.
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Constant Contact
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
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Alternatives Considered
BenchmarkONE
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
Read full review
Constant Contact
We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
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Return on Investment
BenchmarkONE
  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
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Constant Contact
  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
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ScreenShots

BenchmarkONE Screenshots

Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.