Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$149
per month 1 User, 10 Social accounts
Meta Business Manager
Score 8.0 out of 10
N/A
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
Pricing
HootsuiteMeta Business Manager
Editions & Modules
Professional
$99
per month (billed annually) 1 User, 10 Social accounts
Team
$249
per month (billed annually) 3 Users, 20 Social accounts
Enterprise
Custom Pricing
per year
No answers on this topic
Offerings
Pricing Offerings
HootsuiteMeta Business Manager
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
HootsuiteMeta Business Manager
Considered Both Products
Hootsuite
Chose Hootsuite
Tried trials of other software and was disappointed compared to Hootsuite.com. Buffer and Later.com had limited functionality. MetaBusiness Suite and MailChimp offer a limited number of platforms you can post too. HubSpot and SproutSocial were extremely costly and geared toward …
Chose Hootsuite
There's no doubt that Hootsuite is the industry leader when it comes to social media scheduling and monitoring. I find integrating channels easiest on Hootsuite (once you can find where to do it on your dashboard). In the past year I've also noticed fewer and fewer …
Chose Hootsuite
Improvements to the user interface and responsiveness to user needs. Real-time messaging to alert users of network or functionality issues - I know you have my back. Constantly striving for user feedback to improve the product. You are client-centric.
Chose Hootsuite
We used Hootsuite because it was one of the bigger players in the space and we wanted to give it a try due to it's position in the market and the trust others had for it. We found it didn't exactly meet our needs and moved on to something else.
Chose Hootsuite
I'll be honest - my predecessor had Hootsuite and I was stuck with it. But I'm glad I've had it, and compared to the other platforms I've used in the past it's miles better.

Granted, I haven't used the top competitors and only know things like Canva and Facebook Business Manager.…
Chose Hootsuite
I only use the free versions. I have found it to be the best in this free area. I appreciate the ability to use it right away without having to commit to major marketing uploads, or info needed at the start.
Chose Hootsuite
More options for scheduling and posting
Chose Hootsuite
I like Hootsuite but I don't think it is the best platform to use for free since you have posting limitations. If they removed restrictions then they would have more users who could take advantage of the platform.
Meta Business Manager
Chose Meta Business Manager
I have used Hootsuite to monitor my business profiles on Facebook, Instagram, and Twitter. There is a content stream from all of your platforms in one screen. Content is easily created through this software and it saves so much time flipping between platforms when posting the …
Chose Meta Business Manager
I like how big the dashboard is on Sprout and Hootsuite, however, I prefer Facebook Pages Manager for my ability to track and promote my campaigns. I like the overall look of Hootsuite and Sprout as well but using Facebook directly for managing and monitoring makes me more …
Chose Meta Business Manager
I have used Buffer, Hootsuite, and Later.com. We selected Pages Manager because it is so user friendly and the people we have using it vary in backgrounds, ages, education level, and electronics experience. Pages is very easy to learn and has everything we need at this time.
Chose Meta Business Manager
Hootsuite lets you schedule posts and check multiple social media sites. We never used the paid version so analytics were not used. Hootsuite was a bit advanced as well. Facebook Pages Manager is easy to use and a beginner can navigate it. Facebook Pages Manager is more …
Chose Meta Business Manager
Hootsuite and Buffer are great for certain things, but at the end of the day, for what Facebook Pages Manager does, it's the premium choice for messaging, engagement, analysis and making sure you're not missing a customer. Plus it's free!
Chose Meta Business Manager
Facebook Pages Manager is the best social scheduling (for Facebook) tool out there, much better than Hootsuite in my opinion. This is because other tools often suffer when Facebook updates their API or rules, so Facebook Pages Manager will always be the best choice for managing …
Chose Meta Business Manager
While products like Sprout and Hootsuite will manage your Facebook Page along with the rest of your social media presence, using the official Facebook Pages [Manager] is superior when it comes to managing comments, placing ads, and reacting to customers quickly. The mobile app …
Chose Meta Business Manager
While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added …
Chose Meta Business Manager
I've really only used Facebook Business Manager when running campaigns so I can't compare it to other platforms.
Chose Meta Business Manager
Facebook Pages Manager is a lot more mobile-friendly in general if you're offering up stats at a meeting, talking to your CEO, or just curious to see how your post is performing over your lunch hour. It's also a lot more convenient when you're handling an above average level of …
Chose Meta Business Manager
I personally found it easier to use and the non-profits I am managing aren't on several other platforms.
Chose Meta Business Manager
I selected Facebook pages manager because it is an easy product to learn and doesn’t involve having an additional login or account to use. This is simple for busy business owners and takes a little more off of their plate.
Chose Meta Business Manager
Facebook Pages Manager does a lot of things right in content publishing and page administration (and is necessary for some native functionality within Facebook). I wish it was easier to schedule across different platforms (if even just on Instagram which is a Facebook …
Top Pros
Top Cons
Features
HootsuiteMeta Business Manager
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
7.0
275 Ratings
10% below category average
Meta Business Manager
6.1
35 Ratings
24% below category average
Boolean keyword searches6.7185 Ratings5.920 Ratings
Filtering out noise/spam6.1193 Ratings5.326 Ratings
Sentiment analysis6.9187 Ratings7.322 Ratings
Broad channel coverage8.1255 Ratings6.025 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
8.0
383 Ratings
1% below category average
Meta Business Manager
5.9
49 Ratings
31% below category average
Content planning and scheduling8.8382 Ratings7.149 Ratings
Audience targeting7.6260 Ratings6.046 Ratings
Content optimization7.7312 Ratings5.844 Ratings
Workflow management8.0322 Ratings4.738 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.8
308 Ratings
2% below category average
Meta Business Manager
5.9
42 Ratings
30% below category average
Automated routing and prioritization7.5220 Ratings5.334 Ratings
Customer interaction histories7.8237 Ratings4.638 Ratings
Bulk actions8.2265 Ratings7.825 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.5
295 Ratings
4% below category average
Meta Business Manager
6.1
47 Ratings
24% below category average
Lead generation6.7177 Ratings4.838 Ratings
Content marketing8.2263 Ratings5.642 Ratings
Paid media management7.5175 Ratings6.239 Ratings
Campaigns and promotions7.7225 Ratings7.643 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.8
376 Ratings
4% above category average
Meta Business Manager
6.3
49 Ratings
29% below category average
Twitter8.5344 Ratings4.010 Ratings
Facebook9.2360 Ratings8.148 Ratings
LinkedIn8.8314 Ratings5.98 Ratings
Google+8.960 Ratings7.33 Ratings
Instagram8.9316 Ratings7.334 Ratings
Pinterest8.6161 Ratings6.05 Ratings
YouTube8.5149 Ratings5.612 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
8.1
306 Ratings
3% above category average
Meta Business Manager
5.6
47 Ratings
34% below category average
Campaign success analytics8.1282 Ratings7.246 Ratings
Real-time tracking8.0282 Ratings5.843 Ratings
Competitor analysis8.1189 Ratings3.827 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.9
316 Ratings
2% below category average
Meta Business Manager
6.1
49 Ratings
27% below category average
Role-based user permissions & privileges8.5268 Ratings5.346 Ratings
Mobile access7.3294 Ratings7.047 Ratings
Best Alternatives
HootsuiteMeta Business Manager
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
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User Ratings
HootsuiteMeta Business Manager
Likelihood to Recommend
8.2
(444 ratings)
9.9
(49 ratings)
Likelihood to Renew
9.1
(89 ratings)
-
(0 ratings)
Usability
8.5
(83 ratings)
7.6
(15 ratings)
Availability
9.7
(21 ratings)
-
(0 ratings)
Performance
9.7
(19 ratings)
-
(0 ratings)
Support Rating
7.0
(263 ratings)
6.1
(14 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(17 ratings)
-
(0 ratings)
Implementation Rating
8.0
(39 ratings)
-
(0 ratings)
Configurability
7.2
(3 ratings)
-
(0 ratings)
Ease of integration
7.8
(2 ratings)
-
(0 ratings)
Product Scalability
8.1
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.8
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuiteMeta Business Manager
Likelihood to Recommend
Hootsuite
Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
Read full review
Meta Platforms Inc
If using a desktop, Facebook Business Manage can help integrate and consolidate your workload when managing multiple pages for multiple clients. However, it can also be clunky when trying to use it on the go from a smartphone as the functionality is more limited. For those that sit at desks all day, it's a good program. For those of us that stay mobile, it can be frustrating.
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Meta Platforms Inc
  • Stats and insights, to have data to back up assumptions and actions.
  • Scheduling posts, which is helpful when you can't always post in real time.
  • Messenger, which allows me to interact directly with potential customers.
  • Roles, which allows me to assign an intern to help manage the profile.
  • Ads, which allows me to target and advertise to potential customers.
  • Pixel, which connects my Facebook data with my website.
Read full review
Cons
Hootsuite
  • One thing that's frustrating is when trying to change the date/time and having to go into each individual post to update it is a lot. With other calendar tools, you are able to drag and drop the post in the time you want it OR there is a pop up that allows you to change the date/time without having to go into editing the actual post.
  • It would be nice to have different calendar tabs for different brands. Instead of seeing all the brands scheduled posts on one calendar.
  • There needs to be a content library to house all the creative files so it's easier to choose and upload.
Read full review
Meta Platforms Inc
  • The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Meta Platforms Inc
No answers on this topic
Usability
Hootsuite
The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
Read full review
Meta Platforms Inc
I give Facebook Business Manager this rating because how I am able to edit and customize each client location page easily and can add users as needed without any hoops to jump through. I also appreciate the about of reach that Facebook has, so having a tool like this that's easy to use and can be in control of the backed of what people see is so important.
Read full review
Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Meta Platforms Inc
No answers on this topic
Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Meta Platforms Inc
No answers on this topic
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
Meta Platforms Inc
The few times I've had to reach out for ad questions, Facebook Pages customer service is prompt and friendly with their advice. I've never waited longer than 24 hours to get a response, and generally it's just a few hours. They're also quick at removing spam from my Pages when I've needed them to.
Read full review
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
Meta Platforms Inc
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Meta Platforms Inc
No answers on this topic
Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Meta Platforms Inc
No answers on this topic
Alternatives Considered
Hootsuite
Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
Read full review
Meta Platforms Inc
While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added convenience that allows me to manage our social media on the go.
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Meta Platforms Inc
No answers on this topic
Return on Investment
Hootsuite
  • We're a small marketing team in our company so having hootsuite is a life saver, I'm spending less time posting content as I can do my plan in advance and then schedule it out over the month/months so I can get back to helping the team with the other work we deal with.
Read full review
Meta Platforms Inc
  • Most of our leads come from Facebook paid marketing.
  • Our business is centered around our content, which allows us to stand out from the completion. Facebook allows us to get the content in front of our audience.
  • Facebook Marketing is so dynamic that it takes loads of trial and error to get to a winning formula. And the errors can be expensive.
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.