Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$249
per month per user
Meta Business Manager
Score7.1 out of 10
N/A
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.
N/A
Pricing
Hootsuite
Meta Business Manager
Editions & Modules
Standard
$199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
No answers on this topic
Offerings
Pricing Offerings
Hootsuite
Meta Business Manager
Free Trial
Yes
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Plans can be paid monthly or annually, with a discount for annual pricing.
—
More Pricing Information
Community Pulse
Hootsuite
Meta Business Manager
Considered Both Products
Hootsuite
Verified User
Chose Hootsuite
With Meta Business Manager, you are limited to posting on Facebook and Instagram. Whereas with Hootsuite, you do not have these limitations and can post beyond these two platforms. I do enjoy using Meta Business Manager. It has some of the same features as Hootsuite and there's …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
Buffer only has a few basic features available. Meta's interface is extremely difficult to use and keeps hanging, it is too slow as well. Later is a good competitor but does not have long-term planning options such as employee advocacy and social listening options available. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
I hadn't thought about it, I guess I could switch to meta instead of paying to use Hootsuite
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
Tried trials of other software and was disappointed compared to Hootsuite.com. Buffer and Later.com had limited functionality. MetaBusiness Suite and MailChimp offer a limited number of platforms you can post too. HubSpot and SproutSocial were extremely costly and geared toward …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
There's no doubt that Hootsuite is the industry leader when it comes to social media scheduling and monitoring. I find integrating channels easiest on Hootsuite (once you can find where to do it on your dashboard). In the past year I've also noticed fewer and fewer …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
I'll be honest - my predecessor had Hootsuite and I was stuck with it. But I'm glad I've had it, and compared to the other platforms I've used in the past it's miles better.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Hootsuite
Improvements to the user interface and responsiveness to user needs. Real-time messaging to alert users of network or functionality issues - I know you have my back. Constantly striving for user feedback to improve the product. You are client-centric.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director, Marketing & Communications in Marketing at San Miguel High School (E-Learning, 51-200 employees)
Chose Hootsuite
I only use the free versions. I have found it to be the best in this free area. I appreciate the ability to use it right away without having to commit to major marketing uploads, or info needed at the start.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Chief Marketing Officer in Marketing at Brightside Consulting (Marketing & Advertising, 1-10 employees)
Chose Hootsuite
We used Hootsuite because it was one of the bigger players in the space and we wanted to give it a try due to it's position in the market and the trust others had for it. We found it didn't exactly meet our needs and moved on to something else.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Hootsuite
I like Hootsuite but I don't think it is the best platform to use for free since you have posting limitations. If they removed restrictions then they would have more users who could take advantage of the platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Director in Marketing at MGT Films (Construction, 11-50 employees)
Chose Meta Business Manager
Meta Business Manager is free, and I've heard you get more accurate / better results from Meta Business Manager because it is native to the platforms it services. However, it does not offer platforms outside of Facebook, which is a major downside compared to Hootsuite overall. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Composer in Professional Services at Rob Gokee Music (Entertainment, 1-10 employees)
Chose Meta Business Manager
While products like Sprout and Hootsuite will manage your Facebook Page along with the rest of your social media presence, using the official Facebook Pages [Manager] is superior when it comes to managing comments, placing ads, and reacting to customers quickly. The mobile app …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Communication Specialist - Email, Social Media & Photography in Marketing at Teeter (Consumer Goods, 51-200 employees)
Chose Meta Business Manager
Facebook Pages Manager is the best social scheduling (for Facebook) tool out there, much better than Hootsuite in my opinion. This is because other tools often suffer when Facebook updates their API or rules, so Facebook Pages Manager will always be the best choice for managing …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Manager in Marketing at LuccaAM (Marketing and Advertising, 1-10 employees)
Chose Meta Business Manager
Hootsuite and Buffer are great for certain things, but at the end of the day, for what Facebook Pages Manager does, it's the premium choice for messaging, engagement, analysis and making sure you're not missing a customer. Plus it's free!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Street Outreach Coordinator in Human Resources at Family Youth Interventions (Mental Health Care, 11-50 employees)
Chose Meta Business Manager
Hootsuite lets you schedule posts and check multiple social media sites. We never used the paid version so analytics were not used. Hootsuite was a bit advanced as well. Facebook Pages Manager is easy to use and a beginner can navigate it. Facebook Pages Manager is more …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customer Service Manager in Customer Service at North Atlantic Imports DBA Blackstone Products (Wholesale, 51-200 employees)
Chose Meta Business Manager
I have used Buffer, Hootsuite, and Later.com. We selected Pages Manager because it is so user friendly and the people we have using it vary in backgrounds, ages, education level, and electronics experience. Pages is very easy to learn and has everything we need at this time.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Event Marketing Manager in Marketing at AIIM (Information Technology and Services, 11-50 employees)
Chose Meta Business Manager
I like how big the dashboard is on Sprout and Hootsuite, however, I prefer Facebook Pages Manager for my ability to track and promote my campaigns. I like the overall look of Hootsuite and Sprout as well but using Facebook directly for managing and monitoring makes me more …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Administrative Assistant at Curris Center Administration Office, Murray State University (Higher Education, 51-200 employees)
Chose Meta Business Manager
I have used Hootsuite to monitor my business profiles on Facebook, Instagram, and Twitter. There is a content stream from all of your platforms in one screen. Content is easily created through this software and it saves so much time flipping between platforms when posting the …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Meta Business Manager
Our team actively uses Meta Business Manager, Hubspot, and Active Campaign for different reasons, audiences, and types of content. Of these platforms, Hubspot tends to be my go-to platform. It has effectively the same limitations as Meta Business Manager (limited analytics, the …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Meta Business Manager
While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Meta Business Manager
I selected Facebook pages manager because it is an easy product to learn and doesn’t involve having an additional login or account to use. This is simple for busy business owners and takes a little more off of their plate.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Meta Business Manager
Facebook Pages Manager is a lot more mobile-friendly in general if you're offering up stats at a meeting, talking to your CEO, or just curious to see how your post is performing over your lunch hour. It's also a lot more convenient when you're handling an above average level of …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Chief Executive Officer in Marketing at Edge One Media (Design, 1-10 employees)
Chose Meta Business Manager
Facebook Pages Manager does a lot of things right in content publishing and page administration (and is necessary for some native functionality within Facebook). I wish it was easier to schedule across different platforms (if even just on Instagram which is a Facebook …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
Reporting. We are able to pull accurate and concise data points on our channels.
Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this
Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Pro: It gives me a central place to manage my Page.
Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
