Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Insightly
Score 8.6 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$0
per month Up to 2 users
Pricing
HubSpot CRMInsightly
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Free
$0
per month Up to 2 users
Plus
$29.00
Per User/Per Month (billed annually)
Professional
$49.00
Per User/Per Month (billed annually)
Enterprise
$99.00
Per User/Per Month (billed annually)
Offerings
Pricing Offerings
HubSpot CRMInsightly
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMInsightly
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
Hubspot is much more easy to use than Salesforce and therefore requires less energy to have Sales using it. The tool is simpler and may lack some advanced features, but the ease of use is key for adoption.
Insightly is lighter than Salesforce but not that much easier to use. It …
Chose HubSpot CRM
Insightly gets it done, but its too wonky and complicated, maybe the appropriate word is modernized. It would seem as though Hubspot is much more user-friendly and has a better dashboard. Although I think Insightly does a better job of capturing or pulling in data from outside …
Chose HubSpot CRM
InterAction was very slow with product updates, didn't have a built-in marketing system, and the interface was really aged.

Insightly looked great and our team was deciding between it and hubspot. In the end, we went with hubspot because we were told that it could do something …
Chose HubSpot CRM
Better but with a bit longer of a learning curve.
Chose HubSpot CRM
HubSpot CRM is easier to use. The integrations work seamlessly and provide the ability to work without further tinkering.
Chose HubSpot CRM
HubSpot provides a robust amount of tools and integrations at an affordable cost. Most other systems have more overall limitations at a higher price point. HubSpot allows smaller businesses to grow as needed, and offers even more detailed tools when the time is right.
Chose HubSpot CRM
We chose HubSpot because of the integration between the sales and marketing hubs. It's great to have all of our data on one platform.
Chose HubSpot CRM
In my personal opinion, HubSpot CRM is the most intuitive of all CRMs I've used. It's easy to customize to your needs. I'm a small company with a small sales force and not a huge volume of leads to manage however. We selected HubSpot CRM because we were already using HubSpot …
Insightly
Chose Insightly
HubSpot CRM has a more friendly interface and colleagues prefer to work with, but Insightly is more business-like, gives more options and cheaper!
Chose Insightly
Has all the features a business needs like ease of use, robust reporting & customizations without the high cost that comes other well known CRMs
Chose Insightly
Insightly can stand on the same line with these other powerful crms. I selected insightly because they are a great value CRM with all the features from the big competition in terms of customisation. They are a powerful software that keeps up with the Joneses but does it at a …
Chose Insightly
Salesforce was always confusing to use, and quite a mess. Companies that I worked at in the past had to invest a significant amount of time creating a Salesforce portal or skin to actually make it usable by the sales representatives. Even then, integration was always a bit …
Chose Insightly
Ultimately, I selected Insightly due to its ease of use and customizable platform. While very similar to Salesforce, I found the process to be a bit more streamlined when it comes to adding custom objects and fields. Insightly's layouts were simple and could be easily adopted …
Chose Insightly
Insightly falls behind both of these. Salesforce does way more and integrates with way more other platforms. But it sits next to them in an "out of date" user experience. Hubspot does less than Insightly in general but what it does do is plenty and all of what Hubspot does is a …
Chose Insightly
For me, Insightly works for the Basic price point subscription (lucky to have been on this subscription level before they closed it to new customers). Also, like the Gmail interface and the ability to manage both sales and projects.
Chose Insightly
Insightly offer a service that integrates customer relationship with project management in mobile and social platforms. other reason is that Insightly has a good selection of pricing tiers to cater just what your organization and system requires. A free 14-day trial is …
Chose Insightly
Much more simple software! The interface is clean and not busy. Simple is smart. Insightly is simple. It has tags which you can use to find all sorts of important information. You can tag by company, titles, basically any custom tag you create. On my emails, Insightly …
Chose Insightly
Out of all of the CRM systems that I tried, I was most impressed with Insightly and Nimble. Insightly was very easy to use and was not as "clunky" for me to use as HubSpot and SugarCRM. The email integration for insightly is smooth. I like the ability to CC your Insightly …
Chose Insightly
I like HubSpot’s email integration better but hated their app. Zoho was a step above HubSpot and was free for the size of my team. Google sheets combined with TeachWorks has actually been good enough for our team. Salesforce is great but expensive.
Chose Insightly
I currently use Insightly to maintain email distribution lists, but have migrated all other CRM functions over HubSpot. I need the in-depth reporting and analytics HubSpot provides to more efficiently nurture leads and manage my marketing efforts. HubSpot's biggest limitation …
Chose Insightly
We stayed with insightly because it suited our needs and our platform was already built in there.
Chose Insightly
I liked Bitrix but was pissed off when I left it alone for a few months and my account was deleted. It was also WAYYYYY too complicated.
Husbpot CRM looks good but is a bit pricey.
Chose Insightly
HubSpot:
- no one to many relationship between contact -> companies
- search facility doesn't work well
- generally buggy
Chose Insightly
Insightly still feels more simple to use - not so 'step complex' ... and gives me quick access to the things that I need ....
Top Pros
Top Cons
Features
HubSpot CRMInsightly
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
8.0
1542 Ratings
4% above category average
Insightly
7.6
379 Ratings
1% below category average
Customer data management / contact management8.71490 Ratings8.7365 Ratings
Workflow management8.31456 Ratings8.2331 Ratings
Territory management6.5184 Ratings7.557 Ratings
Opportunity management8.21393 Ratings7.9332 Ratings
Integration with email client (e.g., Outlook or Gmail)8.51499 Ratings7.6338 Ratings
Contract management8.0185 Ratings6.521 Ratings
Quote & order management7.41011 Ratings6.752 Ratings
Interaction tracking8.41445 Ratings7.3295 Ratings
Channel / partner relationship management7.8186 Ratings7.724 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.4
1022 Ratings
1% below category average
Insightly
7.1
13 Ratings
6% below category average
Case management7.4952 Ratings7.011 Ratings
Call center management7.6821 Ratings7.28 Ratings
Help desk management7.3873 Ratings7.19 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.5
1359 Ratings
12% above category average
Insightly
7.6
296 Ratings
1% above category average
Lead management8.51281 Ratings8.0282 Ratings
Email marketing8.61291 Ratings7.2232 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.6
1408 Ratings
0% above category average
Insightly
7.7
364 Ratings
1% above category average
Task management8.01350 Ratings8.5355 Ratings
Billing and invoicing management7.1696 Ratings6.039 Ratings
Reporting7.71245 Ratings8.7301 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.9
1375 Ratings
4% above category average
Insightly
8.0
325 Ratings
5% above category average
Forecasting7.61078 Ratings7.092 Ratings
Pipeline visualization8.21303 Ratings8.5303 Ratings
Customizable reports7.81266 Ratings8.4290 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.4
1313 Ratings
2% below category average
Insightly
8.2
325 Ratings
8% above category average
Custom fields8.01286 Ratings9.1324 Ratings
Custom objects7.71114 Ratings8.785 Ratings
Scripting environment6.3132 Ratings6.86 Ratings
API for custom integration7.5908 Ratings8.1165 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.4
1272 Ratings
1% above category average
Insightly
8.1
277 Ratings
3% below category average
Single sign-on capability8.41135 Ratings8.3247 Ratings
Role-based user permissions8.51211 Ratings7.8182 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.4
866 Ratings
2% above category average
Insightly
7.4
90 Ratings
2% above category average
Social data7.4849 Ratings6.825 Ratings
Social engagement7.3838 Ratings8.078 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
7.6
974 Ratings
6% above category average
Insightly
6.0
136 Ratings
18% below category average
Marketing automation7.8967 Ratings6.8136 Ratings
Compensation management7.5630 Ratings5.14 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
7.8
1157 Ratings
4% above category average
Insightly
8.5
298 Ratings
12% above category average
Mobile access7.81157 Ratings8.5298 Ratings
Best Alternatives
HubSpot CRMInsightly
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMInsightly
Likelihood to Recommend
8.4
(1585 ratings)
8.8
(397 ratings)
Likelihood to Renew
9.8
(29 ratings)
8.2
(30 ratings)
Usability
8.3
(1444 ratings)
8.7
(133 ratings)
Availability
-
(0 ratings)
10.0
(4 ratings)
Performance
-
(0 ratings)
10.0
(23 ratings)
Support Rating
7.1
(23 ratings)
7.0
(32 ratings)
Online Training
-
(0 ratings)
10.0
(6 ratings)
Implementation Rating
7.9
(8 ratings)
6.4
(22 ratings)
Configurability
-
(0 ratings)
7.0
(16 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(9 ratings)
Product Scalability
-
(0 ratings)
10.0
(7 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
HubSpot CRMInsightly
Likelihood to Recommend
HubSpot
In my last position at a SAAS company, I used Salesforce and HATED IT. It was so clunky, and when I used HubSpot, it was like a breath of fresh air. Any company that does customer interactions and sales needs Hubspot. There is a TON of room for customization, which is AMAZING. I don't see anywhere that it wouldn't be a good fit.
Read full review
Insightly, Inc.
Insightly is very well suited to track steps in a particular process. It is also very easy to connect contacts, organizations, requests, and projects. It is great for storing data in a way that is easily referenced. It is a helpful tool for facilitating team collaboration. The connectivity to our website forms is also very useful. It is less appropriate for tracking financials as far as invoicing and payments.
Read full review
Pros
HubSpot
  • It tracks emails including opens, clicks, and keeps a great log.
  • I love how they give you options to build your own reports as well as some templated reports as well.
  • It creates an easy way to work with your colleagues even if its remote positions.
Read full review
Insightly, Inc.
  • Support>It feels like a partnership and support is a critical asset to consider when adopting new tools
  • Customization>The ability to customize with custom objects has allowed us to utilize Insightly in unique ways.
  • Customer Feedback>They very much are interested in soliciting client feedback when it comes to product planning.
Read full review
Cons
HubSpot
  • Pricing - HubSpot offers a number of great features in the free version however the paid options can be pricey.
  • The free version could do with more options in some of the additional areas such as the marketing platform. Although there are some options included, they are very limited.
Read full review
Insightly, Inc.
  • There are some minor glitches such as the screen freezing up. You can fix this by refreshing the page and it doesn't happen often but when it does, it does disrupt the flow.
  • Pulling a report from multiple objects is limited. You have a lot of options but there are some things you want to be able to pull in together and you can't.
  • Items such as Contacts and Organizations don't always link together.
Read full review
Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Insightly, Inc.
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
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Usability
HubSpot
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
Read full review
Insightly, Inc.
The reports are easy to customize and generate within seconds. The pipeline clearly shows what is going on with the order, so we don't have to waste time frequently checking in. The database helps us quickly look up a healthcare provider's NPI so we can add it to the order and verify eligibility for insurance.
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Reliability and Availability
HubSpot
No answers on this topic
Insightly, Inc.
Knock on wood... I haven't had any difficulties with Insightly's availability to-date. I mostly use it on my desktop and infrequently access via my Android phone. No access issues.
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Performance
HubSpot
No answers on this topic
Insightly, Inc.
The interface is very user friendly and easy to navigate. Reports can quickly be made, including custom fields.The website response has always been quick to load and has never been unavailable when I have needed access. They listen to requests for additional or custom features, and they hold workshops frequently to assist new and experienced users.
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Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Insightly, Inc.
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
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Online Training
HubSpot
No answers on this topic
Insightly, Inc.
Insightly is a very useful tool, it has the essential capabilities that a company need. Easy to use and very intuitive, so, you don't need tutorial or extra documents. Navigation inside the platform is quite simple. You will be able to store your client's information, about your potential business opportunities, organize teams and users and, connect your emails
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Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Insightly, Inc.
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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Alternatives Considered
HubSpot
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par. Whilst Zoho had some good features, in practice the CRM was difficult to manage, customer support was non-existent, and like Salesforce, required 3rd party support agents in order make simple changes. comparison, HubSpot allows the user to make many changes themselves such as adding and mapping properties, and also has excellent customer service. Combined with a well-rounded offer in terms of marketing, analytics and a good CRM, HubSpot stands out as the clear winner.
Read full review
Insightly, Inc.
Insightly has far more modern applications than GoldMine. It allows for more customizations. Our reports are nicer looking and it seems much more user friendly. Insightly also seems to be more than just sales focused. GoldMine seemed to really be geared more towards a sales staff. Insightly has more capabilities for our future needs as well
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Scalability
HubSpot
No answers on this topic
Insightly, Inc.
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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Return on Investment
HubSpot
  • Automation helps to save time so that we can reach out to more prospecting or save time that can be spent on more strategic sales tasks like deal management
  • Visibility/collaboration helps connect marketing and sales efforts vs them being siloed
  • Connection with salesforce helps us to get more out of our CRM spend as we have valuable data insights coming from Hubspot
Read full review
Insightly, Inc.
  • We started using Insightly to organize our company, and it's done just that and more which provides value that money cannot buy.
  • Insightly allows our sales team to stay on top of sales leads more so than doing so without it, which in turn creates more sales opportunities.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

Insightly Screenshots

Screenshot of Tracks lead activity and status so nothing falls through the cracksScreenshot of Reports provide insight into sales and productivity performanceScreenshot of Screenshot of Screenshot of Screenshot of