What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
2273 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
680 Ratings

HubSpot CRM

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
2273 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Insightly

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
680 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Feature Set Ratings

  • HubSpot CRM ranks higher in 8 feature sets: Sales Force Automation, Customer Service & Support, Marketing Automation, CRM Project Management, CRM Reporting & Analytics, Security, Social CRM, Integrations with 3rd-party Software
  • Insightly ranks higher in 1 feature set: Platform
  • HubSpot CRM and Insightly are tied in 1 feature set: Customization

Sales Force Automation

8.1

HubSpot CRM

81%
7.5

Insightly

75%
HubSpot CRM ranks higher in 7/9 features

Customer data management / contact management

8.9
89%
717 Ratings
8.4
84%
311 Ratings

Workflow management

8.3
83%
689 Ratings
8.0
80%
278 Ratings

Territory management

7.3
73%
184 Ratings
7.8
78%
36 Ratings

Opportunity management

8.3
83%
660 Ratings
8.0
80%
286 Ratings

Integration with email client (e.g., Outlook or Gmail)

8.4
84%
705 Ratings
7.1
71%
290 Ratings

Contract management

7.9
79%
185 Ratings
6.5
65%
21 Ratings

Quote & order management

8.0
80%
443 Ratings
6.6
66%
27 Ratings

Interaction tracking

8.6
86%
681 Ratings
7.5
75%
255 Ratings

Channel / partner relationship management

7.4
74%
186 Ratings
7.7
77%
24 Ratings

Customer Service & Support

7.7

HubSpot CRM

77%
7.1

Insightly

71%
HubSpot CRM ranks higher in 3/3 features

Case management

7.9
79%
434 Ratings
7.0
70%
11 Ratings

Call center management

7.5
75%
380 Ratings
7.2
72%
8 Ratings

Help desk management

7.6
76%
404 Ratings
7.1
71%
9 Ratings

Marketing Automation

8.7

HubSpot CRM

87%
7.4

Insightly

74%
HubSpot CRM ranks higher in 2/2 features

Lead management

8.6
86%
614 Ratings
7.3
73%
241 Ratings

Email marketing

8.7
87%
609 Ratings
7.5
75%
193 Ratings

CRM Project Management

7.9

HubSpot CRM

79%
7.0

Insightly

70%
HubSpot CRM ranks higher in 3/3 features

Task management

8.3
83%
637 Ratings
7.8
78%
297 Ratings

Billing and invoicing management

7.3
73%
299 Ratings
6.0
60%
39 Ratings

Reporting

8.2
82%
590 Ratings
7.3
73%
251 Ratings

CRM Reporting & Analytics

8.0

HubSpot CRM

80%
7.6

Insightly

76%
HubSpot CRM ranks higher in 2/3 features

Forecasting

7.6
76%
506 Ratings
7.0
70%
92 Ratings

Pipeline visualization

8.3
83%
616 Ratings
8.6
86%
248 Ratings

Customizable reports

8.1
81%
603 Ratings
7.2
72%
239 Ratings

Customization

7.8

HubSpot CRM

78%
7.8

Insightly

78%
HubSpot CRM ranks higher in 2/4 features

Custom fields

8.4
84%
629 Ratings
8.7
87%
270 Ratings

Custom objects

8.3
83%
530 Ratings
8.0
80%
37 Ratings

Scripting environment

6.3
63%
133 Ratings
6.8
68%
6 Ratings

API for custom integration

8.3
83%
415 Ratings
7.6
76%
128 Ratings

Security

8.6

HubSpot CRM

86%
8.1

Insightly

81%
HubSpot CRM ranks higher in 2/2 features

Single sign-on capability

8.7
87%
522 Ratings
8.0
80%
208 Ratings

Role-based user permissions

8.5
85%
570 Ratings
8.2
82%
139 Ratings

Social CRM

7.9

HubSpot CRM

79%
7.4

Insightly

74%
HubSpot CRM ranks higher in 1/2 features

Social data

7.8
78%
412 Ratings
6.8
68%
25 Ratings

Social engagement

7.9
79%
409 Ratings
8.0
80%
78 Ratings

Integrations with 3rd-party Software

8.1

HubSpot CRM

81%
6.2

Insightly

62%
HubSpot CRM ranks higher in 2/2 features

Marketing automation

8.5
85%
458 Ratings
7.3
73%
103 Ratings

Compensation management

7.8
78%
273 Ratings
5.1
51%
4 Ratings

Platform

7.3

HubSpot CRM

73%
8.0

Insightly

80%
Insightly ranks higher in 1/1 features

Mobile access

7.3
73%
532 Ratings
8.0
80%
264 Ratings

Attribute Ratings

  • HubSpot CRM is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating
  • Insightly is rated higher in 1 area: Implementation Rating

Likelihood to Recommend

8.6

HubSpot CRM

86%
754 Ratings
8.3

Insightly

83%
336 Ratings

Likelihood to Renew

9.3

HubSpot CRM

93%
7 Ratings
8.6

Insightly

86%
27 Ratings

Usability

8.8

HubSpot CRM

88%
656 Ratings
8.2

Insightly

82%
70 Ratings

Availability

HubSpot CRM

N/A
0 Ratings
10.0

Insightly

100%
7 Ratings

Performance

HubSpot CRM

N/A
0 Ratings
10.0

Insightly

100%
45 Ratings

Support Rating

8.2

HubSpot CRM

82%
21 Ratings
8.1

Insightly

81%
44 Ratings

Online Training

HubSpot CRM

N/A
0 Ratings
10.0

Insightly

100%
6 Ratings

Implementation Rating

9.1

HubSpot CRM

91%
10 Ratings
10.0

Insightly

100%
59 Ratings

Contract Terms and Pricing Model

HubSpot CRM

N/A
0 Ratings
10.0

Insightly

100%
1 Rating

Product Scalability

HubSpot CRM

N/A
0 Ratings
10.0

Insightly

100%
7 Ratings

Likelihood to Recommend

HubSpot CRM

Hubspot is well suited for medium-large organizations with specific and more elaborate needs but can also be implemented in SMEs with some more basic needs due to the fact that it is fully modifiable. The fact that it is accessed from all devices at any point in time, with just an internet connection, and information is readily available and NOT asynchronous as with standard ERPs is a competitive edge for HubSpot, which is based from scratch on the cloud. The simplicity of the workflow, the ease of use, the degree of personalization, and the timeliness of tasks executed are unequivocally contributing to increased efficacy of the team and more sales at the end of the day!
Nikolaos Tsokanos | TrustRadius Reviewer

Insightly

If the need was relatively simple use cases. Under 100 clients and such. Once it breaks into hundreds of people or companies to keep track of, I think Insightly breaks down quickly. But for the smaller verticals where a CRM solution is necessary, this works okay enough. But I'd probably also say "Maybe look at Hubspot".
Anonymous | TrustRadius Reviewer

Pros

HubSpot CRM

  • Makes it simple to create deals for IOs to be sent to our media coordinators to send out contracts via PandaDoc that are integrated with HubSpot.
  • Easy to search for contacts, companies, and sort through the conversations.
  • Easy access to tasks to accomplish and track in the dashboard.
Kyle Kamppila | TrustRadius Reviewer

Insightly

  • Very easy to use-you can start using it without a lot of experience
  • Allows you to create groups or add tags to your contacts for more organization
  • Gives the option to upload current contact lists into the database rather than manually entering
  • Allows for adding social media profiles
  • Allows you to create "custom" fields within your contact that are specific to your company
Amy O'Day | TrustRadius Reviewer

Cons

HubSpot CRM

  • Price Point: Pricey Expense for Company.
  • A lot of new features are being rolled out, but intuitive additions always take 1-3 years to add on. I Recently added rescheduling/cancel to Meetings, but contacts are unable to optionally provide why they canceled/rescheduled.
Chelsey Oliver | TrustRadius Reviewer

Insightly

  • Without putting information in Notes, there is no way to maintain multiple fields' yearly information over several years.
  • Would like to be able to edit (re-order) the list of LIST VIEW queries
  • It would be great if the STATE field had a dropdown with the states listed
  • In NOTES, you can report on Comment count - It would be nice you could report on comment count in TASKS also
Anonymous | TrustRadius Reviewer

Pricing Details

HubSpot CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$0 Per Month [Unlimited Users]

HubSpot CRM Editions & Modules

Edition
Free Forever$01
CRM Bundle$502
  1. Per Month [Unlimited Users]
  2. per month
Additional Pricing Details

Insightly

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$0 per month Up to 2 users

Insightly Editions & Modules

Edition
Plus$29.001
Professional$49.001
Enterprise$99.001
Free$02
  1. Per User/Per Month (billed annually)
  2. per month Up to 2 users
Additional Pricing Details

Likelihood to Renew

HubSpot CRM

HubSpot CRM 9.3
Based on 7 answers
Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
Greg Linnemanstons | TrustRadius Reviewer

Insightly

Insightly 8.6
Based on 27 answers
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
Vanessa Johnson | TrustRadius Reviewer

Usability

HubSpot CRM

HubSpot CRM 8.8
Based on 656 answers
I find HubSpot very easy to use. I can customize fields, etc. I find it to be much more user-friendly than Salesforce or other CRM tools. My day is organized around HubSpot - all my emails are sent via a HubSpot sequence, I can interrupt that sequence and all of my phone calls are tracked as well. All emails I send through Outlook are synched with HubSpot, all the proposals I send are created and sent through HubSpot, and every deal I close is then tracked through HubSpot and I can run any kind of report imaginable for me or my sales team as a whole.
Bill Zierold | TrustRadius Reviewer

Insightly

Insightly 8.2
Based on 70 answers
Overall, the platform is user-friendly at a decent price point (~$30 per month). It has strengths and weaknesses but serves a small company very well. There is always room for improvement, but it provides value to my organization. I would recommend it to anyone that needs a basic CRM for their organization.
Anonymous | TrustRadius Reviewer

Reliability and Availability

HubSpot CRM

No score
No answers yet
No answers on this topic

Insightly

Insightly 10.0
Based on 7 answers
Knock on wood... I haven't had any difficulties with Insightly's availability to-date. I mostly use it on my desktop and infrequently access via my Android phone. No access issues.
Jane Beisell PMP, CIA | TrustRadius Reviewer

Performance

HubSpot CRM

No score
No answers yet
No answers on this topic

Insightly

Insightly 10.0
Based on 45 answers
The interface is very user friendly and easy to navigate. Reports can quickly be made, including custom fields.The website response has always been quick to load and has never been unavailable when I have needed access. They listen to requests for additional or custom features, and they hold workshops frequently to assist new and experienced users.
Douglas Psulkowski, P.E. | TrustRadius Reviewer

Support Rating

HubSpot CRM

HubSpot CRM 8.2
Based on 21 answers
I love the HubSpot support team - they have always been fantastic to work with and extremely helpful. Whether it's via chat or an email, I never wait long for a response and they don't just "answer the question." They dig deep with you when figuring out a solution, and make sure to give you all the information you need to ensure you're ready to go.
Sereena Schneider (LION) | TrustRadius Reviewer

Insightly

Insightly 8.1
Based on 44 answers
Excellent support provided to deploy the app across all platforms like mobile, desktop and web and allow addition or deletion of users in quick time. It does not require any physical infrastructure and can be scaled at any level. It can be used across office locations to collaborate among users and help streamline workflow required to work on various projects.
Anonymous | TrustRadius Reviewer

Online Training

HubSpot CRM

No score
No answers yet
No answers on this topic

Insightly

Insightly 10.0
Based on 6 answers
Insightly is a very useful tool, it has the essential capabilities that a company need. Easy to use and very intuitive, so, you don't need tutorial or extra documents. Navigation inside the platform is quite simple. You will be able to store your client's information, about your potential business opportunities, organize teams and users and, connect your emails
Eduardo Reyes | TrustRadius Reviewer

Implementation Rating

HubSpot CRM

HubSpot CRM 9.1
Based on 10 answers
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Greg Linnemanstons | TrustRadius Reviewer

Insightly

Insightly 10.0
Based on 59 answers
The only missing thing at this time that would make our implementation complete would be a tighter integration with Xero allowing us to send quotes and report on quotes from Insightly!Xero has, excuse the pun, ZERO reporting on quotes sent!!!They are both very good products, however it's the little things that make good GREAT!
Jeremy Grant | TrustRadius Reviewer

Alternatives Considered

HubSpot CRM

As noted before, Salesforce is a great tool if you can afford it and have someone who is training on Salesforce on how to use and keep it updated. It is a full-time job to have someone just keep Salesforce working and up to date. Hubspot, you don't need that same level of human capital to run it. It is a more decentralized operation and only needs an administrator for some basic admin. functions.
John Ging | TrustRadius Reviewer

Insightly

The main reason for going ahead with Insightly was the cost. It meets our basic requirements of lead management and we didn't want to spend a lot on a CRM tool. Other than that, most other CRMs we evaluated have all the basic and advanced capabilities.
Shivam Bhatt | TrustRadius Reviewer

Scalability

HubSpot CRM

No score
No answers yet
No answers on this topic

Insightly

Insightly 10.0
Based on 7 answers
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of.(-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
Phil Cashen | TrustRadius Reviewer

Return on Investment

HubSpot CRM

  • HubSpot has allowed us to Sunset our internal CRM which was running at a great time and opportunity cost for our dev team.
  • HubSpot brought our two distinct sales teams together onto common performance & activity metrics.
  • HubSpot reports have replaced our former self-written shareholder sales reports, now being sent.
Adam Ali | TrustRadius Reviewer

Insightly

  • This has positively affected the way I view sales opportunities via their charts.
  • The home dashboard is helpful and loads right when you log in so you can view your status at a glance.
  • I like being able to click right from the dashboard when I log in to get to the most important info.
Anonymous | TrustRadius Reviewer

Screenshots

Add comparison