Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Insightly
Score 7.7 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$348
per year per user
Pricing
HubSpot CRMInsightly
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Offerings
Pricing Offerings
HubSpot CRMInsightly
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMInsightly
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
Hubspot is much more easy to use than Salesforce and therefore requires less energy to have Sales using it. The tool is simpler and may lack some advanced features, but the ease of use is key for adoption.
Insightly is lighter than Salesforce but not that much easier to use. It …
Chose HubSpot CRM
Insightly gets it done, but its too wonky and complicated, maybe the appropriate word is modernized. It would seem as though Hubspot is much more user-friendly and has a better dashboard. Although I think Insightly does a better job of capturing or pulling in data from outside …
Chose HubSpot CRM
InterAction was very slow with product updates, didn't have a built-in marketing system, and the interface was really aged.

Insightly looked great and our team was deciding between it and hubspot. In the end, we went with hubspot because we were told that it could do something …
Chose HubSpot CRM
Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received …
Chose HubSpot CRM
Better but with a bit longer of a learning curve.
Chose HubSpot CRM
HubSpot CRM is easier to use. The integrations work seamlessly and provide the ability to work without further tinkering.
Chose HubSpot CRM
HubSpot provides a robust amount of tools and integrations at an affordable cost. Most other systems have more overall limitations at a higher price point. HubSpot allows smaller businesses to grow as needed, and offers even more detailed tools when the time is right.
Chose HubSpot CRM
We chose HubSpot because of the integration between the sales and marketing hubs. It's great to have all of our data on one platform.
Chose HubSpot CRM
In my personal opinion, HubSpot CRM is the most intuitive of all CRMs I've used. It's easy to customize to your needs. I'm a small company with a small sales force and not a huge volume of leads to manage however. We selected HubSpot CRM because we were already using HubSpot …
Insightly
Chose Insightly
HubSpot CRM has a more friendly interface and colleagues prefer to work with, but Insightly is more business-like, gives more options and cheaper!
Chose Insightly
We swapped across from HubSpot as it was too difficult and over the top. Insightly had all the positive features from Hubspot, without the complications.
Chose Insightly
I wasn't involved in the selection of which CRM my client chose. Insightly was already implemented when I started working with my client.
Chose Insightly
We mainly selected Insightly for ease of use for end users and its ability to allow us to customize.

Once we had it, we began to see all of the other things (already mentioned) that were great about it.
Chose Insightly
These have higher prices and offer more extensive products we wouldn't utilize at our growth stage.
Chose Insightly
Has all the features a business needs like ease of use, robust reporting & customizations without the high cost that comes other well known CRMs
Chose Insightly
Insightly can stand on the same line with these other powerful crms. I selected insightly because they are a great value CRM with all the features from the big competition in terms of customisation. They are a powerful software that keeps up with the Joneses but does it at a …
Chose Insightly
Salesforce was always confusing to use, and quite a mess. Companies that I worked at in the past had to invest a significant amount of time creating a Salesforce portal or skin to actually make it usable by the sales representatives. Even then, integration was always a bit …
Chose Insightly
Ultimately, I selected Insightly due to its ease of use and customizable platform. While very similar to Salesforce, I found the process to be a bit more streamlined when it comes to adding custom objects and fields. Insightly's layouts were simple and could be easily adopted …
Chose Insightly
Insightly falls behind both of these. Salesforce does way more and integrates with way more other platforms. But it sits next to them in an "out of date" user experience. Hubspot does less than Insightly in general but what it does do is plenty and all of what Hubspot does is a …
Chose Insightly
For me, Insightly works for the Basic price point subscription (lucky to have been on this subscription level before they closed it to new customers). Also, like the Gmail interface and the ability to manage both sales and projects.
Chose Insightly
Insightly offer a service that integrates customer relationship with project management in mobile and social platforms. other reason is that Insightly has a good selection of pricing tiers to cater just what your organization and system requires. A free 14-day trial is …
Chose Insightly
Much more simple software! The interface is clean and not busy. Simple is smart. Insightly is simple. It has tags which you can use to find all sorts of important information. You can tag by company, titles, basically any custom tag you create. On my emails, Insightly …
Chose Insightly
Out of all of the CRM systems that I tried, I was most impressed with Insightly and Nimble. Insightly was very easy to use and was not as "clunky" for me to use as HubSpot and SugarCRM. The email integration for insightly is smooth. I like the ability to CC your Insightly …
Chose Insightly
I like HubSpot’s email integration better but hated their app. Zoho was a step above HubSpot and was free for the size of my team. Google sheets combined with TeachWorks has actually been good enough for our team. Salesforce is great but expensive.
Chose Insightly
I currently use Insightly to maintain email distribution lists, but have migrated all other CRM functions over HubSpot. I need the in-depth reporting and analytics HubSpot provides to more efficiently nurture leads and manage my marketing efforts. HubSpot's biggest limitation …
Chose Insightly
We stayed with insightly because it suited our needs and our platform was already built in there.
Chose Insightly
I liked Bitrix but was pissed off when I left it alone for a few months and my account was deleted. It was also WAYYYYY too complicated.
Husbpot CRM looks good but is a bit pricey.
Chose Insightly
HubSpot:
- no one to many relationship between contact -> companies
- search facility doesn't work well
- generally buggy
Chose Insightly
Insightly still feels more simple to use - not so 'step complex' ... and gives me quick access to the things that I need ....
Features
HubSpot CRMInsightly
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
8.1
1657 Ratings
4% above category average
Insightly
7.4
413 Ratings
5% below category average
Customer data management / contact management8.91595 Ratings8.5395 Ratings
Workflow management8.41564 Ratings7.2364 Ratings
Territory management4.9184 Ratings7.783 Ratings
Opportunity management8.61500 Ratings8.0361 Ratings
Integration with email client (e.g., Outlook or Gmail)8.71613 Ratings6.8369 Ratings
Contract management7.9185 Ratings6.521 Ratings
Quote & order management8.21098 Ratings7.471 Ratings
Interaction tracking8.71557 Ratings7.0324 Ratings
Channel / partner relationship management8.2186 Ratings7.724 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
8.0
1114 Ratings
5% above category average
Insightly
7.1
13 Ratings
7% below category average
Case management8.31036 Ratings7.011 Ratings
Call center management7.6891 Ratings7.28 Ratings
Help desk management8.1951 Ratings7.19 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.7
1464 Ratings
12% above category average
Insightly
6.6
322 Ratings
16% below category average
Lead management8.91382 Ratings6.3308 Ratings
Email marketing8.61394 Ratings6.9255 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
8.3
1514 Ratings
8% above category average
Insightly
6.6
397 Ratings
15% below category average
Task management8.41448 Ratings6.9385 Ratings
Billing and invoicing management8.0762 Ratings6.039 Ratings
Reporting8.31343 Ratings7.0333 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
8.3
1482 Ratings
9% above category average
Insightly
7.5
356 Ratings
1% below category average
Forecasting8.11170 Ratings7.092 Ratings
Pipeline visualization8.51409 Ratings8.1334 Ratings
Customizable reports8.21368 Ratings7.5320 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
8.0
1417 Ratings
5% above category average
Insightly
7.3
358 Ratings
5% below category average
Custom fields8.51388 Ratings8.0357 Ratings
Custom objects8.51210 Ratings7.2116 Ratings
Scripting environment6.3132 Ratings6.86 Ratings
API for custom integration8.5991 Ratings7.2187 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
9.0
1376 Ratings
7% above category average
Insightly
7.3
306 Ratings
14% below category average
Single sign-on capability9.01234 Ratings7.3273 Ratings
Role-based user permissions9.01313 Ratings7.3207 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.9
945 Ratings
6% above category average
Insightly
7.4
90 Ratings
0% below category average
Social data7.8927 Ratings6.825 Ratings
Social engagement8.0914 Ratings8.078 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
8.2
1057 Ratings
10% above category average
Insightly
6.3
154 Ratings
16% below category average
Marketing automation8.51050 Ratings7.5154 Ratings
Compensation management8.0693 Ratings5.14 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
8.0
1246 Ratings
6% above category average
Insightly
5.6
320 Ratings
29% below category average
Mobile access8.01246 Ratings5.6320 Ratings
Best Alternatives
HubSpot CRMInsightly
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMInsightly
Likelihood to Recommend
8.5
(1701 ratings)
7.7
(433 ratings)
Likelihood to Renew
10.0
(31 ratings)
9.1
(34 ratings)
Usability
8.3
(1549 ratings)
7.6
(169 ratings)
Availability
8.2
(1 ratings)
9.0
(6 ratings)
Performance
6.4
(1 ratings)
8.0
(25 ratings)
Support Rating
6.2
(24 ratings)
8.9
(34 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
9.0
(8 ratings)
Implementation Rating
7.6
(9 ratings)
8.1
(26 ratings)
Configurability
4.5
(1 ratings)
10.0
(18 ratings)
Contract Terms and Pricing Model
5.5
(1 ratings)
8.6
(3 ratings)
Ease of integration
7.3
(1 ratings)
9.0
(10 ratings)
Product Scalability
7.3
(1 ratings)
9.0
(9 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
6.4
(1 ratings)
9.0
(3 ratings)
Vendor pre-sale
7.3
(1 ratings)
8.1
(3 ratings)
User Testimonials
HubSpot CRMInsightly
Likelihood to Recommend
HubSpot
I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
Read full review
Unbounce
If a business has a simple workflow for purchasing a product or service for a customer and they want to keep track of this workflow then Insightly is very useful. The more complex a business operation is then Insightly starts to become difficult to use. I would recommend Insightly for small and medium sized businesses. Large businesses might have issues delegating tasks across many different users in a large company
Read full review
Pros
HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
Read full review
Unbounce
  • The ability to set up filters to generate lists based on just the categories I am interested in.
  • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
  • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
Read full review
Cons
HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
Read full review
Unbounce
  • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
  • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
  • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
Read full review
Likelihood to Renew
HubSpot
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
Read full review
Unbounce
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
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Usability
HubSpot
I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
Read full review
Unbounce
Some items are not easily accessible as an admin, and the number of available resources is outdated (video from 2017). For basic tasks such as updating prospects or contacts, it is fine. However, when you change the screen size, the system becomes less responsive, with tables often being difficult to read.
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Reliability and Availability
HubSpot
No answers on this topic
Unbounce
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
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Performance
HubSpot
No answers on this topic
Unbounce
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
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Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Unbounce
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
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In-Person Training
HubSpot
No answers on this topic
Unbounce
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
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Online Training
HubSpot
No answers on this topic
Unbounce
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
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Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Unbounce
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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Alternatives Considered
HubSpot
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
Read full review
Unbounce
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
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Contract Terms and Pricing Model
HubSpot
No answers on this topic
Unbounce
I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
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Scalability
HubSpot
No answers on this topic
Unbounce
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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Professional Services
HubSpot
No answers on this topic
Unbounce
Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
Read full review
Return on Investment
HubSpot
  • We were able to track good quality leads and push them to closure.
  • The leads were contacted within 24 hours so lead drops were minimum.
  • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
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Unbounce
  • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of