HubSpot CRM vs. Kindful, a Bloomerang product

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Kindful, a Bloomerang product
Score 7.7 out of 10
N/A
Kindful aims to help nonprofit organizations across the world fundraise more effectively. Kindful includes fundraising tools, reporting, and analytics all in one CRM. Kindful was acquired by Bloomerang in January, 2021. It is now a Bloomerang product.
$119
per month
Pricing
HubSpot CRMKindful, a Bloomerang product
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Standard
$119
per month
Standard
$239
per month
Standard
$349
per month
Standard
$459
per month
Standard
$579
per month
Standard
$699
per month
Offerings
Pricing Offerings
HubSpot CRMKindful, a Bloomerang product
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans include: unlimited admin users, unlimited donation pages with peer-to-peer fundraising, built-in integrations, and automated reporting. Pricing also includes comprehensive web-based training upon signup and ongoing online support at no additional cost.
More Pricing Information
Community Pulse
HubSpot CRMKindful, a Bloomerang product
Top Pros
Top Cons
Features
HubSpot CRMKindful, a Bloomerang product
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
7.9
1547 Ratings
3% above category average
Kindful, a Bloomerang product
-
Ratings
Customer data management / contact management8.61495 Ratings00 Ratings
Workflow management8.31461 Ratings00 Ratings
Territory management6.3184 Ratings00 Ratings
Opportunity management8.21398 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.41504 Ratings00 Ratings
Contract management8.0185 Ratings00 Ratings
Quote & order management7.41014 Ratings00 Ratings
Interaction tracking8.31450 Ratings00 Ratings
Channel / partner relationship management7.8186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.4
1025 Ratings
1% below category average
Kindful, a Bloomerang product
-
Ratings
Case management7.3955 Ratings00 Ratings
Call center management7.6823 Ratings00 Ratings
Help desk management7.3875 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.4
1364 Ratings
11% above category average
Kindful, a Bloomerang product
-
Ratings
Lead management8.41286 Ratings00 Ratings
Email marketing8.51296 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.5
1413 Ratings
1% below category average
Kindful, a Bloomerang product
-
Ratings
Task management8.01355 Ratings00 Ratings
Billing and invoicing management6.9699 Ratings00 Ratings
Reporting7.71250 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.8
1380 Ratings
3% above category average
Kindful, a Bloomerang product
-
Ratings
Forecasting7.51082 Ratings00 Ratings
Pipeline visualization8.21308 Ratings00 Ratings
Customizable reports7.81271 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.4
1318 Ratings
2% below category average
Kindful, a Bloomerang product
-
Ratings
Custom fields8.01291 Ratings00 Ratings
Custom objects7.81119 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration7.6912 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.4
1276 Ratings
1% above category average
Kindful, a Bloomerang product
-
Ratings
Single sign-on capability8.41139 Ratings00 Ratings
Role-based user permissions8.51214 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.2
869 Ratings
1% below category average
Kindful, a Bloomerang product
-
Ratings
Social data7.2852 Ratings00 Ratings
Social engagement7.1841 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
7.6
977 Ratings
6% above category average
Kindful, a Bloomerang product
-
Ratings
Marketing automation7.7970 Ratings00 Ratings
Compensation management7.4632 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
7.9
1162 Ratings
5% above category average
Kindful, a Bloomerang product
-
Ratings
Mobile access7.91162 Ratings00 Ratings
Best Alternatives
HubSpot CRMKindful, a Bloomerang product
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Bloomerang
Bloomerang
Score 9.1 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.2 out of 10
Bloomerang
Bloomerang
Score 9.1 out of 10
Enterprises
Creatio
Creatio
Score 9.2 out of 10
Blackbaud CRM
Blackbaud CRM
Score 7.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMKindful, a Bloomerang product
Likelihood to Recommend
8.4
(1590 ratings)
8.9
(19 ratings)
Likelihood to Renew
9.8
(29 ratings)
-
(0 ratings)
Usability
8.2
(1444 ratings)
-
(0 ratings)
Support Rating
6.9
(23 ratings)
9.8
(11 ratings)
Implementation Rating
7.9
(8 ratings)
-
(0 ratings)
User Testimonials
HubSpot CRMKindful, a Bloomerang product
Likelihood to Recommend
HubSpot
In my last position at a SAAS company, I used Salesforce and HATED IT. It was so clunky, and when I used HubSpot, it was like a breath of fresh air. Any company that does customer interactions and sales needs Hubspot. There is a TON of room for customization, which is AMAZING. I don't see anywhere that it wouldn't be a good fit.
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Bloomerang
Kindful is well suited when:
  • Important to integrate with a wide range of systems such as online fundraising tools or event registration without being tied to a single vendor
  • Small to medium sized organizations looking for an affordable but powerful donor database/CRM
  • Need a powerful but user friendly tool with customizable reports
Kindful is not well suited when:
  • You need very advanced customization such as the ability to built entire custom screens
  • You need to track donations in multiple currencies
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Pros
HubSpot
  • It tracks emails including opens, clicks, and keeps a great log.
  • I love how they give you options to build your own reports as well as some templated reports as well.
  • It creates an easy way to work with your colleagues even if its remote positions.
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Bloomerang
  • We particularly love the flexibility of Kindful's donation pages and donation plug-ins. They make it possible for us to accept donations on our website, without having donors have to leave the website.
  • Kindful effectively streamlines back-office functions including acknowledgements for gifts - which saves our small 2-person team vital hours each week.
  • Kindful integrates to a variety of valuable platforms, allowing us to manage all of our data in one place. Currently, we integrate with MailChimp [so all email recipients are segmented in Kindful, emails are sent from MailChimp], Fundraising Report Card, and several custom integrations through Kindful's open API [including one that tracks volunteer events and another that connects to CauseVox].
  • Kindful's basic metrics and "dashboard" give us instant access to live fundraising results that are shown against historical information - giving us the ability to see how we're doing at all times.
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Cons
HubSpot
  • Pricing - HubSpot offers a number of great features in the free version however the paid options can be pricey.
  • The free version could do with more options in some of the additional areas such as the marketing platform. Although there are some options included, they are very limited.
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Bloomerang
  • Detailed custom email campaigns and reports can be confusing to navigate. However, Kindful provides excellent customer support and training to make it as easy as possible.
  • The price can be a turn off for many people, but if you have an aggressive plan to increase funding, Kindful pricing is scalable based on the size of your database.
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Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
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Bloomerang
No answers on this topic
Usability
HubSpot
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
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Bloomerang
No answers on this topic
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Bloomerang
I have not utilized the support for Kindful very often but the one time I have was fantastic. It was quick, courteous and thorough. Kindful consistently offers Webinars that outline the best way to utilize their product and get the most out of it. I think Kindful does a pretty solid job with support.
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Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Bloomerang
No answers on this topic
Alternatives Considered
HubSpot
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par. Whilst Zoho had some good features, in practice the CRM was difficult to manage, customer support was non-existent, and like Salesforce, required 3rd party support agents in order make simple changes. comparison, HubSpot allows the user to make many changes themselves such as adding and mapping properties, and also has excellent customer service. Combined with a well-rounded offer in terms of marketing, analytics and a good CRM, HubSpot stands out as the clear winner.
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Bloomerang
We recently added HarnessApp to our software tools. Harness has a strong donor interface but not the backbone that Kindful has to offer. We find them a good match. I looked at dozens of other platforms that compare to Kindful but we always find ourselves sticking with Kindful as our primary CRM.
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Return on Investment
HubSpot
  • Automation helps to save time so that we can reach out to more prospecting or save time that can be spent on more strategic sales tasks like deal management
  • Visibility/collaboration helps connect marketing and sales efforts vs them being siloed
  • Connection with salesforce helps us to get more out of our CRM spend as we have valuable data insights coming from Hubspot
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Bloomerang
  • It is great to be able to quickly tell a prospective sponsor how we are doing financially in each fundraiser along with repeat donors that are helping to keep us going.
  • I love that it sends a receipt to the donor immediately (if the email address is included in the profile) without me having to do anything! I am sure our donors love it too.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

Kindful, a Bloomerang product Screenshots

Screenshot of Reporting analyticsScreenshot of Contact profileScreenshot of Fundraising functionality