What users are saying about
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Top Rated
1810 Ratings
9 Ratings

HubSpot Marketing Hub

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Top Rated
1810 Ratings
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Score 8.6 out of 100
9 Ratings
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Score 6 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Rafflecopter

I'd say that Rafflecopter is a good tool for a basic giveaway. It doesn't seem like they've made any substantial changes in several years. If you're looking to host a one-off or occasional giveaway, Rafflecopter will do what you need it to do, but if a giveaway platform is a major component of your marketing strategy, look elsewhere.
Joe Hallissey | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.9
Rafflecopter
WYSIWYG email editor
HubSpot Marketing Hub
8.6
Rafflecopter
Dynamic content
HubSpot Marketing Hub
8.6
Rafflecopter
Ability to test dynamic content
HubSpot Marketing Hub
8.3
Rafflecopter
Landing pages
HubSpot Marketing Hub
9.0
Rafflecopter
A/B testing
HubSpot Marketing Hub
8.7
Rafflecopter
Mobile optimization
HubSpot Marketing Hub
9.0
Rafflecopter
Email deliverability reporting
HubSpot Marketing Hub
8.9
Rafflecopter
List management
HubSpot Marketing Hub
9.1
Rafflecopter
Triggered drip sequences
HubSpot Marketing Hub
9.5
Rafflecopter

Lead Management

HubSpot Marketing Hub
8.8
Rafflecopter
Lead nurturing
HubSpot Marketing Hub
8.9
Rafflecopter
Lead scoring and grading
HubSpot Marketing Hub
8.7
Rafflecopter
Data quality management
HubSpot Marketing Hub
8.8
Rafflecopter
Automated sales alerts and tasks
HubSpot Marketing Hub
8.9
Rafflecopter

Campaign Management

HubSpot Marketing Hub
9.0
Rafflecopter
Calendaring
HubSpot Marketing Hub
8.7
Rafflecopter
Event/webinar marketing
HubSpot Marketing Hub
9.2
Rafflecopter

Social Media Marketing

HubSpot Marketing Hub
8.9
Rafflecopter
Social sharing and campaigns
HubSpot Marketing Hub
8.8
Rafflecopter
Social profile integration
HubSpot Marketing Hub
9.1
Rafflecopter

Reporting & Analytics

HubSpot Marketing Hub
8.6
Rafflecopter
Dashboards
HubSpot Marketing Hub
8.8
Rafflecopter
Standard reports
HubSpot Marketing Hub
8.6
Rafflecopter
Custom reports
HubSpot Marketing Hub
8.5
Rafflecopter

Platform & Infrastructure

HubSpot Marketing Hub
8.5
Rafflecopter
API
HubSpot Marketing Hub
8.6
Rafflecopter
Role-based workflow & approvals
HubSpot Marketing Hub
8.9
Rafflecopter
Customizability
HubSpot Marketing Hub
8.9
Rafflecopter
Integration with Salesforce.com
HubSpot Marketing Hub
8.8
Rafflecopter
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
8.0
Rafflecopter
Integration with SugarCRM
HubSpot Marketing Hub
8.0
Rafflecopter

Pros

HubSpot Marketing Hub

  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
Heather Robinette, MBA | TrustRadius Reviewer

Rafflecopter

  • Rafflecopter helps to connect our business with our clients outside of clinic.
  • Rafflecopter allows the ability for our clients to spread the word about our clinic through our social media efforts.
  • Rafflecopter truly lets us see how successful we are with our clients, especially because if our patients were not truly satisfied with our services, then they would not want to take part in the giveaways and promotions that we run through Rafflecopter.
Anonymous | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • CRM function was too limited for us to use.
  • Would love to see greater flexibility with reporting dashboards.
  • Would love to be able to use spend/budget data from LinkedIn Ads connection.
  • Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
  • Can't A/B test automated emails-- have to use workaround.
Sean Dunshee | TrustRadius Reviewer

Rafflecopter

  • The ability to do multiple contests on the FB page, that are separate from one another. Or to have "special" type of contest that is useable for tradeshows. Whether or not the tradeshow contest is connected to FB.
  • Once our contest was up and running, we had a hard time figuring out how to get more people to our contest page. We have a small group [less than 200] and besides just posting on FB, we couldn't get others to our page/contest! Maybe more ideas on how to achieve this? I suspect the info is already somewhere on the Rafflecopter blog, I just need to find it.
  • The "More Upgrades' tag that vibrates at the bottom of the page from where you are working on your contest, gets annoying. I've bought the blogger level, please don't try to upgrade me further.
  • While this wasn't a fault of Rafflecopter, the winner of our first contest turned out to be a FB contester. Meaning the person uses FB exclusively to enter contests for give-aways and freebies. When we picked the winner, if I could have "vetted" the winner to prevent that, then I would have picked a different winner. Cherry picking our winner? You bet, cause this person wasn't ever going to be a customer…
Eric Henao | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 9.9
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Rafflecopter

Rafflecopter 5.0
Based on 4 answers
I have only tried the free version of Rafflcopter so I do not have any experience using the paid version. My experience with the free version was wonderful and I continue to recommend it to anyone!
Marisa Strupp | TrustRadius Reviewer

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Rafflecopter

No score
No answers yet
No answers on this topic

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Rafflecopter

No score
No answers yet
No answers on this topic

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Rafflecopter

No score
No answers yet
No answers on this topic

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Rafflecopter

No score
No answers yet
No answers on this topic

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Rafflecopter

No score
No answers yet
No answers on this topic

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Rafflecopter

No score
No answers yet
No answers on this topic

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Rafflecopter

No score
No answers yet
No answers on this topic

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Rafflecopter

Having used all three software platforms, I believe that both ShortStack and Woobox have surpassed Rafflecopter in terms of features set. It's been a few years since I've used Woobox and ShortStack so they may not be fully comparable any longer.
Joe Hallissey | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Rafflecopter

No score
No answers yet
No answers on this topic

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Rafflecopter

  • One of the best ROI's that we have.
  • Allows us to see the our current customer satisfaction levels based on their participation.
  • Allows for us to be able to better improve our customer service and satisfaction by being so customizable.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8901
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rafflecopter

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rafflecopter Editions & Modules

Edition
Basic$13.001
Grow$43.001
Premium$84.001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.1
Rafflecopter
6.0

Likelihood to Renew

HubSpot Marketing Hub
9.9
Rafflecopter
5.0

Usability

HubSpot Marketing Hub
8.5
Rafflecopter

Reliability and Availability

HubSpot Marketing Hub
9.1
Rafflecopter

Performance

HubSpot Marketing Hub
8.9
Rafflecopter

Support Rating

HubSpot Marketing Hub
8.5
Rafflecopter

In-Person Training

HubSpot Marketing Hub
9.1
Rafflecopter

Online Training

HubSpot Marketing Hub
9.1
Rafflecopter

Implementation Rating

HubSpot Marketing Hub
7.3
Rafflecopter

Scalability

HubSpot Marketing Hub
7.3
Rafflecopter

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