What users are saying about
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Top Rated
2012 Ratings
13 Ratings

HubSpot Marketing Hub

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Top Rated
2012 Ratings
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Score 8.6 out of 100
13 Ratings
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Score 8.7 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.2

    HubSpot Marketing Hub

    82%

    Rafflecopter

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    332 Ratings
    N/A
    0 Ratings

    Dynamic content

    7.8
    78%
    332 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    309 Ratings
    N/A
    0 Ratings

    Landing pages

    7.7
    77%
    362 Ratings
    N/A
    0 Ratings

    A/B testing

    8.4
    84%
    285 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.5
    85%
    352 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.5
    85%
    698 Ratings
    N/A
    0 Ratings

    List management

    8.3
    83%
    364 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.1
    81%
    276 Ratings
    N/A
    0 Ratings

    Lead Management

    8.0

    HubSpot Marketing Hub

    80%

    Rafflecopter

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    8.2
    82%
    355 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.7
    77%
    325 Ratings
    N/A
    0 Ratings

    Data quality management

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.1
    81%
    299 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.9

    HubSpot Marketing Hub

    79%

    Rafflecopter

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    7.8
    78%
    305 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.1
    81%
    251 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.1

    HubSpot Marketing Hub

    81%

    Rafflecopter

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    8.1
    81%
    341 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.9

    HubSpot Marketing Hub

    79%

    Rafflecopter

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    8.0
    80%
    366 Ratings
    N/A
    0 Ratings

    Standard reports

    8.1
    81%
    362 Ratings
    N/A
    0 Ratings

    Custom reports

    7.8
    78%
    325 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.4

    HubSpot Marketing Hub

    74%

    Rafflecopter

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    7.8
    78%
    252 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    281 Ratings
    N/A
    0 Ratings

    Customizability

    7.7
    77%
    303 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.3
    73%
    228 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    6.5
    65%
    97 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    6.8
    68%
    92 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • HubSpot Marketing Hub is rated higher in 2 areas: Likelihood to Renew, Ease of integration
    • Rafflecopter is rated higher in 4 areas: Likelihood to Recommend, Availability, Performance, Product Scalability

    Likelihood to Recommend

    8.6

    HubSpot Marketing Hub

    86%
    653 Ratings
    8.7

    Rafflecopter

    87%
    8 Ratings

    Likelihood to Renew

    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings
    6.4

    Rafflecopter

    64%
    5 Ratings

    Usability

    8.9

    HubSpot Marketing Hub

    89%
    106 Ratings

    Rafflecopter

    N/A
    0 Ratings

    Availability

    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings
    10.0

    Rafflecopter

    100%
    1 Rating

    Performance

    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings
    10.0

    Rafflecopter

    100%
    1 Rating

    Support Rating

    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings

    Rafflecopter

    N/A
    0 Ratings

    In-Person Training

    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Rafflecopter

    N/A
    0 Ratings

    Online Training

    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Rafflecopter

    N/A
    0 Ratings

    Implementation Rating

    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    Rafflecopter

    N/A
    0 Ratings

    Configurability

    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings

    Rafflecopter

    N/A
    0 Ratings

    Ease of integration

    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings
    5.0

    Rafflecopter

    50%
    1 Rating

    Product Scalability

    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings
    9.0

    Rafflecopter

    90%
    1 Rating

    Vendor post-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Rafflecopter

    N/A
    0 Ratings

    Vendor pre-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Rafflecopter

    N/A
    0 Ratings

    Likelihood to Recommend

    HubSpot

    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Read full review

    Rafflecopter

    Best for competitions where you are able to gather likes, subscribes, social media engagement. This is where they really shine. It is also easy to add options for how people can get more chances to "win". Easy design and layout tools. It is easy to make things look good. Not as great for skill based engagement where everyone gets rewarded automatically.
    Read full review

    Pros

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    Rafflecopter

    • Rafflecopter helps to connect our business with our clients outside of clinic.
    • Rafflecopter allows the ability for our clients to spread the word about our clinic through our social media efforts.
    • Rafflecopter truly lets us see how successful we are with our clients, especially because if our patients were not truly satisfied with our services, then they would not want to take part in the giveaways and promotions that we run through Rafflecopter.
    Read full review

    Cons

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    Rafflecopter

    • Does not have an API. A knowledge base article saying they are considering one has was last updated 8 years ago.
    • The list of integrated email service providers has not been updated in a very long time.
    • Must login to download payment receipts--no emailed receipt.
    Read full review

    Pricing Details

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Rafflecopter

    Starting Price

    $8 per month

    Editions & Modules

    Rafflecopter editions and modules pricing
    EditionModules
    Basic$13.001
    Grow$43.002
    Premium$84.003

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    Rafflecopter

    I think not that the problem was with Rafflecopter, but rather our company and it's approach to Social Media. Being a conservative B2B company in the manufacturing / safety industry doesn't, at this time, offer us many "social" connections that leads to sale/brand awareness. I think we might be better served on a different social network, say LinkedIn. On a personal note, it was a pleasure using Rafflecopter. Easy, fast, cheap and I can see how it can be hugely effective to a social media campaign for those that are in a different industry than the one I work in. I will certainly be recommending the product to my friends and other businesses that are more appropriately served by Rafflecopter.
    Read full review

    Usability

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    Rafflecopter

    No answers on this topic

    Reliability and Availability

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    Rafflecopter

    Hard to give this anything other than 100% (10/10) never had an issue while we used it.
    Read full review

    Performance

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    Rafflecopter

    No issues here. It runs smoothly. It does not clash with anything else we ran/run. It is fast (as fast as your connection).
    Read full review

    Support Rating

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    Rafflecopter

    No answers on this topic

    In-Person Training

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    Rafflecopter

    No answers on this topic

    Online Training

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    Rafflecopter

    No answers on this topic

    Implementation Rating

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    Rafflecopter

    No answers on this topic

    Alternatives Considered

    HubSpot

    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Read full review

    Rafflecopter

    Rafflecopter is the best platform that is out there for giveaways and there is not another that can compete with what they offer. It is such a good platform to use and easy for anyone to set up. We have used this with many different types of businesses and have had great success.
    Read full review

    Scalability

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    Rafflecopter

    They know what they are doing and you can really push Rafflecopter to the max and make use of it daily or multiple giveaways daily if you wanted. Very easily (if you can keep track of things on your side or had need to do so). The entire system works with a few clicks and some text here and there. Not hard to use so you could have multiple instances running for a bunch of different needs by different parts of your company/business (if you need that).
    Read full review

    Return on Investment

    HubSpot

    • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
    • Higher ROI and lead response time are seconds. The first contact is always made.
    • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
    Read full review

    Rafflecopter

    • Rafflecopter helped the brands I was working on start implementing a social media strategy because of the consistent results I saw.
    • The widget helped increase engagement on Twitter by using the customized tweet forum.
    Read full review

    Screenshots

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