Kentico Xperience vs. Optimizely Configured Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kentico Xperience
Score 7.1 out of 10
N/A
Kentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.
$9,999
Subscription license
Optimizely Configured Commerce
Score 6.8 out of 10
N/A
Optimizely Configured Commerce is a headless SaaS Commerce platform built to deliver outcomes for B2B vendors.N/A
Pricing
Kentico XperienceOptimizely Configured Commerce
Editions & Modules
Kentico Xperience Business
$9,999 / year
Subscription license
Kentico Xperience Business
$14,999
Perpetual license
Kentico Xperience Enterprise
$17,999 / year
Subscription license
Kentico Xperience Enterprise
$29,999
Perpetual license
Kentico Xperience Corporate
Upon request
No answers on this topic
Offerings
Pricing Offerings
Kentico XperienceOptimizely Configured Commerce
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Community Pulse
Kentico XperienceOptimizely Configured Commerce
Top Pros
Top Cons
Features
Kentico XperienceOptimizely Configured Commerce
Security
Comparison of Security features of Product A and Product B
Kentico Xperience
7.1
24 Ratings
12% below category average
Optimizely Configured Commerce
-
Ratings
Role-based user permissions7.124 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Kentico Xperience
7.5
21 Ratings
7% below category average
Optimizely Configured Commerce
-
Ratings
API8.020 Ratings00 Ratings
Internationalization / multi-language7.018 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Kentico Xperience
7.0
25 Ratings
7% below category average
Optimizely Configured Commerce
-
Ratings
WYSIWYG editor8.024 Ratings00 Ratings
Code quality / cleanliness7.125 Ratings00 Ratings
Admin section7.225 Ratings00 Ratings
Page templates7.125 Ratings00 Ratings
Library of website themes5.812 Ratings00 Ratings
Mobile optimization / responsive design8.023 Ratings00 Ratings
Publishing workflow6.224 Ratings00 Ratings
Form generator7.024 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Kentico Xperience
6.9
25 Ratings
2% below category average
Optimizely Configured Commerce
-
Ratings
Content taxonomy6.324 Ratings00 Ratings
SEO support7.224 Ratings00 Ratings
Bulk management5.124 Ratings00 Ratings
Availability / breadth of extensions7.924 Ratings00 Ratings
Community / comment management7.923 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Configured Commerce
7.4
12 Ratings
3% below category average
Product catalog & listings00 Ratings7.412 Ratings
Product management00 Ratings8.012 Ratings
Bulk product upload00 Ratings7.712 Ratings
Branding00 Ratings7.011 Ratings
Mobile storefront00 Ratings7.69 Ratings
Website integration00 Ratings7.511 Ratings
Visual customization00 Ratings6.910 Ratings
CMS00 Ratings7.012 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Configured Commerce
8.2
11 Ratings
8% above category average
Abandoned cart recovery00 Ratings8.110 Ratings
Checkout user experience00 Ratings8.311 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Configured Commerce
8.7
12 Ratings
5% above category average
eCommerce security00 Ratings8.712 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Configured Commerce
7.2
12 Ratings
4% below category average
Promotions & discounts00 Ratings7.210 Ratings
Personalized recommendations00 Ratings7.312 Ratings
SEO00 Ratings7.111 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Configured Commerce
7.7
12 Ratings
1% below category average
Multi-site management00 Ratings7.48 Ratings
Order processing00 Ratings8.212 Ratings
Inventory management00 Ratings7.311 Ratings
Shipping00 Ratings8.210 Ratings
Custom functionality00 Ratings7.211 Ratings
Best Alternatives
Kentico XperienceOptimizely Configured Commerce
Small Businesses
Progress Sitefinity
Progress Sitefinity
Score 7.6 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Tridion
Tridion
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Kentico XperienceOptimizely Configured Commerce
Likelihood to Recommend
9.0
(44 ratings)
6.5
(12 ratings)
Likelihood to Renew
9.1
(22 ratings)
-
(0 ratings)
Usability
9.0
(3 ratings)
7.2
(12 ratings)
Support Rating
9.1
(4 ratings)
7.4
(12 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Kentico XperienceOptimizely Configured Commerce
Likelihood to Recommend
Kentico software
Kentico is a robust and flexible CMS platform that is great for managing multiple websites and multiple environments (dev, stage, and production for instance). It makes content management very easy and makes it easy to keep the environments synced with the same content. However, the Kentico CMS does require a bit more technical understanding to get it set up properly and requires a bit more effort and support than, say, free open-source options.
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Optimizely
The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.
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Pros
Kentico software
  • I love the intuitive top and left navigation within the content management platform. I can easily find what section, sub-section, and page I'm looking to edit
  • For creating content, the WYSIWYG editor is so intuitive; it feels like you're working on an MS Word doc!
  • The tab for adding metadata in simple fields takes away the headache of having to hunt and peck through code to add H1 tag, page description etc.
  • The image library is easy to edit and manage
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Optimizely
  • Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
  • Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
  • Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.
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Cons
Kentico software
  • Kentico needs to invest in more enterprise class environment management utilities -- example: global CDN support via the CMS is sorely lacking. There are work-arounds, but it should be more elegant.
  • The Kentico staging module could be improved to support the concept of bundled releases. Current staging module functionality is good, but could be improved.
  • Kentico ecommerce support is a touch immature. While content management is superb, Kentico lags in this area when compared to many open source ecommerce engines.
  • Kentico is lacking MVC support. 99% of the time this isn't an issue for the end-user or business user, but can be a hurdle for technology teams depending on the team's makeup.
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Optimizely
  • Need the ability to look at more of our user data
  • Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
  • Classic CMS is very limited in ways end users like myself can edit widget content
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Likelihood to Renew
Kentico software
We are locked into Kentico for the long haul. It provides us with an easy and flexible solution for a very non technical company to create a site and have the features they want, especially with the inclusion of EMS into our license. Now we have a true platform to build and grow our solutions.
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Optimizely
No answers on this topic
Usability
Kentico software
It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.
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Optimizely
Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.
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Support Rating
Kentico software
Their support staff is friendly, knowledgeable, and will work with you until your issue is fixed. This could take a few phone calls back and forth, but they are very diligent in helping you.
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Optimizely
It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.
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Implementation Rating
Kentico software
The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.
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Optimizely
No answers on this topic
Alternatives Considered
Kentico software
I've used Sitecore, Ektron, Joomla!, WordPress, and SharePoint (if you want to count that as a competitor for CMS). Kentico 8 blows them all out of the water. Nothing is more intuitive in the way that content is created, the way the site is setup, and how efficient rollouts can be with Content Staging.
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Optimizely
I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.
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Return on Investment
Kentico software
  • Kentico has enabled faster speed to market for SMEs. They are empowered to enter content them selves while still having that content go through editorial review to ensure tone of voice and brand are maintained.
  • Deploying Kentico has freed up web developer resources from manual content entry enabling them to build more useful solutions to support the business efforts
  • Tapping into the Kentico event pipelne allows us to trigger external system events when product content is published.
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Optimizely
  • Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP
  • Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult.
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ScreenShots

Kentico Xperience Screenshots

Screenshot of Application listScreenshot of Marketing AutomationScreenshot of Kentico DashboardScreenshot of Data ProtectionScreenshot of Persona InsightsScreenshot of Campaign Management

Optimizely Configured Commerce Screenshots

Screenshot of Promotions and RecommendationsScreenshot of Multisite ManagementScreenshot of Customer-specific PricingScreenshot of Catalog and Content ManagementScreenshot of Cart and Checkout