Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Khoros Communities
Score 8.3 out of 10
Enterprise companies (1,001+ employees)
Khoros Communities is a fully-featured community platform, built for self-service support, education and collaboration. Organizations can host a vibrant space where customers can find answers, develop expertise, share experiences, and connect with their brand.N/A
Adobe Marketo Engage
Score 8.1 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Pricing
Khoros CommunitiesAdobe Marketo Engage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Khoros CommunitiesAdobe Marketo Engage
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsPricing is variable based on the needs of the customer.
More Pricing Information
Community Pulse
Khoros CommunitiesAdobe Marketo Engage
Top Pros
Top Cons
Features
Khoros CommunitiesAdobe Marketo Engage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Khoros Communities
-
Ratings
Adobe Marketo Engage
7.9
986 Ratings
2% above category average
WYSIWYG email editor00 Ratings7.5895 Ratings
Dynamic content00 Ratings7.4872 Ratings
Ability to test dynamic content00 Ratings7.6850 Ratings
Landing pages00 Ratings7.9912 Ratings
A/B testing00 Ratings7.8898 Ratings
Mobile optimization00 Ratings7.7870 Ratings
Email deliverability reporting00 Ratings8.1954 Ratings
List management00 Ratings8.6951 Ratings
Triggered drip sequences00 Ratings8.7861 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Khoros Communities
-
Ratings
Adobe Marketo Engage
8.5
954 Ratings
9% above category average
Lead nurturing automation00 Ratings8.7929 Ratings
Lead scoring and grading00 Ratings8.6904 Ratings
Data quality management00 Ratings8.4902 Ratings
Automated sales alerts and tasks00 Ratings8.2856 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Khoros Communities
-
Ratings
Adobe Marketo Engage
7.8
883 Ratings
2% above category average
Calendaring00 Ratings7.5713 Ratings
Event/webinar marketing00 Ratings8.1843 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Khoros Communities
-
Ratings
Adobe Marketo Engage
7.4
549 Ratings
2% below category average
Social sharing and campaigns00 Ratings7.6540 Ratings
Social profile integration00 Ratings7.3375 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Khoros Communities
-
Ratings
Adobe Marketo Engage
7.4
955 Ratings
1% below category average
Dashboards00 Ratings7.3897 Ratings
Standard reports00 Ratings7.7935 Ratings
Custom reports00 Ratings7.4890 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Khoros Communities
-
Ratings
Adobe Marketo Engage
8.3
946 Ratings
9% above category average
API00 Ratings8.6814 Ratings
Role-based workflow & approvals00 Ratings8.2691 Ratings
Customizability00 Ratings7.9837 Ratings
Integration with Salesforce.com00 Ratings9.0815 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.3276 Ratings
Integration with SugarCRM00 Ratings7.9178 Ratings
Best Alternatives
Khoros CommunitiesAdobe Marketo Engage
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PowerDMS by NEOGOV
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Score 9.7 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
PowerDMS by NEOGOV
PowerDMS by NEOGOV
Score 9.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Salesforce Experience Cloud
Salesforce Experience Cloud
Score 8.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Khoros CommunitiesAdobe Marketo Engage
Likelihood to Recommend
8.5
(95 ratings)
8.4
(1136 ratings)
Likelihood to Renew
5.7
(7 ratings)
9.0
(146 ratings)
Usability
5.0
(3 ratings)
8.0
(98 ratings)
Availability
9.0
(1 ratings)
9.0
(25 ratings)
Performance
-
(0 ratings)
9.0
(30 ratings)
Support Rating
5.2
(5 ratings)
8.7
(89 ratings)
In-Person Training
9.1
(1 ratings)
10.0
(12 ratings)
Online Training
4.5
(2 ratings)
6.7
(29 ratings)
Implementation Rating
10.0
(1 ratings)
10.0
(37 ratings)
Configurability
-
(0 ratings)
6.0
(6 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.9
(4 ratings)
Ease of integration
10.0
(1 ratings)
1.4
(9 ratings)
Product Scalability
8.5
(86 ratings)
7.0
(10 ratings)
Professional Services
-
(0 ratings)
9.4
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(7 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(6 ratings)
User Testimonials
Khoros CommunitiesAdobe Marketo Engage
Likelihood to Recommend
Khoros (Formerly Spredfast + Lithium)
Khoros Communities is my go-to when I'm part of a big company with lots of customers who want to help each other. It's awesome for talking about products, giving ideas to make them better, and getting help when I need it. If my team is spread out or we're working from home, Khoros Communities is handy for sharing updates and working together. It's also a good tool for events, helping with planning and discussing what happened. But if my group is small or not very active, or if I just need a simple place to chat without too many extras, Khoros Communities might be more than I need. Plus, I've got to be ready to keep an eye on things to keep the community positive, and it works best when I have a plan to grow and keep the community lively.
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Adobe
I would definitely recommend Adobe Marketo Engage to other large or medium organisations such as ourselves, who have a number of users from different offices around the globe. It is well suited to those who have large email marketing contact databases and need to do sophisticated segmentation. It has a lot of functionality for integration with Salesforce and lead scoring models.
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Pros
Khoros (Formerly Spredfast + Lithium)
  • Increase in suggestions from our clients to know what we should improve.
  • Reduce technical support costs and incredibly increase sales.
  • It helps to interact with customers and we receive positive and negative reviews and based on their comments we can make changes that increase sales.
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Adobe
  • Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
  • With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
  • With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.
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Cons
Khoros (Formerly Spredfast + Lithium)
  • Self Service, Low and No Code. The Community Managers should be able to some UI Tasks by self with doing any code updates.
  • Salesforce Integration: The basic Integration should also include the basic level of business requirement. (Contacts and Accounts Mapping)
  • Slack Connector Update: There is no update on this connector till the time its launch. The other team has lot of options to push the notification in multiple slack channels. And unfortunately Khoros does not. This creates a lot work for Community team to bring internal teams to the community to respond or acknowledge an post.
  • More Integrations: Since now the Khoros communities does not comes up with the integrations with basic support tools like JIRA, Confluence, Github etc.
  • Search Improvisation: Apart from last search update there is no updates we see in this feature. The team should think of Putting Some AI based Search into the community which helps the Community managers to manage the content accordingly
  • Some update on AI and Gen AI: Khoros communities did not shared any thoughts about their plans for putting these technology in community
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Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
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Likelihood to Renew
Khoros (Formerly Spredfast + Lithium)
On a scale of 1 to 10, I'd give Khoros Communities a solid 8. The system is extremely easy to use, enabling our team and community members to navigate and interact with the platform with ease. The wide range of features offered by Khoros Communities has greatly enriched our online interactions and improved the efficiency of our customer service. The technical support team has also been extremely helpful, could be quicker sometimes for answering our questions but they efficiently resolving any problems we have encountered. The platform is perfectly scalable, capable of handling our growing user base without any performance problems. What's more, Khoros Communities offers excellent integration capabilities with our other software tools, making our operations smoother and more efficient
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Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
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Usability
Khoros (Formerly Spredfast + Lithium)
Like every backend, it can always be improved upon. The excellent thing is that Khoros have a hugely active customer support community as well as a fantastic case management system to triage support issues and requests. So regardless of your level of knowledge or familiarity, you're well supported out of the box.
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Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
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Reliability and Availability
Khoros (Formerly Spredfast + Lithium)
I've hardly ever seen downtime in any of their production communities. There's the occasional reboot needed for config reasons or if patches are applied, but these take place after customer approval and typically last only a few minutes.
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Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Performance
Khoros (Formerly Spredfast + Lithium)
No answers on this topic
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
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Support Rating
Khoros (Formerly Spredfast + Lithium)
They are responsive and proactive. They are really on top of things. They send personal emails to check in on you. It feels like they really know you. You only get emails from 3-4 people at Khoros – they must be customer assigned.
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Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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In-Person Training
Khoros (Formerly Spredfast + Lithium)
I think it is engaging and has good instructors.
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Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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Online Training
Khoros (Formerly Spredfast + Lithium)
It was out of the box training - pre-recorded/ not live. There was nothing for more advanced topics like APIs. They do have a good knowledge base and community that you can access and folks in there are responsive. I would however like more advanced training options.
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Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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Implementation Rating
Khoros (Formerly Spredfast + Lithium)
We were up against a hard stop with Jive’s contract ending and Khoros connected us with a deployment partner to do accelerated deployment using a template approach. It could have happened in 2 weeks. We did not end up going that way since we wanted more customization. Lithium handled technical stuff like migration, but a lot of the process is self-deployment. It’s one of the ways they teach use of the system is having the user self-implement.

Overall, the implementation was super easy to do. Doing single sign-on (SSO) was the only hard part. The implementation ended up taking nine weeks total, but in hindsight, we could have done in it six. Most of the implementation time was spent in course work, which consisted of on-demand training - approximately 7-8 hours that you are required for you to do, before they turn on the system. During this nine week period, about 50% of my time was spent on implementation.

We had a deployment manager who we were able to email 1-1. I leaned on him heavily. He was great at all hours, for example, they would call back at 7pm PST. They were very responsive.

Content migration strategy is important to consider. Moving from an existing community you need to strategically choose how your layout will be. Two different systems will have two different ways to format communities. For example, Jive has communities with sub-communities, whereas Khoros has community, category, and boards.

Contact migration is also an important consideration. You need to think through how you are going to move contacts from your old community to a new one. For example, are you going to create new logins and passwords? We were hoping to use the integration with Salesforce.com to be a portal, but ended up using an in-house solution that works well to maintain same the same logins. The next related question is are you going to be able to keep them connected to all the posts in your old community? We migrated old posts. If you have a tech-savvy team, you can do a self-migration. Khoros has a migration services team that we utilized. It cost us $10k to move content and posts were kept tied to the user.

The next consideration is your launch/promotion plan. Khoros helped us out and gave us a lot of examples. They shared pre-launch email dates, follow-up emails, FAQ pages (e.g. to explain why switching, why better).
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Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Alternatives Considered
Khoros (Formerly Spredfast + Lithium)
Large companies and organizations with complex community needs are well served by Khoros communities. The platform's advanced analytics and reporting features helps organizations seeking deeper insights. The gamification is the best way to boost user engagement, Khoros Communities has a rich feature set. Also with customization options offered by Khoros Communities, companies can develop a unique and customized community experience.
Read full review
Adobe
Marketo helps us to show our customers we understand them by delivering personalized content, delivered at the right time, every time. Also gives the sales and marketing teams the ability to create more coordinated journeys. From emails to landing pages, Marketo Engage uses in-depth, real-time behavioural and demographic data, and AI to personalize users experience, even for the anonymous visitors.
Read full review
Contract Terms and Pricing Model
Khoros (Formerly Spredfast + Lithium)
No answers on this topic
Adobe
The total cost is a little bit higher than we expected.
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Scalability
Khoros (Formerly Spredfast + Lithium)
I think I would give Khoros an overall 7, while there were things we really liked about it. I also saw things that just did not work well for us. We like using iG but it was not the friendliest in using it on that platform. Sometimes the software would glitch or lag which is not helpful during high critical moments
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Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Return on Investment
Khoros (Formerly Spredfast + Lithium)
  • We are able to see what our different cohorts of customers are doing within the community, and we are able to create content and programs based on the engagement we get from these different groups.
  • We have been able to start an Idea Exchange space where our customers can share, vote, and comment on features they would like to see in our products. It quickly became a very popular place within the Community.
  • With the discussion forums, we are able to use the Accepted Solutions functions to help deflect tickets and Support interactions working on a 1-to-many scale.
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Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
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ScreenShots

Khoros Communities Screenshots

Screenshot of page design templates. These allow for on-the-fly customization and updates without a development team.Screenshot of page overview under the Designer tab. Easily organize content and make changes to page layout to improve the experience for community members.Screenshot of a conversation in the community. Engagement features allow users to collaborate, trouble-shoot and self-serve.Screenshot of Agent Assist in Khoros. This feature allows community moderators to reply to conversations faster and with better responses.Screenshot of the Analytics dashboard. Monitor key metrics to determine how members are interacting in the community.

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise