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Top Rated
130 Ratings
7 Ratings

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
130 Ratings
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Score 7.9 out of 100
7 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)

Spredfast is a great tool for enterprise level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organisation.It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so could well be a good SME solution too.
Joe Hill | TrustRadius Reviewer

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Opal
Boolean keyword searches
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Opal
Filtering out noise/spam
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Opal
Sentiment analysis
Khoros Marketing (Formerly Spredfast + Lithium)
5.6
Opal
Broad channel coverage
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Opal

Publishing

Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Opal
Content planning and scheduling
Khoros Marketing (Formerly Spredfast + Lithium)
8.5
Opal
Audience targeting
Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Opal
Content optimization
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Opal
Workflow management
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Opal

Engagement

Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Opal
Automated routing and prioritization
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Opal
Customer interaction histories
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Opal
Bulk actions
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Opal

Marketing

Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Opal
Lead generation
Khoros Marketing (Formerly Spredfast + Lithium)
6.6
Opal
Content marketing
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Opal
Paid media management
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Opal
Campaigns and promotions
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Opal

Channel coverage/integration

Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Opal
Twitter
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Opal
Facebook
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Opal
LinkedIn
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Opal
Google+
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Opal
Instagram
Khoros Marketing (Formerly Spredfast + Lithium)
6.6
Opal
Pinterest
Khoros Marketing (Formerly Spredfast + Lithium)
5.5
Opal
YouTube
Khoros Marketing (Formerly Spredfast + Lithium)
5.9
Opal

Reporting/analytics

Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Opal
Campaign success analytics
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Opal
Real-time tracking
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Opal
Competitor analysis
Khoros Marketing (Formerly Spredfast + Lithium)
7.0
Opal

Account management

Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Opal
Role-based user permissions & privileges
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Opal
Mobile access
Khoros Marketing (Formerly Spredfast + Lithium)
6.4
Opal

Project Management

Khoros Marketing (Formerly Spredfast + Lithium)
Opal
7.9
Task Management
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
9.1
Gantt Charts
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
9.1
Scheduling
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
9.1
Workflow Automation
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
9.1
Mobile Access
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
1.0
Search
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
9.1
Visual planning tools
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
9.1

Communication

Khoros Marketing (Formerly Spredfast + Lithium)
Opal
6.1
Chat
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
4.5
Notifications
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
9.1
Discussions
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
4.5

File Sharing & Management

Khoros Marketing (Formerly Spredfast + Lithium)
Opal
9.1
Versioning
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
9.1
Video files
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
9.1
Audio files
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
9.1
Document collaboration
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
9.1
Access control
Khoros Marketing (Formerly Spredfast + Lithium)
Opal
9.1

Pros

Khoros Marketing (Formerly Spredfast + Lithium)

  • I met our reps, Heather Buckingham and Mahshad Vakili Hall, in person before the Smart Social Summit in ATX last year. We instantaneously clicked, they have been extremely helpful, excellent resources, and genuinely care about our success with the platform. I love Heather, Mahshad and the entire Spredfast team!
  • During the Smart Social Summit in ATX last year, I had the opportunity to meet a lot of the Spredfast team. From senior leadership to directors, sales, fulfillment, and customer service everyone made me feel like part of the family. A special shout out to Dave Games, Seth Egert, Matt Flamman, Alex Levy, Nadia Khalid and more. It was such a great first impression and they haven't disappointed.
  • I've signed up for some of the complimentary training sessions with the product coaching team and have learned so much from them! After receiving minimal training on the platform and functionalities in Conversations, I cherish these coaching sessions. A big thank you to our rep, Heather Buckingham, for encouraging me to sign up for these sessions. Shout out to Martin La Rocca and Casey Mong for being amazing product coaches and Josh Briseno for his support too!
  • Spredfast just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value.
Angel Soria, MBA | TrustRadius Reviewer

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Cons

Khoros Marketing (Formerly Spredfast + Lithium)

  • While for the most part, we're enjoying using Experiences we have had several bugs or glitches. We've had instances where we couldn't link products to our content and other times when the streams weren't being pulled or showing up within the interface. These inconsistencies do make it a little worrisome when we have something needing to go live immediately and aren't always sure if it will work as it should.
Nikki Harmon | TrustRadius Reviewer

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
At the company that uses Spredfast, I don't make the purchasing decisions, so our Spredfast contract will undoubtedly be renewed. However, I also manage another company's social media presence, and I do make the purchasing decisions there. When transitioning them away from Hootsuite, I didn't even consider Spredfast because I don't like their UI or calendar features. Instead, I purchased the tool SproutSocial, which has a much better UI, is more intuitive, and incorporates social CRM features. SproutSocial easily tracks mentions of your company name and brand keywords, then funnels them into one integrated inbox. Spredfast insists on separating things into "streams", and doesn't really allow you to funnel social mentions to customer service or sales teams
Christina Hadly | TrustRadius Reviewer

Opal

Opal 10.0
Based on 1 answer
No answer on this topic is available.

Usability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 24 answers
The use of the Spredfast platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only few key words, a click of your mouse and it is at your finger tips. Not to mention the reports produced are beautifully designed and self explanatory and easy to share with others.
Latasha Howard | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting
Anonymous | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Performance

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
Spredfast has greatly improved the performance of their SaaS products the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager
Anonymous | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Support

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.6
Based on 26 answers
The Support team is available in multiple timezones, and is able to liaise internally to resolve questions, replicate issues and advise on next steps. Every case asks for a confirmation if there's anything else they can do to assist before it's closed
Gregory Tan | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Anonymous | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Anonymous | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Implementation

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.6
Based on 24 answers
Spredfast has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Spredfast team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Spredfast users
Garrett Estrada | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Alternatives Considered

Khoros Marketing (Formerly Spredfast + Lithium)

I was not involved in the selection process, but I know several other companies and products were evaluated. Spredfast was chosen because of the simplicity of use but yet technological sophistication of their product. When you find a product that works miracles but is simple to use, the best advice is to grab it ASAP. Spredfast also did a very thorough study of our brand and was able to propose a comprehensive, cross-channel social media marketing strategy. Their thoroughness impressed us, and made us realize that this was the company we needed to be working with.
Jeffery Hawkins | TrustRadius Reviewer

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
This platform gives us plenty of room to grow and add routing, regulatory requirements. It will accommodate adding customer/technical service units for customer care as well, and it is easily expanded as new global branches come online with social media.
Michele Arduengo | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Return on Investment

Khoros Marketing (Formerly Spredfast + Lithium)

  • We've improved our customer service immensely using Spredfast. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
  • Spredfast metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagemet and as an instructional for what works best with our audience.
  • The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
  • Spredfast metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.
Travis Burchart | TrustRadius Reviewer

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Screenshots

Khoros Marketing (Formerly Spredfast + Lithium)

Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Opal
9.3

Likelihood to Renew

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Opal
10.0

Usability

Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Opal

Reliability and Availability

Khoros Marketing (Formerly Spredfast + Lithium)
10.0
Opal

Performance

Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Opal

Support

Khoros Marketing (Formerly Spredfast + Lithium)
8.6
Opal

In-Person Training

Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Opal

Online Training

Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Opal

Implementation

Khoros Marketing (Formerly Spredfast + Lithium)
8.6
Opal

Scalability

Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Opal

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