LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…
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Microsoft Advertising
Score 3.5 out of 10
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Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft Advertising features the ability to delimit advertising to particular responsive demographics and to intermittent times and days of the week. It also supports offline updates that sync later.
LinkedIn is phenomenal in comparison in terms of the data and analytics they provide to you. No other platform tells you the names of the companies of users who clicked on your ads or visited your website, or anything like that. Website analytics provided by LinkedIn are …
I think LinkedIn, though a niche product, is not quite as good as Google or Facebook Ad platforms. LinkedIn feels more like Twitter Ads platform circa 2012, with the lower view count. However, LinkedIn Ads has a great amount of targeting options that are useful when attempting …
LinkedIn doesn't come even remotely close to the pure audience size of Google, or even Yahoo for that matter. But it really doesn't need to, it's a specific product for a specific market and it does an exceedingly good job. Facebook will get your content in front of an almost …
LinkedIn marketing solutions is great for its narrow targeting options. Being able to target professionals at scale is ideal for certain clients' business needs. The reach of Facebook and Twitter is not matched by LinkedIn and the Google and Bing scale is also larger than …
[Microsoft Advertising (formerly Bing Ads)] has access to superior traffic volume and ability / capability to spend ad dollars. [Microsoft Advertising (formerly Bing Ads)] is really the only paid search advertising option that competes with Google Ads in any capacity whether …
Bing is definitely most comparable to Google; in terms of audience sizes, it has about 30% of the traffic that Google Ads can drive; however, its costs are much more efficient, and this additional inventory is less competitive. Additionally, Bing has some features not available …
I would place Bing Ads underneath Google in terms of return and ease of use. Currently, we use both, but if I had to choose I would put my budget on Google over Bing.
Bing and AdWords can work side by side, with AdWords advertising through Google and has a larger search volume, however Google has more competition, which means CPCs tend to be much higher and conversion rate a bit lower in spite of its greater search volumes. Bing Ads works as …
Although we have tested many other platforms. AdWords would be the closest comparison since Microsoft basically duplicated Google's product. The results are similar but on a much smaller scale compared to AdWords. We have seen lower cost per lead on some campaigns but …
Bing pales in comparison to AdWords in many ways, including support, targeting, user experience, and overall marketing volume. In many cases, Bing is constantly playing catchup to AdWords.