What users are saying about
9 Ratings
70 Ratings
9 Ratings
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Score 6.2 out of 100
70 Ratings
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Score 5.3 out of 100

Likelihood to Recommend

Localytics

For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
Anonymous | TrustRadius Reviewer

Sendinblue

SendinBlue is great for simple email marketing, especially for small businesses. It's very easy to get the account setup and create an email compared to other services like MailChimp. It's also very user-friendly for those who may not be technically savvy. If you have a much larger scale email list or regularly import lists from outside SendinBlue, then you may want to look elsewhere. SendinBlue is great if you stay within the system, but can cause trouble if you import email lists outside of the system.
Tim Sleeper | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Localytics
Sendinblue
7.0
WYSIWYG email editor
Localytics
Sendinblue
8.1
Dynamic content
Localytics
Sendinblue
7.5
Ability to test dynamic content
Localytics
Sendinblue
7.0
Landing pages
Localytics
Sendinblue
6.0
A/B testing
Localytics
Sendinblue
6.5
Mobile optimization
Localytics
Sendinblue
8.0
Email deliverability reporting
Localytics
Sendinblue
7.9
List management
Localytics
Sendinblue
6.1
Triggered drip sequences
Localytics
Sendinblue
5.8

Reporting & Analytics

Localytics
Sendinblue
6.9
Dashboards
Localytics
Sendinblue
8.0
Standard reports
Localytics
Sendinblue
5.9
Custom reports
Localytics
Sendinblue
6.8

Pros

Localytics

  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
Kyle Campbell | TrustRadius Reviewer

Sendinblue

  • Fast newsletter delivery to a large subscriber base
  • Fair pricing allows small companies to get use of the features with a small subscriber base and then scale up as their subscriber base grows.
  • APIs allow you to fully automate the process of generating and delivering newsletters. My web staff updates the website information, and sends the newsletter from my website back end. They do not ever even have to log in to SendinBlue. This creates a level of simplicity that prevents errors.
Cameron Andrews | TrustRadius Reviewer

Cons

Localytics

  • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
  • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
  • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
Anonymous | TrustRadius Reviewer

Sendinblue

  • Would like to have emails sent directly from our server (without extra charge). We noticed recently emails now come from sendinblue.com vs. a server with a series of numbers so this is a definite improvement!
  • Would like to see our actual subscriber base number (total minus blacklist)
  • Was initially difficult to figure out how to create newsletter signup to match the layout of our website but eventually our developer figured out a workaround.
  • Sometimes when you click on the editing box, you end up going out to the hyperlink specified instead of edit box, this is sometimes annoying.
Michelle Young | TrustRadius Reviewer

Likelihood to Renew

Localytics

Localytics 7.0
Based on 1 answer
There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
Anonymous | TrustRadius Reviewer

Sendinblue

Sendinblue 9.4
Based on 4 answers
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Cameron Andrews | TrustRadius Reviewer

Usability

Localytics

No score
No answers yet
No answers on this topic

Sendinblue

Sendinblue 9.2
Based on 2 answers
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Kenny Williamson | TrustRadius Reviewer

Reliability and Availability

Localytics

No score
No answers yet
No answers on this topic

Sendinblue

Sendinblue 9.1
Based on 1 answer
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Nathaniel Bradley | TrustRadius Reviewer

Performance

Localytics

No score
No answers yet
No answers on this topic

Sendinblue

Sendinblue 9.1
Based on 1 answer
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Nathaniel Bradley | TrustRadius Reviewer

Support Rating

Localytics

Localytics 3.0
Based on 1 answer
It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
Anonymous | TrustRadius Reviewer

Sendinblue

Sendinblue 9.0
Based on 4 answers
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
Justin Germino | TrustRadius Reviewer

Implementation Rating

Localytics

No score
No answers yet
No answers on this topic

Sendinblue

Sendinblue 10.0
Based on 1 answer
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Kenny Williamson | TrustRadius Reviewer

Alternatives Considered

Localytics

We have not used other products but are going to start exploring making a switch to a new platform.
Anonymous | TrustRadius Reviewer

Sendinblue

Sendinblue advertises itself as being better than Mailchimp, which if you think about it is awful advertising campaign, putting one company down to raise another. But despite this, Mailchimp actually lets people use their account for good whereas Sendinblue seems to be doing the opposite. Plus Mailchimp is easier to use and navigate around, and doesn't take a long time to set up. The only downside is that you can't have unlimited contacts which is why we changed to Sendinblue.
Emi Howell | TrustRadius Reviewer

Scalability

Localytics

No score
No answers yet
No answers on this topic

Sendinblue

Sendinblue 9.1
Based on 1 answer
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Nathaniel Bradley | TrustRadius Reviewer

Return on Investment

Localytics

  • Was our first provider of user-level event data
  • Allows for many users to easily answer their own questions before making requests of the data team
  • Raw data dumps gave the data team the ability to provide more in-depth analyses.
Kyle Campbell | TrustRadius Reviewer

Sendinblue

  • Deliverability: SIB protects their sending IP and this shows with the rate of delivery. Junk senders are cautioned, this is not the solution for you.
  • Simplicity: Cut the time it takes to get professional email campaigns out to your audience. Less time = less labor expense.
  • All in one solution allows you to capture and maintain both SMTP and SMS under one program and this has made segmentation and campaigning less annoying and tedious.
David Faustina | TrustRadius Reviewer

Screenshots

Pricing Details

Localytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Localytics Editions & Modules

Additional Pricing Details

Sendinblue

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sendinblue Editions & Modules

Edition
Free0.001
Micro$252
Bronze$393
Silver$664
Gold$1735
Platinum$3346
Diamond$6037
  1. 600 / Day
  2. 40,000 / Month
  3. 60,000 / Month
  4. 120,000 / Month
  5. 350,000 / Month
  6. 750,000 / Month
  7. 3 Million / Month
Additional Pricing Details
SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.

Rating Summary

Likelihood to Recommend

Localytics
6.1
Sendinblue
4.6

Likelihood to Renew

Localytics
7.0
Sendinblue
9.4

Usability

Localytics
Sendinblue
9.2

Reliability and Availability

Localytics
Sendinblue
9.1

Performance

Localytics
Sendinblue
9.1

Support Rating

Localytics
3.0
Sendinblue
9.0

Implementation Rating

Localytics
Sendinblue
10.0

Scalability

Localytics
Sendinblue
9.1

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