Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
The free plan of Mailchimp works well for middle and small scale businesses. It offers a rich library of email templates and powerful analytics to support the lead generation and brand awareness initiatives of the organization. Customization of templates is a piece of cake …
Constant Contact is antiquated and clunky. Pardot is a huge solution and tied to Salesforce so it’s not aimed at the same user audience. I think Mailchimp is generally just easier to use and costs less than the alternatives on the market currently.
Mailchimp was usually already in place and needed to be set up for growth. In general, I found that the lack of phone support at the lower tiers and the rigidness for opt-in rules made working with it long term not that easy.
As I mentioned earlier, Mailchimp is a great entry point for small businesses that are looking to target their customer and contact list with segmented email marketing. It is easy enough to use and the price is usually right for the return that is possible when used correctly. …
Mailchimp focuses on email and they do a good job overall compared to the competition. The platform is easy to use and makes sending emails a breeze. If you need something more robust then I would recommend Marketo as you can do anything you can imagine. However, you will need …
Mailchimp is what I inherited from my predecessor in the marketing department. It is more specialized into email marketing than Pardot or Marketo (though both have other benefits that make them really stick out for overall marketing automation), and is vaguely less expensive. Ye…
Mailchimp has fast and helpful customer service as compared to these competitors. While the feature set might be more limited, the price is significantly less. I have also found the platform to be much more intuitive.
MailChimp is fairly simple in functionality compared to competitors. Pardot was something I used for a B2B Saas company I worked for. Drip is what I used for eCommerce. Both are preferred in my current situations. I don't think I would recommend either over MailChimp for a …
Mailchimp is not for large organizations with complicated campaigns and conversion labels. It's for simple companies - I wouldn't advise communications teams to use it.
We selected MailChimp over these competitors for the following reasons:
Price We're small, so pricing is very important to us.
Salesforce Marketing Cloud
Verified User
Employee
Chose Salesforce Marketing Cloud
Pardot is far better, but used basic level with MailChimp. Prefer MailChimp's email design capabilities.
Verified User
Employee
Chose Salesforce Marketing Cloud
My previous company was using MailChimp because we did not have the data volume needed for deep integrations. I would say that MailChimp’s interface is considerably more user friendly. Templates are better (and often used by Pardot if you view the source html code) and are less …
Pardot out-ranks the competition in regards to the integration with Salesforce. It is hard to beat the ability to use your already-made customer profiles and contact information in your marketing campaigns. Where it is lacking is the usability. MailChimp is a much more user …
We use Mailchimp for email campaigns that are not sales-specific, i.e., press releases. While Mailchimp is good for tracking opens, click-throughs, embedding photos, embedding videos, etc., Pardot works best when integrated both with Google Analytics as well as Salesforce. It …
I MUCH prefer Pardot to Mailchimp and Mailjet. It feels more like a professional product and behaves as such with a more advanced feature set and customizability. For instance, I have not found a good way in either of the competing products to do branded preference center …
Pardot offers equal or better performance when compared to other industry leaders. It's as user-friendly as Emma and Mailchimp and outpaces others like Blackbaud Luminate. The WYSIWYG (like all other email platforms) has some quirks to navigate around, but it's generally easy …
My previous organization used Pardot and also Mailchimp. Salesforce Marketing Cloud is more powerful than both of those tools and integrates more deeply with Salesforce CRM.
Mailchimp is great for simple email use. It's straightforward and great for beginners in the email space. It does not offer nearly as much in the way of complexity as Salesforce Marketing Cloud does, so is limited with what it can do. Salesforce Marketing Cloud is much more …
I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared …
Salesforce Marketing Cloud offers many opportunities for personalization and supports big data integration. It features powerful tools like SQL for data and AMPscript for email creation. If someone wants to master the platform, it might require some initial learning, which I …
As a user of Infusionsoft and SharpSpring, I wouldn't say that Pardot is the best. Infusionsoft is better overall. Pardot is used by one client of ours. Pardot's lack of good email builder is what puts it lower on the totem pole. It is a bit stronger with reporting and …
While Pardot's integration with Salesforce, segmentation functionality, and automation rules are much more robust than any of its competitors, the email builder lacks even compared to free versions of marketing automation software. For us, the integration and being able to …
Pardot is a player in that it is one of the older products on the forefront of email marketing. This is good and bad in that it has been established but bad in that it isn't as robust as some of the other products on the market. Adobe can be good but is new to the market and …
Pardot is a good tool for medium-sized and smaller sized companies. Working with larger companies I have seen more lean towards Marketo. I have also worked with e-commerce brands that have no use for a marketing automation tool that connects to Salesforce. Starting at a company …
I have used parts of the marketing cloud. While certain components of the marketing cloud are better (like social studio), the marketing automation and email marketing components of pardot are better and best suited for our business.
Verified User
Director
Chose Salesforce Marketing Cloud
We selected Pardot for the SalesForce CRM connector, as a SalesForce CRM company we needed that first and foremost. Overall Pardot is a good e-mail platform that offers robust customization and is meagerly intuitive. MailChimp has less flexibility, but overall is an easier …
Verified User
Employee
Chose Salesforce Marketing Cloud
Not sure, Pardot was at this company before I started.