Adobe Marketo Engage vs. Sales Engine International

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Sales Engine International
Score 9.0 out of 10
N/A
Sales Engine International is a new company resulting from the merger of Manticore and Sales Engine in 2012. The product has email marketing and landing page functionality with strong template libraries. The product provides connectors to both Microsoft Dynamics CRM and Salesforce.com. Primary customers are SMBs.N/A
Pricing
Adobe Marketo EngageSales Engine International
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Marketo EngageSales Engine International
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Marketo EngageSales Engine International
Considered Both Products
Adobe Marketo Engage
Chose Adobe Marketo Engage
There's no comparison between the other "marketing automation platforms" I've used and Marketo. The Programs and Smart Campaigns (flows) are what make Marketo the amazing tool that it is and Silverpop and Manticore just did not have this type of functionality. After having …
Sales Engine International
Chose Sales Engine International
We migrated to Marketo approximately 6 months ago, and were extremely happy with the change. Besides the higher sticker price and the "everything's a sales pitch" communications from
Top Pros
Top Cons
Features
Adobe Marketo EngageSales Engine International
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Marketo Engage
8.1
981 Ratings
4% above category average
Sales Engine International
2.3
1 Ratings
109% below category average
WYSIWYG email editor7.6890 Ratings2.01 Ratings
Dynamic content7.7867 Ratings00 Ratings
Ability to test dynamic content7.8845 Ratings00 Ratings
Landing pages8.1907 Ratings4.01 Ratings
A/B testing7.9893 Ratings00 Ratings
Mobile optimization7.8865 Ratings00 Ratings
Email deliverability reporting8.1949 Ratings1.01 Ratings
List management8.8946 Ratings2.01 Ratings
Triggered drip sequences9.0856 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Marketo Engage
8.8
949 Ratings
13% above category average
Sales Engine International
2.3
1 Ratings
108% below category average
Lead nurturing automation8.8924 Ratings1.01 Ratings
Lead scoring and grading8.8899 Ratings2.01 Ratings
Data quality management8.7897 Ratings2.01 Ratings
Automated sales alerts and tasks8.7852 Ratings4.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Marketo Engage
7.9
878 Ratings
4% above category average
Sales Engine International
1.0
1 Ratings
154% below category average
Calendaring7.5710 Ratings1.01 Ratings
Event/webinar marketing8.4838 Ratings1.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Marketo Engage
7.4
547 Ratings
2% below category average
Sales Engine International
1.0
1 Ratings
153% below category average
Social sharing and campaigns7.5538 Ratings1.01 Ratings
Social profile integration7.3375 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Marketo Engage
7.5
951 Ratings
0% above category average
Sales Engine International
1.0
1 Ratings
153% below category average
Dashboards7.3893 Ratings1.01 Ratings
Standard reports7.8931 Ratings1.01 Ratings
Custom reports7.4886 Ratings1.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Marketo Engage
8.5
941 Ratings
11% above category average
Sales Engine International
1.5
1 Ratings
134% below category average
API8.5809 Ratings1.01 Ratings
Role-based workflow & approvals8.5687 Ratings3.01 Ratings
Customizability7.9833 Ratings1.01 Ratings
Integration with Salesforce.com9.1810 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.6273 Ratings1.01 Ratings
Integration with SugarCRM8.2175 Ratings00 Ratings
Best Alternatives
Adobe Marketo EngageSales Engine International
Small Businesses
Vbout
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Score 9.5 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
Adobe Marketo EngageSales Engine International
Likelihood to Recommend
8.5
(1131 ratings)
3.1
(3 ratings)
Likelihood to Renew
9.0
(146 ratings)
10.0
(2 ratings)
Usability
8.0
(98 ratings)
8.0
(1 ratings)
Availability
9.0
(25 ratings)
10.0
(1 ratings)
Performance
9.0
(30 ratings)
10.0
(1 ratings)
Support Rating
8.8
(89 ratings)
10.0
(1 ratings)
In-Person Training
10.0
(12 ratings)
-
(0 ratings)
Online Training
6.7
(29 ratings)
10.0
(1 ratings)
Implementation Rating
10.0
(37 ratings)
10.0
(1 ratings)
Configurability
6.0
(6 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.9
(4 ratings)
-
(0 ratings)
Ease of integration
1.7
(9 ratings)
-
(0 ratings)
Product Scalability
7.0
(10 ratings)
-
(0 ratings)
Professional Services
9.4
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(7 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(6 ratings)
-
(0 ratings)
User Testimonials
Adobe Marketo EngageSales Engine International
Likelihood to Recommend
Adobe
Adobe Marketo Engage is great for lead gen because of the out of box solutions. We import leads from Google, LinkedIn, Meta, Tradeshows, and web forms. It allows me to track leads from the moment they enter the system to the point where they become customers. I use it to score leads, segment them, and nurture them with targeted content. It's especially useful as a B2B organization.
Read full review
Sales Engine Media
We used the Manticore Marketing Automation solution for almost/just over 2 years, and initially, it was a great solution. Everything just seemed to work. When Manticore Technology, Inc. and Sales Engine International merged on May 31st of 2012, the overall product quality began to decline. As browsers and other programs (like our CRM environment) went through updates and new releases, Manticore just didn't keep up. Parts of the program became incompatible with certain browsers, forcing us to change where and how we logged into the back-end of the system. It was a silly workaround, but not the end of the world. When we learned that other client-facing portions didn't work with certain browsers, we brought it to their attention, and were told that we needed to find some way to work with it, and that the changes to the system were not possible. We ended up having to change our 200+ landing pages/forms, and could no longer have the State/Province field as a required field for registrations. That is just one example of our experience, and there have been others that are just as troublesome.
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Pros
Adobe
  • Like I have said Marketo has been very helpful by helping us to connect us with our customers and keeps them coming back, hence saving time, effort and resources.
  • Let AI build predictive audience and segments easily.
  • Personalize experience with active listening and triggered content.
  • 24/7 responsive support and service team.
Read full review
Sales Engine Media
  • Awesome integration with CRM/SFDC.
  • Support is US-based, free with subscription, and very helpful.
  • Best workflow capability (drag and drop) I've seen in any comparable product.
  • Custom templates are available for purchase and are great for branding.
  • Easy to use landing pages.
Read full review
Cons
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
Read full review
Sales Engine Media
  • List Building for Resends - I like to resend my email campaigns to non-openers and there is no easy way to pull this list within Manticore (If did not open this email is not an option). Typically I pull the report for the campaign, then re-import my list of non-openers to create a new list.
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Likelihood to Renew
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Read full review
Sales Engine Media
I've been incredibly pleased with Manticore/SEI and have selected them at several companies now. It's worked in a variety of different business environments, both big and small, and everyone on both the sales and marketing side have been extremely pleased with the results
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Usability
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
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Sales Engine Media
Some of the actions require you to be in a specific section before actions are available to you, like adding a list. You first have to navigate to that section for options to be available to you
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Reliability and Availability
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Sales Engine Media
Manticore hardly ever has "product down time" and almost never during a normal work day for our company
Read full review
Performance
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
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Sales Engine Media
Email campaigns are deployed instantly when you launch, unlike other Marketing Automation tools I've used in the past that queue emails in batches and can take hours to complete a send
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Support Rating
Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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Sales Engine Media
The Manticore team is very knowledgeable, I haven't had an issue where a ticket was left unanswered or unresolved
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In-Person Training
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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Sales Engine Media
No answers on this topic
Online Training
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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Sales Engine Media
Training was done online, but was one-on-one, giving me a lot of time to ask very specific product questions. They also walk you through setting up a test campaign, email, and landing page
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Implementation Rating
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Sales Engine Media
It was the easiest integration and implementation that I've ever experienced. I've implemented other CRM integrated services before that provided the same services as Manticore that were extremely technical and expensive to integrate with Salesforce.com or Microsoft CRM Dynamics, or just plain couldn't integrate
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Alternatives Considered
Adobe
Prior to Marketo, we used SharpSpring. I will say that SharpSpring is more intuitive to use than Marketo, but it has much less functionality. If you have the time to really learn Marketo, it has much more to offer as well as many more options to customize the solution to your exact needs.
Read full review
Sales Engine Media
We migrated to Marketo approximately 6 months
ago, and were extremely happy with the change. Besides the higher sticker
price and the "everything's a sales pitch" communications from
Marketo, we can't find any fault.

Sales
Engine International - Manticore (commonly referred to as Manti-beast
internally) created many problems for us. And while they did integrate
with our Microsoft Dynamics environment, the software quickly ate through our
purchased storage and forced us to constantly purchase more. That alone
cost us many hundreds of dollars in Microsoft Dynamics CRM storage every year.
And, when confronted about it, Manticore support flat out lied about how
much storage their activities were taking up in our system. So, while it
integrates, it's a very poor integration.
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Contract Terms and Pricing Model
Adobe
The total cost is a little bit higher than we expected.
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Sales Engine Media
No answers on this topic
Scalability
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Sales Engine Media
No answers on this topic
Return on Investment
Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
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Sales Engine Media
  • Errors in forms led to a decrease in registrations - found workaround to correct it, but was never informed of certain incompatibilities
  • Reports have been inaccurate and very inflexible, and have not allowed for reliable forecasting/planning
Read full review
ScreenShots

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise