Miva vs. WooCommerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Miva
Score 4.0 out of 10
Small Businesses (1-50 employees)
Miva Merchant is a point-and-click, online store development and management system that allows merchants to build their online store through a web browser, and lets developers provide aftermarket enhancements for the online store.N/A
WooCommerce
Score 8.4 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
$0
Pricing
MivaWooCommerce
Editions & Modules
No answers on this topic
Woo Enterprise
Contact Sales
Offerings
Pricing Offerings
MivaWooCommerce
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMiva employs a revenue-based pricing model. The Miva platform is best suited to growing mid-size and enterprise merchants that have complex business needs and are making (or planning to make) $1 million or more in annual online revenue.WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
More Pricing Information
Community Pulse
MivaWooCommerce
Considered Both Products
Miva
Chose Miva
Miva is so much more customer oriented and willing to work with and for you. There are many modules you can install to get specific functionality to work, but if there's none available, they are more than willing to work with you to accomplish your needs. Miva actually listens …
Chose Miva
Miva Merchant has it's own language which had a high learning curve for me to understand. Customize the template to match a html/css static site was difficult because you needed those Miva Merchant code pieces to be in the correct places. Now that I'm older and wiser, I no …
Chose Miva
All of these products are nice in their own way. MIVA's big advantage is their selection of modules, although I have to say WooCommerce is starting to catch up in that area. While MIVA has begun to show its age, it's still a solid way to manage a store that contains a lot of …
WooCommerce
Chose WooCommerce
WooCommerce sits in a nice sweet spot between hosted e-commerce solutions where you have to give up some control in exchange for easy-of-use (like Shopify, Squarespace) and larger more enterprise solutions that are endlessly customizable but too complex for most merchatns needs …
Features
MivaWooCommerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Miva
1.1
3 Ratings
150% below category average
WooCommerce
8.0
96 Ratings
3% above category average
Product catalog & listings1.13 Ratings8.195 Ratings
Product management1.13 Ratings8.096 Ratings
Bulk product upload1.13 Ratings7.378 Ratings
Branding1.13 Ratings7.283 Ratings
Mobile storefront1.13 Ratings9.288 Ratings
Product variations1.13 Ratings7.788 Ratings
Website integration1.13 Ratings9.496 Ratings
Visual customization1.13 Ratings7.292 Ratings
CMS1.03 Ratings7.974 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Miva
1.1
3 Ratings
150% below category average
WooCommerce
6.5
91 Ratings
16% below category average
Abandoned cart recovery1.13 Ratings6.059 Ratings
Checkout user experience1.13 Ratings7.091 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Miva
1.1
3 Ratings
153% below category average
WooCommerce
8.6
85 Ratings
3% above category average
eCommerce security1.13 Ratings8.685 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Miva
1.1
3 Ratings
150% below category average
WooCommerce
6.3
94 Ratings
19% below category average
Promotions & discounts1.13 Ratings7.391 Ratings
Personalized recommendations1.03 Ratings5.074 Ratings
SEO1.03 Ratings6.483 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Miva
1.2
7 Ratings
148% below category average
WooCommerce
7.7
93 Ratings
4% below category average
Multi-site management2.02 Ratings6.747 Ratings
Order processing1.17 Ratings8.391 Ratings
Inventory management1.03 Ratings8.190 Ratings
Shipping1.13 Ratings8.284 Ratings
Custom functionality1.13 Ratings7.486 Ratings
Best Alternatives
MivaWooCommerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MivaWooCommerce
Likelihood to Recommend
1.0
(23 ratings)
8.3
(94 ratings)
Likelihood to Renew
9.1
(16 ratings)
7.0
(4 ratings)
Usability
1.0
(6 ratings)
8.0
(12 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(4 ratings)
5.0
(1 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(5 ratings)
-
(0 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
MivaWooCommerce
Likelihood to Recommend
Miva
Miva is a SaaS closed platform. Page builder has bugs and errors, it's not as easy to work with as they say. To work with Miva, you need to work with their professional services or an agency, it's not a cheap platform to make changes to. Has anyone read the latest terms of service update from Miva sent out yesterday 5/21? It's extremely concerning. Miva could shut you off the day after a payment for your subscription fails. Why would they do this to their customers?

Under section C. (ii) Payment Terms: d (ii) Customer shall be in default of this Agreement. If Customer’s Account is not paid in full on the invoice date, Miva reserves the right to interrupt or terminate Customer’s access to and use of the Services and to any other Miva Products and/or Services on the following day. Miva is not responsible for any losses or damages resulting from any interruption or termination of the Services due to outdated or incorrect payment information.

Miva is based in San Diego, CA. Under California law (e.g., California Business and Professions Code § 17200 for unfair business practices), a 24-hour notice period for service suspension could be deemed unreasonable, especially
for a critical business service like an ecommerce platform. Courts often expect “reasonable notice” (typically 5-30 days) to allow the customer to cure the default.

This change isn't lawful and it's extremely concerning to anyone who hosts a website on their platform. No opportunity to cure? They used to have a 15 day grace period to cure. One would wonder why they would be unreasonable
in taking this away when it's best practice throughout the e-commerce industry.
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Automattic
WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
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Pros
Miva
  • The ability to quickly change the look and feel of any given page in the store. The storefront, category, product description, and all checkout pages are easily customize-able using simple HTML language.
  • With minimal effort, more sophisticated changes and behaviors of the store can be modified using MivaScript, the language Miva Merchant is built upon.
  • New features are very easy to add using a huge selection of 3rd party feature modules that typically sell for less that $100. Miva has so many features already built in, but if there is a major common feature not already in the code, it's almost a sure bet that there is a affordable and easy to install module that will meet your e-commerce business requirements.
  • Miva corporation provides a high level of free support 7 days a week and 24 hours a day.
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Automattic
  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
Read full review
Cons
Miva
  • The Miva admin area hasn't been the most user-friendly in the past. However, the admin in the the upcoming new Miva Merchant 9 Release has been completely revamped, is VERY user-friendly, and is formatted for desktop as well as mobile devices.
  • Some fairly standard ecommerce functionality like Gift Certificates, Coupons, Sale Prices, etc have previously required third-party modules or template customization. However, many of these features are being built into Miva Merchant upcoming releases.
Read full review
Automattic
  • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
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Likelihood to Renew
Miva
For most clients, the MIVA Merchant platform, in combination with 3rd party plugins from ADS, Emporium Plus, eMediaSales and Sebenza, has all of the bells and whistles they need. While MIVA is lacking in a mobile friendly option and the ability to easily sell soft goods like mp3's or eBooks, these additions are coming to MIVA soon. The lack of connectivity to popular POS systems is also a negative for us. We will certainly continue to offer MIVA Merchant to clients.
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Automattic
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
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Usability
Miva
I won't say usability is all bad with Miva; basic product configuration isn't complicated and assigning products to categories works well. However, when you go beyond the most elementary tasks, things almost always become needlessly cumbersome and the information stored by the platform is inherently poorly organized. They've really hyped that Miva 9 released last year features a re-worked admin interface, but from our perspective they've simply given it a fresh coat of paint, made the layout passably mobile friendly, but yet still have not in a substantive way addressed the glaring deficiencies at the core of the platform itself. Adding custom admin area bookmarks is a band aid, not a proper fix.
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Automattic
It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
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Reliability and Availability
Miva
I work with multiple Miva sites daily, and uptime is fantastic. Outages are rare from my experience, and any issues have generally been short and handled quickly.
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Automattic
No answers on this topic
Support Rating
Miva
I would give 10, but there were a couple of times when I was misinformed and I had to do some unnecessary work. When you have to work on every product individually and then you discover you could have done it in bulk it kind of makes you roll your eyes back. I also have an issue still with some shipping settings that no one seems to understand. But the support team is super friendly, they are trying
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Automattic
not muh support
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Implementation Rating
Miva
Creating the Miva store originally took a reasonable amount of time, 2-3 months, but we were unable to migrate our orders and customer accounts from the old platform. Additional refinements were required over the following 6 months to refine the functionality and features so that they worked properly for our store and fulfillment process.
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Automattic
No answers on this topic
Alternatives Considered
Miva
Each player has positive features and value to add to a business. BigCommerce and Shopify have brand recognition that has lead to them being the more common choice in eCommerce. Overall, they have their place for simple B2C sites, and less complex B2B sites. Miva was the only one where we had access to not only the core of the platform, but every part of our page templates. Most platforms will give you a box to stay in, but Miva lets you define the box, and when it doesn't fit your needs, you can adjust it to bring it where it will benefit your company most. Some of the major benefits that we couldn't find on other platforms: Ability to incorporate APIs at any stage of customer journey Unlimited Custom / Complex Product Configurators and Builders Easy to understand the structure and hierarchy of pages and templates.
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Automattic
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
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Scalability
Miva
Miva has proven to be a great solution for smaller mom-and-pop stores through large enterprise-class businesses with tens of thousands of products. Performance is just as strong on enterprise-class stores as on considerably smaller stores, and an increasing number of marketing/sales tools are continually being added to the core Miva functionality to keep up with current marketplace demands.
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Automattic
No answers on this topic
Return on Investment
Miva
  • Running a business in general (and this applies to e-commerce of course) involves not enough time to do too many things. Any place one can automate/streamline/ simplify some of these myriad things, you gain more time to focus on high value activities. We have found that the more we have been able to leverage Miva's capabilities (often with our own tools), the more time we can spend on marketing, sales and product development.
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Automattic
  • Positive: low cost to start up, and allowed us to start selling right away.
  • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
  • Positive: easily integrates with PayPal and Stripe.
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ScreenShots

WooCommerce Screenshots

Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.