145 Ratings
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Top Rated
625 Ratings
145 Ratings
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Score 7.7 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
625 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

NetBase Quid

In my use of [NetBase] Quid, I found the tool particularly suitable for curating pertinent content. It allowed me to develop more comprehensive analysis at a larger scale, all while substantially reducing the amount of research time needed. It is also a plus that [NetBase] Quid is delivered as a web app. I did some of my [NetBase] Quid work on a low-end Chromebook without issues.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

The Oracle CX Marketing solutions have many scenarios where it is very well suited, to mention 2 important ones: the tools available for Email creation are easy to use and intuitive, making your life easier (especially with templates). Also, the Marketing Automation is visually clear and easy to use, especially if compared with some other Automation tools that I have worked on before.
Fabricio Velasco | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
WYSIWYG email editor
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Dynamic content
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Ability to test dynamic content
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Landing pages
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
A/B testing
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Mobile optimization
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Email deliverability reporting
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
List management
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Triggered drip sequences
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Lead Management

NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Lead nurturing
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Lead scoring and grading
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Data quality management
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Automated sales alerts and tasks
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3

Campaign Management

NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Calendaring
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Event/webinar marketing
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Social Media Marketing

NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Social sharing and campaigns
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Social profile integration
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7

Reporting & Analytics

NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Dashboards
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Standard reports
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Custom reports
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Platform & Infrastructure

NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
API
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Role-based workflow & approvals
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Customizability
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Integration with Salesforce.com
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7
Integration with Microsoft Dynamics CRM
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Integration with SugarCRM
NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Pros

NetBase Quid

  • Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
  • The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
  • The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
  • Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
  • Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
  • Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
Anonymous | TrustRadius Reviewer

Cons

NetBase Quid

  • Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
  • The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
  • Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
  • While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.
Scott Thompson | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
  • Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
  • Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

NetBase Quid

NetBase Quid 8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

NetBase Quid

NetBase Quid 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

NetBase Quid

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

NetBase Quid

NetBase Quid 9.5
Based on 12 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

NetBase Quid

NetBase Quid 9.1
Based on 22 answers
Our support contact is always available and will spend all of the time required to make sure our questions are answered.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

NetBase Quid

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

NetBase Quid

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

NetBase Quid

NetBase Quid 9.6
Based on 8 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

NetBase Quid

Meltwater took too long to load whenever you had to change keywords, their customer service was not very responsive, and their interface was not very customizeable. We decided to search for a new software company and we invited many companies to present. We selected Netbase after a free trial for reasons stated earlier.
Melissa Schwartz | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

I have worked on Marketo before moving to Oracle and felt that it is more user friendly in terms of navigation and reporting. The customer support is very helpful and the training and documentation are very informative.
Karan Nanda | TrustRadius Reviewer

Scalability

NetBase Quid

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 122 answers
Oracle CX Marketing (formerly Oracle Marketing Cloud) can be implemented in a few hours in different departments depending on their characteristics and the number of users. The positive momentum is all business processes are scaling at a very favorable rate in terms of revenue. Eloqua is a good example of Oracle scalability for all multichannel campaigns.
Martha Catarine Nielsen Cox | TrustRadius Reviewer

Return on Investment

NetBase Quid

  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

NetBase Quid

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

NetBase Quid
8.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3

Likelihood to Renew

NetBase Quid
8.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

NetBase Quid
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

NetBase Quid
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

NetBase Quid
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

NetBase Quid
9.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

NetBase Quid
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

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