3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9.9 out of 100
Based on 3 reviews and ratings
22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 22 reviews and ratings
Likelihood to Recommend
RollWorks
You can take a look at this platform if you are looking to reach specific companies through advertising, generate sales and improve your marketing.
Territory Sales Manager
AltriaConsumer Goods, 5001-10,000 employees
Triblio
I think it depends what your goals are as a company for an ABM platform. We've been very pleased with how Triblio is driving impressions and engagement with our advertising content and how we're able to place highly targeted ads to the departments we're targeting. However, we were really wanting to Triblio to help drive leads/conversions and we haven't seen much if any success there.

Verified User
Vice-President in Marketing
Architecture & Planning Company, 201-500 employeesPros
RollWorks
- Reports & dashboards are very robust
- Straightforward & easy to use interface
- Responsive & flexible customer support
Director of Lifecycle Marketing
FullContact Inc.Computer Software, 201-500 employees
Triblio
- For geographic field marketing events we've seen a lot of success using their Modals to get relevant promotions in front of the right customers (for user meetups) and prospects (for happy hours to network with other SalesLoft customers). They've actually directly driven attendance at multiple events.
- The metrics that Triblio provides and its integration with Google Analytics help us to better understand how much progress we're making at driving target account traffic to our website. One of the lagging indicators of a successful ABM program is an increase in the number of target accounts visiting your site vs. non-target, and Triblio has helped us to measure this precisely.
- Triblio, for a young product, has a pretty intuitive interface. Though there are opportunities for it to grow and improve, it's easy for new Triblio users to pickup personalization, even if they are beginners or have only a rudimentary understanding of HTML.
Director, Marketing Programs
SalesLoftComputer Software, 201-500 employees
Cons
RollWorks
- It was a bit difficult to be able to implement it with other software, we were barely able to connect it to Salesforce.
- They should be able to dig deeper into Salesforce reports within this platform.
Territory Sales Manager
AltriaConsumer Goods, 5001-10,000 employees
Triblio
- Reporting - I think there is still more to be done from a reporting process, but haven't been able to dig in much to uncover more.
- User Experience - while some of the functionality is intuitive, other pieces are harder to navigate. Also, the terminology on the site can sometimes be a bit confusing as to what each button/section does.
- Enablement - ABM is a bit newer, so I think they can be doing a bit more to ensure we get off on the right foot utilizing all the important and cool features they offer.

Verified User
Manager in Marketing
Hospital & Health Care Company, 51-200 employeesLikelihood to Renew
RollWorks
No score
No answers yet
No answers on this topic
Triblio
Triblio 8.2
Based on 1 answer
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
Marketing & SEO Manager
Skyline Technologies, Inc.Information Technology & Services, 51-200 employees
Usability
RollWorks
RollWorks 10.0
Based on 1 answer
Its system is very modern and simple, thus being able to be understood by both clients, qualified personnel and also for new users.
Territory Sales Manager
AltriaConsumer Goods, 5001-10,000 employees
Triblio
Triblio 9.0
Based on 1 answer
We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads

Verified User
Employee in Marketing
Computer Software Company, 51-200 employeesSupport Rating
RollWorks
RollWorks 10.0
Based on 1 answer
The support has always been willing to help from the get-go, they also helped us understand the reports in a way that we can streamline our sales process. All the doubts that we have consulted with the support team have been resolved.
Territory Sales Manager
AltriaConsumer Goods, 5001-10,000 employees
Triblio
Triblio 8.2
Based on 8 answers
This is a standout aspect of Triblio's platform. I give a 9/10 here because there are issues, but those issues along the way have been speedily resolved with close attention. We have a weekly call with our rep and any concerns or questions can be brought up there and are resolved via e-mail within the week.

Verified User
Manager in Marketing
Computer Software Company, 51-200 employeesAlternatives Considered
RollWorks
We've used Google Ads in the past for remarketing and still do, but the ability to target key accounts in RollWorks is unmatched.
Director of Lifecycle Marketing
FullContact Inc.Computer Software, 201-500 employees
Triblio
I'd rate both platforms equally in terms of their effectiveness and use case. Both have their strengths and drawbacks - Triblio's seamless integration with Salesforce makes it a strong contender in terms of its ability to integrate into your existing tech stack. Terminus takes the lead in terms of usability and platform UX.

Verified User
Employee in Marketing
Internet Company, 51-200 employeesReturn on Investment
RollWorks
- We're able to closely target key accounts, saving from wasted spend
- RollWorks has been key for getting in front of key contacts
Director of Lifecycle Marketing
FullContact Inc.Computer Software, 201-500 employees
Triblio
- Positive impact on our current client accounts for ABM in retaining clients.
- Extremely helpful with 1-1 ABM campaigns and increasing our conversion rates.
- The website personalization has helped heavily promote key activities and assets that has driven a large amount of conversion rates leading to closed deals.
Product Marketing Manager
Signify HealthHospital & Health Care, 1001-5000 employees
Pricing Details
RollWorks
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Triblio
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No