What users are saying about
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Top Rated
25 Ratings
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Top Rated
56 Ratings

RollWorks

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Top Rated
25 Ratings
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Score 7.7 out of 100

Triblio ABM/ABX Platform

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Top Rated
56 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Ad Network Integration

    RollWorks

    Feature Set Not Supported
    N/A
    8.1

    Triblio ABM/ABX Platform

    81%
    Triblio ABM/ABX Platform ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    8.2
    82%
    5 Ratings

    DSP integration

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    Ad Campaigns

    RollWorks

    Feature Set Not Supported
    N/A
    8.1

    Triblio ABM/ABX Platform

    81%
    Triblio ABM/ABX Platform ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    8.5
    85%
    6 Ratings

    Ad deployment

    N/A
    0 Ratings
    9.1
    91%
    6 Ratings

    Display advertising

    N/A
    0 Ratings
    8.6
    86%
    6 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    8.6
    86%
    6 Ratings

    Sequence targeting

    N/A
    0 Ratings
    6.1
    61%
    4 Ratings

    Ad Reporting & Analytics

    RollWorks

    Feature Set Not Supported
    N/A
    8.4

    Triblio ABM/ABX Platform

    84%
    Triblio ABM/ABX Platform ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    8.9
    89%
    5 Ratings

    Ad performance reports

    N/A
    0 Ratings
    8.9
    89%
    5 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    8.1
    81%
    5 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    8.3
    83%
    6 Ratings

    Cross-channel ad management

    N/A
    0 Ratings
    8.3
    83%
    5 Ratings

    Ad forecasting and optimization

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    Attribute Ratings

    • RollWorks is rated higher in 2 areas: Likelihood to Renew, Usability
    • Triblio ABM/ABX Platform is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    7.6

    RollWorks

    76%
    22 Ratings
    8.4

    Triblio ABM/ABX Platform

    84%
    41 Ratings

    Likelihood to Renew

    10.0

    RollWorks

    100%
    1 Rating
    8.9

    Triblio ABM/ABX Platform

    89%
    2 Ratings

    Usability

    10.0

    RollWorks

    100%
    2 Ratings
    9.0

    Triblio ABM/ABX Platform

    90%
    1 Rating

    Availability

    10.0

    RollWorks

    100%
    1 Rating

    Triblio ABM/ABX Platform

    N/A
    0 Ratings

    Performance

    10.0

    RollWorks

    100%
    1 Rating

    Triblio ABM/ABX Platform

    N/A
    0 Ratings

    Support Rating

    8.1

    RollWorks

    81%
    20 Ratings
    8.8

    Triblio ABM/ABX Platform

    88%
    36 Ratings

    Online Training

    10.0

    RollWorks

    100%
    1 Rating

    Triblio ABM/ABX Platform

    N/A
    0 Ratings

    Implementation Rating

    10.0

    RollWorks

    100%
    1 Rating

    Triblio ABM/ABX Platform

    N/A
    0 Ratings

    Contract Terms and Pricing Model

    10.0

    RollWorks

    100%
    1 Rating

    Triblio ABM/ABX Platform

    N/A
    0 Ratings

    Product Scalability

    10.0

    RollWorks

    100%
    1 Rating

    Triblio ABM/ABX Platform

    N/A
    0 Ratings

    Likelihood to Recommend

    RollWorks

    Rollworks works for us because we do not have a large budget and we generally do not run super in-depth ABM campaigns. If we had a more focused ABM strategy I could see some of the capabilities falling short. Rollworks checks all the boxes we need at this time, but being a more niche industry we do often struggle with understanding whether we are reaching the right audience through their targeting filters. That being said, we have had a fantastic experience with Rollworks and have a great relationship with our CSM who is consistently assisting with enablement, explaining new features, and helping with strategy and campaign performance. There are new features rolling out regularly and Rollworks has been very upfront and forward about their upcoming roadmap, leaving us excited about future releases.
    Anonymous | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    Triblio is just as good if not better at executing ABM Campaigns as any other platform on the market. With a simple interface and simple campaign setup, I was able to launch my first ABM campaign within weeks of our initial setup. If you are a single user for your field marketing department then Triblio is a great program to help you increase the traffic, registration, and engagement with all of the marketing functions that you support. The Customer service is excellent, we meet almost weekly with our reps and they are available anytime I need them. No matter how simple of a question or if you need help presenting to leadership they are there to help you the entire way! My only request is to have more control over the overall budget. Once the money is loaded into the system you can accidentally use all of your budgets on one campaign if you do not have your parameters set correctly. This quickly becomes a problem as you add users to the system. The ability to have multi-step campaigns is taking shape but is a pretty important capability from the start.
    Alex Hendrickson | TrustRadius Reviewer

    Pros

    RollWorks

    • It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
    • Their customer success and support team are always willing to go the extra mile to ensure your success.
    • The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.
    Jesse Fröhling | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
    • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
    • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
    Ryan Dury | TrustRadius Reviewer

    Cons

    RollWorks

    • The price is a little high for the product provided.
    • Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
    • This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.
    Anonymous | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    • Media buy done through automated credit card charge at the end of the month (as opposed to having to manually send the payment in once your balance is low).
    • The more clean look of the analytics dashboards - everything is there now, but there are so many analytics dashboards, you get paralysis by over-analysis sometimes, hard to pick what view to go by.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    RollWorks

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $975 per month

    Triblio ABM/ABX Platform

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    RollWorks

    RollWorks 10.0
    Based on 1 answer
    Due to the fast impact of RollWorks in a short period of time across both marketing and sales. What is unusual about the RollWorks in our annual budgeting process is that there is no need to provide a business case for RollWorks' renewal. We see the value on a daily basis. RollWorks has provided clear insight up to the C level so there is no hard sell at the executive level. All stakeholders across the organization consider RollWorks to be a long-term, integral part of our marketing stack. We always are evaluating substitutes for current tech stack providers but feel that RollWorks is unmatched in its space
    Lisa Morrell | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    Triblio ABM/ABX Platform 8.9
    Based on 2 answers
    We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
    Erik Kielisch | TrustRadius Reviewer

    Usability

    RollWorks

    RollWorks 10.0
    Based on 2 answers
    RollWorks has the most intuitive interface of any tool in our multi-platform marketing stack. Any user who has worked with a CRM tool will find it much easier than say a HubSpot or Salesforce to set up and launch quickly. The adoption curve for maturing capabilities and usage is very short.
    Lisa Morrell | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    Triblio ABM/ABX Platform 9.0
    Based on 1 answer
    We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    RollWorks

    RollWorks 10.0
    Based on 1 answer
    We have no issues with uptime or downtime with RollWorks. The application runs consistently. I don't recall a bug or outage issue in the year that we have been users of RollWorks. The true test is complaints from our user base - there have been none at all which is unusual for our marketing stack applications.
    Lisa Morrell | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    No score
    No answers yet
    No answers on this topic

    Performance

    RollWorks

    RollWorks 10.0
    Based on 1 answer
    The RollWorks interface performs well. The load time has no noticeable friction. Reports are delivered quickly and easily. We integrate RollWorks with our Hubspot and Google Analytics platforms. There were a few tweaks to get those integrations working in sync but the RollWorks account team was there to help with anything our internal technical team couldn't solve.
    Lisa Morrell | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    No score
    No answers yet
    No answers on this topic

    Support Rating

    RollWorks

    RollWorks 8.1
    Based on 20 answers
    My rep left, and I had to hunt down a new one, and billing was not automatically charged when it was before, which led to larger bills versus auto withdrawals that occurred previously on a different plan. It's not a big deal, but I'd add more communication about that.
    Charlie Riley | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    Triblio ABM/ABX Platform 8.8
    Based on 36 answers
    The Triblio support team is miles ahead of any ABM partners I have used in the past. All questions and concerns are answered expeditiously. We also have a weekly meeting where our rep gives us suggestions on how we can improve our ads and even walks us through them in real-time. I have not experienced anything quite this "white glove" in an ABM partner before.
    EJ Davis | TrustRadius Reviewer

    Online Training

    RollWorks

    RollWorks 10.0
    Based on 1 answer
    We implemented RollWorks during the pandemic and across geographies. Therefore in-person training was not an option. We felt that we got the full impact of an in-person training experience from the RollWorks team, and that in-person training would actually have been less effective for us due to the expense and logistics. It is rare that we consider online training to be as effective as in-person so this is a credit to the RollWorks account team.
    Lisa Morrell | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    RollWorks

    RollWorks 10.0
    Based on 1 answer
    RollWorks implementation couldn't have gone more smoothly. A key success factor is inclusion and early involvement of all those who will be working with RollWorks in any way to go through the set up and launch process. We thought through and brought the right players to the table to take full advantage of the RollWorks training direct from the team - rather than having to train others one off later
    Lisa Morrell | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    RollWorks

    RollWorks is head and shoulders above Terminus as far as to reach, engagement, usability, and customer experience - we ended our contract early with Terminus because the results were so poor. So RollWorks has been a breath of fresh air. We compared with 6Sense and Demandbase when making our selection, and RollWorks won the "bake-off" because of better matching for target accounts, and lower media costs. While the others had some very attractive features, at the core, we need to find the *right* people, and efficiently deliver ABM experiences to those individuals on our buying committees. RollWorks gave us the most confidence that they could do so - and have delivered on that.
    Anonymous | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    Demandbase for just the base product was way more than I ended up paying for Triblio. If I were to level up Demandbase with all of the various add ons to bring it up to the functionality that Triblio provides it would cost a fortune.We actually used Terminus and moved away from it. It was an ok platform. It had a lot of shortcomings internationally.
    Anonymous | TrustRadius Reviewer

    Contract Terms and Pricing Model

    RollWorks

    RollWorks 10.0
    Based on 1 answer
    No, everything was very flexible.
    Lisa Morrell | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    No score
    No answers yet
    No answers on this topic

    Scalability

    RollWorks

    RollWorks 10.0
    Based on 1 answer
    RollWorks had various options that allowed us to choose the right one for our current situation. We felt that RollWorks gave us the flexibility to start at a certain level within our core marketing and sales teams and then easily add users as our functions are expanding. RollWorks offers upgraded levels of plans and add on features that we can foresee using in the future.
    Lisa Morrell | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    RollWorks

    • Tough to say the exact impact, although RollWorks tries to help you show that. They include an ROI measure tied to your pipeline. But it's not really possible to say that because 1 person at an account MAY have seen our ad that it influenced a buy. It's a little hocus pocus here.
    • Our target audience is not very active in LinkedIn so we need to find ways to get in front of them outside of this business channel. Our thought/hope is that RollWorks is helping us do that.
    Anonymous | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
    • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
    • There have been no negative impacts to ROI from Triblio.
    Eric Martin | TrustRadius Reviewer

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