Social Media Management Software
Meltware Buzz involves four modules: social media monitoring, social media engagement, social competitions and sweepstakes, and a social CRM. According to the mix of reviews on TrustRadius, it is used primarily by enterprises with more than 500 employees (about 60%), with the rest of clients divided among mid-size companies and small businesses. Industries include agencies, higher education, non-profit, and hospitality.
Some of Meltwater Buzz's customers include Canon, Marriot, Monsanto, UNICEF and Nike, according to Meltwater.
|Best used for:||Scheduling to Twitter and Facebook; Social media monitoring|
|Not as strong for:||Robust listening|
|Most often compared to:||Cision|
|Channels covered*:||Facebook, Twitter, YouTube, Forums, Message Boards, 140 Review Sites (Glassdoor, Expedia, IMDB , etc.) and millions of Blogs|
|Rating Attribute||Meltwater Buzz||# of Reviewers Contributing to Rating Average||SMMS Category Average|
|Likelihood to recommend||6.4||5||8.0|
|Likelihood to renew||5.6||5||7.6|
|Analytics & Insight||N/A||N/A||8.3|
|Meltwater Buzz Pros||Meltwater Buzz Cons|
Users set up Boolean searches to capture mentions and other relevant content. Users can also track sentiment and segment data by platform or location.
|Not very robust
In terms of both listening and publishing, Meltwater Buzz is missing some features, such as the ability to dig deeper into data, customize reporting, better filter search results, compare social media to other media such as blogs and news, better measure impact of social content, and post to networks beyond Facebook and Twitter.
The tool helps users discover influencers and advocates, such as those most engaged with the brand.
Users can schedule posts for Twitter and Facebook, view a calendar, and shorten links.
The support team is helpful and responsive.
While Meltwater Buzz was one of the first professional social media monitoring applications in the industry, it is still considered a world class listening solution by enterprise and SMBs customers alike, due to the breadth and depth of its functionality.
Employing Boolean powered search technology, our customers monitor, engage with and analyze social content in 28 languages, using very powerful filtering capabilities (Sentiment, Location, Media Type, Language and Reach) to focus on the content that truly matters to them.
Over the past year our Social Media Marketing suite has lagged in feature development, particularly by not supporting newer social channels such as Instagram, Pinterest and LinkedIn. This has diminished the breadth of our functionality as the reviewers accurately mention.
However, this lag has been a strategic decision, as Meltwater is currently working on a new generation of products that will look at a much broader set of content types and uses cases to solve business critical problems, not only for Marketers and PR professionals, but for the rest of the enterprise as well.