Meltwater Buzz

Social Media Management Software

Software Profile & Review Summary

Meltware Buzz involves four modules: social media monitoring, social media engagement, social competitions and sweepstakes, and a social CRM. According to the mix of reviews on TrustRadius, it is used primarily by enterprises with more than 500 employees (about 60%), with the rest of clients divided among mid-size companies and small businesses. Industries include agencies, higher education, non-profit, and hospitality.

Some of Meltwater Buzz's customers include Canon, Marriot, Monsanto, UNICEF and Nike, according to Meltwater.

*Vendor provided
Best used for: Scheduling to Twitter and Facebook; Social media monitoring
Not as strong for: Robust listening
Most often compared to: Cision
Customer focus: Enterprises
Channels covered*: Facebook, Twitter, YouTube, Forums, Message Boards, 140 Review Sites (Glassdoor, Expedia, IMDB , etc.) and millions of Blogs

Meltwater Buzz Customer Distribution

Meltwater Buzz Customer Distribution Pie Chart Source: (5) User reviews of Meltwater Buzz on TrustRadius

Aggregate User Ratings of Meltwater Buzz on TrustRadius

Source: (5) User reviews of Meltwater Buzz on TrustRadius
Rating Attribute Meltwater Buzz # of Reviewers Contributing to Rating Average SMMS Category Average
Likelihood to recommend 6.4 5 8.0
Likelihood to renew 5.6 5 7.6
Product usability N/A N/A 7.9
Product availability 10 1 9.2
Product performance N/A N/A 8.3
Support 9 1 8.5
In-person training 8 1 8.8
Online training 8 1 7.9
Implementation satisfaction 8 1 8.1
Analytics & Insight N/A N/A 8.3
Data Collection N/A N/A 7.8
Publishing N/A N/A 8.7
Engagement N/A N/A 7.9

Summary of Meltwater Buzz Reviews

Source: (5) User reviews of Meltwater Buzz on TrustRadius
Meltwater Buzz Pros Meltwater Buzz Cons
Capturing data
Users set up Boolean searches to capture mentions and other relevant content. Users can also track sentiment and segment data by platform or location.
Not very robust
In terms of both listening and publishing, Meltwater Buzz is missing some features, such as the ability to dig deeper into data, customize reporting, better filter search results, compare social media to other media such as blogs and news, better measure impact of social content, and post to networks beyond Facebook and Twitter.
Finding influencers
The tool helps users discover influencers and advocates, such as those most engaged with the brand.
Users can schedule posts for Twitter and Facebook, view a calendar, and shorten links.
Customer support
The support team is helpful and responsive.

Meltwater Buzz Response to Reviewer Feedback

While Meltwater Buzz was one of the first professional social media monitoring applications in the industry, it is still considered a world class listening solution by enterprise and SMBs customers alike, due to the breadth and depth of its functionality.

Employing Boolean powered search technology, our customers monitor, engage with and analyze social content in 28 languages, using very powerful filtering capabilities (Sentiment, Location, Media Type, Language and Reach) to focus on the content that truly matters to them.

Over the past year our Social Media Marketing suite has lagged in feature development, particularly by not supporting newer social channels such as Instagram, Pinterest and LinkedIn. This has diminished the breadth of our functionality as the reviewers accurately mention.

However, this lag has been a strategic decision, as Meltwater is currently working on a new generation of products that will look at a much broader set of content types and uses cases to solve business critical problems, not only for Marketers and PR professionals, but for the rest of the enterprise as well.