Landing Page Software
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Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed…
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer…
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Genially is a provider of interactive visual communication and an all-in-one online tool to create presentations, interactive images, infographics, dossiers, quizzes, resumes, etc. and enrich them with interactivity and animation effects. Without needing a team of designers and…
From creating landing pages to capture leads to running email campaigns that nurture new customers—LeadFox aims to make deploying online marketing strategy easy and automatic. According to the vendor, LeadFox was created to address the issue of using multiple point solutions (that…
Create short links and track clicks (neon.ly): Transform URLs into customised short links and gather analytical data about clicks.Create micro landing pages (neon.page):Create small landing pages with multiple links. For example for an Instagram biography or as a simple portfolio…
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ConvertFlow, from the company of the same name headquartered in Miami, Florida, is a platform for converting website visitors. Users can launch & A/B test personalized popups, sticky bars, quizzes, and landing pages - no coding or developers needed.
Populr is a self publishing platform which enables users to publish a single web page in just a few minutes. The company was acquired by Kindful in 2015, and later Kindful was acquired by Bloomerang in January, 2021.
Easypurl provides cross-channel marketing automation software that features personalized URLs, landing pages, email marketing and postal mail tracking with intelligent mail barcodes (IMB), SMS marketing, lead management and more. Easypurl is one of two Indros Group companies, the…
The Referrizer Referral Marketing Automation platform helps businesses owners generate new customers and retain their current customers. The vendor says that its platform is the only one that automates the three ways to generate referrals - Direct Referrals, Indirect Referrals, and…
ConvertPlug, a project of Brainstorm Force in Pune, is a pop up and opt-in plugin for email marketing solution, available in two editions: ConvertPlus, and Convert Pro.
Intellimize automatically optimizes websites to drive revenue and customer acquisition. The company’s AI dynamically personalizes mobile and desktop websites for each unique visitor in real time.
Kartra is an all-in-one business platform to monetize knowledge and services online. The platform includes a suite of tools that help market and sell digital products–like pages, email marketing, membership sites, checkouts, and analytics.
With Linkin Bio, URL Retargeting, and Curated Pages, Linkjoy helps users Increase Brand Awareness, Generate More Leads and Re-Target one-time Visitors, and power up posts on Instagram, taking followers where they need to be. Users can shorten URLs and run scripts to retarget one…
A tool to create landing pages, events, personal profiles, resumes, that can be used by a small business, nonprofit, drop shipping, store, portfolio, guest house, restaurant, club wedding, artist, etc. It is available on a free plan.
Airtory is a rich media ad creation and serving platform - it competes against Celtra, Clipcentric and Adventive. The vendor states while these are all essentially expensive versions of Adobe Photoshop for ad creation, Airtory is more akin to Squarespace for ad creation. To allow…
SkyMode, from the small company of the same name in Seattle, is presented as a unified commerce platform that provides tools for merchants, including 1-click login and checkout, to sell across any channel, support a seamless customer checkout experience that can be reused across…
Beae.com is a landing page builder for Shopify, available from the Shopify app store. New features have been added to help create an attractive page quickly while increasing conversion rates.- SEO optimization: The app optimizes meta tags, alt text, description, and page title- Popup:…
Vendemore Landing Zone is a landing page software solution offered by Vendemore.
Boingnet provides a marketing automation solution that is geared towards small to mid sized business, non-profit and agency marketing teams. The vendor says that their platform enables marketers to generate powerful cross-channel marketing campaigns that deliver results.
Landing Page Software TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
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What is Landing Page Software?
Landing Page software allows marketing users to create web pages that are optimized to capture lead information and improve conversion. Marketers drive their audience to landing pages via email campaigns, paid search campaigns, ads on social media, etc.; the call to action in these campaigns is to click something that takes the person to a landing page. Then on the landing page, the person is asked to enter their contact information to sign up for a webinar, download a gated asset such as an e-book or a white paper, subscribe to a blog, request a demo, or simply join a mailing list. Landing page software serves up this form and tracks how often the form is completed, so that users can analyze the conversion rate and make changes to the landing page with the goal of increasing conversion. Some landing page software includes A/B testing functionality for this purpose.
Contact information from the landing page form is typically uploaded to a database like a CRM, marketing automation or email marketing platform, for use in future marketing campaigns or as sales intelligence. Depending on the type of campaign and the complexity of the landing page software, data about the page visitor (pulled from their IP address, or an existing database record) may be used to personalize the content of the landing page. Not all landing pages are form-based—some may be more complex and interactive. Rather than tracking metrics like form submission or conversion to lead, these tools may track engagement behavior, which will then be saved to their database record and may contribute to things like a lead engagement score in a Marketing Automation system.
Landing Page Software Features
Most landing page platforms will have the following features:
Website and Landing Page Creation
- Website builder
- Website preview
- Web theme marketplace
- Landing page drag-and-drop editor
- Landing page templates
- Multi-step forms builder
- Triggered pop-ups and banners
- Custom thank you and redirect pages
- Customizable branding on pages
- Custom scripts (HTML, JavaScript, CSS)
- Publishing webpages to any domain
- Free custom domain
- WordPress plugin
SEO and Conversion Optimization
- Mobile-responsive pages
- AMP pages
- Landing page A/B testing
- Dynamic page text replacement
- Real-time web analytics dashboard
- SEO tools
- Landing page optimization recommendations
Security and Administration
- Single-sign-on (SSO)
- GDPR compliance
- Website hosting with SSL encryption
- Audit logs
Key Considerations for Buyers
The basic components of landing page software are a template library and a drag and drop page builder. Depending on the product, there may be options for deeper customization, or coding the page from scratch rather than using a template. The quality of the visual layouts, responsiveness of the page designs, and ease/depth of integration are all key considerations for buyers. Landing page speed is also a consideration, as it varies among products and may affect conversion rate.
Tools like Unbounce, Leadpages, and Instapage are landing page point solutions, while content marketing tools like ion interactive offer a robust landing page (lead form) builder, but also allow users to build and test other types of content, and are focused more on personalization and measuring engagement. Marketing Automation platforms and all-in-one marketing tools, like HubSpot, Infusionsoft, Marketo, SharpSpring, and others, also tend to include landing page builders as part of their broader and thus more expensive suite. Based on reviewer feedback, the marketing suites usually focus less on ease of use and polished graphic design, which tend to be strengths of the landing page point solutions.
Landing Page Software Best Of Awards
The following landing page software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.
