Bombora has been useful for selecting the right audience
It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before …
Overview
What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data…
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How Bombora Differs From Its Competitors
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Popular Features
- Company information (34)7.979%
- Industry information (29)6.969%
Reviewer Pros & Cons
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What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.
Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.
Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.
Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.
Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.
Bombora Features
Sales Intelligence Data Standards Features
- Supported: Company information
- Supported: Industry information
Bombora Screenshots
Bombora Video
Learn more about why Company Surge® Intent data has become so critical to B2B marketing and sales success, and get a quick demo of the over 35 active technology integrations available including Salesforce, Marketo, and HubSpot.
Bombora Integrations
- Adobe Marketo Engage
- Salesforce Lightning Platform- deprecated
- Marketing Automation
- Programmatic AdExchanges
- CRM Platforms
Bombora Competitors
Bombora Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Bombora Downloadables
Frequently Asked Questions
Reviewers rate Company information highest, with a score of 7.9.
The most common users of Bombora are from Mid-sized Companies (51-1,000 employees).
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Reviews
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October 31, 2019
Great tool to get started with ABM
We used Bombora's Surge Score software to measure the buying intent of prospect accounts. We are 100% account-based for marketing and sales. Bombora's plugin in Crunchbase really helped us gather good data around our target accounts. It was great and convenient to have it right within Crunchbase as well. It was not a perfect tool (part of the reason we switched), but it did pretty well. It was great for our crawl, walk, run approach to shifting to ABM.
- Great integration in Crunchbase.
- Good surging intent data.
- Good search categories for standard business segments and industries (though not the best for ours which is not standard).
- We sell enterprise solutions to Channel Sales professionals. Channel sales proved to be too nuanced for Bombora's standard marketing and sales segmentation approach.
- I believe Bombora is built on the Clearbit platform to show data by the company. In our experience, Clearbit has shown to be much less accurate than alternatives. This gave us more false data than we would have hoped.
- The categories that Bombora uses for search and intent data were not very relevant to Channel Sales (probably too nuanced). It would be great for SEO companies, sales enablement companies, marketing agencies, etc.
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55%
5.5
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- Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
- Bombora helped us identify key target accounts that brought great net new business to our company.
- 6sense, Engagio and Demandbase
6sense is not as large a player as these other alternatives, in my opinion. But it is still a great platform. It all comes down to how much you are willing and able to spend. Bombora will give you great and actionable data for account prospecting and can be a great starting engine for your ABM strategy.
We did not use Bombora to generate reports, except those available in Crunchbase.
October 25, 2017
Reliable, Affordable Intent Data
I use Bombora on behalf of a client who is looking for low funnel leads. We filter Bombora data through our digital marketing channels to find companies in market for our client's services. This data is being used by the sales and marketing departments in efforts to drive awareness and low funnel leads.
- The UI is comprehensive and easy to use
- The Client Success team is fantastic
- The technology runs on hard data
- Cheaper than competitors
- The surging data is at the company level, not individual level, which can be misleading for larger target accounts
- The data only refreshes once per week
- You can not see how companies trend over time past week-over-week
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63.33333333333333%
6.3
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- Bombora has increased our success rate in driving sales meetings
- Bombora has helped us narrow our target audience
- Bombora has helped us locate potential customers not previously in our marketing funnel
We pull reports that say which companies on our target account list are showing signs of being in market for our client's services. The reports would be more helpful if it showed trends a company follows over time (not just week-over-week) and what behavior a company is exhibiting online in order to be considered in market.