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What is Brightcove?

Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.

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Recent Reviews

Video me

9 out of 10
April 18, 2014
WJLA uses Video Cloud for all video embed by sales, news and promotion. We use this across the whole organization. We do not typically see …
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BrightCove a Solid Choice

8 out of 10
April 16, 2014
Brightcove was being used by a previous company that I worked for, Outside Television, syndicate of the Outside lifestyle magazine. We …
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BrightCove - Overall a Great VCMS!

7 out of 10
April 16, 2014
The read APIs are being used to grab video assets for media processing and meta-data tagging. It's used by our Data Engineering department …
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Brightcove for non-techies

9 out of 10
April 16, 2014
We Brightcove Video Cloud within our Marketing/Communications department to highlight our organization's events and industry panels. It …
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I highly recommend this product

10 out of 10
April 15, 2014
Brightcove is used by multiple departments in my company for both external and internal videos. External videos are posted to our company …
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Read all reviews


Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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What is Brightcove?

Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Brightcove japan launch


Brightcove and FreeWheel HTML5 Advertising Solution for the iPad (Jeff Whatcott demo #smeast10)


Demo Video Mastering Comp 1080SOUND Brightcove Youtube

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Product Details

What is Brightcove?

Brightcove offers streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 80 countries, Brightcove’s video platform helps businesses to sell to customers, media leaders to stream and monetize content, and organizations to communicate with team members.

For Media:
Brightcove helps monetize content, expand reach and deepen engagement.

For Enterprise:
Brightcove helps attract new audiences sell more products, deepen employee engagement and grow a brand with their digital marketing solution for a video-first content strategy.

Brightcove includes:

Marketing Studio: Brightcove Marketing Studio enables marketers to get more out of streaming, boasting a user interface for users from inexperienced to advanced, who can incorporate video into whichever channel they’re responsible for. Its workflows encourage more video use across marketing teams, and helps to scale across channels and platforms withintegrations that extend video, as well as centralizing and managing content to keep it organized, searchable, and accessible.

Media Studio: To grow an audience by publishing promotional videos to key social networks and content descriptions to universal search engines. Curate programs and series for discovery through metadata management. Leverages multilingual capabilities and captioning options for greater accessibility. Helps to expand into new global regions, including the Chinese market with China Delivery. Can be used to engage audiences with sophisticated viewer experiences, with Gallery. Offers visibility into when an audience is engaging and how content is performing with Essential Insights.

Communications Studio: Used to bridge the gap between remote and onsite workforces with internal comms video across channels and devices — web pages, social media, newsletters, and emails, live and on demand. Engages employees wherever they are so that they’re more likely to stay with a company.

Audience Insights: When it’s harmonized, visualized, and plugged into marketing systems, video data can: Strengthen audience acquisition, turn trials into long-term customers, build engagement, improve content licensing and production decisions, and reduce churn. Ultimately, these benefits can lead to an increase in audience lifetime value.

Brightcove Screenshots

Screenshot of Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.Screenshot of Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.Screenshot of Deliver live and on-demand video experiences that are easy to create and manage from a single platform. Orchestrate rich, beautiful experiences that promote your brand and your content and keep audiences engaged with interactive elements.Screenshot of Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!Screenshot of Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.

Brightcove Videos

Brightcove Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish, French, Japanese, Korean, Chinese (Traditional)

Frequently Asked Questions

Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.

Kaltura, Wistia, and Vimeo are common alternatives for Brightcove.

The most common users of Brightcove are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend three things when using Brightcove:

  1. Consider Brightcove as a robust contender: Users believe that Brightcove is a strong and competitive video cloud solution that deserves serious consideration.

  2. Use Brightcove for solopreneurs and small business owners: Users recommend Brightcove for individuals running their own businesses, especially those who may not have technical expertise.

  3. Set up playlists and tags beforehand: To streamline the user experience, it is suggested to create playlists and tags before inviting multiple users to the platform. This allows for an organized and efficient workflow.

Attribute Ratings


(1-13 of 13)
Companies can't remove reviews or game the system. Here's why
Colby Iannazzo | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
It took quite some time to upload and organize our video library. The amount of time it would require to relocate all this information outweighs any negative aspect I personally have with the experience. They have been pretty good to work with and from speaking with my Brightcove rep, I know some of the issues I have listed are currently being addressed and tested for future releases.
Score 8 out of 10
Vetted Review
Verified User
Because we will continue to need a solution for our secure customer/agent site. Because being able to choose the appropriate player, and style and brand it, is highly desirable in some situations. Also being able to transcode to multiple streams for adaptive distribution is a huge plus in today's mobile world.
Grant Benatar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The customer service from Brightcove was excellent. There was always someone to contact either through email or phone that was available to provide me with answers and help. I also found the the interface to be very easy to navigate and enjoyable. We also never had any issues with content delivery. During the time I used Brightcove all of the videos we had were served up without any service issues and there was never any down time, which is important to keep traffic coming to your website.
Score 8 out of 10
Vetted Review
Verified User
I have moved onto a different industry and no longer require the use of BrightCove. Maybe down the road in a new job I will inherit the possibility of using BrightCove once again.
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