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Constant Contact Lead Gen & CRM

Constant Contact Lead Gen & CRM
Formerly SharpSpring

Overview

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …

Read more
Recent Reviews

TrustRadius Insights

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
Continue reading

Decent Platform

8 out of 10
June 23, 2022
Incentivized
We use the SharpSpring from Constant Contact for the following: tracking ROI and progress with sales leads; social media planning; …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (498)
    9.2
    92%
  • Email deliverability reporting (496)
    8.9
    89%
  • Lead scoring and grading (490)
    8.6
    86%
  • Dashboards (486)
    8.3
    83%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

2 videos

User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
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Pricing

View all pricing

Lead Gen & CRM

Starting at $449

Cloud
per month

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $449 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.8
Avg 7.6
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Product Details

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.

Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.

Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.

Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

Constant Contact Lead Gen & CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Constant Contact Lead Gen & CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian

Frequently Asked Questions

Constant Contact Lead Gen & CRM starts at $449.

HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.

Reviewers rate Lead nurturing automation highest, with a score of 9.5.

The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).

Constant Contact Lead Gen & CRM Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)56%
Mid-Size Companies (51-500 employees)43%
Enterprises (more than 500 employees)1%
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Comparisons

View all alternatives
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Reviews and Ratings

(670)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.

The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.

Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.

By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.

Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.

The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.

Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.

For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.

Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.

Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.

Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.

Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.

Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.

Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.

Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.

Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.

Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.

Attribute Ratings

Reviews

(1-25 of 514)
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Nancy Hamlet | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
90%
9.0
WYSIWYG email editor
80%
8.0
Dynamic content
90%
9.0
Ability to test dynamic content
70%
7.0
Landing pages
90%
9.0
A/B testing
100%
10.0
Mobile optimization
80%
8.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
85%
8.5
Lead nurturing automation
90%
9.0
Lead scoring and grading
90%
9.0
Data quality management
80%
8.0
Automated sales alerts and tasks
80%
8.0
Campaign Management (2)
75%
7.5
Calendaring
70%
7.0
Event/webinar marketing
80%
8.0
Social Media Marketing (2)
80%
8.0
Social sharing and campaigns
70%
7.0
Social profile integration
90%
9.0
Reporting & Analytics (3)
80%
8.0
Dashboards
80%
8.0
Standard reports
80%
8.0
Custom reports
80%
8.0
Platform & Infrastructure (6)
26.666666666666664%
2.7
API
N/A
N/A
Role-based workflow & approvals
80%
8.0
Customizability
80%
8.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
70%
7.0
WYSIWYG email editor
60%
6.0
Dynamic content
60%
6.0
Ability to test dynamic content
80%
8.0
Landing pages
40%
4.0
A/B testing
70%
7.0
Mobile optimization
60%
6.0
Email deliverability reporting
70%
7.0
List management
90%
9.0
Triggered drip sequences
100%
10.0
Lead Management (4)
85%
8.5
Lead nurturing automation
100%
10.0
Lead scoring and grading
80%
8.0
Data quality management
70%
7.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
65%
6.5
Calendaring
80%
8.0
Event/webinar marketing
50%
5.0
Social Media Marketing (2)
60%
6.0
Social sharing and campaigns
60%
6.0
Social profile integration
60%
6.0
Reporting & Analytics (3)
63.33333333333333%
6.3
Dashboards
60%
6.0
Standard reports
60%
6.0
Custom reports
70%
7.0
Platform & Infrastructure (4)
40%
4.0
API
N/A
N/A
Role-based workflow & approvals
80%
8.0
Customizability
N/A
N/A
Integration with Salesforce.com
80%
8.0
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
95.55555555555556%
9.6
WYSIWYG email editor
100%
10.0
Dynamic content
80%
8.0
Ability to test dynamic content
80%
8.0
Landing pages
100%
10.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
100%
10.0
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (1)
100%
10.0
Calendaring
100%
10.0
Social Media Marketing (2)
100%
10.0
Social sharing and campaigns
100%
10.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
100%
10.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Platform & Infrastructure (6)
43.33333333333333%
4.3
API
60%
6.0
Role-based workflow & approvals
100%
10.0
Customizability
100%
10.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Alvaro Pastor Vara | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
Email & Online Marketing (9)
94.44444444444444%
9.4
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
100%
10.0
A/B testing
100%
10.0
Mobile optimization
50%
5.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
100%
10.0
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
50%
5.0
Calendaring
100%
10.0
Event/webinar marketing
N/A
N/A
Social Media Marketing (2)
75%
7.5
Social sharing and campaigns
50%
5.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
66.66666666666667%
6.7
Dashboards
50%
5.0
Standard reports
50%
5.0
Custom reports
100%
10.0
Platform & Infrastructure (6)
50%
5.0
API
100%
10.0
Role-based workflow & approvals
100%
10.0
Customizability
100%
10.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
80%
8.0
WYSIWYG email editor
70%
7.0
Dynamic content
100%
10.0
Ability to test dynamic content
90%
9.0
Landing pages
30%
3.0
A/B testing
30%
3.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
100%
10.0
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
95%
9.5
Calendaring
100%
10.0
Event/webinar marketing
90%
9.0
Social Media Marketing (2)
90%
9.0
Social sharing and campaigns
80%
8.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
100%
10.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Platform & Infrastructure (6)
83.33333333333334%
8.3
API
80%
8.0
Role-based workflow & approvals
80%
8.0
Customizability
100%
10.0
Integration with Salesforce.com
100%
10.0
Integration with Microsoft Dynamics CRM
70%
7.0
Integration with SugarCRM
70%
7.0
Marcos Yudici | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
100%
10.0
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
100%
10.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
100%
10.0
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
100%
10.0
Calendaring
100%
10.0
Event/webinar marketing
100%
10.0
Social Media Marketing (2)
100%
10.0
Social sharing and campaigns
100%
10.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
100%
10.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Platform & Infrastructure (6)
66.66666666666667%
6.7
API
100%
10.0
Role-based workflow & approvals
100%
10.0
Customizability
100%
10.0
Integration with Salesforce.com
100%
10.0
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Ryan Turner | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
67.77777777777777%
6.8
WYSIWYG email editor
60%
6.0
Dynamic content
60%
6.0
Ability to test dynamic content
60%
6.0
Landing pages
70%
7.0
A/B testing
70%
7.0
Mobile optimization
70%
7.0
Email deliverability reporting
50%
5.0
List management
80%
8.0
Triggered drip sequences
90%
9.0
Lead Management (4)
72.5%
7.3
Lead nurturing automation
80%
8.0
Lead scoring and grading
70%
7.0
Data quality management
60%
6.0
Automated sales alerts and tasks
80%
8.0
Campaign Management (2)
60%
6.0
Calendaring
60%
6.0
Event/webinar marketing
60%
6.0
Social Media Marketing (2)
75%
7.5
Social sharing and campaigns
70%
7.0
Social profile integration
80%
8.0
Reporting & Analytics (3)
70%
7.0
Dashboards
70%
7.0
Standard reports
70%
7.0
Custom reports
70%
7.0
Platform & Infrastructure (6)
35%
3.5
API
70%
7.0
Role-based workflow & approvals
70%
7.0
Customizability
70%
7.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
June 23, 2022

Decent Platform

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
73.33333333333333%
7.3
WYSIWYG email editor
80%
8.0
Dynamic content
80%
8.0
Ability to test dynamic content
80%
8.0
Landing pages
90%
9.0
A/B testing
90%
9.0
Mobile optimization
70%
7.0
Email deliverability reporting
80%
8.0
List management
90%
9.0
Triggered drip sequences
N/A
N/A
Lead Management (4)
82.5%
8.3
Lead nurturing automation
80%
8.0
Lead scoring and grading
90%
9.0
Data quality management
80%
8.0
Automated sales alerts and tasks
80%
8.0
Campaign Management (2)
40%
4.0
Calendaring
80%
8.0
Event/webinar marketing
N/A
N/A
Social Media Marketing (2)
75%
7.5
Social sharing and campaigns
60%
6.0
Social profile integration
90%
9.0
Reporting & Analytics (3)
80%
8.0
Dashboards
80%
8.0
Standard reports
80%
8.0
Custom reports
80%
8.0
Platform & Infrastructure (6)
38.333333333333336%
3.8
API
70%
7.0
Role-based workflow & approvals
80%
8.0
Customizability
80%
8.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Wayne Ivey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
Email & Online Marketing (9)
73.33333333333333%
7.3
WYSIWYG email editor
N/A
N/A
Dynamic content
90%
9.0
Ability to test dynamic content
80%
8.0
Landing pages
90%
9.0
A/B testing
80%
8.0
Mobile optimization
50%
5.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Lead Management (4)
87.5%
8.8
Lead nurturing automation
90%
9.0
Lead scoring and grading
90%
9.0
Data quality management
80%
8.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
40%
4.0
Calendaring
80%
8.0
Event/webinar marketing
N/A
N/A
Social Media Marketing (2)
80%
8.0
Social sharing and campaigns
80%
8.0
Social profile integration
80%
8.0
Reporting & Analytics (3)
63.33333333333333%
6.3
Dashboards
90%
9.0
Standard reports
20%
2.0
Custom reports
80%
8.0
Platform & Infrastructure (6)
N/A
N/A
API
N/A
N/A
Role-based workflow & approvals
N/A
N/A
Customizability
N/A
N/A
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
65.55555555555556%
6.6
WYSIWYG email editor
80%
8.0
Dynamic content
N/A
N/A
Ability to test dynamic content
N/A
N/A
Landing pages
50%
5.0
A/B testing
80%
8.0
Mobile optimization
80%
8.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
85%
8.5
Lead nurturing automation
100%
10.0
Lead scoring and grading
90%
9.0
Data quality management
90%
9.0
Automated sales alerts and tasks
60%
6.0
Campaign Management (2)
70%
7.0
Calendaring
60%
6.0
Event/webinar marketing
80%
8.0
Social Media Marketing (2)
30%
3.0
Social sharing and campaigns
30%
3.0
Social profile integration
30%
3.0
Reporting & Analytics (3)
83.33333333333334%
8.3
Dashboards
80%
8.0
Standard reports
90%
9.0
Custom reports
80%
8.0
Platform & Infrastructure (6)
58.33333333333333%
5.8
API
100%
10.0
Role-based workflow & approvals
80%
8.0
Customizability
80%
8.0
Integration with Salesforce.com
90%
9.0
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
72.22222222222223%
7.2
WYSIWYG email editor
60%
6.0
Dynamic content
80%
8.0
Ability to test dynamic content
70%
7.0
Landing pages
30%
3.0
A/B testing
60%
6.0
Mobile optimization
80%
8.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Lead Management (4)
77.5%
7.8
Lead nurturing automation
80%
8.0
Lead scoring and grading
70%
7.0
Data quality management
80%
8.0
Automated sales alerts and tasks
80%
8.0
Campaign Management (2)
N/A
N/A
Calendaring
N/A
N/A
Event/webinar marketing
N/A
N/A
Social Media Marketing (2)
N/A
N/A
Social sharing and campaigns
N/A
N/A
Social profile integration
N/A
N/A
Reporting & Analytics (3)
90%
9.0
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
90%
9.0
Platform & Infrastructure (6)
28.333333333333336%
2.8
API
N/A
N/A
Role-based workflow & approvals
80%
8.0
Customizability
90%
9.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Score 10 out of 10
Vetted Review
Verified User
Email & Online Marketing (9)
88.88888888888889%
8.9
WYSIWYG email editor
90%
9.0
Dynamic content
80%
8.0
Ability to test dynamic content
80%
8.0
Landing pages
100%
10.0
A/B testing
80%
8.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
70%
7.0
Lead Management (4)
87.5%
8.8
Lead nurturing automation
100%
10.0
Lead scoring and grading
80%
8.0
Data quality management
80%
8.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
100%
10.0
Calendaring
100%
10.0
Event/webinar marketing
100%
10.0
Social Media Marketing (2)
60%
6.0
Social sharing and campaigns
60%
6.0
Social profile integration
60%
6.0
Reporting & Analytics (3)
96.66666666666666%
9.7
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
90%
9.0
Platform & Infrastructure (6)
40%
4.0
API
80%
8.0
Role-based workflow & approvals
80%
8.0
Customizability
80%
8.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Rene Spijker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Email & Online Marketing (9)
92.22222222222221%
9.2
WYSIWYG email editor
80%
8.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
80%
8.0
A/B testing
100%
10.0
Mobile optimization
80%
8.0
Email deliverability reporting
90%
9.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
95%
9.5
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
80%
8.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (1)
90%
9.0
Calendaring
90%
9.0
Social Media Marketing (2)
80%
8.0
Social sharing and campaigns
80%
8.0
Social profile integration
80%
8.0
Reporting & Analytics (3)
93.33333333333334%
9.3
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
100%
10.0
Platform & Infrastructure (6)
100%
10.0
API
100%
10.0
Role-based workflow & approvals
100%
10.0
Customizability
100%
10.0
Integration with Salesforce.com
100%
10.0
Integration with Microsoft Dynamics CRM
100%
10.0
Integration with SugarCRM
100%
10.0
Score 9 out of 10
Vetted Review
Verified User
Email & Online Marketing (9)
44.44444444444444%
4.4
WYSIWYG email editor
N/A
N/A
Dynamic content
N/A
N/A
Ability to test dynamic content
N/A
N/A
Landing pages
100%
10.0
A/B testing
N/A
N/A
Mobile optimization
N/A
N/A
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
95%
9.5
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
90%
9.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
N/A
N/A
Calendaring
N/A
N/A
Event/webinar marketing
N/A
N/A
Social Media Marketing (2)
40%
4.0
Social sharing and campaigns
N/A
N/A
Social profile integration
80%
8.0
Reporting & Analytics (3)
90%
9.0
Dashboards
90%
9.0
Standard reports
100%
10.0
Custom reports
80%
8.0
Platform & Infrastructure (6)
46.66666666666667%
4.7
API
100%
10.0
Role-based workflow & approvals
100%
10.0
Customizability
80%
8.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Gabrielle Dindinger | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
ResellerIncentivized
Email & Online Marketing (9)
66.66666666666667%
6.7
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
N/A
N/A
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
100%
10.0
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
N/A
N/A
Calendaring
N/A
N/A
Event/webinar marketing
N/A
N/A
Social Media Marketing (2)
N/A
N/A
Social sharing and campaigns
N/A
N/A
Social profile integration
N/A
N/A
Reporting & Analytics (3)
100%
10.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Platform & Infrastructure (6)
16.666666666666668%
1.7
API
N/A
N/A
Role-based workflow & approvals
N/A
N/A
Customizability
100%
10.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Cleiton Silva | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
72.22222222222223%
7.2
WYSIWYG email editor
70%
7.0
Dynamic content
60%
6.0
Ability to test dynamic content
70%
7.0
Landing pages
70%
7.0
A/B testing
80%
8.0
Mobile optimization
70%
7.0
Email deliverability reporting
80%
8.0
List management
80%
8.0
Triggered drip sequences
70%
7.0
Lead Management (4)
77.5%
7.8
Lead nurturing automation
80%
8.0
Lead scoring and grading
70%
7.0
Data quality management
90%
9.0
Automated sales alerts and tasks
70%
7.0
Campaign Management (2)
75%
7.5
Calendaring
80%
8.0
Event/webinar marketing
70%
7.0
Social Media Marketing (2)
70%
7.0
Social sharing and campaigns
70%
7.0
Social profile integration
70%
7.0
Reporting & Analytics (3)
76.66666666666667%
7.7
Dashboards
80%
8.0
Standard reports
70%
7.0
Custom reports
80%
8.0
Platform & Infrastructure (6)
75%
7.5
API
70%
7.0
Role-based workflow & approvals
80%
8.0
Customizability
70%
7.0
Integration with Salesforce.com
80%
8.0
Integration with Microsoft Dynamics CRM
70%
7.0
Integration with SugarCRM
80%
8.0
Charlie Van Derven | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
Email & Online Marketing (9)
63.33333333333333%
6.3
WYSIWYG email editor
60%
6.0
Dynamic content
70%
7.0
Ability to test dynamic content
70%
7.0
Landing pages
60%
6.0
A/B testing
N/A
N/A
Mobile optimization
70%
7.0
Email deliverability reporting
80%
8.0
List management
80%
8.0
Triggered drip sequences
80%
8.0
Lead Management (4)
87.5%
8.8
Lead nurturing automation
80%
8.0
Lead scoring and grading
100%
10.0
Data quality management
80%
8.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
75%
7.5
Calendaring
80%
8.0
Event/webinar marketing
70%
7.0
Social Media Marketing (2)
85%
8.5
Social sharing and campaigns
80%
8.0
Social profile integration
90%
9.0
Reporting & Analytics (3)
90%
9.0
Dashboards
90%
9.0
Standard reports
100%
10.0
Custom reports
80%
8.0
Platform & Infrastructure (6)
21.666666666666664%
2.2
API
N/A
N/A
Role-based workflow & approvals
60%
6.0
Customizability
70%
7.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Tom Mulhern | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
77.77777777777777%
7.8
WYSIWYG email editor
60%
6.0
Dynamic content
90%
9.0
Ability to test dynamic content
70%
7.0
Landing pages
70%
7.0
A/B testing
80%
8.0
Mobile optimization
70%
7.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
80%
8.0
Lead Management (4)
92.5%
9.3
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
80%
8.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
65%
6.5
Calendaring
70%
7.0
Event/webinar marketing
60%
6.0
Social Media Marketing (2)
55%
5.5
Social sharing and campaigns
50%
5.0
Social profile integration
60%
6.0
Reporting & Analytics (3)
86.66666666666666%
8.7
Dashboards
80%
8.0
Standard reports
90%
9.0
Custom reports
90%
9.0
Platform & Infrastructure (6)
45%
4.5
API
90%
9.0
Role-based workflow & approvals
80%
8.0
Customizability
100%
10.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Paul Bies | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
ResellerIncentivized
Email & Online Marketing (9)
83.33333333333334%
8.3
WYSIWYG email editor
80%
8.0
Dynamic content
70%
7.0
Ability to test dynamic content
60%
6.0
Landing pages
90%
9.0
A/B testing
90%
9.0
Mobile optimization
90%
9.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Lead Management (4)
87.5%
8.8
Lead nurturing automation
90%
9.0
Lead scoring and grading
90%
9.0
Data quality management
80%
8.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
45%
4.5
Calendaring
90%
9.0
Event/webinar marketing
N/A
N/A
Social Media Marketing (2)
60%
6.0
Social sharing and campaigns
60%
6.0
Social profile integration
60%
6.0
Reporting & Analytics (3)
80%
8.0
Dashboards
80%
8.0
Standard reports
80%
8.0
Custom reports
80%
8.0
Platform & Infrastructure (6)
26.666666666666664%
2.7
API
N/A
N/A
Role-based workflow & approvals
80%
8.0
Customizability
80%
8.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
50%
5.0
WYSIWYG email editor
N/A
N/A
Dynamic content
80%
8.0
Ability to test dynamic content
N/A
N/A
Landing pages
N/A
N/A
A/B testing
90%
9.0
Mobile optimization
N/A
N/A
Email deliverability reporting
90%
9.0
List management
100%
10.0
Triggered drip sequences
90%
9.0
Lead Management (4)
70%
7.0
Lead nurturing automation
100%
10.0
Lead scoring and grading
90%
9.0
Data quality management
90%
9.0
Automated sales alerts and tasks
N/A
N/A
Campaign Management (2)
N/A
N/A
Calendaring
N/A
N/A
Event/webinar marketing
N/A
N/A
Social Media Marketing (2)
45%
4.5
Social sharing and campaigns
90%
9.0
Social profile integration
N/A
N/A
Reporting & Analytics (3)
93.33333333333334%
9.3
Dashboards
100%
10.0
Standard reports
90%
9.0
Custom reports
90%
9.0
Platform & Infrastructure (6)
15%
1.5
API
N/A
N/A
Role-based workflow & approvals
N/A
N/A
Customizability
90%
9.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Score 10 out of 10
Vetted Review
Reseller
Email & Online Marketing (8)
100%
10.0
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
100%
10.0
A/B testing
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
100%
10.0
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
100%
10.0
Calendaring
100%
10.0
Event/webinar marketing
100%
10.0
Social Media Marketing (2)
100%
10.0
Social sharing and campaigns
100%
10.0
Social profile integration
100%
10.0
Reporting & Analytics (2)
100%
10.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Platform & Infrastructure (3)
100%
10.0
API
100%
10.0
Role-based workflow & approvals
100%
10.0
Customizability
100%
10.0
Kèlene Poyurs | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
68.88888888888889%
6.9
WYSIWYG email editor
80%
8.0
Dynamic content
70%
7.0
Ability to test dynamic content
50%
5.0
Landing pages
50%
5.0
A/B testing
50%
5.0
Mobile optimization
20%
2.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
85%
8.5
Lead nurturing automation
100%
10.0
Lead scoring and grading
80%
8.0
Data quality management
70%
7.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
35%
3.5
Calendaring
70%
7.0
Event/webinar marketing
N/A
N/A
Social Media Marketing (2)
70%
7.0
Social sharing and campaigns
60%
6.0
Social profile integration
80%
8.0
Reporting & Analytics (3)
50%
5.0
Dashboards
70%
7.0
Standard reports
80%
8.0
Custom reports
N/A
N/A
Platform & Infrastructure (6)
23.333333333333336%
2.3
API
70%
7.0
Role-based workflow & approvals
70%
7.0
Customizability
N/A
N/A
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Ryan Sarti | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
73.33333333333333%
7.3
WYSIWYG email editor
90%
9.0
Dynamic content
80%
8.0
Ability to test dynamic content
90%
9.0
Landing pages
70%
7.0
A/B testing
90%
9.0
Mobile optimization
N/A
N/A
Email deliverability reporting
60%
6.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Lead Management (4)
90%
9.0
Lead nurturing automation
80%
8.0
Lead scoring and grading
100%
10.0
Data quality management
80%
8.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
90%
9.0
Calendaring
90%
9.0
Event/webinar marketing
90%
9.0
Social Media Marketing (2)
90%
9.0
Social sharing and campaigns
80%
8.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
80%
8.0
Dashboards
80%
8.0
Standard reports
70%
7.0
Custom reports
90%
9.0
Platform & Infrastructure (6)
33.333333333333336%
3.3
API
N/A
N/A
Role-based workflow & approvals
100%
10.0
Customizability
100%
10.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
January 21, 2022

Great software!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Email & Online Marketing (9)
61.11111111111111%
6.1
WYSIWYG email editor
100%
10.0
Dynamic content
70%
7.0
Ability to test dynamic content
80%
8.0
Landing pages
N/A
N/A
A/B testing
80%
8.0
Mobile optimization
N/A
N/A
Email deliverability reporting
70%
7.0
List management
70%
7.0
Triggered drip sequences
80%
8.0
Lead Management (4)
35%
3.5
Lead nurturing automation
70%
7.0
Lead scoring and grading
70%
7.0
Data quality management
N/A
N/A
Automated sales alerts and tasks
N/A
N/A
Campaign Management (2)
N/A
N/A
Calendaring
N/A
N/A
Event/webinar marketing
N/A
N/A
Social Media Marketing (2)
N/A
N/A
Social sharing and campaigns
N/A
N/A
Social profile integration
N/A
N/A
Reporting & Analytics (3)
60%
6.0
Dashboards
60%
6.0
Standard reports
60%
6.0
Custom reports
60%
6.0
Platform & Infrastructure (6)
N/A
N/A
API
N/A
N/A
Role-based workflow & approvals
N/A
N/A
Customizability
N/A
N/A
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Score 10 out of 10
Vetted Review
ResellerIncentivized
Email & Online Marketing (9)
98.88888888888889%
9.9
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
90%
9.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
95%
9.5
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
90%
9.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
90%
9.0
Calendaring
90%
9.0
Event/webinar marketing
90%
9.0
Social Media Marketing (2)
90%
9.0
Social sharing and campaigns
90%
9.0
Social profile integration
90%
9.0
Reporting & Analytics (3)
96.66666666666666%
9.7
Dashboards
90%
9.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Platform & Infrastructure (3)
93.33333333333334%
9.3
API
90%
9.0
Role-based workflow & approvals
90%
9.0
Customizability
100%
10.0
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