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DemandTools

DemandTools

Overview

What is DemandTools?

DemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.

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Recent Reviews

TrustRadius Insights

Users have reported that DemandTools is their go-to solution for advanced data transformation and ID reporting in Salesforce. It is highly …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is DemandTools?

DemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.validity.com/demandtools/pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Cloudingo?

Cloudingo - a cloud-based SaaS, connects to salesforce.com and allows system administrators to scan their entire database for similar or duplicate records. Cloudingo was launched in late 2011. It is well known for its ease-of-use and rich user experience.

What is Dataloader.io?

Dataloader.io delivers a cloud based solution to import and export information from Salesforce.

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Product Demos

DemandTools Demo

YouTube

DemandTools from CRMFusion

YouTube
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Product Details

What is DemandTools?

DemandTools is a data quality platform that aims to ensure data remains a valuable asset.

DemandTools helps users manage CRM data in minutes, not months, so that they have accurate, report-ready data that can be trusted, enabling users to market, sell, and support more effectively.

By fixing common data problems, automating data quality routines, and working within specific processes and customizations, DemandTools is designed to give stakeholders reliable data and insights, encourages CRM end-user adoption, and provide cleaner data with less effort.

DemandTools has 13 modules to make it a versatile and adaptive data quality solution for CRM.

Data Quality Assessment
Understand how strong or weak data is and know where to focus remediation efforts.
Module: Assess
Duplicate Management
Detect, eliminate, and prevent duplicate records from misleading sales and marketing teams and causing friction in the customer journey.
Modules: Dedupe, Convert, DupeBlocker, PeopleImport, Match
Data Migration Management
Maintain data integrity while moving data into and out of Salesforce.
Modules: Import, Export, Delete, PeopleImport, Match
Standardization, mass modification, and business insights
Apply record changes en masse and standardize data to get trustworthy insights in every report.
Modules: Modify, Tune, Reassign
Email Verification
Verify email addresses in CRM to keep communication flowing with customers.
Module: Verify

DemandTools Features

  • Supported: Data Quality Assessment
  • Supported: Duplicate Management
  • Supported: Data Migration Management
  • Supported: Data Standardization and Mass Modification
  • Supported: Record Ownership Management
  • Supported: Mass Lead Conversion
  • Supported: Email Verification

DemandTools Screenshots

Screenshot of DemandTools Home ScreenScreenshot of Modify FormulaScreenshot of Data Quality Automation

DemandTools Video

For more than 20 years, DemandTools has earned a reputation of being the most trusted and dependable set of tools for Salesforce data managers. In fact, it's ranked by G2 Crowd as the #1 data tool based on market presence and satisfaction–and 94% of our reviews are 4 or 5 sta...
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DemandTools Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo

DemandTools Downloadables

Frequently Asked Questions

DemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.

Cloudingo and Experian Address Validation are common alternatives for DemandTools.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of DemandTools are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(160)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have reported that DemandTools is their go-to solution for advanced data transformation and ID reporting in Salesforce. It is highly regarded for its ability to efficiently clean up Salesforce data, preventing the accumulation of junk data in the system. While it may require some initial research to learn how to utilize all its features correctly, DemandTools proves to be a powerful tool for cleaning up messy Salesforce databases.

DemandTools allows users to manipulate large volumes of data quickly and easily, enabling them to save scenarios for different departments and teams. This makes it an invaluable tool for various tasks such as imports, data cleanup, field updates, and targeted marketing data updates. Users rely on DemandTools for managing duplicates on accounts and contacts, converting leads, updating account and contact information, and efficiently transferring data between team members.

One significant advantage of DemandTools is its ability to enable operations teams to make large-scale changes to Salesforce in real-time, creating a more agile company environment. The tool excels at locating and merging duplicate records within Salesforce, as well as updating batches of records simultaneously. Additionally, DemandTools empowers users to format data in Salesforce for intelligent call routing and enhance data for sales and customer success teams.

Administrators find DemandTools indispensable for performing database updates, de-duping scripts, and utilizing scheduled batch functionality. It is leveraged by various departments like Technology and Admissions to effectively de-dupe contacts, accounts, and opportunities. The flexibility of DemandTools with its powerful filtering options plays a crucial role in removing duplicates, ensuring complete records, and facilitating mass movement of data. Overall, users appreciate the power of DemandTools in improving data quality within Salesforce databases.

Powerful and straightforward tool for data maintenance: Users have found DemandTools to be a powerful and straightforward tool for their data maintenance needs. Many reviewers stated that it provides solutions for all their data maintenance requirements, making it an invaluable tool that saves them hours of valuable time on a daily basis.

Customizable scenarios and queries for efficient duplicate search: The ability to fully customize scenarios and queries in DemandTools has been highly appreciated by users. This feature allows them to search for potential duplicates more efficiently, resulting in a streamlined process. Some users mentioned the helpfulness of being able to define the data they want to keep on the resulting record after merging duplicates.

Find/Report IDs feature for easy data searching: Users have praised the Find/Report IDs feature in DemandTools, which has made searching for specific data much easier and saved them significant time. They have also found this feature invaluable when cross-checking external data with internal data.

Confusing and Non-Intuitive User Interface: Some users have expressed frustration with the confusing and non-intuitive user interface of DemandTools, making it difficult to navigate through the modules and perform tasks efficiently. Multiple reviewers have mentioned a learning curve associated with using the software.

Lack of MAC Support and Sub-par Dynamics Integration: Users have expressed dissatisfaction with the lack of support for MAC operating systems and find the user interface complex and difficult to navigate. Additionally, they mention that the software's support for Dynamics is sub-par, leading to a lack of strong relationship with the support team.

Outdated User Interface and Limited Flexibility in Tune Results: Several users find DemandTools' user interface outdated and in need of a refresh. They also desire more flexibility in displaying Tune results, suggesting that improvements should be made in these areas for a better user experience.

Users commonly recommend the following for BeanFlumper:

  1. Utilize the free version: Many users suggest using the free version of BeanFlumper as it provides most of the necessary features without requiring a purchase.

  2. Run the software on your own system: Users advise against using the cloud version of BeanFlumper due to potential lagging issues. They recommend installing and running the software on your own system for a smoother experience.

  3. Consider purchasing for larger businesses: Some users believe that BeanFlumper is more suitable and valuable for larger companies with over 500 employees. They suggest considering a purchase if your business falls into this category, as it may better meet the specific needs of larger organizations.

These recommendations aim to help users make informed decisions about utilizing the free version, avoiding potential lag issues, and determining whether BeanFlumper is suitable for their company size.

Attribute Ratings

Reviews

(51-75 of 117)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Deduplication of records when enriching data.
  • Allowing for us to null fields upon request (data loader cannot do that).
  • The UI is much easier to use than the out of the box Salesforce data loader tool.
  • Windows only, this was the biggest disappointment. Most users in our company used Mac so we either had to have specific people do all the DemandTools work, or use our really old inventory of Windows computers (i.e. carry around two computers).
  • I wish it also worked with HubSpot Sales.
  • Did I mention that it was Windows only?
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Report/Find IDs is the hidden gem of DemandTools. It is basically a super fast vlookup against your entire database. Easily add data to a report or find the records that match a list. I used this feature extensively when migrating data to a new org to do a compare numbers.
  • Data export by object is so easy and the ability to pull data from any related object is powerful. I find myself using data export more then running reports in SF because it's so much faster and hugely flexible.
  • Every module has clear steps and in-line help.
  • As much as I love the object export, I wish I could order the columns that get exported. I use it, at times, as a replace for running reports because it is so much faster but not getting to pick the column order is a bummer.
  • While you can filter fields you are looking for, it does not show related objects, so if you are looking to add the owner name you have to scroll down to owner and open it to fine the name field. If you have the Owner related object open, if you filter on "name" it will filter down correctly but if you then filter on something like "title" the Owner related fields will not reset to the full field list and will continue to only display fields with "name" in the fieldname. Annoying but not a deal breaker.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Being able to create scenarios saves time on repeated tasks.
  • There is a mass manipulation tool for almost every need you might have in Salsesforce without having to write code.
  • The interface is simple and easy to configure.
  • The platform is very expensive.
  • I wish there was a product like people product that worked with all custom objects. I have to use three products and steps to import custom objects without IDs.
  • The job builder is a bit confusing would love more resources.
Marina Shuman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Deleting large numbers of records.
  • Very detailed soft and hard matching scenarios.
  • Saving scenarios to be reused.
  • Documentation is terrible since Validity took over from CRMfusion.
  • Very expensive, especially for many users.
  • Very flexible and detailed means difficult to learn how to use.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • DemandTools is a must have tool for Salesforce administrators. It runs mass data imports/updates/exports in a fraction of the time of Salesforce native tools.
  • Super efficient data processing by being able to save/run scenarios across the entire depth and breadth of the database. You are able to match/filter/update any related object and field.
  • Easy way to backup all your data.
  • Find/Report IDs is like Excel vlookup on steroids.
  • The interface is a little dated but still user-friendly and intuitive to use. DemandTools even overlays numbered steps to guide you through a job.
  • Processing speeds can sometimes be an issue, but not necessarily DemandTools fault, as CPU and bandwidth could also be to blame.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Normalizing data like country, state, etc. You have out-of-the-box scenarios you can instantly apply or you can create your own based on any field in your database.
  • Import contact records and easily associate them with accounts, leads, contacts and campaigns.
  • Dedupe records within and between leads, contacts and accounts. You have out-of-the-box scenarios you can instantly apply or you can create your own based on any field in your database.
  • The user interface looks very outdated and makes the tool seem more intimidating than it actually is.
  • The out-of-the-box scenarios are not always integrated into the user interface.
  • Over the 4 years I've been using this tool, the customer service has improved 200% but there are still some glitches.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • User interface is easy to use and organized well.
  • Bulk Api feature, allows processing of large amounts of data fast!
  • Mass effect is a great tool for updating mass records for changing business needs/processes.
  • It would be nice for selections to be saved, if I start an update then switch to insert it clears all my mapping.
  • It would be nice to have separate success and error files when doing updates outside of bulk.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Single Table Dedupe is used daily by our department. The purpose of using it is for the Admissions office where applications are entered by prospects as well as are imported from a variety of application sources. Utilizing fuzzy logic enables us to find the same person whether they entered their name as Tim or Timothy. This enables us to keep our records cleaner than relying upon matching rules within Salesforce.
  • Mass Impact is used daily utilizing the normalize addresses feature so that all addresses in Salesforce are within the same format guidelines. I use Mass Impact, in conjunction with Job Builder to have these features run on an hourly basis. Global name adjustments to normalize all caps or all lowercase entries is vital and Mass Impact definitely makes this process run more smoothly.
  • PowerGrid is one of my favorite features because it enables me to make global changes to any object. I can mass delete, which I do several times weekly, and it's much faster and more user-friendly than any Salesforce native tool because it enables you to see what changes you're making and you can reference the record being changed right within the view to make sure the change you're making is what you were intending.
  • Mass Effect is a feature that is used several times a week. We use it to update records already in Salesforce by adding on missing information that we'd like to incorporate into the record. Using the Find Id's function enables you to verify that the records you're planning to upload are accurate and then using the Mass Effect function uploads the data. Replacing data is also available with Mass Effect, but we do not use that as frequently.
  • I would like to see the Find Id's function and Mass Effect functions as one cohesive function. The Mass Effect function doesn't give you a view before updating or changing data and I have to use Find Id's first to make sure all of the data is how it needs to be translated before I use Mass Effect. If these features could be combined into one then that would be a big time saver.
  • I know this is a bit of a stretch, but I would like the ability to duplicate a report for multiple objects on PowerGrid. I use the contact and enrollment objects the most and both of these objects contain much of the same information, but I have to duplicate my report for both the contact and application object just to delete or mass edit fields on a specific object. I would love it if there were a multi-object view where I could pull up both the contact and application objects with Demand Tools so that I could globally change whatever fields I need. As an example, Contact has a contact owner and the Enrollment object has both an app owner and app owner user. If I want to globally change these to a new person I have to create both a contact and enrollment object report to change these to the same person. If I had both objects combined, then I could just pull all three of these fields in one report and make my changes right there. I know there's the reassign ownership function for my specific case, but PowerGrid is my go-to for almost all global type changes.
  • The dedupe function would be great if it could house multi objects such as both contact and enrollment objects. Since we have to dedupe on the contact and then application objects it would be ideal to do this process in one screen rather than having to do it in multiple instances.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Real-time data modification with powergrid
  • Mass data loading using Mass Effect
  • Reduced new hire training leveraging scenarios
  • The interface is outdated and harder for younger viewers to learn as they are used to a more modern GUI.
  • I'd also like to see cost kept low. It's a backend data management tool.
June 28, 2020

DemandTools Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Deduplication of records
  • Schedule-able and repeatable data jobs (saving scenarios and scheduling them)
  • Visualization of data being updated
  • Antiquated user interface
  • Dealing with large Salesforce data volumes is sometimes a challenge
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Dedupe functionality is powerful.
  • MassImpact allows us to update thousands of existing records in system.
  • Ability of job builder to be schedulable.
  • Alerts by DemandTools for potential duplicates.
  • UI of demand tool could be improved.
  • Sometimes it take some time to search the field you wanted to filter.
  • As I love this product, I am waiting for more updates.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Auto-merge: We don't want to have to manually merge all records if we have criteria that clearly identifies a duplicate record.
  • In setting up our auto-merge rules we are able to tell DupeBlocker not only what records to look at, but what record to keep and what to do with particular fields and values.
  • DupeBlocker helps us identify duplicate records we already have in our system.
  • We have been quite pleased with DupeBlocker. Sometimes it doesn't run because of too many processes attempting to run at the same time.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Merging multiple duplicate records into one
  • Helping find record IDs for a large dataset to perform mass update operations
  • Helping with record ownership
  • I find all the features very helpful and can't think of anything that needs improvement.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The modules themselves are just top-notch, fantastic use cases for all.
  • Each module is very clear on what each step provides. Easy to understand & use.
  • Training videos/docs are detailed and helpful.
  • Scheduling batches to run overnight could be easier. We need to have a separate server.
  • Being notified when a batch (overnight) doesn't run would be huge. We'd prefer not to have to go look for the things that went wrong. Should be delivered to us.
  • The community is very clunky and often hard to navigate through.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use (after proper training).
  • User friendly.
  • Large spectrum of possibilities.
  • Not always intuitive, previous training needed to work on this.
  • Does not search for values ​​from all objects, only one.
  • Some things only available on Workbench and it would be great to have them here as well.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • For querying data, I like how I am able to join cross objects (i.e. Contacts + Account).
  • Robust single dedupe features allowing me to customize my merge scenarios even to the field level.
  • Single dedupe allows me to merge thousands of records at a time.
  • The UI is old fashioned, could be more visually appealing.
  • Would be nice if software was accessible through the cloud.
  • It would be nice if there was some AI feature where you could teach it to merge records a certain way, including records NOT to merge and it would make these recommendations for you.
  • Ability to scale and handle large volumes of records (think 50 million+ or even more). We have been having problems recently.
June 20, 2020

Gets the job done

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Removes the manual task of trying to locate data points to append to exported data.
  • Detailed options for creating dedupe scenarios.
  • Helpful tips through the platform on how to better use the tool.
  • I wish the life raft "helpful tips" wouldn't disappear so quickly, they don't stay up long enough to read. Maybe don't have them disappear, but instead, have the option to close the screen once you're done reading?
  • It would be great if there was a "Frequent Error" help page, I sometimes have a hard time navigating these.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • DemandTools is user-friendly.
  • It is easy to follow step by step processes.
  • DemandTools allows us to do things that are not otherwise possible in Salesforce.
  • I’d like for PeopleImport to be more appropriate for use with TargetX
  • In general, there are only a few functions that are applicable for higher education.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of usability.
  • Can upload Excel as well as CSV files, no conversion needed.
  • Auto map feature works great, interactive user interface.
  • Even considers the Excel tab as a separate file during update.
  • Once purchased, only allows you to connect to one Salesforce org, not transferable.
  • Pricing based per user.
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