Overview
What is Hotjar?
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…
Hotjar Review
Hotjar sits above its competitors with an easy-to-use and robust feature set!
Hotjar, the best tool for heatmaps
Hotjar - a great way to keep tabs on web ux
Easy to use, Easy to Implement and captures invaluable data
Bringing everything to Light
Hotjar gave us insights we never had before
Easy and Essential User Behaviour Optimisation
Hotjar is the best option in price and features compared to the top concurrent softwares
Must to have product to understand user's behaviour on your website/app.
Very easy to use and paid for itself in a few weeks
A great tool that needs minor improvements
10/10 recommend Hotjar
Relatively simple and well priced tooling to support user research and overall website analysis
Customer Product Insights at its best
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
Hotjar Observe - Plus
$39
Hotjar Ask - Plus
$59
Hotjar Ask - Business
$79
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Hotjar?
Hotjar Video
Hotjar Competitors
Hotjar Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(337)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.
Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.
Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.
Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.
Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.
Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.
Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.
Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.
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Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.
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Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.
Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.
Attribute Ratings
Reviews
(1-25 of 101)Hotjar Review
- Helped to information from testing roadmaps. With the data, we were then able to improve conversion rates for clients.
- Difficulty in troubleshooting issues without a customer care line.
- Over-reliance on hotjar recordings rather than soliciting dedicated research on a feature.
- Time-consuming to parse through so many user videos.
Hotjar, the best tool for heatmaps
- easier a/b testing
- integration with other apps
- better workflow
Hotjar - a great way to keep tabs on web ux
- helped us keep tabs on our website ux
- helped us determine if our member portal was easy to use
- helped us determine what new features we should add
- Increased customer satisfaction - they like the improvements we've made
- Increased sales leads
- Massively improved the usability of our website based on reviewing the sessions that Hotjar has recorded.
Bringing everything to Light
- I couldn't put a dollar figure next to it but it certainly helped us improved our retention & expansion numbers with our current clients
Hotjar gave us insights we never had before
- Hotjar has helped us to innovate more quickly. What used to take us a week or so to send a survey through email and get responses, we can usually do in a day or so.
- Recordings have been great in helping us to know what are the biggest problems ad tackling those first. I can truly say with out recordings, we would have tackled the wrong problems or, honestly, would never have known.
Easy and Essential User Behaviour Optimisation
- We can increase conversions
- A user's time-on-site is increasing
- Bounce rates are reduced
Hotjar is the best option in price and features compared to the top concurrent softwares
- ROI increased 28% in one of our sites by understanding user's behavior
- Some key content were moved to a better place on many of our sites, providing a better experience and more revenue
- I would say it has a huge impact on ROI, basically, it helps you in tweak your product as per audience requirements.
- The better you know your users, better will be sales.
- Surveys can help you plan in advance how and what feature to release.
Very easy to use and paid for itself in a few weeks
- Identifies issues which often lead to dropouts
A great tool that needs minor improvements
- With the help of Hotjar and other CRO tools, we have increased our returning users by 40%, which was a great result for our team.
10/10 recommend Hotjar
- Only positive ROI
Relatively simple and well priced tooling to support user research and overall website analysis
- Improved usability
- Improved accessibility
- Better navigation
- More conversions
Customer Product Insights at its best
- easier rollouts
- real time product feature improvement
Hotjar - everything a SMB could want from a CRO SaaS
- Pretesting landing pages for performance campaigns had a huge effect on the conversion rates
- Collecting data about beta testing some features for product teams
- Proving to some clients with hard data, that some important elements need to be on a specific part of the page
Hotjar review
- Page Optimization
- Important learnings for new pages and forms
- We were able to increase engagement of our landing pages
- Bounce rate was reduced
- Very little impact on page load time due to script
Know thy customer with hotjar!
- Our conversion on events grew 10% with use of specific cohorts from hotjar
Hotjar - The Best Friend of Any UX Professional
- We've used Hotjar to convince many clients of the efficacy of moving over to long-form landing pages for their paid search campaigns
- We've used Hotjar as a sales tool to sell entire website redesigns
- With insights from Hotjar, we've streamlined our own site and eliminated sections that weren't getting any traction where they were
Improve the user experience with Hotjar
- our customers increased by 1%
Hotjar the all in one supporting tool for UX
- we could increase our conversion rates during the last years
- we understand our customers better
- we can identify areas on our website that need improvements
Hotjar comes in hot!
- Increased sales conversions
- Allowed me to change my copy
- Took annoying elements out of my web page
Review on Hotjar
- provide user with better UI/UX by getting user data
- provide data on user interactions
Your Out Of The Box Solution
- Visually identification of user issues where you'd never find out with customer explanation alone.
- There should be a way to have an 'always on' recording. Sometimes problems happen but you have not enabled the recording.
- Plans and pricing are very flexible. Even the basic plan gives you pretty much all access to the functions.