What users are saying about
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133 Ratings
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Top Rated
170 Ratings

Hotjar

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133 Ratings
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Score 8.5 out of 101

VWO

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Top Rated
170 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Hotjar

Hotjar is suitable for tracking data. If you know a certain page isn't being visited on a site, Hotjar may provide extra insight into how many users are clicking CTAs to that page for instance. So Hotjar is a good tool to know the 'why' if something is going wrong on your website.Hotjar is less appropriate for use on its own; it should be used in conjunction with other data. This is because it can be unreliable. For instance, a heatmap may be unreliable if it hasn't rendered correctly.
Sarah O'Donnell profile photo

VWO

VWO is a great option for agencies when conducting conversion optimization testing, as it is a relatively intuitive and easy to use platform with a robust set of capabilities.
Joseph Collins profile photo

Feature Rating Comparison

Testing and Experimentation

Hotjar
VWO
7.4
a/b experiment testing
Hotjar
VWO
8.2
Split URL testing
Hotjar
VWO
9.1
Multivariate testing
Hotjar
VWO
7.3
Mutli-page/funnel testing
Hotjar
VWO
6.4
Cross-browser testing
Hotjar
VWO
8.2
Test significance
Hotjar
VWO
7.3
Visual / WYSIWYG editor
Hotjar
VWO
7.3
Advanced code editor
Hotjar
VWO
9.1
Visitor recordings
Hotjar
VWO
6.4
Preview mode
Hotjar
VWO
6.4
Test duration calculator
Hotjar
VWO
6.4

Audience Segmentation & Targeting

Hotjar
VWO
8.2
Standard visitor segmentation
Hotjar
VWO
9.1
Behavioral visitor segmentation
Hotjar
VWO
7.3
Traffic allocation control
Hotjar
VWO
9.1
Website personalization
Hotjar
VWO
7.3

Results and Analysis

Hotjar
VWO
7.0
Heatmap tool
Hotjar
VWO
6.4
Click analytics
Hotjar
VWO
6.4
Scroll maps
Hotjar
VWO
6.4
Conversion tracking
Hotjar
VWO
8.2
Goal tracking
Hotjar
VWO
8.2
Test reporting
Hotjar
VWO
7.3
Results segmentation
Hotjar
VWO
5.5
Experiments results dashboard
Hotjar
VWO
8.2

Pros

Hotjar

  • Ease of Setup - To setup Hotjar, we were able to use the pixel through Google Tag Manager. It took only a few minutes, and as long as you have an existing GTM account, Hotjar begins tracking instantaneously.
  • Low Price Point - Hotjar is very reasonably priced for a user behavior tool. Instead of hiring user experience testers, we can leverage the traffic we already have to understand how customers use our website.
  • Heatmaps - The heatmaps provided by Hotjar are easy to analyze and aesthetically simple.
Sasha Fritzel profile photo

VWO

  • Multivariant testing async. We have a limited development staff, so having our marketers be able to control experiments was a big plus.
  • Multiple dimensions for testing, allowing us to isolate tests based on device was a benefit.
  • Screen recordings, being able to view customer recordings was valuable to see what people are doing on our pages.
Thomas (TJ) Tate profile photo

Cons

Hotjar

  • Updates - The product has released very few updates or improvements since I began using it, and the core offerings have remained the same.
Sasha Fritzel profile photo

VWO

  • Heatmaps loaded very slow. We have very long form sales copy and VWO could not load the pages with a heatmap view a majority of the time.
  • Google and Facebook slap. We were shutdown from running ads to pages that had VWO embedded in them as it was perceived as cloaking. This was the biggest issue for us as we rely on optimizing for display spend.
Thomas (TJ) Tate profile photo

Likelihood to Renew

Hotjar

Hotjar 5.1
Based on 2 answers
For what it costs (at least as of now!) it's too good a bargain to pass up as long as you are dedicated to using Hotjar even infrequently for finding opportunities for improvement on your site.
No photo available

VWO

VWO 8.6
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin profile photo

Usability

Hotjar

Hotjar 7.0
Based on 2 answers
It has never taken me more than a few seconds to figure out how to do what I want to do. I hope the Hotjar team remains committed to keeping the software intuitive to use as they continue to add more capabilities!
No photo available

VWO

VWO 8.2
Based on 2 answers
No answer on this topic is available.

Support

Hotjar

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 4 answers
Fast, efficient, accurate, and insightful. Often giving suggestions on how to do something better than originally planned based on their experiences.
Ahmad Rahman profile photo

Implementation

Hotjar

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

Hotjar

Hotjar serves as a replacement to hiring UX testers, which are more expensive and not representative of our true audience.
Sasha Fritzel profile photo

VWO

We use VWO not in competition with, but alongside other tools, as we believe a mixture is the best recipe for success. Hotjar is a slightly different offering and has some very strong heatmap/ journey mapping capabilities. We tend to use it for that, with the insight feeding what we then go on to test in VWO via the Visual Editor and A/B Testing.
Dominic Walker profile photo

Return on Investment

Hotjar

  • We've used Hotjar to improve engagement by removing clearly confusing navigation paths or interface options.
  • We've used Hotjar to improve conversion by fixing lead form issues that weren't obvious at first.
No photo available

VWO

  • Allows us to build a business case for change based on the data gathering.
  • Lets us test changes before implementing via hardcoded development.
  • Cost of yearly subscription was paid for within the first few months based on the increase in leads due to testing.
Dominic Walker profile photo

Screenshots

Pricing Details

Hotjar

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Hotjar Editions & Modules

Hotjar
Edition
Basic
$01
Pro
$292
Business
$893
1. 2k pageviews per day
2. per month; 10k pageviews per day
3. per month; 20k pageviews per day
Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

VWO
Edition
TESTING
Get a Demo1
CONVERSION OPTIMIZATION
Get a Demo2
ENTERPRISE
Get a Demo3
1. The classic VWO A/B testing solution
2. The all-in-one platform for all your optimization needs
3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

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