Hotjar
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Top Rated
302 Ratings
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Based on 302 reviews and ratings
186 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 186 reviews and ratings
Feature Set Ratings
Testing and Experimentation
Hotjar
Feature Set Not Supported
N/A

7.6
VWO
76%
VWO ranks higher in 11/11 features
VWO ranks higher in 11/11 features
a/b experiment testing
N/A
0 Ratings

8.2
82%
1 Rating
Split URL testing
N/A
0 Ratings

9.1
91%
1 Rating
Multivariate testing
N/A
0 Ratings

8.8
88%
8 Ratings
Multi-page/funnel testing
N/A
0 Ratings

6.4
64%
2 Ratings
Cross-browser testing
N/A
0 Ratings

8.2
82%
1 Rating
Test significance
N/A
0 Ratings

7.3
73%
1 Rating
Visual / WYSIWYG editor
N/A
0 Ratings

7.3
73%
1 Rating
Advanced code editor
N/A
0 Ratings

9.1
91%
1 Rating
Visitor recordings
N/A
0 Ratings

6.4
64%
1 Rating
Preview mode
N/A
0 Ratings

6.4
64%
1 Rating
Test duration calculator
N/A
0 Ratings

6.4
64%
1 Rating
Audience Segmentation & Targeting
Hotjar
Feature Set Not Supported
N/A

8.2
VWO
82%
VWO ranks higher in 4/4 features
VWO ranks higher in 4/4 features
Standard visitor segmentation
N/A
0 Ratings

9.1
91%
1 Rating
Behavioral visitor segmentation
N/A
0 Ratings

7.3
73%
1 Rating
Traffic allocation control
N/A
0 Ratings

9.1
91%
1 Rating
Website personalization
N/A
0 Ratings

7.3
73%
1 Rating
Results and Analysis
Hotjar
Feature Set Not Supported
N/A

7.0
VWO
70%
VWO ranks higher in 8/8 features
VWO ranks higher in 8/8 features
Heatmap tool
N/A
0 Ratings

6.4
64%
1 Rating
Click analytics
N/A
0 Ratings

6.4
64%
1 Rating
Scroll maps
N/A
0 Ratings

6.4
64%
1 Rating
Conversion tracking
N/A
0 Ratings

8.2
82%
1 Rating
Goal tracking
N/A
0 Ratings

8.2
82%
1 Rating
Test reporting
N/A
0 Ratings

7.3
73%
1 Rating
Results segmentation
N/A
0 Ratings

5.5
55%
1 Rating
Experiments results dashboard
N/A
0 Ratings

8.2
82%
1 Rating
Attribute Ratings
- Hotjar is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
- VWO is rated higher in 1 area: Likelihood to Renew
Likelihood to Recommend
8.8
Hotjar
88%
104 Ratings

8.5
VWO
85%
105 Ratings
Likelihood to Renew
5.1
Hotjar
51%
2 Ratings

8.7
VWO
87%
20 Ratings
Usability
9.6
Hotjar
96%
6 Ratings

8.2
VWO
82%
2 Ratings
Availability
Hotjar
N/A
0 Ratings

9.1
VWO
91%
6 Ratings
Performance
Hotjar
N/A
0 Ratings

8.2
VWO
82%
2 Ratings
Support Rating
9.6
Hotjar
96%
4 Ratings

9.1
VWO
91%
8 Ratings
Online Training
Hotjar
N/A
0 Ratings

6.4
VWO
64%
1 Rating
Implementation Rating
Hotjar
N/A
0 Ratings

9.1
VWO
91%
6 Ratings
Product Scalability
Hotjar
N/A
0 Ratings

8.2
VWO
82%
1 Rating
Likelihood to Recommend
Hotjar
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
Lead UX Researcher
HelloFreshFood & Beverages, 10,001+ employees
VWO
Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.

Verified User
Professional in Marketing
Insurance Company, 10,001+ employeesPros
Hotjar
- Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
- Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
- Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
- Hotjar has a poll function, so you can have polls on your website.
UX & CRO Executive
Epiphany SearchMarketing and Advertising, 51-200 employees
VWO
- VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
- Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
- I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Real Estate, 51-200 employees
Cons
Hotjar
- Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
- I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
- Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
Director, Digital Innovation
Kin + CartaMarketing and Advertising, 1001-5000 employees
VWO
- The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Account Supervisor
Digital CurrentMarketing and Advertising, 11-50 employees
Pricing Details
Hotjar
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 2k pageviews/per day
Hotjar Editions & Modules
Edition
Basic | $01 |
---|---|
Plus | 39.002 |
Business | $993 |
- 2k pageviews/per day
- 10k pageviews per day/per month
- 20k pageviews per day/per month
Additional Pricing Details
—VWO
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$49 per month
VWO Editions & Modules
Edition
TESTING | Get a Demo1 |
---|---|
CONVERSION OPTIMIZATION | Get a Demo2 |
ENTERPRISE | Get a Demo3 |
Subscription | $99.004 |
- The classic VWO A/B testing solution
- The all-in-one platform for all your optimization needs
- Customized solution with advanced AB testing and conversion optimization capabilities
- per month
Additional Pricing Details
—Likelihood to Renew
Hotjar
Hotjar 5.1
Based on 2 answers
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
Marketing Technologist
Direct Development, Inc.Marketing and Advertising, 11-50 employees
VWO
VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Head of User Experience
streetlife.comInternet, 11-50 employees
Usability
Hotjar
Hotjar 9.6
Based on 6 answers
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
Digital Optimisation Lead
Pets at HomeRetail, 10,001+ employees
VWO
VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

Verified User
Employee in Information Technology
5001-10,000 employeesReliability and Availability
Hotjar
No score
No answers yet
No answers on this topic
VWO
VWO 9.1
Based on 6 answers
I have not experienced an application error or unplanned outage with VWO.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesPerformance
Hotjar
No score
No answers yet
No answers on this topic
VWO
VWO 8.2
Based on 2 answers
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesSupport Rating
Hotjar
Hotjar 9.6
Based on 4 answers
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Director, Digital Innovation
Kin + CartaMarketing and Advertising, 1001-5000 employees
VWO
VWO 9.1
Based on 8 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

Verified User
Employee in Information Technology
5001-10,000 employeesOnline Training
Hotjar
No score
No answers yet
No answers on this topic
VWO
VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesImplementation Rating
Hotjar
No score
No answers yet
No answers on this topic
VWO
VWO 9.1
Based on 6 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

Verified User
Professional in Marketing
Events Services Company, 1001-5000 employeesAlternatives Considered
Hotjar
HotJar was selected for a few reasons:
- Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
- User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
- Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.

Verified User
Employee in Other
Computer Software Company, 201-500 employeesVWO
I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Content manager
Fontem Ventures B.V.Tobacco, 201-500 employees
Scalability
Hotjar
No score
No answers yet
No answers on this topic
VWO
VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesReturn on Investment
Hotjar
- We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
- Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
Cofounder / Marketing, Growth, Technology, Experience
VestuáRetail, 11-50 employees
VWO
- The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
- The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

Verified User
Analyst in Other
Marketing and Advertising Company, 51-200 employees