What users are saying about
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Top Rated
302 Ratings
186 Ratings

Hotjar

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Top Rated
302 Ratings
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Score 8.6 out of 100
186 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Testing and Experimentation

    Hotjar

    Feature Set Not Supported
    N/A
    7.6

    VWO

    76%
    VWO ranks higher in 11/11 features

    a/b experiment testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Split URL testing

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Multivariate testing

    N/A
    0 Ratings
    8.8
    88%
    8 Ratings

    Multi-page/funnel testing

    N/A
    0 Ratings
    6.4
    64%
    2 Ratings

    Cross-browser testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test significance

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Visual / WYSIWYG editor

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Advanced code editor

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Visitor recordings

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Preview mode

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Test duration calculator

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Audience Segmentation & Targeting

    Hotjar

    Feature Set Not Supported
    N/A
    8.2

    VWO

    82%
    VWO ranks higher in 4/4 features

    Standard visitor segmentation

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Behavioral visitor segmentation

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Traffic allocation control

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Website personalization

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Results and Analysis

    Hotjar

    Feature Set Not Supported
    N/A
    7.0

    VWO

    70%
    VWO ranks higher in 8/8 features

    Heatmap tool

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Click analytics

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Scroll maps

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Conversion tracking

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Goal tracking

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test reporting

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Results segmentation

    N/A
    0 Ratings
    5.5
    55%
    1 Rating

    Experiments results dashboard

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Attribute Ratings

    • Hotjar is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
    • VWO is rated higher in 1 area: Likelihood to Renew

    Likelihood to Recommend

    8.8

    Hotjar

    88%
    104 Ratings
    8.5

    VWO

    85%
    105 Ratings

    Likelihood to Renew

    5.1

    Hotjar

    51%
    2 Ratings
    8.7

    VWO

    87%
    20 Ratings

    Usability

    9.6

    Hotjar

    96%
    6 Ratings
    8.2

    VWO

    82%
    2 Ratings

    Availability

    Hotjar

    N/A
    0 Ratings
    9.1

    VWO

    91%
    6 Ratings

    Performance

    Hotjar

    N/A
    0 Ratings
    8.2

    VWO

    82%
    2 Ratings

    Support Rating

    9.6

    Hotjar

    96%
    4 Ratings
    9.1

    VWO

    91%
    8 Ratings

    Online Training

    Hotjar

    N/A
    0 Ratings
    6.4

    VWO

    64%
    1 Rating

    Implementation Rating

    Hotjar

    N/A
    0 Ratings
    9.1

    VWO

    91%
    6 Ratings

    Product Scalability

    Hotjar

    N/A
    0 Ratings
    8.2

    VWO

    82%
    1 Rating

    Likelihood to Recommend

    Hotjar

    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Alice Wang | TrustRadius Reviewer

    VWO

    Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
    Anonymous | TrustRadius Reviewer

    Pros

    Hotjar

    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Sarah O'Donnell | TrustRadius Reviewer

    VWO

    • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
    • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
    • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
    Kevin McLallen | TrustRadius Reviewer

    Cons

    Hotjar

    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Zach Ettelman | TrustRadius Reviewer

    VWO

    • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
    Joseph Collins | TrustRadius Reviewer

    Pricing Details

    Hotjar

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 2k pageviews/per day

    Hotjar Editions & Modules

    Edition
    Basic$01
    Plus39.002
    Business$993
    1. 2k pageviews/per day
    2. 10k pageviews per day/per month
    3. 20k pageviews per day/per month
    Additional Pricing Details

    VWO

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $49 per month

    VWO Editions & Modules

    Edition
    TESTINGGet a Demo1
    CONVERSION OPTIMIZATIONGet a Demo2
    ENTERPRISEGet a Demo3
    Subscription$99.004
    1. The classic VWO A/B testing solution
    2. The all-in-one platform for all your optimization needs
    3. Customized solution with advanced AB testing and conversion optimization capabilities
    4. per month
    Additional Pricing Details

    Likelihood to Renew

    Hotjar

    Hotjar 5.1
    Based on 2 answers
    Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
    Patrick Eng | TrustRadius Reviewer

    VWO

    VWO 8.7
    Based on 20 answers
    It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
    Tom Kerwin | TrustRadius Reviewer

    Usability

    Hotjar

    Hotjar 9.6
    Based on 6 answers
    So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
    Halima Satheya | TrustRadius Reviewer

    VWO

    VWO 8.2
    Based on 2 answers
    I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Hotjar

    No score
    No answers yet
    No answers on this topic

    VWO

    VWO 9.1
    Based on 6 answers
    I have not experienced an application error or unplanned outage with VWO.
    Anonymous | TrustRadius Reviewer

    Performance

    Hotjar

    No score
    No answers yet
    No answers on this topic

    VWO

    VWO 8.2
    Based on 2 answers
    VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Hotjar

    Hotjar 9.6
    Based on 4 answers
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Zach Ettelman | TrustRadius Reviewer

    VWO

    VWO 9.1
    Based on 8 answers
    While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
    Anonymous | TrustRadius Reviewer

    Online Training

    Hotjar

    No score
    No answers yet
    No answers on this topic

    VWO

    VWO 6.4
    Based on 1 answer
    Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Hotjar

    No score
    No answers yet
    No answers on this topic

    VWO

    VWO 9.1
    Based on 6 answers
    Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Hotjar

    HotJar was selected for a few reasons:
    • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
    • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
    • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
    Anonymous | TrustRadius Reviewer

    VWO

    I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
    Michel Zurkirchen | TrustRadius Reviewer

    Scalability

    Hotjar

    No score
    No answers yet
    No answers on this topic

    VWO

    VWO 8.2
    Based on 1 answer
    The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Hotjar

    • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
    • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
    Santiago Valdés | TrustRadius Reviewer

    VWO

    • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
    • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
    Anonymous | TrustRadius Reviewer

    Screenshots

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