What users are saying about
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Top Rated
143 Ratings
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Top Rated
172 Ratings

Hotjar

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Top Rated
143 Ratings
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Score 8.5 out of 101

VWO

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Top Rated
172 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

Hotjar

HotJar is well suited for our UX team in trying to get as much data as possible to validate our decisions decisions. Specifically, we have a interaction component that is focused on showing and hiding metadata of a given item on the screen. We had many conflicting ideas within our team of the best way to show/hide this data. We implemented one of our ideas that we thought would be the best to test out in the wild. HotJar has provided very specific data about how our users are interacting with that interaction component, and we can now iterate on making updates that are in direct response to what we are seeing through HotJarData.
No photo available

VWO

VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
Kevin McLallen profile photo

Feature Rating Comparison

Testing and Experimentation

Hotjar
VWO
7.4
a/b experiment testing
Hotjar
VWO
8.2
Split URL testing
Hotjar
VWO
9.1
Multivariate testing
Hotjar
VWO
7.3
Mutli-page/funnel testing
Hotjar
VWO
6.4
Cross-browser testing
Hotjar
VWO
8.2
Test significance
Hotjar
VWO
7.3
Visual / WYSIWYG editor
Hotjar
VWO
7.3
Advanced code editor
Hotjar
VWO
9.1
Visitor recordings
Hotjar
VWO
6.4
Preview mode
Hotjar
VWO
6.4
Test duration calculator
Hotjar
VWO
6.4

Audience Segmentation & Targeting

Hotjar
VWO
8.2
Standard visitor segmentation
Hotjar
VWO
9.1
Behavioral visitor segmentation
Hotjar
VWO
7.3
Traffic allocation control
Hotjar
VWO
9.1
Website personalization
Hotjar
VWO
7.3

Results and Analysis

Hotjar
VWO
7.0
Heatmap tool
Hotjar
VWO
6.4
Click analytics
Hotjar
VWO
6.4
Scroll maps
Hotjar
VWO
6.4
Conversion tracking
Hotjar
VWO
8.2
Goal tracking
Hotjar
VWO
8.2
Test reporting
Hotjar
VWO
7.3
Results segmentation
Hotjar
VWO
5.5
Experiments results dashboard
Hotjar
VWO
8.2

Pros

Hotjar

  • User session video capture - HotJar allows us to conduct usability testing as if we were sitting behind a user, interacting with our web software. Although we don't get audio, we can see exactly how a user interacts and moves around our software. We can see clicks, mouse movements, time spent during any given activity, and more. And best of all, the video timeline gives us timestamps/markers where major interactions happened, allowing us to find those interactions quickly.
  • Hot spot heat maps - Just like any good analytics tool, HotJar provides great colored heat maps of how frequently users clicked/interacted on different parts of our web page. This gives us a quick, at-a-glance idea of what our users are focusing on.
  • Dynamic user surveys - Sometimes pure interaction data is not enough to get the info we need. Luckily, HotJar gives us the ability to create dynamically-driven surveys on our web app. These surveys can be change without needing to re-deploy our entire application - they can be updated through the HotJar tool.
No photo available

VWO

  • Visual Website Optimizer allows you to create several types of tests easily.
  • The menus are very easy to navigate and it walks you though the process of creating tests.
  • It is very easy to see your currently running tests and see how each one of your tests are performing.
No photo available

Cons

Hotjar

  • There should be capabilities to do numerous session recordings on different areas of the site at once.
  • Other tools I have used in the past (Decibel Insight) had the ability to automatically set up heatmaps on all of the pages - which would be good if it could be done on Hotjar.
Rachel Harrison profile photo

VWO

  • During test setup some of the goals don't always work properly.
  • The difference between an A/B test and a Split URL test are not well defined.
  • The online documentation is hit or miss. Sometimes it is very helpful and other times it is extremely difficult to find out what you are trying to do.
No photo available

Likelihood to Renew

Hotjar

Hotjar 5.1
Based on 2 answers
For what it costs (at least as of now!) it's too good a bargain to pass up as long as you are dedicated to using Hotjar even infrequently for finding opportunities for improvement on your site.
No photo available

VWO

VWO 8.6
Based on 20 answers
Visual Website Optimizer is a easy to use and powerful tool for testing web pages. We use it to test lead generation websites to increase the number of people that complete a form. Before we decided to go with Visual Website Optimizer we did research into other options and found Visual Website Optimizer to be one of the best.
No photo available

Usability

Hotjar

Hotjar 7.0
Based on 2 answers
It has never taken me more than a few seconds to figure out how to do what I want to do. I hope the Hotjar team remains committed to keeping the software intuitive to use as they continue to add more capabilities!
No photo available

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
No photo available

Support

Hotjar

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
No photo available

Implementation

Hotjar

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman profile photo

Alternatives Considered

Hotjar

I haven't seen a solution that visualizes the user experience and interactions in the way that Hotjar does, creating a video of how each user progressed through our app. Mixpanel and Google Analytics are leaders in the space but we've found the visual elements of Hotjar to be extremely valuable in informing design decisions. In addition to visualization, being able to see where and how users are spending time on each page and where their mouse is tracking can help identify confusion in ways that the others cannot
Gideon Taub profile photo

VWO

I was not involved in Optimizely, nor did we implement it outside a free trial I believe, but VWO seemed to do generally the same things with a lower cost, though I could be mistaken.I have used Qualtrics in the past. It is very good for survey creation and logic. I know some logic was just implemented in VWO. qualtric surveys are great, but seemingly too detailed for a simple website survey. It would be nice to be able to send a longer survey to users who answered a certain way or did a certain action through VWO.
Megan Lattanzi profile photo

Return on Investment

Hotjar

  • Led to modifications to create better user experience
  • Sometimes shows how users do not see a website the same way we do...it has led to many positive changes
  • Overall, the ROI is extremely high as the product is relatively low cost, easy to use, and can show quick results in improved user experience, acquisition, and retention.
No photo available

VWO

  • ROI has been huge. We've decreased our page load speed from 7 seconds to 3.5 just by making some tweaks.
  • We tested some things we could prove would work but we decided not to implement them. However, we know they work because of VWO testing.
  • The session recordings allow you to skip blank time, which saves you time in the end.
Ryan Bennion profile photo

Screenshots

Pricing Details

Hotjar

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Hotjar Editions & Modules

Hotjar
Edition
Basic
$01
Pro
$292
Business
$893
1. 2k pageviews per day
2. per month; 10k pageviews per day
3. per month; 20k pageviews per day
Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

VWO
Edition
TESTING
Get a Demo1
CONVERSION OPTIMIZATION
Get a Demo2
ENTERPRISE
Get a Demo3
1. The classic VWO A/B testing solution
2. The all-in-one platform for all your optimization needs
3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

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