Hotjar vs VWO

• User session video capture - HotJar allows us to conduct usability testing as if we were sitting behind a user, interacting with our web software. Although we don't get audio, we can see exactly how a user interacts and moves around our software. We can see clicks, mouse movements, time spent during any given activity, and more. And best of all, the video timeline gives us timestamps/markers where major interactions happened, allowing us to find those interactions quickly.
• Hot spot heat maps - Just like any good analytics tool, HotJar provides great colored heat maps of how frequently users clicked/interacted on different parts of our web page. This gives us a quick, at-a-glance idea of what our users are focusing on.
• Dynamic user surveys - Sometimes pure interaction data is not enough to get the info we need. Luckily, HotJar gives us the ability to create dynamically-driven surveys on our web app. These surveys can be change without needing to re-deploy our entire application - they can be updated through the HotJar tool.

Read full review

• Visual Website Optimizer allows you to create several types of tests easily.
• The menus are very easy to navigate and it walks you though the process of creating tests.
• It is very easy to see your currently running tests and see how each one of your tests are performing.

Read full review

• There should be capabilities to do numerous session recordings on different areas of the site at once.
• Other tools I have used in the past (Decibel Insight) had the ability to automatically set up heatmaps on all of the pages - which would be good if it could be done on Hotjar.

Read full review

• During test setup some of the goals don't always work properly.
• The difference between an A/B test and a Split URL test are not well defined.
• The online documentation is hit or miss. Sometimes it is very helpful and other times it is extremely difficult to find out what you are trying to do.

Read full review

• Led to modifications to create better user experience
• Sometimes shows how users do not see a website the same way we do...it has led to many positive changes
• Overall, the ROI is extremely high as the product is relatively low cost, easy to use, and can show quick results in improved user experience, acquisition, and retention.

Read full review

• ROI has been huge. We've decreased our page load speed from 7 seconds to 3.5 just by making some tweaks.
• We tested some things we could prove would work but we decided not to implement them. However, we know they work because of VWO testing.
• The session recordings allow you to skip blank time, which saves you time in the end.

Read full review