Hotjar vs VWO

• Ease of Setup - To setup Hotjar, we were able to use the pixel through Google Tag Manager. It took only a few minutes, and as long as you have an existing GTM account, Hotjar begins tracking instantaneously.
• Low Price Point - Hotjar is very reasonably priced for a user behavior tool. Instead of hiring user experience testers, we can leverage the traffic we already have to understand how customers use our website.
• Heatmaps - The heatmaps provided by Hotjar are easy to analyze and aesthetically simple.

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• Multivariant testing async. We have a limited development staff, so having our marketers be able to control experiments was a big plus.
• Multiple dimensions for testing, allowing us to isolate tests based on device was a benefit.
• Screen recordings, being able to view customer recordings was valuable to see what people are doing on our pages.

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• Updates - The product has released very few updates or improvements since I began using it, and the core offerings have remained the same.

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• Heatmaps loaded very slow. We have very long form sales copy and VWO could not load the pages with a heatmap view a majority of the time.
• Google and Facebook slap. We were shutdown from running ads to pages that had VWO embedded in them as it was perceived as cloaking. This was the biggest issue for us as we rely on optimizing for display spend.

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• We've used Hotjar to improve engagement by removing clearly confusing navigation paths or interface options.
• We've used Hotjar to improve conversion by fixing lead form issues that weren't obvious at first.

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• Allows us to build a business case for change based on the data gathering.
• Lets us test changes before implementing via hardcoded development.
• Cost of yearly subscription was paid for within the first few months based on the increase in leads due to testing.

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