Oracle CX Marketing

Oracle CX Marketing
Formerly Oracle Marketing Cloud

Top Rated
Score 8.5 out of 10
Top Rated
Oracle CX Marketing

Overview

What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
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Recent Reviews

Great product

8 out of 10
October 05, 2021
We have mostly used Oracle CX marketing for its email marketing capabilities and for testing landing pages via email. It has very many …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (237)
    8.6
    86%
  • List management (127)
    8.5
    85%
  • Landing pages (125)
    8.4
    84%
  • Dashboards (123)
    8.4
    84%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $2,000 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.4Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.4Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.5Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.2Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3Avg 7.4
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Product Details

What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
  • Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle CX Marketing Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Oracle CX Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.Screenshot of Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.Screenshot of Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.Screenshot of Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.Screenshot of Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

Oracle CX Marketing Videos

Oracle CX Marketing Integrations

Oracle CX Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesNorth & South America, EMEA, APAC, Japan
Supported LanguagesEnglish, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish

Frequently Asked Questions

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle CX Marketing starts at $2000.

Adobe Marketo Engage, Salesforce Marketing Cloud Email Studio, and HubSpot Marketing Hub are common alternatives for Oracle CX Marketing.

Reviewers rate Email deliverability reporting and Lead nurturing highest, with a score of 8.6.

The most common users of Oracle CX Marketing are from Enterprises (1,001+ employees).
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Comparisons

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Reviews

(1-6 of 6)
Companies can't remove reviews or game the system. Here's why
Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We thought our contact data was deleted because we could not find it in our account, turned out it was misplaced due to user-error, we logged into the wrong username and did not realize because we had multiple accounts. Pretty easy error to sort out but Oracle handled it well, understood our concern and reminded us we can share contacts across brands to minimize this in the future.
Score 10 out of 10
Vetted Review
Verified User
This is couple of years back before Eloqua was bought by Oracle. I was at a Eloqua conference and during one of the sessions my boss called me with problem in 3 of the campaigns that I'd set up for that morning. None of the emails where going through.

Not sure what to do without a laptop, I was looking around for someone to help and that’s when someone pointed me to a Elqoua support person. When I told him about the problem, without hesitation he helped me and connected me with another senior support person.

I think it's people like them who makes a big difference in companies and without a word, by just looking at my panicked face he started helping me and fixed all 3 campaigns. He also kept checking with me to see if everything else was fine.

Score 3 out of 10
Vetted Review
Verified User
No. I can recall several times we were promised they were going to make it right, but it always turned out to be a lot of talk and not a lot of real action. At the end of it, I would say we as a team were pretty soured on their customer experience and disappointed to have seen it take such a turn. I've had similar experiences when Oracle has acquired other vendors we used.
Gwen Lafleur | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
There have been several, but the most recent was when we were setting up a campaign to test a new version of one of our product page templates. Our dev team had most everything working, the campaign was set up and ready, but we couldn't get one of the tracking scripts to work and we couldn't get the campaign to display correctly in the sandbox. This was a time sensitive project, and our technical lead was quick to make himself available pretty immediately - he got on the phone with me and our dev team in Manila and helped walk through every aspect of the test and code. Within 45 minutes, he was able to pinpoint the problem with both issues and provide alternate code that would make them work. We had the test launched the next morning, met our deadline, and have seen extremely positive results from the campaign.
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