One of the most comprehensive, user friendly SEO services out there
As an SEO manager, we use SEMrush alongside many other pieces of SEO software to provide recommendations, audits, and performance data for …
Starting at $129 per month
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What is Semrush?
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…
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Popular Features
- Keyword analysis (148)9.393%
- Competitive analysis (143)9.090%
- Site audit / diagnostics (144)9.090%
- SERP ranking tracking (144)8.383%
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Pricing
Pro
$129.95
Cloud
per month
Guru
$249.95
Cloud
per month
Business
$499.95
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $129 per month
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What is Semrush?
Semrush is an online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.
Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases;
- Over 43 trillion backlinks;
- 21 billion keywords;
- Over 10 million users who have tried Semrush
Semrush Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Semrush Video
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Semrush Competitors
Semrush Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.
Semrush starts at $129.
Reviewers rate Keyword analysis highest, with a score of 9.3.
The most common users of Semrush are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve measurable results. With SEMrush, even those without prior knowledge of SEO have been able to boost their rankings and organic visibility over the last 16 months. The software is widely used for campaign management and competitor analysis, particularly in the organic SEO space. Users rely on the Projects feature to track keyword visibility, identify site problems, and monitor link tracking. The Organic Research tab is a favorite among users for analyzing domain rankings and keyword rankings. SEMrush also excels in keyword research, providing users with valuable insights into volume, competition, and difficulty. It aids in determining article topics, optimizing headers, title tags, meta data, and body copy for informational landing pages. Tracking and reporting on rankings for high-value keywords as well as monitoring competitors' rankings are common use cases of SEMrush. The platform also serves as a powerful tool for higher-level industry research and gaining insights into the competitive landscape. Additionally, SEMrush is occasionally utilized for site health metrics and other technical data. Following an extensive adoption by SEO agencies, SEMrush has become the principal tool in their toolbox. This software provides unparalleled information to agencies and clients alike through its advanced features like competitor analysis reports. SEMrush enables agencies to benchmark their SEO campaigns, track progress over time, and gain a competitive advantage in the market. It plays a pivotal role in conducting website audits, formulating solid SEO strategies, creating content marketing plans, and training new SEO professionals on best practices. Furthermore, SEMrush offers comprehensive insights at a reasonable price when compared to other tools available in the market. Its rapid innovation and frequent updates add more functionality regularly, ensuring that users stay ahead of the curve and continue to benefit from cutting-edge features. Whether it's conducting keyword research or enhancing on-page optimization checks, SEMrush proves to be an essential tool for marketers looking to make data-driven decisions and achieve success in their SEO efforts.
Position Tracking: Highly Beneficial for Keyword Rankings Many users have found the Position Tracking feature of SEMrush to be highly beneficial for monitoring keyword rankings and tracking competitors. They appreciate the detailed insights provided by this tool, which allows them to stay informed about their SEO efforts and make data-driven decisions.
Comprehensive Site Audits: In-depth and Accurate Analysis The comprehensive Site Audits offered by SEMrush have been praised by many users. They find these audits to be in-depth and accurate, providing valuable information about areas that need improvement on their websites. This feature helps them optimize their websites for better performance and search engine rankings.
Local SEO Capabilities: Effective Optimization for Specific Locations Users have found the Local SEO capabilities of SEMrush to be helpful for analyzing and optimizing their clients' websites for specific locations. This feature assists them in improving their clients' local search visibility and attracting more targeted traffic.
Confusing User Interface: Some users have found the user interface of SEMrush to be confusing and not user-friendly, leading to difficulties in navigation and understanding the toolsets.
Technical Issues: There were reports of technical issues with the SEMrush website, including frequent crashes and periods of inaccessibility. These issues negatively impacted the overall user experience.
Steep Learning Curve: Several users mentioned that SEMrush has a steep learning curve, particularly for those who are new to SEO or SEM. It takes time for users to fully grasp all the features and functionalities of the software.
Based on user reviews, the following are the three most common recommendations for SEMrush:
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Take advantage of the trial and explore all parts of the software. Users recommend trying SEMrush before committing to the paid version. They suggest using the free trial to fully explore the software and take the time to set everything up properly. Users highly recommend utilizing SEMrush for keyword tracking and research.
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Consider SEO requirements and compare with other tools. Reviewers emphasize the importance of considering SEO requirements before choosing SEMrush. While they believe SEMrush is a great tool for competitor analysis, users suggest evaluating other options if comparable or superior tools are available at lower costs. They mention that SEMrush is a basic, free tool that does the job, but other tools may be more sophisticated, including the paid version of SEMrush.
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Leverage expert knowledge and resources. Users suggest working with a consultant or expert to fully understand SEMrush and leverage its insights for marketing efforts. They recommend taking advantage of webinars, video tutorials, and customer support to get the most out of the tool. Additionally, reviewers mention that there may be at least one element or tool in the toolkit that users may not realize they need, highlighting the need for expert guidance.
Overall, users highly recommend using SEMrush for obtaining large amounts of data on competitors and keywords. They find it helpful for evaluating their ranking through live data and true search listings. However, users also advise considering other options if comparable or superior tools are available at lower costs and stress the importance of understanding SEO requirements before choosing SEMrush.
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Semrush is the ally SEO tool for any digital marketing agency. It unifies in a single platform the main SEO and Local SEO indicators. It allows day-to-day monitoring of the positions in the Google SERP considering the organic competitors. This is the basis of the reports sent to the clients of the SEO projects.
- Make SEO reports quickly
- Daily Google SERP SEO Alerts
- Organic investigation of the competition
- Reports of SERP's only of Local SEO
- Checking local files for all countries
- Improve reports On Page SEO Checker
March 30, 2022
Satisfied with Semrush
Score 10 out of 10
Vetted Review
Verified User
I use Semrush as a college student to practice discovering marketing insights and running SEO campaigns. I have never had an inside view of the software that helps companies run digital marketing strategies before, so having this opportunity with Semrush was amazing. One business problem that Semrush addresses is that many of the great features that they offer are only available through their Trends Subscription plan. I did find that this prevented me from exploring many of the tools and features that they have but at the same time I understand why I didn't have access to them because I did not pay any money for the subscription I currently have which is Pro.
- Creates Simplified Reports
- Easily Monitor and Manage Traffic Analytics
- Allows you to Perform Advanced SEO Tasks with Ease
- Semrush Only Provides Data for One Search Engine, Google
- Some Competitive Analysis Features Cost an Additional $200 per Month Extra
- Their Site is Hard to Use on a Mobile Device
May 18, 2021
Strong Offering. I recommend it.
We use it for a variety of clients, especially ecommerce. It's pretty robust. A bit of a learning curve, but it's continually evolving and it seems becoming a bit more user-friendly. When I want to research a specific part or analyze a client or competitor, Semrush has what I need to do so.
- Competitor Analysis
- Site Audit - Problems with Sites
- Paid Ad Viewing
- Keyword Research
- PPC Research
- Bridging the gaps between their products within the suite.
I work for an internet company, so understanding SEO and SEM is of extreme value to us. While our core competency and product delivery has been website design and development for nearly 20 years, we've recently made a huge push toward digital marketing for clients. As the digital strategist on the team, it's necessary for me to be able to track SEO progress, competitors, etc. This tool is only used by our digital marketing team.
- The ability to crawl every tiny detail of a website is great. Not only that, but SEMRush breaks down problems by Errors, Warnings, and Notices. By prioritizing technical issues and content needs, it makes it very easy to know where to start optimizing a site.
- The competitor analysis feature in SEMRush is extremely robust. In fact, we switched to SEMRush from another program specifically for how robust the competition feature is.
- SEMRush covers a wide range of needs. If you need social media insights and a tool to schedule content, this does it. If you need comprehensive website audits, it does that too. From keyword tracking to backlink audits, this tool has everything.
- The report builder feature is extremely helpful. It allows you to drag and drop certain features from your project and build out a report.
- Since several areas of SEMRush are still in the Beta phase, it can be quite buggy at times. However, their customer service team is very quick to respond and resolve any bugs you find.
May 12, 2021
Semrush: A Marketing Tool of Tools
Semrush is an essential tool that every marketing team needs! We've had an arsenal of a few tools like Ahrefs, Moz, Alexa, and others, but this year we've shed all but Semrush. The easy integration makes for an incredibly simple learning process. Semrush is definitely a consideration you need to acknowledge.
- Keyword magic tool is incredible
- Position tracking is great for SEO specialists
- The link building tool is the easiest we've found yet
- Overall theme and layout could be revamped
- A top suggestion for keyword options would be nice
- Listing management is limited
May 02, 2021
SEMrush's Value
Score 8 out of 10
Vetted Review
Verified User
As my personal brand began to get traction, more people were being led to my website to sign up for workshops. Still, in the bringing phase, I knew I could make improvements and needed to know which areas required that. SEMrush seemed like the best tool at the time and was! It was able to address the flaws in the website (such as speed, lack of metadata) and suggest solutions.
- Efficiently research keywords.
- Keep track of ranking.
- Further understanding of competition.
- Interface learning curve.
Score 9 out of 10
Vetted Review
Verified User
I use Semrush to teach students SEO, SEM, and Display advertising strategies and tactics. Semrush has been wonderful to use in the classroom to help students practice online marketing techniques (Keyword research, Site audit, competitive analysis & content marketing). Students find Semrush helps them easily grasp the critical skills needed in online marketing.
- Competitive Research - Gather insight into what the competition is doing for SEO and SEM
- Site Audit - Quickly allows you to find technical SEO issues and provides suggestions for correcting issues
- Keyword Research - Provides insight into question and long-tail keywords
- Data Accuracy - Sometimes the position tracking and KD % are a bit off. However, the data provides you with a decent gauge for making decisions.
- Learning Curve - If you are new SEO or SEM, it may take you a bit to learn the all the tool sets in Semrush. However, they provide a lot of good tutorials as well as a helpful blog.
- Cost - The tool is worth every penny. However, some smaller businesses or freelancers may see the cost as a barrier. They should do a cost benefit analysis to see how this product can quickly pay for itself by saving time and growing the business.
March 11, 2021
The swiss-army knife of SEO tools
Semrush is our "swiss army knife". As an agency that focuses on search engine optimization, Semrush is a necessity. It makes us better and more efficient. We don't have to spend hours chasing down data and can all look at the same metrics. It makes my job much easier.
- Provides data on search engine metrics
- Keeps the team on the same page
- Keeps up with the industry and the needs of search engine marketers
- There is a learning curve for new users
- Lots of data, but it requires analysis from an experienced SEO
- The plans suck for agencies - can be expensive to have mutiple seats
March 11, 2021
Semrush is a bloggers best friend
Score 10 out of 10
Vetted Review
Verified User
Semrush is a tool I use daily for SEO research. I love how much data I'm able to sort through and use for website and blog growth. I haven't found anything else like it for finding high-quality keyword research.
My company is small so I use it myself to make decision.
My company is small so I use it myself to make decision.
- Keyword Research
- Competitive Analysis
- Backlink Gaps
- It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
- Pricing is on tiers, so some features just are out of reach for a small company.
- It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.
December 18, 2019
SEMRush is one of the best SEO tools out there.
We use SEMRush as a campaign management and competitor analysis tool for our SEO campaigns at TLo Ventures. While I believe you can use it for research into PPC campaigns and competition there, we mainly use it for the organic side of things. There are many features of SEMrush and we do not nearly use them all, but the ones we focus on are the Projects (for tracking keyword visibility, site problems, link tracking), and then the standard keyword/domain research tools like the "Organic Research" tab (for looking at what keywords a domain ranks for or what domains rank for a keyword). If you ever hear of a website or keyword and want to get some basic ideas of volume, competition, difficulty, etc, SEMRush is great for that.
- Competitive organic research. They do a great job of showing you what any website ranks for, what keywords they bid on in PPC, what ads they are showing display-wise, etc.
- Organic keyword research. You can see related terms to a specific keyword and get estimated volume, historical volume trends, "difficulty" scores, etc.
- Link analysis. They have a great suite of tools that find links to your website automatically, track links you currently have and measure their "toxicity" levels, traffic volume, etc.
- Tool organization/presentation. There are so many features and tools in their program (which is a great thing) but it really can be confusing sometimes. Remembering where you have to go to get a certain metric can be difficult.
- Keyword/traffic volume accuracy. Some of the historical trends for keywords or domains seem off, especially when you compare a domain where you actually know the history. But that is an infamously difficult task.
- Better explanations of some of their tools. Some give you explanations upfront but then it's hard to remember how to use each one.
September 18, 2019
SEMRush... when you know how to use it, it works
We use SEMRush to monitor and adjust the usability of our company website in order to preserve the flow for those who search for us and our long-time users. It allows us to see where we rank in the searchability and how easy it is to use our website. It identifies broken links and repetitive links or pages on our website.
- Tracks the broken links
- search-ability factoring
- ease of use for the website
- Huge learning curve
- not the most user friendly of products
- hard to understand formatting
July 29, 2019
More SEO tools than you ever thought you needed
The whole company is using it (we're a small team of two, with several contractors). We primarily use the SEO audit tool, position tracker, keyword magic tool, link building tool, and backlink tool. Also, the SEMrush Google docs add-on (that you can only have if you have a paid subscription to SEMrush) called "SEO Writing Assistant" has been super helpful for my content team. We use all of these solutions to analyze and address SEO issues with our clients' websites, and also to inform their content marketing campaigns through keyword and competitive research.
- Ease of use. Hands down, SEMrush is easier to pick up and use than alternatives like Screaming Frog.
- Robust. There are so many options and tools within SEMrush that it would probably take years to master them all.
- Reporting. SEMrush offers a ton of automated reports that they'll send straight to your inbox, but they also have a report creation tool that you can use to make branded reports to send to your own clients. It's a drag and drop tool that functions a lot like a website builder, with different "widgets" that show different data.
- Tutorial and learning content. Because SEMrush is so huge, it can be frustrating to want to use a tool and not be able to find high-quality reference material on using it. I wish they'd invest a little more in their blogs and video tutorials so users could quickly and easily get the most out of the program.
- Price. I pay $200/month in order to be able to service about 5-8 client projects simultaneously - it feels a bit steep for me, since I'm not using every single tool within the suite. It would be nice if there was some way to only pay for the tools you use.
January 29, 2019
The best SEO tool on the market!
We use SEMrush to monitor the ranking of our location sites and to monitor keyword changes within our own site as well as review Google updates. SEMrush is also helpful in analyzing the performance of competitor websites and allows us to have an insight into any changes we need to make. SEMrush has really made the SEO monitoring process easy and, in my experience, has been the most accurate source out there.
- SEMrush can be easily customized to show different forms of stats. We use it to view a general overview of our website and also monitor the ranking of specific keywords. It will tell us how competitive that keyword is as well as where our page ranks on it.
- The site analysis tool is also really useful and updated often. The site analysis tool will scan a website and report any errors it encounters and how to better optimize the website SEO-wise. This is useful in catching issues that could pose a big problem and result in a penalty from Google.
- Another great tool is the backlink analysis feature. It will show every website that links back to yours and also provide a score to the website that will tell you whether or not that backlink is toxic. From there, it's really easy to disavow those links and prevent any future ranking issues. It can also be used to see what sites are linking back to your competitors.
- SEMrush is really feature rich, however, it can be confusing at times as to what certain tools do and how to use them. It would be great if SEMrush provided some sort of short tutorial when they launch a new tool.
- While SEMrush is great at continuously adding new keywords, it can be hard to find good data on the lesser trafficked keywords. I'm not sure whether it is possible, but it would be great to get more accurate stats for smaller keywords or location-specific keywords. The stats for those are sparse right now.
January 06, 2019
SEO Essential Toolkit
SEMRush is used to run SEO reports and identify keyword opportunities for our clients. It gives us a turnkey way to stay on top of essential maintenance tasks and automate some of our marketing efforts. It is typically most important, as we onboard a new account, as a way of generating insight quickly and efficiently.
- Keyword Analysis
- SEO Reporting
- Interface is fairly complex
- Reports can take a while to generate
April 26, 2017
All-in-one SEO/SEM audit tool - SEMRush!
SEMRush was used within the whole organization at my last job. The best part of the tool is that it integrates many aspects of a good SEO tool. Being a consulting [company] it was always important for us to get a complete overview of the overall performance and important KPIs of any given website/client. SEMRush was always to the point to provide us needed input for best possible performance overview.
- First and foremost, it's an all-in-one marketing toolkit and provides an overview to all the major KPIs for any given website.
- Also, I love how you can choose the country right before adding the URL of the domain one wants to analyze.
- Also, the analysis of paid traffic/keywords also helps not just in SEO but also in SEM.
- The fact that one can do backlink, keyword and competitive analysis, rank audits just under one window is great about SEMRush.
- Often I have realized that it crashed when a heavy amount of data was exported. Of course, I don't know if it's my PC/browser or the tool itself.
- SEMRush can also work on making working on multiple devices/platforms easier. This would improve the usability a lot.
- The tool itself has a steep learning curve which is not necessarily bad as every detailed/comprehensive tool is a little complicated. But the UI/UXcan surely has a room for improvement.