Skip to main content
TrustRadius
Semrush

Semrush

Overview

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…

Read more

Learn from top reviewers

One of the most comprehensive, user friendly SEO services out there

Rating: 10 out of 10
January 17, 2025
IncentivizedVetted ReviewVerified User
As an SEO manager, we use SEMrush alongside many other pieces of SEO software to provide recommendations, audits, and performance data for clients. This software is used acros...
Continue reading
Billy Heany
Account Manager - Marketing
Organic Search Manager
Wavemaker
Semrush4 years of experience
Verified on LinkedIn

Semrush continues to deliver and responds to market changes

Rating: 10 out of 10
November 26, 2024
IncentivizedVetted ReviewVerified User
Market research and analysis from keyword research and AIO analysis to competitive positioning and share of voice. Having an industry tool that maintains a strong collection o...
Continue reading
Verified user
Manager
Semrush10 years of experience

The most reliable tool for SEO and SEM

Rating: 9 out of 10
November 25, 2024
IncentivizedVetted ReviewVerified User
We use Semrush to identify what keywords to rank on, what keywords are our competitors ranking on, what to do to improve our SEO and SEM practices, track website traffic comin...
Continue reading
Verified user
Director
Semrush3 years of experience

An SEO tool you will never be disappointed with

Rating: 8 out of 10
November 22, 2024
IncentivizedVetted ReviewVerified User
Semrush was instrumental when we moved a large site over to a new domain. It provided us critical information on the health of our site during that process. It also allowed us...
Continue reading
Verified user
Employee
Semrush3 years of experience

Solid SEO solution

Rating: 7 out of 10
September 2, 2024
Vetted ReviewVerified User
I have been using Semrush for several years now, primarily for SEO, anything from keyword and topical research, backlink analysis, competitor analysis and more.
Continue reading
Verified user
Team Lead
Semrush6 years of experience
Log in with LinkedIn to see content from your network
Return to navigation

Pricing

View all pricing

Pro

$139.95

Cloud
per month

Guru

$249.95

Cloud
per month

Business

$499.95

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.semrush.com/prices

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $139.95 per month
Return to navigation

Product Demos

Semrush Domain Analysis Demo - Best SEO Tool 2023?

YouTube

Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis

YouTube

Semrush Review + $9864 Bonus + With Free Trail

YouTube

SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)

YouTube

Long Tail Keywords with SEMrush - Keyword Golden Ratio

YouTube
Return to navigation

Features

SEO

Core features related to search engine optimization

7.8
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

7.9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.5
Return to navigation

Product Details

What is Semrush?

Semrush is an online visibility management software-as-a-service platform.

Offering over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, integration with Google and task management platforms, Semrush provides solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases;
  • Over 43 trillion backlinks;
  • 21 billion keywords;

Semrush Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Semrush Video

Semrush Demo

Semrush Integrations

Semrush Competitors

Semrush Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Semrush starts at $139.95.

Ahrefs, Moz Pro, and Similarweb are common alternatives for Semrush.

Reviewers rate Integration with web analytics tools highest, with a score of 9.

The most common users of Semrush are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-5 of 16)

SEMrush's Value

Rating: 8 out of 10
May 02, 2021
SI
Sam Inoyo
Creative Director
PRODUCEDBYSAM (Music, 1-10 employees)
Vetted Review
Verified User
Semrush
1 year of experience
Use Cases and Deployment Scope
As my personal brand began to get traction, more people were being led to my website to sign up for workshops. Still, in the bringing phase, I knew I could make improvements and needed to know which areas required that. SEMrush seemed like the best tool at the time and was! It was able to address the flaws in the website (such as speed, lack of metadata) and suggest solutions.
Pros
  • Efficiently research keywords.
  • Keep track of ranking.
  • Further understanding of competition.
Cons
  • Interface learning curve.
Likelihood to Recommend
For an up-and-coming brand, this might be a great alternative to SEO companies. Though it takes time to learn and understand the ins and out of the platform, the insight you get from the data is worth it. And, knowledge of this side of the business is beneficial as well.

Strong Offering. I recommend it.

Rating: 10 out of 10
Incentivized
May 18, 2021
Verified User
C-Level Executive in Corporate
Marketing & Advertising Company, 1-10 employees
Vetted Review
Verified User
Semrush
3 years of experience
Use Cases and Deployment Scope
We use it for a variety of clients, especially ecommerce. It's pretty robust. A bit of a learning curve, but it's continually evolving and it seems becoming a bit more user-friendly. When I want to research a specific part or analyze a client or competitor, Semrush has what I need to do so.
Pros
  • Competitor Analysis
  • Site Audit - Problems with Sites
  • Paid Ad Viewing
Cons
  • Keyword Research
  • PPC Research
  • Bridging the gaps between their products within the suite.
Likelihood to Recommend
It's strong for someone who's pretty OCD like myself. I am always shooting for 90+ out of 100 on their site audit tool. It is very helpful to know where things are broken. Using Semrush religiously sets us apart from other providers in our space. It shows our dedication and attention to detail without a lot of manual work.

SEO Essential Toolkit

Rating: 8 out of 10
Incentivized
January 06, 2019
Verified User
Director in Marketing
Marketing and Advertising Company, 11-50 employees
Vetted Review
Verified User
Semrush
2 years of experience
Use Cases and Deployment Scope
SEMRush is used to run SEO reports and identify keyword opportunities for our clients. It gives us a turnkey way to stay on top of essential maintenance tasks and automate some of our marketing efforts. It is typically most important, as we onboard a new account, as a way of generating insight quickly and efficiently.
Pros
  • Keyword Analysis
  • SEO Reporting
Cons
  • Interface is fairly complex
  • Reports can take a while to generate
Likelihood to Recommend
SEMRush is great for pulling information relevant to SEO for research purposes. However, a fair amount of intuition and experience must still be leveraged in interpreting the data provided, else one will find oneself going down many irrelevant rabbit holes fairly quickly.

SEMRush... when you know how to use it, it works

Rating: 6 out of 10
Incentivized
September 18, 2019
KE
Kiara Elder
Senior Office Manager
Little Portion (Food & Beverages, 1-10 employees)
Vetted Review
Verified User
Semrush
1 year of experience
Use Cases and Deployment Scope
We use SEMRush to monitor and adjust the usability of our company website in order to preserve the flow for those who search for us and our long-time users. It allows us to see where we rank in the searchability and how easy it is to use our website. It identifies broken links and repetitive links or pages on our website.
Pros
  • Tracks the broken links
  • search-ability factoring
  • ease of use for the website
Cons
  • Huge learning curve
  • not the most user friendly of products
  • hard to understand formatting
Likelihood to Recommend
It is great for finding out how your website search results rank. Great for finding broken links and repetitive issues on websites. Not good for beginners.

The swiss-army knife of SEO tools

Rating: 10 out of 10
Incentivized
March 11, 2021
Use Cases and Deployment Scope
Semrush is our "swiss army knife". As an agency that focuses on search engine optimization, Semrush is a necessity. It makes us better and more efficient. We don't have to spend hours chasing down data and can all look at the same metrics. It makes my job much easier.
Pros
  • Provides data on search engine metrics
  • Keeps the team on the same page
  • Keeps up with the industry and the needs of search engine marketers
Cons
  • There is a learning curve for new users
  • Lots of data, but it requires analysis from an experienced SEO
  • The plans suck for agencies - can be expensive to have mutiple seats
Likelihood to Recommend
Any agency or in-house SEO team should have a subscription. It's the must-have tool. for SEOs everywhere.
Return to navigation