Overview
What is Wistia?
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…
Wistia is the best video hosting service for businesses that want to prioritize lead automation followup and accessibility for viewers
Wistia, a powerful tool if using with complimentary services
Easy and fast to implement on your website
WISTIA is simply the most powerful and versatile video tool for business. AND super simple to use!
Makes video content for your small business feel like a big brand
Wistia for the Win!
Wistia: A great video streaming service with an excellent player
Wistia - For All Your Video Needs
Wistia is a highly customizable video player that allows us to create videos that match our branding and voice
(Wistia) Have you tried it? We've used it for years and years - No complaints here!
Love, love, love Wistia!
The Best Video Product.
Wistia is an amazing video player for any size company
Beautiful but expensive video player
Host videos for pro and forget YouTube bans
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
Free
$0
Plus
$24
Pro Plan
$99
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $24 per month
Product Demos
TD Demo Wistia no email
AEM Demo: Supporting Wistia Videos
Download Wistia Videos Fast - A Video Renegade Demo
Bremmer Portfolio example 10 - Wistia & Captivate - embedded video demo (includes audio narration)
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Wistia?
Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.
Wistia Features
- Supported: Customizable Player
- Supported: Calls to Action and Email Collectors
- Supported: Video Heatmaps and Viewing Trends
- Supported: Engagement Graphs
- Supported: Integrations with Other Software and Services
- Supported: Wistia Channels
- Supported: Channel subscribers and email notifications to subscribers
- Supported: Facebook Custom Audiences integration
- Supported: A/B testing
Wistia Screenshots
Wistia Video
Wistia Integrations
Wistia Competitors
Wistia Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(145)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.
Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.
Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.
Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.
Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.
Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.
High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.
Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.
Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.
Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.
Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.
In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.
Attribute Ratings
Reviews
(1-25 of 43)- Wistia provides easy to understand analytics to see how videos are performing and where people are most engaged throughout
- Wistia allows us to make videos more accessible for viewers with captions, chapters and color branding to meet web standards codes
- Wistia now has the ability for us to host our webinars and livestreams all in a single platform
- Wistia still has some work to do on exporting data based on video groupings and time frames but they are improving that over time
- Integrate with hubspot
- Be a platform for binge-worthy content
- All branding and customization of videos
- Ability to edit videos directly within the platform
- Ability to edit and manipulate landing pages
- Ability to have better dashboarding of multiple videos
Easy and fast to implement on your website
- Hosting video
- Shareable media links
- Video Data analytics
- More detailed data analytics
- More fonts, color and edits on last video screen
WISTIA is simply the most powerful and versatile video tool for business. AND super simple to use!
- Video SEO
- Customer engagement and training
- Customizing with branding and accessibility tools
- Leveraging with marketing and engagement tools.
- I really can't think of a single thing.
Wistia for the Win!
- Video hosting.
- Track customer engagement.
- Easy to update and replace content.
- Customer friendly.
- Would like to have more drill down statistics on specific videos.
- Wish they would bring back the Gmail extension.
- Very flexible and usable video player.
- Great streaming server.
- Very easy website to work with.
- Adding lessons to a project isn’t always easy as it adds to the top always and not the bottom.
Love, love, love Wistia!
- Storing content in an organised way
- Ability to quickly and easily host and share branded videos
- Option to re-upload videos while retaining data and without breaking links
- Accurate transcription service
- Great user experience overall
- The Share to YouTube and share to other social media channels feature can be quite clunky.
- Nothing else I can think of. I wish I'd use Wistia more often because it has an incredible amount of useful functionality!
Wistia is an amazing video player for any size company
- Version control.
- Marketo Integration.
- Analytics.
- I Wish the Suggested Content Was More Like Youtube.
- Folder structure can make it hard to find things.
- Can sometimes slow site speed on pages that have videos embedded.
Beautiful but expensive video player
- Beautiful player customization
- Excellent customer support
- Simple interface
- Powerful marketing tools
- Not cost effective for small businesses
- No review features
Host videos for pro and forget YouTube bans
- Create channel
- Share videos
- embed video form Wistia to your site with the ability to edit the media player
- More free trial. 3 free videos is not enough to test the service
- improve API
- Give more detail about the service on the home page
Less appropriate, if you need to monetize your videos. so you are not in the right place
- Video analytics.
- Lead generation.
- They have reduced some functionality over the years while increasing the price.
- Analytics are not available on all plans making it not as valuable to smaller companies.
Wistia is always the best choice
- Instruct us on best accessibility features needed.
- Track views and interactions.
- Deploy one video in multiple ways.
- Organize multiple project.
- Share videos without the ads and obtuse tracking of YouTube.
- Getting notes from stakeholders, right now it's a little hard for them to find that feature.
- Change the branding (colors of the player) for multiple videos.
- You're mostly perfect so I don't think too hard about this, haha.
Great and affordable video hosting platform
- Ease of use
- Changing thumbnails
- Embedding on webpages
- Editing / trimming
- Only one level folder structure
The Wonderful World of Wistia
- Custom branding - Wistia lets you match your brand colors via HTML hex code so you can be sure it is on-brand.
- The analytics behind each video is fascinating and help you truly understand how well your videos perform if they are engaging and hold the audience's attention.
- Various types of calls to action - you can create small pop-up calls to action throughout the video, calls to action at the end, you can ask for email/user info before during or after viewing the video. It helps with the top of the funnel lead gen.
- Price point - they made some changes to their pricing model, and while I still feel it is the best value for what you get, non-profit pricing would be nice.
- Perhaps some deeper SEO capabilities
- Perhaps some deeper insight on users - referral source, etc.
- Wistia is a perfect solution for hosting websites on your website or blog, but not so much if you want your videos to "go viral." Wistia itself is not a replacement or competitor to YouTube; hosting your videos on Wistia does not get you access to new audiences. So, if you want to maximize your reach with your videos, Wistia may not be the best solution. However, if you want a solution to integrate video into your website, Wistia is perfect.
- I also do not know that I would recommend Wistia to a small business or organization with only one or a handful of videos. I think it is more valuable if you have a good handful or many videos to embed.
Incredible Video Hosting Service With Tons Of Functionality!
- Wistia’s embed codes completely automate video SEO.
- Videos are automatically scaled to fit any screen size.
- Drag and drop organization.
- Wistia places no ads whatsoever on user videos.
- Wistia is pricey for the professional platform.
- At times it wasn't 100% intuitive, but after some playing around, I was able to figure it out.
- Customization options are minimal.
Wistia Wins
- Customer service.
- Video hosting.
- Show ID's on page.
- Easier access to changing thumbnails.
Wistia makes managing and distributing video so simple
- Super simple to add videos via drag and drop
- Embedding is simple
- Pricing is going up and seems a bit higher than I would like, though still a good deal.
- Adding quizzing would be interesting.
Capture Prospects' Attention Easily with Email Video from Wistia
- Very simple and easy to use.
- Videos can be customized to your brand's look and feel.
- Wistia shares many best practices that help you craft engaging videos.
- Would be nice to have more performance data.
- There can always be more editing capabilities.
- As it gets more successful, business plans get more expensive.
Once the videos are uploaded, I send the sales team a link to each new video, and they share that link with their clients as they see fit. It's a great sales tool.
- I like the fact I can make a tweak to the video, description, etc., and I can upload the revision seamlessly without having to delete the old video, upload a new video, activate the SEO words again, etc.
- The billing is simplified -- it's easy to forward as a PDF or print it out and hand it over to the finance dept.
- Best of all, these guys are quirky and unique. Their content, eblasts, etc. are entertaining and are a welcomed addition to the normally boring emails that pop up in my email list.
- Keep up the great work -- be yourself Wistia... it's working!
- I would like to see a more organized way to catalog my uploaded videos in groups or folders. Perhaps there already is and I just haven't discovered it yet.
Wistia's worth it
- Customization—you can easily add CTAs, adjust the preview, colors, and more within the Wistia player
- Analytics—Wistia provides helpful insight into video watching habits that you can tie into a CRM, like HubSpot, to make really actionable
- Education—the Wistia library and community is extensive
- Expensive
- Hosting threshold could be prohibitive
- Customizing embeds
The Best You Can Get!
- Wistia enables us to organize videos into "projects." That's helpful from an organization standpoint.
- Wistia makes it extremely easy to upload and then sort videos by the project with which you are working.
- It is extremely easy to embed videos into your website. Easy cut and paste
- The variety of players is limited for paid users. I would like to see more offerings.
- First, their platform is super easy and intuitive to use. There are lots of customization options, which are not difficult to learn and use.
- Their player is mobile responsive, so all I need to do is use the embed code on my site or landing page. Their player adapts to the viewport size.
- They have very good statistical information that helps you to see where people drop off. This insight helps evaluate content or length of video.
- Their turnstile feature allows you to put registration directly in your video, and can be used for gated content. (Register to see the rest of this video.) Also the turnstile registration date can be integrated with your marketing automation platform.
- Their pricing structure limits the number of videos to host. It would be nice if they had a two-tiered structure for low cost hosting of older/archive content that is accessed very infrequently, and their usual pricing for current/active content.
Video/image platform full of capability
- Great video player customization
- Different levels of user privileges
- Vast embed options
- Amazing video statistics
- Frequent updates adding new features
- Expensive
- Limited video organization
- Lots of email notifications that need to be turned off and organized
Great for Marketing Videos
- Customizable video formatting - choose the layout, colors, playlist style, etc. - makes it easy to have your videos match the style of your website.
- Love the Soapbox integration for our sales team.
- The playlist configurations options and execution are the best I've seen in any platform.
- The fact that there's a HubSpot integration is huge for us.
- The pricing is steep compared to similar platforms. But, I still pay it, because it's better than other platforms.
- Once you get above a certain threshold, they charge extra for additional videos.
- If you want to put the same video in multiple projects, it counts as multiple videos for your pricing.
Most user-friendly video repository you'll find
- I absolutely love their brand and customer service. One of the best buying and customer journeys I've ever had for a SaaS product or otherwise.
- The UI and UX is on-point -- it's incredibly easy to use out of the box with zero learning curve.
- They have a huge library of interesting resources to learn new video-related skills, as well as a comprehensive help library.
- Honestly, I can't think of a single complaint. Our whole team loves Wistia.