Easy for inexperienced people to become experts by squeezing out its potential.
August 14, 2020

Easy for inexperienced people to become experts by squeezing out its potential.

José Juan López Lafuente | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We have only been using Active Campaign for a few months now to automate the entire email marketing process of our homeowner acquisition and property sales funnels. We use it to create lists of leads that fill out the various forms on our website or in ad campaigns. This is the first time we use a task automation application.
  • Synchronization with other applications.
  • Ease of learning for the inexperienced.
  • Wide range of actions for automation.
  • I would appreciate further training in Spanish.
  • It would be nice to implement more variety of templates.
  • The possibilities of forms may be somewhat limited.
  • It has given me a great facility in perfecting contact management.
  • Its ease of use has made me lose my fear of automation.
  • It has significantly improved my level of attention to contacts.
I've used previously, although not very deeply, options like Mailchimp and M-Director in a very basic way to get familiar with this kind of application. However, when I discovered ActiveCampaign I realized that it's better to start working with an application that allows you to scale and grow without limits. In this sense, I think ActiveCampaign is far above the rest because of the great possibilities it offers. Finally, I decided to go to ActiveCampaign and learn all its functions.
My experience is based especially on the creation of automations for email marketing, there I think ActiveCampaign is especially good. I also like how complete it is in contact management; it can be used as a CRM. I think the possibilities to create lists, campaigns and automations are great. I chose Active Campaign on the recommendation of most of my mentors who also use it. I appreciate the little time you need to learn how to use its basic functions.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
Not Rated
List management
8
Triggered drip sequences
Not Rated
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated