ActiveCampaign - the best email marketing, marketing automation, and CRM combination for the majority of small to medium businesses
September 08, 2021

ActiveCampaign - the best email marketing, marketing automation, and CRM combination for the majority of small to medium businesses

ira Pasternack | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign both for our own organization and on behalf of clients. For ourselves, we use it to communicate with our existing clients, as well as with prospects. We also use it with a variety of clients, from consultants with large lists and fairly complex use cases (including an integration with Wordpress that leverages ActiveCampaign as part of our membership setup), to medical practices that require HIPAA compliance to communicate with their patients.
  • Contact management that combines email marketing with CRM functionality
  • Customizable automations
  • Seamlessly integrates with tons of other systems
  • Email designer is slightly clunky at times
  • Sometimes reports/data are not where you might expect
  • Provided new revenue streams by allowing us to provide HIPAA compliant email marketing solutions to our clients
  • Significantly lower monthly costs than other marketing automation platforms we have used
  • Streamline client communication making us more efficient
ActiveCampaign has the best combination of features and functionality for the price that we've found in the industry.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Avaza, QuickBooks Online, Google Workspace (formerly G Suite)
For most small businesses, ActiveCampaign provides all the functionality they might need, at a very reasonable cost compared to alternatives. From basic email marketing to a fairly comprehensive CRM system, ActiveCampaign ties together much of online communications that a business requires. For medical practices that require a HIPAA compliant email marketing solution, the Enterprise plan is perfect.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated