Great functionality without the overwhelm
December 24, 2021

Great functionality without the overwhelm

George Anderson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign to keep in contact with my email subscribers, deliver training programs and organize my prospects. I need to be able to quickly and easily send emails as well as have customers purchase programs and automatically be sent the relevant content. It integrates well with other platforms such as ThriveCart which makes it easy to organize.

Pros

  • Easy to create automations.
  • Integrates well with other platforms.
  • Excellent and fast support available.

Cons

  • Dashboard could have more options for displaying quick access data.
  • Ability to track number of emails a contact has opened.
  • Reduced amount of time I spend setting up and sending emails by 30%.
For the price, ActiveCampaign is streets ahead. I probably use about 60% of the platform's functionality with a further 20% that I could benefit from using and intend to explore in the next 12 months. This compares to only about 25% usage with some other platforms or having to buy in additional services with others.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If you have an email list that you send regular messages to and want a way to develop these relationships, ActiveCampaign is excellent. The automation is excellent and makes creating autoresponder sequences easy. The platform is perhaps less suited to small businesses who are only looking for a way to email contacts occasionally because there are cheaper (or free!) solutions out there that would do this.

ActiveCampaign Feature Ratings

9.8
WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.0
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
Not Rated
10.0
Calendaring
10
Event/webinar marketing
Not Rated
10.0
Social sharing and campaigns
10
Social profile integration
10
7.5
Dashboards
7
Standard reports
8
Custom reports
Not Rated
10.0
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

More Reviews of ActiveCampaign

  1. Home
  2. Marketing Automation Software
  3. ActiveCampaign Reviews
  4. User Review of ActiveCampaign