Easy to use campaign management

We use it as a campaign management system. Step by step we migrate our campaigns to this new system starting with consumer segments (postpaid and prepaid). The goal is to cover the full campaign activity: finding the target group, parameterizing the campaign, choosing the right channel and tools, including AB test or any other testing method, initiating the campaign, then tracking the info about it in real-time. After that, analyze the results, build up a dashboard the monitor the effect, modify the campaign if it is necessary, and present it to management. Also, we would like to use this product as a segmenting tool, to find new possibilities, target groups.

We did not want to rush with it, so it was a long process, because we took our time the experience it, and we started migrating our campaign activities step by step. However the integration was smooth in my experience, now we are working on the data connection part, we would like to export data from the product to the data warehouse.