Item: Bloomreach Commerce Experience Cloud
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Bloomreach offers a unified customer perspective, seamlessly integrating behavioral, transactional, and preferential data. This holistic view empowers us to deliver precisely timed and tailored messages, reaching customers through email, SMS, in-app, on-site, and strategic re-marketing initiatives. While there's a slight learning curve, the combination of a dedicated Customer Success Manager and an outstanding online support team ensures your plans come to fruition seamlessly. The platform's robust reporting functionality eliminates the need for data exports, letting you effortlessly create insightful tables, graphs, and pie charts. Despite my relatively short time using Bloomreach, the experience has been exceptionally positive — a testament to its effectiveness!

Pros and Cons

Single customer view
Easy to use interface
Intuitive email, pop-over build
Reporting
Data visualisation

Aggregates, segmentations should be more unified so you don't need to go elsewhere

Return on Investment

When we have any sales or promotions, Bloomreach providing us the ability to send targeted emails and SMS concludes in Email and SMS driving the most revenue of any channel and the ROI is amazing.

Support Rating

When I get through to support they are absolutely amazing but I think sometimes the wait can be too long. From experience I also know HubSpot and Dotdigital allow for live calls or call-backs which gives you that extra layer of support and satisfaction. That alone would have taken this score to a 9.

Bloomreach AI & Analytics

I believe I can do anything I imagine in Bloomreach. I have only used the platform for 2 months and have also completed the academy but so far I am of the belief that any data-point, idea, hypothesis I have, Bloomreach has the tools to allow me to explore, test and learn.

Alternatives Considered

Dotdigital, Salesforce Marketing Cloud, Ometria and HubSpot CRM

Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.

Key Insights

Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?

Not sure

Are you happy with Bloomreach Commerce Experience Cloud's feature set?

Yes

Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?

Yes

Did implementation of Bloomreach Commerce Experience Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Bloomreach Commerce Experience Cloud again?

Yes

Other Software Used

monday.com, Microsoft Power BI, Microsoft Teams, Shopify

Likelihood to Recommend

Building automated campaigns that are cross-channel is super easy and creating integrations of these automations and split testing is all super easy to do. This being said I think accessing the initial reporting of these campaigns are a little hard to understand and there is some room for improvement I would say.

Effortless Analytics, Targeted Messaging: Bloomreach it taking it up a notch!

Overall Satisfaction with Bloomreach Commerce Experience Cloud