Bombora is the fuel to our revenue generating engine
August 23, 2022
Bombora is the fuel to our revenue generating engine
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bombora
We use Bombora to ingest buyer intent data into our Salesforce and Hubspot on the account record. We then use these accounts to serve up paid ads across all channels. We also use Bombora reports to determine which current accounts are at risk for churn and what topics they are searching for (informing our content strategy operation).
- Buyer intent data
- Churn mitigation
- Digital signals
- Increased our pipeline with new accounts
- More efficient ad strategy-- only serving ads to those with intent
- Hubspot
Very easy to setup. We use the Hubspot integration to pull reports and serve up ads to accounts with intent.
The data is incredibly high quality. Where we run into data issues is when a large company (like Samsung or Google) is surging for purchasing software and it is impossible to narrow down who is searching on an individual contact level. All data is on the account level.
- 6sense and Qualified
If Bombora is the fuel for the engine (the data), then 6sense and Qualified are the airplanes. We were looking for more data/fuel to throw on our revenue generating engine and didn't need a full suite of features to automate our outreach for us. We are a small company and looking for maximum efficiency.
Do you think Bombora delivers good value for the price?
Yes
Are you happy with Bombora's feature set?
Yes
Did Bombora live up to sales and marketing promises?
Yes
Did implementation of Bombora go as expected?
Yes
Would you buy Bombora again?
Yes