Chorus.ai - great recording tool
Updated July 30, 2021
Chorus.ai - great recording tool
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Chorus.ai
- Call Review
- Coaching & Skill Development
- Market Intelligence (Competition, Product, Messaging)
Integrated with Salesforce and Zoom.
Part of our default/standard settings for sales calls.
Useful for sharing information from calls so others can hear the talk track, learn from best practices, discern trends/market research, etc.
Good for call review and coaching.
Used by sales, marketing, and also company at large (minimally).
Part of our default/standard settings for sales calls.
Useful for sharing information from calls so others can hear the talk track, learn from best practices, discern trends/market research, etc.
Good for call review and coaching.
Used by sales, marketing, and also company at large (minimally).
- Easy to use.
- Convenient call recording.
- Sharing/storage.
- Searching/sorting.
- Quickly identifying parts/topics/people within a voice call via recording.
- Transcription accuracy.
- Recommendation accuracy/relevancy.
- Interface (for setting up, integrating, workflow, etc.).
- Onboarding of sales staff.
- Call coaching for reps.
- Free transcriptions.
Works within our Salesforce or Pardot workflow.
We also use Outreach.ai to sort of control or manage or prompt the next steps in the sales cycle.
So we can use Chorus.ai to manage or review the Outreach.ai compliance.
We use Einstein in Salesforce to track activities so we know that prospects are being nurtured appropriately.
We also use Outreach.ai to sort of control or manage or prompt the next steps in the sales cycle.
So we can use Chorus.ai to manage or review the Outreach.ai compliance.
We use Einstein in Salesforce to track activities so we know that prospects are being nurtured appropriately.
This will sound silly... but marketing uses it as a free transcription service. You can drop an MP4 file from a webinar, etc. and it will automatically transcribe it.
Accuracy is a bit low. Maybe 90 % vs a professional or tool at 95%. But it's a free service built in so that use case saves us a few hundred bucks each time.
It turns casual conversation with subject experts into raw material for blogs, etc.
Super handy.
Accuracy is a bit low. Maybe 90 % vs a professional or tool at 95%. But it's a free service built in so that use case saves us a few hundred bucks each time.
It turns casual conversation with subject experts into raw material for blogs, etc.
Super handy.
Haven't had much interaction with Chorus.ai' s customer support
The account rep has been amazing though...reaching out regularly and proactively to encourage usage, expand use case, share tips/tricks, etc.
They've also provided a number of webinars to help increase use/understanding of the tool's vast capabilities.
Haven't had to tap into support because we haven't had many problems. It's a pretty simple tool.
I will say though integration with Salesforce has been a bit clunky. Doesn't play as well with others as I might like.
The account rep has been amazing though...reaching out regularly and proactively to encourage usage, expand use case, share tips/tricks, etc.
They've also provided a number of webinars to help increase use/understanding of the tool's vast capabilities.
Haven't had to tap into support because we haven't had many problems. It's a pretty simple tool.
I will say though integration with Salesforce has been a bit clunky. Doesn't play as well with others as I might like.
We didn't really do much of an evaluation. This was a quick solution and came (partially) from our parent company recommendation. It wasn't a particular decision point... more of a quick "We need something, this is here, it's convenient, why not?"
I would probably purchase again if I had to think it through.
And certainly we've only tapped into 10% of the capabilities. It is a very powerful potential tool.
I would probably purchase again if I had to think it through.
And certainly we've only tapped into 10% of the capabilities. It is a very powerful potential tool.
Evaluating Deal Momentum with Chorus.ai
be sure to deploy FULLY... specifically the custom tags. These do take an effort to optimize but can be worth it in terms of automating processes
The transcription (from a pre recorded mp3) is also surprisingly useful -- but not at all intuitive so hunt around and take advantage of that feature.
Have someone (martech ops etc.) dedicated to at least a few hours a week to look at the tool and make sure you're maximinzing it's usage by sales/marketing
Be sure to make it automatic --- it should just pop up on certain zoom calls and reports/analytics should go to managers automatically.
The transcription (from a pre recorded mp3) is also surprisingly useful -- but not at all intuitive so hunt around and take advantage of that feature.
Have someone (martech ops etc.) dedicated to at least a few hours a week to look at the tool and make sure you're maximinzing it's usage by sales/marketing
Be sure to make it automatic --- it should just pop up on certain zoom calls and reports/analytics should go to managers automatically.
reviewing calls with reps on a regular basis
automatically sending them the chorus AI reviews
and using the systems automatic comments to provide feedback to reps. its a bit high level... so take with a grain of salt. but it's a good start point.
automatically sending them the chorus AI reviews
and using the systems automatic comments to provide feedback to reps. its a bit high level... so take with a grain of salt. but it's a good start point.
save time on deal review -yes, for sure.
also we have been able to improve certain analytics to ensure that we're staying more or less on brand and aligning with marketing's positioning efforts.
also we have been able to improve certain analytics to ensure that we're staying more or less on brand and aligning with marketing's positioning efforts.
we have integrated with salesforce. We have not been able to directly link this to pipeline... I'm not convinced that this is an appropriate use case for chorus
HOWEVER... what is useful is being able to see the chorus activities in Salesforce to support metrics around last touch point, recency, engagement, etc.
there's a correlation of course between engagement (quality) and pipline... but it's spurious to say that this is "chorus"..... the engagement could be any number of medium -email, outreach.ai, phone call, zoom chorus, marketing blitz, nurture, other.
BUT... certainly having the system allows for easire tracking with out reps having to input additoinal information.
HOWEVER... what is useful is being able to see the chorus activities in Salesforce to support metrics around last touch point, recency, engagement, etc.
there's a correlation of course between engagement (quality) and pipline... but it's spurious to say that this is "chorus"..... the engagement could be any number of medium -email, outreach.ai, phone call, zoom chorus, marketing blitz, nurture, other.
BUT... certainly having the system allows for easire tracking with out reps having to input additoinal information.
be sure to deploy FULLY... specifically the custom tags. These do take an effort to optimize but can be worth it in terms of automating processes
The transcription (from a pre recorded mp3) is also surprisingly useful -- but not at all intuitive so hunt around and take advantage of that feature.
Be sure to make it automatic --- it should just pop up on certain zoom calls and reports/analytics should go to managers automatically.
The transcription (from a pre recorded mp3) is also surprisingly useful -- but not at all intuitive so hunt around and take advantage of that feature.
Be sure to make it automatic --- it should just pop up on certain zoom calls and reports/analytics should go to managers automatically.